Our Vision: To become the P2P content search and distribution network that transfers Large data Securely and Reliably across any IP-based devices and networks to leverage on Fixed-Mobile-Media Convergence Background of mTouche Faster and efficient digital distribution to a community of mobile users globally who do not want to wait 6 months to 2 years to watch a delayed season of a popular TV series such as Heroes and keeps them engaged. It's coming to mobile soon with WiFi and HSDPA. This also means more video ad impressions for TV networks
I record a 3.5 mins video during national day celebrations, it’s 55mb iPhone 3G iTunes store sells music, TV shows, app, etc. But downloading a 200mb file over 3.5G? Everyone tries to be free but will it make enough money?
P2P Search Using your phone to upload the same file a 100 times? Paid US$3 for a video, get disconnected, call cust svc, refund, etc
Example of use case Sandi wants to check the movie Love Guru while at the subway She search for it and found the movie for rent at US$2.99 from Paramount. She decided to download to watch on her mobile phone for 1 month. The download instructions assured her that she will only be charged after the 100mb movie is completely downloaded in < 30mins over 3.5G. It is a great comedy and Sandi decided to share it with her friends who received Sandi’s sharing notification Her friends in Germany and London downloaded the movie and tried to pay for the DRM-protected movie. They received the instructions how to pay for it or get it free by clicking through some ads, they decided to pay for it after watching the trailer and received the license shortly.
Starting with 1-2 months free trial, new launches, STRONG recurring revenues. Plus Ad rev from global. Add new handsets supported such as iPhone Why operators work with us? Share, Search, Download About Maxis UNI – WAP and MMS only when Maxis first started. Engage mBit to extend the service to Web and client and support Facebook app.
Device multimedia capabilities with better/faster camera, storage and network but MMS is limited to max 300kb and user-generated content in device is difficult to distribute with interoperability
Phone manufacturers and operators storefront offers download of full-length Songs, TV Shows, Movies but wireless transfers may not be reliable
Digital and P2P distribution of large media content reduce time to market and is more viral but worry about copyright and consumers want it free or cheap
Network operators pushing data services with aggressive pricing models but lack of compelling services with right business models causing users to bypass operator network
Advertising/sponsorship becoming important for mobile services but need high volume before seeing significant revenue
Trends & Problems Published on FierceMobileContent (http://www.fiercemobilecontent.com) Mobile operators face peer-to-peer pressure By Jason Created Jun 27 2008 - 10:20am User-generated content looms as a source of serious discontent for mobile operators according to a new study released this week by market research firm Pioneer Consulting. Noting that a significant percentage of multimedia content on mobile handsets is either user-generated or just stored on the device, Pioneer reports that a growing number of subscribers are now exploiting alternative technologies like Bluetooth, WiFi and WiMAX to effectively bypass operator networks when sharing their content with friends, family and social networking contacts. The study suggests subscribers who circumvent the traditional content value chain could rob operators of as much as $16.4 billion in potential annual revenues by 2012, more than a quarter of the projected total revenue for the year in question.
mBit Server Use Case - Private Group Sharing Joyce Group Share 1. Joyce shares her boyfriend’s photo with keyword tags. Update server 5. Establish Connection 2. Joyce sends a notification message to her girlfriend group 3.Lisa & Gloria receive the sharing notification. Lisa downloads the photo 4. Five mins later, Gloria also downloads the photo mBit Proxy 6. Transfer content
P2P Search in mobile social networks instead of web pages with targeted keyword advertising
mbit protocol optimised for mobile to ensure reliable/secure download/upload transfers between peers and caching to reduce latency, provide redundancy & interoperability between different operators/networks
Open architecture with SDKs for mobile devices and HTTP/XML APIs to mBit server to utilise mbit protocol
Reduced time to market with technical integration performed with operators and existing commercial relationships with mobile operators for marketing and billing
Scalable to support IMS and ride on Fixed-Mobile Convergence