powerpoint icon [.ppt]
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

powerpoint icon [.ppt]

on

  • 1,132 views

 

Statistics

Views

Total Views
1,132
Views on SlideShare
1,131
Embed Views
1

Actions

Likes
0
Downloads
5
Comments
1

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Find coupons for your hosting. Get a promo deal before you purchase hosting http://vpsnet.wordpress.com/2010/05/03/vps-net-review/
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • It’s important to frame our team’s task within the context of two challenges.   First , our effectiveness in providing services that lead to appropriate decisions by community leaders and, by extension, desired reactive behaviors in the general public, is directly related to our methods of communicating and interpreting information to key decision making partners.   Second , it’s crucial to leverage current and emerging technology so that we are providing information to customers on devices they use, in formats they want, and ideally in ways that offer the user some control over content. Our partners are increasingly mobile – they need instant access to NWS warning information anytime, anywhere.
  • It’s important to frame our team’s task within the context of two challenges.   First , our effectiveness in providing services that lead to appropriate decisions by community leaders and, by extension, desired reactive behaviors in the general public, is directly related to our methods of communicating and interpreting information to key decision making partners.   Second , it’s crucial to leverage current and emerging technology so that we are providing information to customers on devices they use, in formats they want, and ideally in ways that offer the user some control over content. Our partners are increasingly mobile – they need instant access to NWS warning information anytime, anywhere.
  • We’re all acutely aware that the pace and magnitude of change in our world is rapid and unprecedented in history. The arena of communications, in particular, is increasingly characterized by a society that’s more mobile and more global. That fact has a number of implications for us as a public service agency – among them are these (go to bullets).   
  • We have accumulated dozens of comments from core partners concerning the value of this service. All of them, including the examples listed here, emphasize the fact that decision makers are increasingly mobile and need this kind of anytime, anywhere access. These kinds of testimonies from core partners are compelling. It’s difficult to refute statements of value like these, provided by the constituents we serve. And it’s important to give customers what they want and need, not just what we think they ought to get.
  • This diagram illustrates how the various alert types and target audiences just described are inter-related. Our services
  • The first question the team needed to address is whether NWS should be involved in mobile messaging services at all. Before getting into the reasons for our conclusion, the short answer is “yes” and “no”. Our main service is information and we believe NWS should offer a way for our partners to receive our information wherever they are leveraging the latest standards in communication technology. However, we do not believe NWS should commit to an end-to-end process for mobile messaging. We’ll amplify and explain those statements in the next three slides. The point of this slide is certainly NOT to denigrate NWR in any way. It’s clearly a system that has saved lives and continues to play an important role in the national Emergency Alert System. But it is also useful to compare the two media in terms of overall “reachability” to decision makers and, by extension, to the general population.   Recent studies indicate wireless penetration in the U.S. is now almost 90%; by comparison, according to the best available estimates, about 20% of the population owns a NOAA Weather Radio. Moreover, those who do own NWR receivers typically keep them at home or at their office. Therefore, they are often not within access of the signal when a warning tone alarm is triggered. Conversely, most people carry a cell phone with them all the time. Another important point is that the infrastructure of cell phone technology is being developed by the private sector. That permits us to ride the coat-tails of that development and integrate our service options into it, rather than being responsible for the entire network operation as we are with NWR.
  • This graphic compares the implementation of Mobile Alert Services using an intermediate SMS broker with one of our traditional mechanisms – NOAA Weather Radio. It represents an improved business model in four distinct areas: It leverages new, two-way interactive Web 2.0 technology (rather than being limited to a one-way, passive/push delivery); It reaches decision makers whether they are at their desks or on the road; It requires less overhead for maintenance; and… It is pre-designed to integrate with IPAWS CMAS as an alert aggregator once that system becomes operational.

powerpoint icon [.ppt] Presentation Transcript

  • 1. Mobile Decision Support Services InteractiveNWS (iNWS) Mike Doney Aaron Sutula Andy Edman RITT Forum January 29, 2010 Improving Decision Support During High-Impact Events Using Mobile Communications NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 2. ● Mobile Decision Support Services (DSS) - Why does this matter to the NWS? - Corporate Board Decision / Directive ● iNWS Overview ● Mobile DSS Vision - Future iNWS Plans ● iNWS Demo Agenda NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 3. Super Tuesday Tornado Outbreak of February 5-6, 2008 87 tornadoes (5 x EF4) in 9 states causing 57 fatalities during a 12-hour period “ Several people specifically noted the need to seek confirmation of a warning…” “… people may require multiple sources of information throughout their decision making process to assess their personal risk…” “… a single source of information will not necessarily spur protective action.” Social Science NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 4.
    • How can the NWS more effectively provide services that lead to better community response?
          • NWS services continue to get better, but unless we improve our dissemination and communication capabilities, our effectiveness in supporting communities will be hampered
          • This goal is consistent with the NWS mission of protection of life and property, and the emerging vision of improving decision support services for high-impact events
    • How do we stay relevant with the technologies our partners and customers are using?
    Challenges NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 5. Why is this important to the NWS? NOAA NWS WRH Scientific Services Division InteractiveNWS Team Women, Teens and Seniors Help Fuel 34% Mobile Web Spike http://blog.nielsen.com September 30, 2009
  • 6.
    • The world is changing !
    • Less tolerance for community leaders
    • not being aware of impending high-impact events
    • Partners becoming increasingly mobile, need for information -- anytime, anywhere
    • Cell phones and PDA’s with Internet access
    • are the new communication standard
    Our Partners need Mobile DSS NOAA NWS WRH Scientific Services Division InteractiveNWS Team Why is this important to the NWS? myspace
  • 7. Why is this important to the NWS? “ The fact is, NWS services – principally direct interaction with decision makers – are in greater demand than at any time in our nearly 140-year history.” Jack Hayes, NWS Director 2008 ● NWS is evolving from a one way dissemination paradigm (i.e. one way transmission of products and data) to a 2-way real-time interactive and collaborative environment ● Current NWS dissemination systems are not keeping pace with consumer technologies that are being adopted ● A customer centric approach allows users to control the information they receive – … this keeps office workload to a minimum NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 8. Should NWS Provide Mobile Messaging Services? ● “… one more way for the NWS to save lives! Drop the experimental and make it a permanent feature!” - EM, Augusta, GA ● “… like radio and TV were the new notification tools of their time, SMS and e-mail are the new tools of my children. Their use will ultimately provide timely notification and save lives.” - EM, Scandinavia, WI ● “ This service fills a large gap in my communications network. My tax dollars are well spent on NOAA and return dividends that greatly exceed my investment.” - First Responder and Trained Spotter, Wheaton, IL ● “ Many times I am not in my office, at a computer or next to a radio. Mobile alerts have been a great and key asset for the success of our Emergency Management programs.“ - Regional Coordinator, SD Department of Public Safety ► Invited iNWS Briefing to the Director, White House, Office of New Media, April 2009 Partner Comments NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 9. Corporate Board Decision August 2009
    • Unanimous Board support to develop a standardized baseline system to deliver NWS warnings and other critical decision support information to core partners on mobile devices
    • The implementation process, including development of a formal project plan, O&M costs, etc., will be turned over to OST and the RITT  
    • Another team and/or OSIP project will be assigned to explore options for offering mobile warnings to the general public
    NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 10. Interactive NWS iNWS mobile services are designed to bring critical weather data and automatic alerts directly to your cell phone or mobile device https://inws.wrh.noaa.gov NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 11. ● Interactive User Participation - Users manage their own accounts and Weather Alert profiles - Users decide alert types, format, geography and scope ● Dynamic Content / Device Independence - Content is unique and dynamic for EACH USER - Data are the same NWS products and imagery on the web today! - Users can manage content from a cell phone or desktop ● Web Standards - Such as WMS, Javascript, Java, OCG, Apache, PHP ● Scalability - Leverage existing Cellular provider and NWS web-farm infrastructure - Easy to add modular features, products, and services iNWS Features NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 12. Team lead by CR; recommendations include ● Use “Elongated Pentagons” ● Increase accuracy of warnings by including storm propagation vector and climatology in designing polygons This illustrates the need for dissemination tools that accurately and precisely leverage polygons for alerting iNWS is the only tool currently doing this Storm Based Warning Polygons Corporate Board request (May 2009) for guidance on optimizing the positive impact of polygon warnings NOAA NWS WRH Scientific Services Division InteractiveNWS Team ? ?
  • 13. ● iNWS Alerts – Text based alerts of NWS watches, warnings, and advisories using SMS and email ● iNWS Mobile – Mobile Java application for browsing weather data, and configuring iNWS Alerts ● NWSChat to SMS – Adds ability for NWS to send text messages to mobile users from NWS chat rooms ● iNWS Mobile Web – Weather data formatted for mobile phone web browsers ● iCWSU – Aviation weather data formatted for mobile phone web browsers iNWS Suite of Services Corporate Board Approved NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 14. iNWS Alerts Via Text Message or Email - Follow the link in the message for more information New event. Severe Thunderstorm Warning from 09/14/09 01:08 PM MDT to 09/14/09 02:00 PM MDT for SLC. http://bit.ly/2VGRi New event. Severe Thunderstorm Warning from 09/14/09 01:08 PM MDT to 09/14/09 02:00 PM MDT for SLC. http://bit.ly/2VGRi
  • 15. Hydrographs and Station Observations Hydrologic events account for the largest loss of life for any weather related phenomenon
  • 16.  
  • 17. Status of Mobile DSS (iNWS) ● At OSIP Gate 3 - SON and Project Plan complete - RFP for national SMS contract pending release - CONOPS document in final review ● Good collaboration with OST, OCIO, OCWWS ● iNWS as pilot project for RITT ● Transition to National Operational System 2010 - 2012 Focused on Impacts
  • 18. ● Integration of Hydro data and alerts Early 2010 ● HYSPLIT data and features January – March 2010 Short-Mid Range Long Range 2010 -- ● Locator GPS-like Feature ● Enhanced Shortlink – more data options ● User Requested Features (alert scheduler, SMS or Email selector) ● Incoming Spotter Reports? Future Plans for iNWS NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 19. ● Cell Phones, SMS Services, Multi-platform Mobile Testbed ● High Performance Storage, Postgres/PostGIS Optimization ● iNWS Developer Workshop ● ARL HYSPLIT Training 2009 NOAA HPCC Grant Financial Stimulus NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 20. NWS Collaboration with NOAA Research ESRL/GSD Geo-Targeted Alerting System (GTAS) ● GTAS: NOAA-FEMA Joint Project Funded by DHS - High-resolution HYSPLIT model using WRF-NMM data - GTAS servers hosted at NWS Regional Headquarters - Will provide enhanced collaboration between WFOs and EOCs, including R-911, for toxic plume events NOAA NWS WRH Scientific Services Division InteractiveNWS Team Integration of HYSPLIT* data into Mobile DSS *HYSPLIT model developed by NOAA/ARL GTAS link http://fxc.noaa.gov/GTAS/index.html Mobile DSS (iNWS) will enable real-time dissemination of HYSPLIT plume models to mobile devices… anytime, anywhere
  • 21. … in the hands of first responders HYSPLIT Trajectory and Dispersion Models
  • 22. Enhance the power behind the short-link And Other Platforms- iPhone, Android Alert Areas Warning Polygons Plus - RADAR Satellite Point Forecast Observations HYSPLIT Event/Hazard Confirmation to stimulate action eg, “Take Shelter” New event. Severe Thunderstorm Warning from 09/14/09 01:08 PM MDT to 09/14/09 02:00 PM MDT for SLC. http://bit.ly/2VGRi
  • 23. iNWS Mobile Vision Four-pronged approach ● NWS Mobile DSS (iNWS) - Target Audience – Community leaders and decision makers - Alert Types – Sub-catastrophic, ‘usual’ watch/warning/advisory for moderate to high-impact weather that is important to an emergency manager, for example. ● DHS/FEMA IPAWS Commercial Mobile Alert System - Target Audience – General Public - Alert Types – Catastrophic – used only rarely for major events “ Reverse 911”; Cell broadcast still years away; Providers must opt-in ● Private Sector - Target Audience – General public, businesses - Alert Types – Value-added and custom alerts ● General ‘pull’ Technologies formatted for mobile - Web, RSS, etc NOAA NWS WRH Scientific Services Division InteractiveNWS Team
  • 24. NWS Mobile Dissemination Vision Sector Relationships Alert Types Target Audience NWS Mission Driven IPAWS Public Service – National Defense Driven Private Sector Profit Driven Community Leaders and Decision Makers (eg, Emergency Managers) Subscribing Public, Businesses General Public Advisories: Anticipate, Respond and Recover Watches: Prepare for Action Warnings: Urgent, Immediate Action Required General Mobile Services Cell/PDA Internet Browser Web1.0 (passive) Interactive, Targeted Mobile Services Web2.0 (active) Push Only Mobile Services (passive)
  • 25. Summary Take-Aways for Mobile DSS (iNWS) Thank you. Questions? NOAA NWS WRH Scientific Services Division InteractiveNWS Team ● The NWS Corporate Board has fully endorsed this program ● Mobile dissemination adds value to the services we already provide ● It shows that we are ready and willing to engage our users, and society, by using innovative and relevant technologies
  • 26. NOAA NWS WRH Scientific Services Division InteractiveNWS Team iNWS Demo ● Self registration and account management ● NWS approves or denies registration requests according to policy. ● User defined content - Geography - Weather categories ● Alert content customized for each user ● No NWS jargon ● Provide additional information using a hyperlink embedded in the alerts Key points to look for:
  • 27. NOAA NWS WRH Scientific Services Division InteractiveNWS Team Background Slides Follow…
  • 28. Ability to Reach Communities % of US Population with Cell Phones % of US Population with NOAA Weather Radios 262 Million 60 million 89.5% 20% Rapid adoption by public Carried by most people all the time Infrastructure being developed by private sector Access at home or business Special receiver not integrated with general technology NWS responsible for infrastructure Should NWS Provide Mobile Messaging Services?
  • 29. Cell Service Providers iNWS Prototype Leverage Private Wireless Infrastructure Mobile Community Decision Makers Product Decoders Data Processors Spatial Data Servers Databases Webservers 2-Way Interactive Access (Web 2.0) NWS Cost 1-Way Passive/Push Delivery NWS Cost Product Decoders Data Processors Databases NOAA Weather Radio NWS Owned/Maintained Infrastructure Fixed Community Decision Makers iNWS Mobile and NWR Alerting Systems SMS Broker IPAWS CMAS Alert Aggregator (when operational)
  • 30.  
  • 31. NOAA NWS WRH Scientific Services Division InteractiveNWS Team