Transcript of "The race to OS supremacy has begun, with Android gaining ..."
P R ACTICE BROCHURE
The race to OS supremacy has begun, with Android gaining significant traction.
The sheer market power of Google, the attractiveness of the platform’s open
environment for developers, an expanding number of connected consumer
electronics, and an estimated 40 Android-based handsets planned for shipping
in 2010 are all creating significant momentum for the technology.
Original Design Manufacturers (ODMs) and Service Providers (SPs) are
committing significant investments to the Android platform. While Android
provides the base OS, certain “experience gaps” need to be addressed to deliver
a competitive overall user experience. These include integrating multimedia
enablers such as HD video, improving power efficiencies and delivering
unmatched performance – along with ensuring an innovative design and user
Aricent helps to address these experience gaps through its Android Center of
Excellence (CoE) - one of the industry’s most advanced solutions for Android,
delivering unmatched innovation design and consulting, multi-layer lifecycle
services, systems integration and product assurance services.
Elevating the Android Experience
ODMs and SPs are seeking to rapidly innovate and capitalize on the global surge in demand for mobile devices and beyond,
with Android expected to become a key ingredient in products aimed at the $700B global consumer electronics market such
as digital picture frames, mobile Internet devices (MIDs) and more. In the process, they are faced with the challenge of
architecting a range of solutions on Android, often purchased from
multiple vendors, into a single integrated system. This requires
the ODMs to quickly develop deep technical skills as well as
address experience gaps of the constantly evolving Android
platform. They also need to ensure that this platform is tested In the first five months following the launch of Android in the
US, Android requests increased an average of 47% per month
across a wide variety of networks and applications to ensure
acceptable service levels and customer experience.
In the case of service providers, it becomes critical to ensure rapid application prototyping, along with customization of the
UI and support for multiple languages – all seamlessly integrated
and extensively tested. SPs need to leverage the advancements in Aricent’s Android Capabilities
Android and introduce a range of new devices that can effectively • Innovation Design and Consulting
combat the dominance of the iPhone. They also look to deliver • Multi-Layer Lifecycle Services
their unique branding and differentiated value on these new • Optimized Middleware and Applications
Chipset vendors, on the other hand, seek low-cost reference designs and pre-optimized Android software that can leverage
their existing hardware platforms to the fullest, and enable delivery of complete device kits to ODMs.
Aricent’s Android Center of Excellence
Aricent’s Value Proposition
As one of the early entrants in the Android solutions space, • Accelerate time to market for new Android product
Aricent has built up significant expertise in the development development by nearly 50%
and integration of application suites, UI frameworks, • Unparalleled performance through power savings
application execution environment, multimedia middleware, of up to 25%
kernel and hardware driver layers of the Android software stack.
This expertise is now available through Aricent’s Android Center of Excellence (CoE) one of the industry’s most advanced
solutions for Android platform development, delivering unmatched innovation design and consulting, multi-layer lifecycle
services, systems integration and product assurance services.
Innovation Design and Consulting
The designing of innovative user experiences is now table stakes for an increasingly sophisticated global mobile subscriber
base. The creation of a highly compelling user experience demands harmonization of a highly complex set of technologies,
including chipsets, user interfaces (visual, aural, touch), multimedia CODECs, multiple radios and more.
Aricent, through its world-class Innovation Design practice, offers a detailed consultative review of user interface (UI) designs
to ensure that they harness the latest innovations and technologies, and align well with customers’ business objectives.
These include, for example, simplifying content discovery to increase data usage, creating more value through customization
and personalization, and ensuring a consistent and coherent brand experience.
Other consultancy services offered on Android are categorized into the following areas:
Audit – Performance evaluation and benchmarking for target Android devices in areas Audit Strategy
like Multimedia, Web browsing and Graphics (OpenGL IL).
Strategy – Creation of technology roadmaps, with phasing of features by releases,
keeping in perspective the most recent market trends; identification and evaluation
of third party solutions, and risk mitigation strategies. Assurance Optimization
Assurance – Identifying and Planning for better ROI through test automation, with
appropriate automated testing frameworks on Android to accelerate product launches.
Optimization – Consultancy on solution optimization and power
management across various Android devices for different use Aricent’s Android CoE services can drive up to 50%
case scenarios (Web browsing, Music, Video, Gaming). reduction in cost and time to market along with ~25%
savings in power consumption
Multi-Layer Lifecycle Services
Aricent’s multi-layer lifecycle services for Android include multimedia Systems
product and applications development, device driver integration,
integration of multimedia middleware and UI - targeted at CE (MID,
DPF, VOIP etc.) and handset (e.g. Smartphone) segments - and
platform assurance solutions. In addition, Aricent offers porting and
power management solutions to complement the core Android Research &
Research and Development
Product Development – Design, development, and porting of all aspects of Android based devices, including integration of
Aricent’s best in class Media EXPTM (CODECs, middleware, communication applications etc.).
Application Development – Design, development, porting and integration of the Android Mobile Application Suite,
consisting of rich applications (e.g. Music, Video, Email, Social Networking, Contacts, Home Screen etc.) running on the
target platform. We also offer widget development services that facilitate rapid application prototyping. Additionally, Aricent
also offers an application development environment (IADE) and framework extension applications for Android.
Multi-Layer Porting – Along with base porting services on Android, Aricent’s expertise in OpenGL ES Optimization enables
services such as porting of OpenGL on hardware accelerators that drive advanced graphics and visual effects on Android.
Android based integration services include system integration for multimedia middleware and IPRs. We offer OpenCore
Media Framework Integration and Performance Optimization, customization of OpenMAX IL API and integration of Audio/
Video CODECs with the Android platform and OpenMAX Plugins.
We also provide integration services for multimedia applications such as Media apps, IMS based (Presence, Group/List
Management, VVoIP, Video Share, MTP) apps, Video Telephony, Camera and more.
Finally, we offer integration services for various multimedia middleware IPR components - proprietary CODECs, image
processing algorithms and multimedia middleware application components (Video Telephony, Video Share, IMS client, VoIP,
Camera applications and more).
Aricent offers comprehensive testing services on Android across a variety of areas - BSP, Android Framework, Multimedia -
OMX layer, Modem - Voice call / Data and Applications, ranging across both existing and third party applications. Our testing
services include interoperability testing and end-to-end testing on live networks.
Complementing the core lifecycle services are Aricent’s Power Management services on Android, utilizing the power states
(idle, sleep, deep sleep etc.) in the most efficient manner to ensure optimum power consumption.
Aricent has successfully integrated its world-class Media EXPTM suite of multimedia
products on Android for a Tier 1 chipset vendor
Aricent has also commercialized the Android platform for a leading OEM, amongst others