Shortening the VII Deployment Path Through the Aftermarket

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  • 1. Shortening the VII Deployment Path Through the Aftermarket Jim Misener*, University of California PATH
    • Collaborators: Raja Sengupta, Christian Manassah, Joel VanderWerf,
    • Greg Larson and an ever-growing number
  • 2. IMAGINE…
  • 3. IMAGINE …
  • 4. IMAGINE …
  • 5. IMAGINE…
  • 6. A New VII
    • The Brubaker Proposition
      •   Phase I: Demonstrate current capabilities through an operational field test by December 1, 2008
      •   Phase II: Continue the research program on nationwide deployment of VII
      •   Phase III: Focus on monitoring and assessing emerging technologies to improve or accelerated deployment of VI
    • Phase I is a VII with a year…
  • 7. A One-Year Plan
    • Redefine VII
      • Become agnostic of communication link
        • Cellular, WiFi, WiMax (?), DSRC (?)
      • Leverage commercial ATIS applications
      • Deliver to nomadic consumer devices
        • PND, PDA, mobile phones
      • Safety truly becomes the North Star
        • Far, far away
    • Technical Case
      • Commercial hards
  • 8. The Technical DSRC Case
    • Based on Atheros 5414 Chip
      • Implemented on Mini PCI Card
      • Can shrink form factor with some development
        • Imagine a San Disk
    • Can put into any computer host – in theory
      • PND, PDA, mobile phone
    • Issues
      • Need to forget IEEE 1602.2-4
        • Use 5.9 GHz and let the market grow
      • How about GPS accuracy?
      • Can’t really talk to passenger vehicle data bus
      • How about the infrastructure side?
        • Who supplies companion DSRC transceiver?
  • 9. The Business Case for First Application(s)
    • If not DSRC
      • Incremental application to existent commercial cases
      • Public sector buy-in: provisioning of traffic management information?
        • Is this even necessary
    • If DSRC (or even WiFi)
      • Short- to medium-range communication may necessitate public sector buy-in: provisioning of traffic management information
    • The FCC is a factor
      • Do mobility applications qualify as safety?
        • Soft safety:
        • route oneself out of congestion or even “end of queue ahead”
  • 10. A Physics Analogy Nuclei of Condensation
    • Use angel investment (e.g., [Federal] government) to grow from high local – or neighborhood – market penetration
      • Trip generator / attraction
        • High volume business, airport
      • Appealing application(s)
        • Dynamic route advisory? Travel time advisory?
        • Smart parking?
      • Open development environment, e.g., Google’s android model
        • Open hardware
        • Open software
      • Let creativity take hold
        • Expand applications set
        • Expand local  regional  national
    • Achilles heal
      • How to provide roadside equipment?
        • Can start with government investment
        • Incentivize open access and free government use of data
          • Profit on private data?
          • Fee for service?
          • Leverage other uses? (e.g., telco)
  • 11. (Not the) End Note
    • In Sum:
      • Mobility applications for road users and operators alike
      • Near-term “soft safety” applications
        • Such as ‘congestion ahead’ warning
      • Delivery to concentration of drivers, on realizable, portable (after-market) devices
      • Open standards / open application
        • Open pathway for developers
    • Join the thinking…