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Social Networking Literacy Competencies for Librarians
 

Social Networking Literacy Competencies for Librarians

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  • Alexia, etc. APA SN literate librarians should be able to… Ethically: also, help patrons cite social networking sources they uses in their research (blog posts, etc.) Creating content The social networking literate librarian is capable of contributing content in various formats including images, text, audio, video, links, and more within and beyond the presence of their library. This includes adding and revising content in with various tools. This extends to creating the library presence, including creating pages, groups, and profiles.   Evaluating information The social networking literate librarian is capable of critically evaluating information encountered in social networking sites on the basis of authority, currency, and bias. Librarians also need to be able to assist patrons gain and apply these skills to evaluate information they encounter in various online social networks.   Applying information ethically The social networking literate librarian applies information in social networking sites ethically and legally, respecting copyright and intellectual property, and in full respect of the unique applicable cultural norms. This includes applying info found in soc nets to other media and applying info to projects within soc nets  
  • Technorati, blinx, etc. Searching and navigating The social networking literate librarian is able to effectively search and browse various online social networks for contacts (known and unknown), and for information and resources in a variety of formats. These skills include understanding the search tools available in the sites, knowledge of using outside search engines to scour the sites, and an understanding of what fields are searchable. Also important are skills for navigating and browsing within the sites and between a variety of individual networks and outside websites.   Interaction The social networking literate librarian is familiar with the diverse methods of communicating over social networking sites and is aware of and able to apply the unique cultural norms and expectations of each method. All social networking sites allow for varying degrees of interactivity that can serve as avenues for connecting with patrons. These processes for communicating include messaging within the sites, posts on profile walls, comments on status updates, notes, pictures, posted items and blogs, and the sites’ various synchronous chat features. Librarians also need the skills for interacting over social networking sites through the popular mobile methods: including smart phone applications, through mobile webpages, by email, through software and third party clients, and by text message.   Teaching The social networking literate librarian is capable of teaching these skills to our patrons and peers. This includes guiding and training patrons through targeted aspects of soc nets that arise in their use of them as resources and tools, teaching about the use of soc nets for scholarly purposes, and teaching faculty and instructors about the role of soc nets and their place and considerations for issues affecting their students’ work.  
  • Providing Services The social networking literate librarian is capable of utilizing a variety of online social networking sites to provide quality library services. This includes building and managing the library’s presence in the form of profiles or applications, developing work flows for services, marketing available services, weeding spam, understanding and working with privacy levels, assessing the library’s presence and services, knowledge of and ability to leverage tagging and favoriting, understanding and engaging vendor and other third party applications, and being aware of relevant security topics. It is important that librarians know the steps and etiquette for initiating and responding to friend requests in building networks.   Flexibility The defining skill for librarians in this context of engaging people and information through social networking sites is flexibility. Librarians must be able to apply the above skills to unique and novel social networking sites as they emerge. Familiarity with each of the above skills in multiple social networking sites will help librarians be flexible in applying these skills to future sites and services. Possibly the most important, yet hardest to develop, skill is to look ahead and envision, create, and manage robust library services in full consideration of and within social networking sites. This takes vision, creativity, and a constant thumb on the pulse of the social web and its users.
  • Training Training for librarians can be based on learning outcomes derived from the above competencies. Though teaching methods will vary, they should emphasize active learning because proficiency with social networking sites is most easily gained through active and personal engagement. Librarians will most easily learn these skills if they are given opportunities to play with these sites, gain personal confidence, and internalize their ease and value. After buy in has been achieved, step by step training should be performed with targeted activities. The focus should be on general competencies applicable across sites that will help librarians excel at using any of them, not specific skills for specific resources.  
  • Roles: Professional associations, MLIS degree granting institutions, and individual library systems have roles to play in supporting librarians in gaining and maintaining these skills. Professional Associations, such as ALA and its divisions, can provide support and resources for its members to develop these skills through continuing education programs and resources. LIS schools/programs can help their graduates gain these critical skills by including these competencies in their curricula with help from the ALA as the accrediting institution. Individual library systems can ensure that their librarians and new hires possess these skills by making them required qualifications and providing training for these skills. Every librarian has a responsibility for being aware of these important trends and issues. We should all be taking the time to make sure we are aware of these resources just as we do with more traditional lib and info resources and trends.
  • Future: The next step should be to apply these skills to library instruction activities. This will entail developing social networking literacy competencies for library patrons and structures for helping our patrons learn these competencies. The authors suggest further discussion to investigate how libraries can truly host library resources and services on social networking sites and how librarians can be supported in gaining these skills. It is the opinion of the authors that in the near future, the evolving nature of libraries will include full integration of library services with popular social networking sites such as Facebook. This may include locally developed applications that can be integrated into patrons’ online social networking experience. These applications would be flexible for multiple online platforms as well as smart phones such as Apple’s iPhone and mobile devices that run on Google’s Android software. These will serve as a library presence and a means to of access to resources and services that truly embrace social and mobile features.
  • Librarians will need the above skills for developing and providing these services.
  • The young woman in the blue veil was a facebook friend of mine before I set foot in Morocco. Funny, huh?

Social Networking Literacy Competencies for Librarians Social Networking Literacy Competencies for Librarians Presentation Transcript

  • Social Networking Literacy Competencies for Librarians Exploring Considerations and Engaging Participation Joseph Murphy [email_address] Yale University Science Libraries Heather L. Moulaison Ecole des Sciences de l’Information, Rabat and Rutgers University
  • The social networking literate librarian possesses the skills for providing services in and with online social networking sites.
  • Social Networking Sites are
    • Online communities uniting users with common interests, activities, expertises, etc .
      • College students use social networking sites frequently
      • Users consume and create content shared on social networking sites
      • Libraries are already in the business of getting information to people, so it’s a natural match
  • The Centrality of Social Networking
    • Social networking sites are central forums for accessing and sharing information.
    • Their expanding role in the creation, use, and sharing of information.
    • Libraries are engaging online social networks as a central medium for interacting with library patrons and meeting their information needs .
    • Librarians need new skill sets for
      • Utilizing and leveraging social networking sites in the provision of quality services
      • Maintaining our role as information experts in a Web2.0 world
  • Outline
    • The need for competencies
    • Competencies
    • Training
    • Roles
    • Future
  • The Competencies
    • Suggested skill sets for implementing library services and utilizing information within social networking sites
    • Applicable across social networking sites
    • Flexible enough to remain relevant in the changing and evolving information landscape
    • Based on ACRL Information Literacy Competency Standards for Higher Education
  • Social Networking Literacy Competencies
    • Understanding & articulating the nature & roles of social networking sites
    • Creating presences and content
    • Evaluating information
    • Applying information ethically and legally
    • Searching and navigating social networking sites efficiently & effectively
    • Interacting with patrons
    • Assisting patrons with gaining and applying these skills
    • Applying their expertise to services with & within social networking sites
  • Understanding and Articulating Social Networking Sites and Their Roles
    • Articulate to peers, administrators, and patrons -
      • their nature and roles
      • their importance in research, communication, and the info cycle
      • their importance to libraries
    • Familiar with diverse social networking sites and social media
      • the major sites relevant to our patrons
    SNL Competencies
    • Creating, contributing, and revising content
      • in various formats
      • within and beyond the presence of the library
      • in a variety of social networking sites with various tools
    • Creating a library presence
      • pages, groups, profiles, and applications
    Creating Content SNL Competencies
  • Evaluating Information
    • Critically evaluating information encountered in social networking sites
      • Evaluate info based on authority, currency, bias etc
    • Assist patrons in evaluating content, and gaining and applying these skills to evaluate information they encounter in online social networks.
    SNL Competencies
    • Respects copyright and intellectual property of information encountered and applied in social networking sites.
    • Aware of the unique cultural norms of and the need for privacy.
    • Applies info found in social networking sites to other media and applying information to projects within social networking sites.
    Applying Information Ethically and Legally SNL Competencies
    • Effectively search and browse
      • for information in a variety of formats
      • for known and unknown contacts
    • Understand & use search tools available within
    • Using search engines to search
    • Understand what fields are searchable
    • Understand the structure of relationships and content within
    Searching and Navigating SNL Competencies
  • Interacting
    • Familiar with the diverse methods of communicating w/ & w/in social networking sites
    • Able to connect with and provide synchronous & asynchronous services to patrons using these communication tools
    • Aware of & able to apply the unique cultural norms and expectations of each communication method
    • Skills for interacting over the various mobile communication channels
      • Mobile applications for smart phones, mobile webpages, email (if interactive), software and third party clients, and text message.
    SNL Competencies
  • Teaching
    • Assist patrons and peers with developing and applying social networking literacy skills.
    SNL Competencies
  • Providing Services
    • Utilize a variety of sites to provide quality library services
    • Evaluate sites for which are most appropriate for a library presence.
    • Building and managing the library’s presence
      • developing work flows for services
      • weeding spam
      • working with privacy levels
      • assessing the library’s presence and services
      • understanding and engaging vendor and other third party applications,
      • familiar with the process and etiquette of initiating and responding to friend requests in building networks.
    SNL Competencies
    • Flexibility is the Defining Competency
    • Librarians who are social networking-literate must be able to apply their current skills and curiosity to emerging and evolving resources.
    Flexibility SNL Competencies
  • Flexibility
    • Look ahead
    • Visualize
    • Create and manage services in consideration of and within social networking sites.
    • Skills
      • Vision
      • Creativity
      • Keep a constant thumb on the pulse of the social web, its users, and their behaviors.
    SNL Competencies
  • Training
    • Learning outcomes can be derived from the competencies as listed
    • Instruction in SNL competencies should:
      • Encourage active, hands-on learning
      • Cultivate personal engagement and confidence
      • Highlight concrete & possible uses in libraries
      • Emphasis that these competencies are a necessary part of continuing education for modern librarians
  • Roles
    • Professional associations and library schools can:
      • Support librarians with CE initiatives
      • Help LIS students in gaining skills (guest speakers from the profession, etc.)
      • Include these competencies in curriculum requirements
  • Roles
    • Academic libraries should:
      • Support librarians in the acquisition of SNL competencies
      • Require new hires to possess SNL skills
      • Cultivate an environment where experimentation with SN sites is appreciated and rewarded
  • Future
    • Librarians Should:
      • Include SNL skills in library instruction activities
      • Become knowledgeable about this topic (attending this conference is a good start!)
        • Stay abreast of the literature, listservs, biblioblogs, podcats etc from our field and beyond
        • Organize workshops for sharing best practices
      • Assess the need for Social Networking-based services in their libraries
        • Consider feasibility, upkeep, cost-benefit ratio, etc.
  • Future
    • Highly Engaged SN-literate Librarians Should:
      • Find new and creative ways to offer extensive services within the SN framework
      • Plan to share their experiences with others in the profession
      • Consider
        • how will libraries fully host library resources and services on this now central realm for interacting with information
        • how librarians can be supported in gaining the skills required for doing this
  • On the Horizon
    • Full integration of library services with popular social networking sites, especially Facebook.
    • Applications for Facebook and multiple online platforms
      • Skills for librarians
        • Designing and developing
        • Providing services through
  • Mobile Applications
    • For smart phones - iPhone and mobile devices that run on Google’s Android software.
    • To serve as a library presence and means of access to resources and services.
    • Should fully embrace social and mobile features.
      • Library2.0 is mobile, virtual, and social
  • Social Networking
    • Can’t replace “being there”
      • Traditional library services are still needed.
      • It’s about enhancing and expanding services.
    • Can add a new and exciting dimension to library services!
    [Heather and students (also “Facebook Friends”) send greetings from Morocco]
  • Heather L. Moulaison Joseph Murphy [email_address] Friend us on Facebook!