FUTURE HUANG YI CHEN XIAOTIAN TRENDS
Outline <ul><li>Google Trends </li></ul><ul><li>Topix.com </li></ul><ul><li>Zeitgeist </li></ul><ul><li>Google Goes Mobile...
<ul><li>Part of Google LABS; released in 2004 </li></ul><ul><li>How does Google analyze trend? </li></ul><ul><li>Date  sam...
<ul><li>Public </li></ul><ul><li>Today’s Hot Trends </li></ul><ul><li>Google Trend </li></ul><ul><li>Special 2008 Election...
<ul><li>Case: Google Flu Trend  Google.org </li></ul><ul><li>Two weeks faster than CDC </li></ul><ul><li>SEE what Google s...
T opix.com <ul><li>News on Google continually updated from thousands of sources around the net. </li></ul><ul><li>News Lis...
Zeitgeist <ul><li>&quot;Zeitgeist&quot; means &quot;the spirit of the times&quot; </li></ul><ul><li>What is it? </li></ul>...
Zeitgeist <ul><li>Trends </li></ul><ul><ul><li>popularity of the specific keywords you search </li></ul></ul><ul><li>Zeitg...
Google Goes Mobile
Google Goes Mobile <ul><li>Meet T-mobile G1!! </li></ul><ul><li>Hardware </li></ul><ul><li>- Smart Phone </li></ul><ul><li...
Google Goes Mobile <ul><li>Revenues </li></ul><ul><li>- Advertisement Monetization </li></ul><ul><li>Compare with iPhone a...
Google Goes Mobile Google Empire?
.mobi <ul><li>dot dot dot~ </li></ul><ul><li>moe moe moe~ </li></ul><ul><li>bee bee bee~ </li></ul>
ABC Google <ul><li>Acquire more traditional media properties </li></ul><ul><li>Transform into an online model </li></ul><u...
Google PC <ul><li>Wireless Internet access </li></ul><ul><li>-  2007 April Fool’s Day Joke  vs. Reality </li></ul><ul><li>...
True advertising <ul><li>Will Google appear at </li></ul><ul><li>Overarching brand campaign </li></ul><ul><li>Clarify moti...
Google buys an ad agency <ul><li>Google Ads </li></ul><ul><li>Don’t be evil! </li></ul><ul><li>Banners are not working and...
Applications <ul><li>More than 50 apps, but less than 5% of Google's users use its home page for anything other than searc...
Applications <ul><li>gPhones </li></ul><ul><ul><li>G1 user will definitely use Google Apps </li></ul></ul><ul><ul><li>hope...
Local review <ul><li>Actually Google already has one now </li></ul><ul><li>Compare with Yahoo Local </li></ul><ul><li>Prob...
Social networking <ul><li>Orkut </li></ul><ul><ul><li>Widely popular in Brazil and India </li></ul></ul><ul><ul><li>18+ </...
Social networking <ul><li>Why is it important? </li></ul><ul><ul><li>In October 07, Microsoft announced that it would pay ...
Operating System <ul><li>&quot;Will there ever be a Google-OS?“ </li></ul><ul><ul><li>Official response </li></ul></ul><ul...
Operating System <ul><li>Linux kernel </li></ul><ul><li>Open-source </li></ul><ul><li>Online platform </li></ul><ul><li>St...
Operating System <ul><li>Google Compute (2002 – 2005)  </li></ul><ul><ul><li>Accessible in Google Toolbar </li></ul></ul><...
Google Your Genes <ul><li>Oops, too much information </li></ul><ul><li>Gather  Organize & Assess </li></ul><ul><li>1. Comp...
Google Your Genes <ul><li>If we know what diseases we’re going to have in the future? </li></ul><ul><li>Prevent disease by...
Google.org <ul><li>For-profit charity </li></ul><ul><li>RE<C </li></ul><ul><li>RechargeIT </li></ul><ul><li>Predict & Prev...
Google.org <ul><li>RE<C </li></ul><ul><ul><li>Develop profitable  R enewable  E nergy Cheaper Than  C oal </li></ul></ul><...
Google.org <ul><li>RechargeIT </li></ul><ul><ul><li>Plug-in electric vehicles  </li></ul></ul><ul><ul><li>Reduce CO2 emiss...
Google.org <ul><li>Predict & Prevent </li></ul><ul><ul><li>use information and technology </li></ul></ul><ul><ul><li>to pr...
Google.org <ul><li>Inform & Empower </li></ul><ul><ul><li>Public services in developing countries </li></ul></ul><ul><ul><...
Google.org <ul><li>S mall and  M edium sized  E nterprises </li></ul><ul><ul><li>Critical to economic growth </li></ul></u...
Google.org <ul><li>Lower Transaction Costs </li></ul><ul><ul><li>Google will work on developing tools and systems to make ...
Google SearchWiki <ul><li>Search page editing </li></ul><ul><ul><li>Manipulate the rank </li></ul></ul><ul><ul><li>Remove/...
Content-based Image retrieval Sydney Opera House Sydney Opera House EVERYTHING
Google Map <ul><li>Public Transport Information </li></ul><ul><li>GPRS </li></ul><ul><li>Cabspotting </li></ul><ul><li>Can...
Unbounded possibility  “ Why not improve the brain?  You would want a lot of compute power.  Perhaps in the future, we can...
Don’t be limited by your imagination <ul><li>END </li></ul>THANK YOU
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  • Is part of Google labs: It serves as a testing ground for new services being developed. This is a way for Google to gain feedback on the products before releasing the final versions. Alternative to Beta Released in 2004; VERY GOOD STATISTIC ANLAYSIS AND REASONING: A. Sampling: Take samples from all the searches; scale and plot search queries relative to the total search volume; Needs enough search volume; Find my name probably B. Analyze and compare C. Control and filter by variants Variants: Trend is various across regions, languages, time and categories: normalize the search volume and rank them Time graph Normalization: devided by search volume; so that excludes factors like population density, or computer ownership, etc New York and Fuji D. Reason: Analyze trend in relation to peaks in the news category volume; News is a very good medium for trend analysis: a major medium of information; habit
  • Targets more at public: Google Hot Trends: List of 100 most searched for words or phrase; lists in the order of search volume peak; updated hourly; very interesting to see the rapid change of people’s interests Yesterday: 5 pm Brad Pitts’s tattoos; 11 pm Mayor Takes search queries deviate most from traditional search terms like weather so that it explains how the sudden surges or news affect searches Graph; web, blog and news search results Google Trend: Compare up to 5 terms by separating them with commas Graph; Drop down list to categorize; Cons: From 2004; Examples: Facebook—constant builds up search volume Turkey as No. 1 search region 2008 Presidential Election Edition: Integrate Google Map; categorize by region; Prediction: Obama as president How about Sarah Palin? Good nomination; how much weight does it add to McCain’s campaign; curious about her winking, her family Doubtful Bigger graph please!!! Insight for search: August 2008; Category, seasonality and regionality; Filter and compare by regions, categories, languages Example: hotmail vs. facebook vs. myspace How do you expect America to be ranked? Trends for website: yahoo.com.cn, baidu.com Contents About Google Trends for Websites 2. How is the data in Trends for Websites generated? Trends for Websites combines information from a variety of sources, such as aggregated Google search data, aggregated opt-in anonymous Google Analytics data, opt-in consumer panel data, and other third-party market research. The data is aggregated over millions of users, powered by computer algorithms, and doesn&apos;t contain personally identifiable information. Compare with search trends
  • a. Centers for Disease Control and Prevention (CDC) Doctor reports portions of patients that have similar symptoms of flu; b. Google Trend is updated daily Trend of Google Trends: a. UK recession: when everyone feels the recession and Google Trends shows it; weeks before official reports came out; b. Sociology research; problem is: We don’t want to use Google Trends as a source of our PhD paper source; c. Insight for business; GA(Google Analytics)
  • a. Centers for Disease Control and Prevention (CDC) Doctor reports portions of patients that have similar symptoms of flu; b. Google Trend is updated daily Trend of Google Trends: a. UK recession: when everyone feels the recession and Google Trends shows it; weeks before official reports came out; b. Sociology research; problem is: We don’t want to use Google Trends as a source of our PhD paper source; c. Insight for business; GA(Google Analytics)
  • Mobile Users and PC-based internet users: 1 billion scale In 2007, nearly three times as many mobile users
  • Smartphone manufactured by HTC, a Taiwan company Features: Touch screen, camera, keyboard, audio, storage, battery Software: History: Pocket PC released in 2000 as a debut or pre show of Windows Mobile; has been updated a long time Platform on which software can run; Released in the summer of 2007; Open Handset Appliance: 34 companies from silicon chip manufacturers to software developers; Open source; Google Apps and other build-in apps: ShopSavvy: scan bar codes and compare in local stores and web stores; BreadCrumbz: like StreetView, let customers take pictures and add arrows for direction EcoRio: keep you aware of how much C02 you produce in transportation and save for other purchases
  • Revenue: Negotiating the fairest way to split those advertising revenues with service providers could be a big hurdle for Google, one analyst said. Another problem is the potential that consumers could be scared off by the prospect of listening to advertisements before being able to make phone calls . &amp;quot;I don&apos;t know how successful it&apos;s going to be. The model of an ad-supported wireless Web has not been successful over the past 10 years,&amp;quot; he said, referring to municipal Wi-Fi networks that offer free Internet connections to users willing to view advertisements while they surf the Web. &amp;quot;The average adult who can afford a cell phone is not going to want to listen to ads. So this is mainly for teenagers, twenty-somethings, high schoolers or people who can&apos;t afford a phone,“ Trend: -Hardware: Not so different and can be easily improved: Google is less competent, iphone has multiple touch screen, longer battery life -Carrier -Price Software: Android, Mac OS, Windows Mobile operating system Google apps, Apple Store, Windows Live - Features: Robust(good quality apps), attractive, wide choice of phones Compare 3 major mobile devices Trends doesn’t necessarily reflect market share
  • What will the future of mobile phones be? Balanced share or dominant share of iPhone? (See trend; time important for marketing a product; hard to wean consumers off their products) The question is: Why does Google do this? For eyeballs ? Or for building up a media empire that is larger than the sum of Microsoft, IBM and AT&amp;T in their heydays? Not only about search; to improve search and increase revenues from search, Google has created a search economy with its many applications, products and so on. Revenue branch: AdWords and AdSense
  • The tradition of making fun of the searchers since mid-1990s; creative and far-reached ideas Google TiSP 1. Google’s intergalactic job opening was farcical 2004 Google hooked up with NASA to announce the very real NASA Research Park a year later. Concepts like MentalPlex The MentalPlex gag in 2000 had searchers communicate their intentions telepathically. Bhaven’t search engine algorithms evolved to the point where they can almost guess where they want to go to next? Google Romance? Google Romance introduced a new contextually-based dating service No, it doesn’t exist. However, you can go to Google Base, click on Personals, and read profiles on more than 120,000 potential dates. They are mostly entries culled from the popular dating sites, but it’s a start. 4.
  • AdSense: Automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful. Boasts about Google’s strong algorithm on filtering and search relevance Adwords: advertiser base
  • Transcript of "Xiaotian Chen and Yi Huang"

    1. 1. FUTURE HUANG YI CHEN XIAOTIAN TRENDS
    2. 2. Outline <ul><li>Google Trends </li></ul><ul><li>Topix.com </li></ul><ul><li>Zeitgeist </li></ul><ul><li>Google Goes Mobile </li></ul><ul><li>.mobi </li></ul><ul><li>ABC Google </li></ul><ul><li>Google PC </li></ul><ul><li>Ad agency </li></ul><ul><li>Google application </li></ul><ul><li>Operating system </li></ul><ul><li>Softer side </li></ul><ul><li>Local review </li></ul><ul><li>Social networking </li></ul><ul><li>Google your genes </li></ul><ul><li>Google.org </li></ul><ul><li>Google SearchWiki </li></ul><ul><li>Image retrieval </li></ul><ul><li>Google Map </li></ul>
    3. 3. <ul><li>Part of Google LABS; released in 2004 </li></ul><ul><li>How does Google analyze trend? </li></ul><ul><li>Date sampling & scaling </li></ul><ul><li>Evident con: needs enough search volume </li></ul><ul><li>Compare </li></ul><ul><li>Control and filter by variants </li></ul><ul><li>Reason by relating to News search </li></ul>
    4. 4. <ul><li>Public </li></ul><ul><li>Today’s Hot Trends </li></ul><ul><li>Google Trend </li></ul><ul><li>Special 2008 Election Edition </li></ul><ul><li>B. Marketers </li></ul><ul><li>Insight for search </li></ul><ul><li>Website Trends </li></ul>
    5. 5. <ul><li>Case: Google Flu Trend Google.org </li></ul><ul><li>Two weeks faster than CDC </li></ul><ul><li>SEE what Google says </li></ul><ul><li>Trend of Google Trends </li></ul><ul><li>a. Macroeconomic Management </li></ul><ul><li>b. Research in sociology vs. Academic accuracy </li></ul><ul><li>c. Insight for business </li></ul><ul><li>d. Predict the next president! </li></ul>
    6. 6. T opix.com <ul><li>News on Google continually updated from thousands of sources around the net. </li></ul><ul><li>News List, Talk about it, Google Photos, Google Poll </li></ul><ul><li>Keep updated by people around the world! </li></ul>
    7. 7. Zeitgeist <ul><li>&quot;Zeitgeist&quot; means &quot;the spirit of the times&quot; </li></ul><ul><li>What is it? </li></ul><ul><ul><li>A snapshot in time of what people are searching for on Google all over the world. </li></ul></ul><ul><li>What’s it for? </li></ul><ul><ul><li>It's an interesting way to people-watch, to get some behind the scenes data and statistics on what people are searching for. </li></ul></ul>
    8. 8. Zeitgeist <ul><li>Trends </li></ul><ul><ul><li>popularity of the specific keywords you search </li></ul></ul><ul><li>Zeitgeist: </li></ul><ul><ul><li>the most popular keywords </li></ul></ul><ul><li>Zeitgeist is more like an archive keeping track of the fashion over times. </li></ul>
    9. 9. Google Goes Mobile
    10. 10. Google Goes Mobile <ul><li>Meet T-mobile G1!! </li></ul><ul><li>Hardware </li></ul><ul><li>- Smart Phone </li></ul><ul><li>Software </li></ul><ul><li>- Android </li></ul><ul><li>- Google Apps, StreetView, ShopSavvy, Amazon MP3 Shop, BreadCrumbz, EcoRio </li></ul>
    11. 11. Google Goes Mobile <ul><li>Revenues </li></ul><ul><li>- Advertisement Monetization </li></ul><ul><li>Compare with iPhone and </li></ul><ul><li>Windows Mobile </li></ul><ul><li>- Hardware </li></ul><ul><li>- Software </li></ul><ul><li>- Popularity See Google Trends </li></ul>
    12. 12. Google Goes Mobile Google Empire?
    13. 13. .mobi <ul><li>dot dot dot~ </li></ul><ul><li>moe moe moe~ </li></ul><ul><li>bee bee bee~ </li></ul>
    14. 14. ABC Google <ul><li>Acquire more traditional media properties </li></ul><ul><li>Transform into an online model </li></ul><ul><li>To increase advertising revenue </li></ul><ul><li>CNN Live, Online TV </li></ul>
    15. 15. Google PC <ul><li>Wireless Internet access </li></ul><ul><li>- 2007 April Fool’s Day Joke vs. Reality </li></ul><ul><li>Free Laptop </li></ul><ul><li>Keyhole 3D-satellite image </li></ul><ul><li> Google Earth </li></ul><ul><li>- Google Docs </li></ul><ul><li>- Buys small & medium size companies </li></ul>
    16. 16. True advertising <ul><li>Will Google appear at </li></ul><ul><li>Overarching brand campaign </li></ul><ul><li>Clarify motives </li></ul><ul><li>Tell public what Google is doing </li></ul>
    17. 17. Google buys an ad agency <ul><li>Google Ads </li></ul><ul><li>Don’t be evil! </li></ul><ul><li>Banners are not working and click-through rates are falling. I think highly focused ads are the answer. </li></ul><ul><li>-- Brin, Seregey </li></ul><ul><li>- Unobtrusive yet distinct sponsored Links </li></ul><ul><li>Google AdSense & AdWords </li></ul>
    18. 18. Applications <ul><li>More than 50 apps, but less than 5% of Google's users use its home page for anything other than search </li></ul><ul><li>In 2007, </li></ul>95% Search Only ●
    19. 19. Applications <ul><li>gPhones </li></ul><ul><ul><li>G1 user will definitely use Google Apps </li></ul></ul><ul><ul><li>hopefully </li></ul></ul><ul><li>Bunch them together </li></ul><ul><ul><li>See video </li></ul></ul>
    20. 20. Local review <ul><li>Actually Google already has one now </li></ul><ul><li>Compare with Yahoo Local </li></ul><ul><li>Problem: </li></ul><ul><ul><li>The business owners themselves can put on reviews </li></ul></ul>
    21. 21. Social networking <ul><li>Orkut </li></ul><ul><ul><li>Widely popular in Brazil and India </li></ul></ul><ul><ul><li>18+ </li></ul></ul><ul><li>Blogger </li></ul><ul><ul><li>Focus mainly on Blogs </li></ul></ul><ul><li>Lively </li></ul><ul><ul><li>3D </li></ul></ul><ul><ul><li>Support only Internet Explorer & Firefox </li></ul></ul>
    22. 22. Social networking <ul><li>Why is it important? </li></ul><ul><ul><li>In October 07, Microsoft announced that it would pay $240 million for a 1.6% stake in Facebook, boosting Facebook's valuation to $15 billion and positioning Microsoft as Google's biggest competitor in the search advertising market. </li></ul></ul><ul><li>See market share </li></ul>$ $ $
    23. 23. Operating System <ul><li>&quot;Will there ever be a Google-OS?“ </li></ul><ul><ul><li>Official response </li></ul></ul><ul><li>Android </li></ul><ul><ul><li>mobile device platform </li></ul></ul><ul><ul><li>Linux kernel </li></ul></ul><ul><ul><li>Open source </li></ul></ul><ul><ul><li>Sept 08, Motorola confirmed that it’s working on hardware products running Android </li></ul></ul>
    24. 24. Operating System <ul><li>Linux kernel </li></ul><ul><li>Open-source </li></ul><ul><li>Online platform </li></ul><ul><li>Strong local and online search </li></ul><ul><li>Data sharing </li></ul><ul><li>Computing capacity sharing </li></ul><ul><ul><li>Google compute </li></ul></ul>
    25. 25. Operating System <ul><li>Google Compute (2002 – 2005) </li></ul><ul><ul><li>Accessible in Google Toolbar </li></ul></ul><ul><ul><li>Enabled a user's computer to help solve challenging scientific problems when the computer would otherwise be idle. </li></ul></ul><ul><ul><li>Contributed Folding@home, a non-profit endeavor to model the process of protein folding in order to better understand and cure many different diseases. </li></ul></ul>
    26. 26. Google Your Genes <ul><li>Oops, too much information </li></ul><ul><li>Gather Organize & Assess </li></ul><ul><li>1. Computation power: </li></ul><ul><li>Fund Research </li></ul><ul><li>$3.9 million investment in 23andMe Correlates individuals to populations </li></ul><ul><li>E.g. Protein folding </li></ul><ul><li>2. Database: </li></ul><ul><li>Personalized Medicine </li></ul>
    27. 27. Google Your Genes <ul><li>If we know what diseases we’re going to have in the future? </li></ul><ul><li>Prevent disease by changing habits </li></ul><ul><li>Be pessimistic </li></ul><ul><li>Where does companies offering access to genomes stands? </li></ul>
    28. 28. Google.org <ul><li>For-profit charity </li></ul><ul><li>RE<C </li></ul><ul><li>RechargeIT </li></ul><ul><li>Predict & Prevent </li></ul><ul><li>Inform & Empower </li></ul><ul><li>SMEs </li></ul>
    29. 29. Google.org <ul><li>RE<C </li></ul><ul><ul><li>Develop profitable R enewable E nergy Cheaper Than C oal </li></ul></ul><ul><ul><li>Wind, solar and geothermal </li></ul></ul><ul><ul><li>Will invest upwards of several hundred million dollars </li></ul></ul><ul><li>See Video </li></ul>
    30. 30. Google.org <ul><li>RechargeIT </li></ul><ul><ul><li>Plug-in electric vehicles </li></ul></ul><ul><ul><li>Reduce CO2 emissions, cut oil use, and stabilize the electrical grid </li></ul></ul><ul><ul><li>Aim at 100 mpg </li></ul></ul><ul><ul><li>See data </li></ul></ul>Typ-1e from Aptera Motor 300 mpg for first 120miles $30,000
    31. 31. Google.org <ul><li>Predict & Prevent </li></ul><ul><ul><li>use information and technology </li></ul></ul><ul><ul><li>to predict and prevent </li></ul></ul><ul><ul><li>infectious diseases </li></ul></ul><ul><ul><li>Factors to control </li></ul></ul><ul><ul><ul><li>Climate change </li></ul></ul></ul><ul><ul><ul><li>Deforestation </li></ul></ul></ul><ul><ul><ul><li>Rising international travel and trade </li></ul></ul></ul><ul><ul><ul><li>Poor areas </li></ul></ul></ul>
    32. 32. Google.org <ul><li>Inform & Empower </li></ul><ul><ul><li>Public services in developing countries </li></ul></ul><ul><ul><ul><li>Clean water </li></ul></ul></ul><ul><ul><ul><li>Health care </li></ul></ul></ul><ul><ul><ul><li>education </li></ul></ul></ul><ul><ul><li>Empowered citizens and communities </li></ul></ul><ul><ul><li>Responsive providers </li></ul></ul><ul><ul><li>Informed decision-makers </li></ul></ul>
    33. 33. Google.org <ul><li>S mall and M edium sized E nterprises </li></ul><ul><ul><li>Critical to economic growth </li></ul></ul><ul><ul><ul><li>Jobs </li></ul></ul></ul><ul><ul><ul><li>Competitive market </li></ul></ul></ul><ul><ul><li>Problem </li></ul></ul><ul><ul><ul><li>“ missing middle” in bank loan </li></ul></ul></ul><ul><ul><li>Boost investment in SMEs </li></ul></ul><ul><ul><ul><li>lowering transaction costs </li></ul></ul></ul><ul><ul><ul><li>deepening capital markets to increase liquidity </li></ul></ul></ul><ul><ul><ul><li>catalyzing capital for investment </li></ul></ul></ul>
    34. 34. Google.org <ul><li>Lower Transaction Costs </li></ul><ul><ul><li>Google will work on developing tools and systems to make it easier for growth capital to flow to SMEs. </li></ul></ul><ul><li>Deepen Capital Markets </li></ul><ul><ul><li>Google will invest in information tools and investment mechanisms to increase liquidity in the market for risk capital. </li></ul></ul><ul><li>Catalyze Capital </li></ul><ul><ul><li>Google will invest in funds, partner with financial institutions, and directly support these firms to help make the business case for this sector and help make the market for new financial products and instruments. </li></ul></ul>
    35. 35. Google SearchWiki <ul><li>Search page editing </li></ul><ul><ul><li>Manipulate the rank </li></ul></ul><ul><ul><li>Remove/restore pages </li></ul></ul><ul><li>Commenting </li></ul><ul><ul><li>Share review </li></ul></ul><ul><li>See video </li></ul>
    36. 36. Content-based Image retrieval Sydney Opera House Sydney Opera House EVERYTHING
    37. 37. Google Map <ul><li>Public Transport Information </li></ul><ul><li>GPRS </li></ul><ul><li>Cabspotting </li></ul><ul><li>Can be evil! </li></ul>
    38. 38. Unbounded possibility “ Why not improve the brain? You would want a lot of compute power. Perhaps in the future, we can attach a little version of Google that you just plug into your brain. We’ll have to develop stylish versions, but then you’d have all of the world’s knowledge immediately available which is pretty exciting.” - Sergey Brin
    39. 39. Don’t be limited by your imagination <ul><li>END </li></ul>THANK YOU
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