刘铁锋 北京百纳信息技术有限公司 Tfliu@bainainfo.com


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刘铁锋 北京百纳信息技术有限公司 Tfliu@bainainfo.com

  1. 1. 刘铁锋 北京百纳信息技术有限公司 Tfliu@bainainfo.com 数据 排名前100 分类排名前20 开始Android开发 Quick Uninstaller 小M系列 HandDic Lenovo合作伙伴 分歧终端机 Row Labels Count of Title Soundroid 2012 10 Al Pacino Sounds & Ringtones 1 Bruce Tobi Soundboard 1 Title Category OwnerName DownloadCount Chris Tucker Sounds & Ringtone 1 Google Maps Travel Google Inc. >250,000 Dumb and Dumber Soundboard 1 Looney Tunes Soundboard 1 Pandora Radio Multimedia Pandora >250,000 Madea Soundboard 1 T-Mobile My Account Tools T-Mobile USA >250,000 Old Man Herbert Soundboard 1 Peter Griffin Soundboard 1 The Weather Channel News & Weather The Weather Channel >250,000 Star Wars Sounds & Ringtones 1 Movies Entertainment Flixster Inc. >250,000 Super Mario Sounds & Ringtones 1 Facebook for Android Social Facebook >250,000 Google Inc. 6 Gesture Search 1 MySpace Mobile Social MySpace Mobile >250,000 Google Goggles 1 Droidlight LED Flashlight Tools Motorola Inc. >250,000 Google Maps 1 Google Sky Map 1 Handcent SMS Communication handcent_admin >250,000 Google Translate 1 US Yellow Pages Search Shopping Yellowbook >250,000 Shopper 1 Backgrounds Entertainment Stylem Media >250,000 handcent_admin 5 Handcent Font Pack1 1 Barcode Scanner Shopping ZXing Team >250,000 Handcent Font Pack2 1 Advanced Task Killer Productivity ReChild >250,000 Handcent Font Pack3 1 Handcent Font Pack4 1 Google Sky Map Reference Google Inc. >250,000 Handcent SMS 1 Ringtones Entertainment Mabilo Android Team >250,000 Scheff's Blend 4 AK-47 1 Dictionary.com Reference Dictionary.com, LLC >250,000 Ruger - SR9 1 Shazam Multimedia Shazam Entertainment Limited >250,000 SchottGunn 1 DailyHoroscope Lifestyle Comitic >250,000 The Schwartz Unsheathed 1 Swiss Codemonkeys 3 ShopSavvy Shopping Big in Japan, Inc. >250,000 Funny Jokes 1 Love Poems 1 Steamy Window 1
  2. 2. Row Labels Count of OwnerName Easyroid 5 Hi AIM 1 Title OwnerName Hi AIM pre-cupcake 1 Handcent SMS handcent_admin Hi MSN Beta 1 Hi MSN pre-cupcake 1 Opera Mini 5 browser Opera Software ASA Hi Yahoo 1 Bluetooth File Transfer Medieval Software Michael Quach 5 100 Birthday Quotes! 1 twidroid for twitter Zimmermann & Marban French Verbs 650 1 EStrongs File Explorer EStrongs Legal Terms 500 1 Vocabulous 1 antivirus free droidSecurity Inc. Weird Words 500 1 Dolphin Browser Dolphin Browser handcent_admin 5 Handcent Font Pack1 1 eBuddy Messenger eBuddy Handcent Font Pack2 1 chompSMS chompSMS Handcent Font Pack3 1 Handcent Font Pack4 1 Hi AIM Easyroid Handcent SMS 1 Handcent Font Pack2 handcent_admin Superdroid.net 3 NBA Forum 1 Handcent Font Pack4 handcent_admin Super - Private Conversation 1 Handcent Font Pack1 handcent_admin Super SMS Faker (Free) 1 Yermek Zhumagulov 2 Handcent Font Pack3 handcent_admin aContacts 1 Meebo IM meebo Dialer One 1 Tom Tasche 2 Hi MSN Beta Easyroid SayMyName 1 QQ Labs for Android Tencent SayMyName Dessert 1 xScope Mobile 2 Lookout Mobile Security FREE Lookout xScope Browser Lite (1.5/1.6) 1 MSN Droid MSN xScope Browser Lite (free) 1 Row Labels Count of OwnerName Title OwnerName Soundroid 2012 14 Movies Flixster Inc. Al Pacino Sounds & Ringtones 1 Arnold Sounds & Ringtones 1 Backgrounds Stylem Media Bruce Tobi Soundboard 1 Ringtones Mabilo Android Team Chris Tucker Sounds & Ringtone 1 TV.com CBS Interactive, Inc. Dumb and Dumber Soundboard 1 Looney Tunes Soundboard 1 Zedge Ringtones & Wallpapers Zedge Madea Soundboard 1 Funny Jokes Swiss Codemonkeys Old Man Herbert Soundboard 1 Discovery Channel Discovery Channel Peter Griffin Soundboard 1 Star Trek Sounds & Ringtones 1 Wallpapers Mabilo Android Team Star Wars Sounds & Ringtones 1 SchottGunn Scheff's Blend Super Mario Sounds & Ringtones 1 Guitar : Solo Lite Coding Caveman Three Stooges Soundboard 1 Transformers Sounds & Ringtone 1 AK-47 Scheff's Blend NeatoFun 9 Steamy Window Swiss Codemonkeys Anchorman - Ron Burgundy 1 Cheech and Chong soundboard 1 Step Brothers Soundboard NeatoFun FartDroid 1 Ruger - SR9 Scheff's Blend Grandma's Boy Soundboard 1 Peter Griffin Soundboard Soundroid 2012 Ricky Bobby Soundboard 1 Step Brothers Soundboard 1 Old Man Herbert Soundboard Soundroid 2012 Superbad - Seth Soundboard 1 Coin Flip AJAS The Big Lebowski soundboard 1 Magic 8-Ball Dennis Bond Tourettes Guy Soundboard 1 Droid Sounds 8 E! Online Comcast Entertainment Group Boondocks Soundboard 1 Butters - South Park 1 Eric Cartman - South Park 1 Herbert Pervert - Family Guy 1 Ollie Williams - Family Guy 1 Quagmire Family Guy Soundboard 1 Step Brothers Movie Soundboard 1 Stewie - Family Guy Soundboard 1 Title OwnerName Speed Software 2 Advanced Task Killer ReChild All-in-1 Calc Lite 1 ASTRO File Manager Metago Explorer 1 AK Notepad Snaptic NitroDesk, Inc. 2 ColorNote Notepad Notes Notes Exchange By TouchDown 1 Voice Recorder Mamoru Tokashiki Exchange for Android 2.0 / 2.1 1 Astrid Task/Todo List we <3 astrid MoaiApps 2 HelixLauncher Faruq Rasid Calendar Pad 1 OI File Manager OpenIntents Calendar Pad for Android 1.5 1 AndroZip File Manager AgileSoft Resource B&B (Bread & Butter) Tool 2 Easy Note + 2do Note Droid LED Flashlight 1 Timer The Spinning Head Quick Uninstaller (Appmanager) 1 3001 Wisdom Quotes - Lite XIMAD OpenIntents 2 Quick Uninstaller (Appmanager) B&B (Bread & Butter) Tool OI File Manager 1 Note Everything SoftXPerience OI Notepad 1 handyCalc mmin Snaptic 2 Battery Widget mippin.com 3banana Notes 1 3banana Notes Snaptic AK Notepad 1 Documents To Go 2.0 Main App DataViz, Inc SoftXPerience 2 Job Search Indeed.com NE GDocs 1 Note Everything 1
  3. 3. Title OwnerName Row Labels Count of OwnerName Facebook for Android Facebook Michael Quach 10 MySpace Mobile MySpace Mobile Anger Quotes 1 Tweetcaster Handmark Bars & Clubs 1 AIM AOL Mobile Buddha Quotes 1 Truth or Dare Mangobird Cool Sex Facts 1 Food Finder Michael Quach Food Finder 1 Love Quotes 500 Michael Quach Love Quotes 500 1 Bump Bump Technologies, Inc Love SMS 1 Mother Teresa Quotes 1 Pickup Lines Swiss Codemonkeys Success Quotes 1 twicca BETA R246Design Tongue Twisters 500 1 Match.com 鈥?Find Your Match.com LLC Mob4.com 5 Match! Baby Sleep Songs II 1 U.S. Hot Job Search Kiumiu Soft Hangman Spongebob 1 Bars & Clubs Michael Quach Kids Number:CountMe II 1 Success Quotes Michael Quach My Daily Astrological Reading 1 VZ-Netzwerke VZnet Netzwerke Ltd tic tac toe w/Tom and Jerry 1 Swift App for Twitter Sebastian Delmont SusaSoftX 5 Buddha Quotes Michael Quach 505 Motivational Quotes 1 Party & Drinking Games SusaSoftX Famous Quotes 1 Wertago for Nightlife The mobile app for nightlife Party & Drinking Games 1 Pick-Up Lines 1 Trivia Genius 1 Title OwnerName Row Labels Count of OwnerName T-Mobile My Account T-Mobile USA CurveFish 8 2G-3G OnOff 1 Droidlight LED Flashlight Motorola Inc. AppRemover 1 Compass Snaptic BatteryLife 1 Google Goggles Google Inc. Bluetooth OnOff 1 RealCalc Scientific Calculator Brain Overspill Brightness Level 1 StopWatch sportstracklive.com GPS OnOff 1 Google Translate Google Inc. SilentMode OnOff 1 WiFi OnOff 1 Unit Converter - ConvertPad MathPad Software T-Mobile USA 5 ColorFlashlight Fun Flashlight Notes T-Mobile AppPack 1 T-Mobile Visual Voicemail T-Mobile USA T-Mobile HotSpot Connect 1 Flashlight Devesh Parekh T-Mobile Mobile Backup 1 TasKiller free Thibaut Nicolas T-Mobile My Account 1 Uninstaller Rhythm Software T-Mobile Visual Voicemail 1 Bubble Ben Zibble Google Inc. 3 Gesture Search 1 Stopwatch Tom Taylor Google Goggles 1 Retro Clock Widget jSource Google Translate 1 PdaNet free edition June Fabrics Technology Inc. Notes 2 Metal Detector Kurt Radwanski ColorFlashlight Fun Flashlight 1 Note Pad AndroidFreeware.ORG Korean Hangul Keyboard (Beta) 1 Gesture Search Google Inc. tenCube 2 WaveSecure Mobile Security 1 WaveSecure UninstallProtection 1 Rhythm Software 2 Task Manager 1 Uninstaller 1 Andrew Schwimmer 2 Save MMS 1 ToggleWifi 1 失败经验谈 其他 Google的审查策略 开发者受到的惩罚
  4. 4. 背景 创意 Google 联系人+短信管理+邮件+互联网信息同步 沿用以前的工作经验 4人*3月 创意筛选条件 原因 基础程序,用户必需 是否为用户所必需? 技术门槛不低 技术上是否领先? 粘性足够 用户群体广 程序的粘性是否足够? 失败原因分析 用户群体是否足够大? 太笨重 目标用户在哪里? 产品稳定性及性能 开发者的信心 不要做过于基础的程序,尤其不要去设想能 开始时间是否会拉太长? 够预置 技术难度是否会过高? 时间不要太长,尤其不要超过两个月 用户是否真正接受? 想办法验证用户对产品的接受度 案例 案例 Quick Uninstaller FML 无心插柳 八卦娱乐类型 状态 状态 竞争对手,总排名第50 出官方版 分类排名15 已下架 失败原因分析 失败经验谈 技术门槛不高 依赖第三方资源 更新及维护不及时 竞争对手攻击 品牌认知度不够 网站提供方限制
  5. 5. 案例 直接参考App Store 状态 已下架 失败经验谈 创意过滤 界面不具有竞争力 出名越早,死的越快 不主动检查 下架程序(先下架,后通知) 被动举报 禁用所有账号(所有程序消失) 不得使用和Google相关的名称及内容 Motorolla Acer DELL HTC Sumsung LG Lenovo Meizu Sony-Erission More… More… Verision Sprint T-Mobile China Telecom China Mobile China Union