Men's Health Magazine Launches on the Apple iPadDocument Transcript
Men’s Health Magazine Launches on the Apple iPad
–Men’s Health magazine set to unveil
its April and May issues on the iPad–
New York, NY (April 2, 2010) – Men’s Health, the largest men’s lifestyle magazine brand in the world,
today announced that a digital edition of the publication designed exclusively for the Apple iPad will be
available for purchase when the highly anticipated device goes on sale tomorrow. The release makes
Men’s Health one of the first consumer magazines to enter the iPad market. The April issue of the
magazine, complete with a host of multimedia and interactive content, will be available for download in
the Apple iTunes store for $4.99 and will be followed by the May issue, available by April 20th. iPad users
will also be able to download for free 12 pages of handpicked content from the April issue as a preview.
In addition to the health, fitness and lifestyle tips and in-depth feature stories Men’s Health readers have
come to rely on from the print edition of the magazine, the iPad app will present users with a highly
interactive experience – including real-time polls, increased social networking capabilities with Twitter and
Facebook, audio-narrated slide shows, and photo galleries of bonus content. The Men’s Health iPad app
is also set to incorporate full-screen, high-definition video footage from behind the scenes of Men’s Health
cover shoots. “When you have a brand
as strong as Men’s Health, you have to let
the content do the talking,” said Men’s
Health Brand Editor, Matt Bean. “Our
model—the free newsstand preview, with
an in-app purchase option—does just that,
while creating a natural opportunity for
sponsor integration that never existed
before. We won’t just be offering monthly
issues using this approach, either. We’ll be
able to provide everything from a training
guide to a gift subscription to a compilation
“We’ve learned from our experience
developing for the iPhone and iPod touch,
and have taken full advantage of this new medium,” said David Zinczenko, SVP/Editor-in-Chief of Men’s
Health. “Our iPad products will be some of the most robust and well-rounded in the marketplace yet.”
Zinczenko also said that Women’s Health will be available on the iPad as of its May issue.
Other capabilities of the Men’s Health iPad app include:
• CONNECT – Every printed website URL is live. Simply tap to visit websites from within the app,
allowing users to learn more, buy products featured in the magazine, and access handpicked, related
content from MensHealth.com.
• WATCH – Exclusive video takes users step-by-step through exercises, recipes, and tips, featuring
the world’s top athletes, trainers, chefs, and other experts.
• INTERACT – How do you stack up to the Average Guy? Users have the ability to take real-time Snap
Polls throughout the issue to find out.
• SHARE – Users can share content with friends, and so much more: Tweet a shocking stat from
Bulletins, brag about completing a Men’s Health physical challenge via a Facebook post, or email a
recipe with a shopping list to yourself or a friend – all without ever leaving the app.
Gillette, the world leader in men’s grooming products, is the official launch sponsor of the April and May
issues of Men’s Health on the iPad. The iPad app is the latest addition to a stable of nearly 20 Men’s
Health-branded iPhone and Android app products on the market since June 2009, which have combined
to accrue over 600,000 downloads, more than half of which have been purchased by consumers. For
more info, visit menshealth.com/ipad.
Allison Keane, Exec. Director of PR
Brett LeVecchio, PR Manager
About Men's Health (www.menshealth.com)
Men's Health is the largest men's lifestyle magazine brand in the world with 40 editions worldwide.
Published 10 times a year in the U.S. by Rodale, Men's Health is the best-selling men's magazine on
newsstands, each month providing its 12 million readers with the latest information on all aspects of a
guy's life including health, fitness, fashion, nutrition, relationships, travel, technology and finance. The
magazine has garnered numerous accolades in the industry including several appearances on
Advertising Age's "A List", Adweek's "Hot List" and Capell's Circulation Report, which recently named the
magazine "Best Newsstand Performer of the Decade." In 2007, Men's Health Editor-in-Chief David
Zinczenko was named "Editor of the Year" by Adweek magazine shortly after the title secured the top
spot on their "Brand Leaders Hot List" in 2006. The magazine has also received a National Magazine
Award in the personal service category. Men's Health also publishes several branded books, DVDs,
special interest publications and the online subscription service.