Shortening the VII Deployment Path Through the Aftermarket

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Shortening the VII Deployment Path Through the Aftermarket

  1. 1. Shortening the VII Deployment Path Through the Aftermarket Jim Misener*, University of California PATH <ul><li>Collaborators: Raja Sengupta, Christian Manassah, Joel VanderWerf, </li></ul><ul><li>Greg Larson and an ever-growing number </li></ul>
  2. 2. IMAGINE…
  3. 3. IMAGINE …
  4. 4. IMAGINE …
  5. 5. IMAGINE…
  6. 6. A New VII <ul><li>The Brubaker Proposition </li></ul><ul><ul><li>  Phase I: Demonstrate current capabilities through an operational field test by December 1, 2008 </li></ul></ul><ul><ul><li>  Phase II: Continue the research program on nationwide deployment of VII </li></ul></ul><ul><ul><li>  Phase III: Focus on monitoring and assessing emerging technologies to improve or accelerated deployment of VI </li></ul></ul><ul><li>Phase I is a VII with a year… </li></ul>
  7. 7. A One-Year Plan <ul><li>Redefine VII </li></ul><ul><ul><li>Become agnostic of communication link </li></ul></ul><ul><ul><ul><li>Cellular, WiFi, WiMax (?), DSRC (?) </li></ul></ul></ul><ul><ul><li>Leverage commercial ATIS applications </li></ul></ul><ul><ul><li>Deliver to nomadic consumer devices </li></ul></ul><ul><ul><ul><li>PND, PDA, mobile phones </li></ul></ul></ul><ul><ul><li>Safety truly becomes the North Star </li></ul></ul><ul><ul><ul><li>Far, far away </li></ul></ul></ul><ul><li>Technical Case </li></ul><ul><ul><li>Commercial hards </li></ul></ul>
  8. 8. The Technical DSRC Case <ul><li>Based on Atheros 5414 Chip </li></ul><ul><ul><li>Implemented on Mini PCI Card </li></ul></ul><ul><ul><li>Can shrink form factor with some development </li></ul></ul><ul><ul><ul><li>Imagine a San Disk </li></ul></ul></ul><ul><li>Can put into any computer host – in theory </li></ul><ul><ul><li>PND, PDA, mobile phone </li></ul></ul><ul><li>Issues </li></ul><ul><ul><li>Need to forget IEEE 1602.2-4 </li></ul></ul><ul><ul><ul><li>Use 5.9 GHz and let the market grow </li></ul></ul></ul><ul><ul><li>How about GPS accuracy? </li></ul></ul><ul><ul><li>Can’t really talk to passenger vehicle data bus </li></ul></ul><ul><ul><li>How about the infrastructure side? </li></ul></ul><ul><ul><ul><li>Who supplies companion DSRC transceiver? </li></ul></ul></ul>
  9. 9. The Business Case for First Application(s) <ul><li>If not DSRC </li></ul><ul><ul><li>Incremental application to existent commercial cases </li></ul></ul><ul><ul><li>Public sector buy-in: provisioning of traffic management information? </li></ul></ul><ul><ul><ul><li>Is this even necessary </li></ul></ul></ul><ul><li>If DSRC (or even WiFi) </li></ul><ul><ul><li>Short- to medium-range communication may necessitate public sector buy-in: provisioning of traffic management information </li></ul></ul><ul><li>The FCC is a factor </li></ul><ul><ul><li>Do mobility applications qualify as safety? </li></ul></ul><ul><ul><ul><li>Soft safety: </li></ul></ul></ul><ul><ul><ul><li>route oneself out of congestion or even “end of queue ahead” </li></ul></ul></ul>
  10. 10. A Physics Analogy Nuclei of Condensation <ul><li>Use angel investment (e.g., [Federal] government) to grow from high local – or neighborhood – market penetration </li></ul><ul><ul><li>Trip generator / attraction </li></ul></ul><ul><ul><ul><li>High volume business, airport </li></ul></ul></ul><ul><ul><li>Appealing application(s) </li></ul></ul><ul><ul><ul><li>Dynamic route advisory? Travel time advisory? </li></ul></ul></ul><ul><ul><ul><li>Smart parking? </li></ul></ul></ul><ul><ul><li>Open development environment, e.g., Google’s android model </li></ul></ul><ul><ul><ul><li>Open hardware </li></ul></ul></ul><ul><ul><ul><li>Open software </li></ul></ul></ul><ul><ul><li>Let creativity take hold </li></ul></ul><ul><ul><ul><li>Expand applications set </li></ul></ul></ul><ul><ul><ul><li>Expand local  regional  national </li></ul></ul></ul><ul><li>Achilles heal </li></ul><ul><ul><li>How to provide roadside equipment? </li></ul></ul><ul><ul><ul><li>Can start with government investment </li></ul></ul></ul><ul><ul><ul><li>Incentivize open access and free government use of data </li></ul></ul></ul><ul><ul><ul><ul><li>Profit on private data? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Fee for service? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Leverage other uses? (e.g., telco) </li></ul></ul></ul></ul>
  11. 11. (Not the) End Note <ul><li>In Sum: </li></ul><ul><ul><li>Mobility applications for road users and operators alike </li></ul></ul><ul><ul><li>Near-term “soft safety” applications </li></ul></ul><ul><ul><ul><li>Such as ‘congestion ahead’ warning </li></ul></ul></ul><ul><ul><li>Delivery to concentration of drivers, on realizable, portable (after-market) devices </li></ul></ul><ul><ul><li>Open standards / open application </li></ul></ul><ul><ul><ul><li>Open pathway for developers </li></ul></ul></ul><ul><li>Join the thinking… </li></ul>

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