Mobile Tags : QR Codes
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Mobile Tags : QR Codes






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Mobile Tags : QR Codes Mobile Tags : QR Codes Presentation Transcript

  • Mobile Tags : QR Codes & Co. What is cool and what is missing
  • Themes:
    • Mobile Tags
    • QR Codes in Japan
    • And in the West?
    • Why Mobile Tags are cool?
    • What is missing?
    • What Kaywa does.
    • DokoDare Demo (outside)
  • Mobile Tags =
    • Mobile phone is a barcode scanner
    • Mobile phone is also an internet browser
  • Mobile Tags & Mobile Internet
    • Up-to-date
    • Interactive
    • Multimedia (Audio, Video etc.)
    • Creates a bridge between traditional and digital media
    • One can measure it live
  • Japan: A success story since 2003
  • And in the West?
    • Still too many competing codes
    • Open Code Standards: QR Code, Datamatrix, (Aztec)
    • Proprietory: Beetagg, EZcode, Shotcode, Microsoft Tag
    • Slow Adoption/Integration by Telecoms
    • QR Code: Japan, Australia (Telstra), Telekom Hungary
    • QR Code: Trials by Deutsche Telekom
    • EzCode: Trials by Spain‘s Telefonica
    • Proprietory use of Datamatrix: France
    • But there is hope...
  • Some organizations have voted
    • Handset Manufacturers
    • Nokia : Datamatrix, QR Code
    • Japanese Handsets/Asus (Taiwan): QR Code
    • Google Android: QR Code, EAN
    • Organizations
    • IATA: QR Code, Datamatrix, Aztec
    • GS1: EAN, Datamatrix, QR Code
    • OMA: Datamatrix, QR Code
    • Major Reader Developers
    • Nowadays support of Datamatrix and QR Code is a must
  • What is cool about Mobile Tags?
    • Global
    • Easy to understand (symbolic value is fantastic)
    • Easy to set up
    • Decentralized
    • Low cost for client
    • No cost for user
    • Immediate (once Reader is open)
  • What is still missing?
    • End of code fragmentation
    • Reader on top deck (one click scan)
    • Good cameras on all phones
    • Definition for online and offline use (ex. Vcard)
    • Federation, Lobby of involved parties (especially between reader owners and reader owners and telecoms)
    • Transformative examples (outside of Asia)
  • What is Kaywa trying to do
    • Open debate and defense of standards to ensure interoperability (here and on the web:
    • Businessmodel that works for everyone
    • Showing by example (http://
    • Seminars and talks with telecoms, GS1 and reader owners
    • / Extended packaging
  • DokoDare Demo :
    • Download #semperaula Sticker as PDF: h ttp://
  • Questions? Thanks for your attention
    • [email_address]
    • +41 78 607 75 06