Making Mobile Work Presentation

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  • Monetizing the cell phone space We can produce cell phone ready files Through our partnership with InfoSpace we can make your material available throughout the world, micro-billing included Subscriber fees and packages Cell phone use royalties Cellular Book Promotion
  • Sprint, AT&T; not Verizon

Transcript

  • 1. Making Mobile Work
    • Taking Advantage of the Coming Era of Mobile Content
  • 2. Images of Mobile Past
  • 3. Images of Mobile Present
  • 4. Images of Mobile Future
  • 5. The Ghost of Technology Past
    • Q: Where have we heard these comments?
    • “ The print is too small to read.”
    • “ I like having the feel of a book to hold when I read it.”
    • “ It won’t be easy to read at the beach.”
    • “ Its not a REAL book.”
    • “ It won’t last.”
    • “ The format is too tiny to hold comfortably.”
    • “ Who would want to read ‘War and Peace’ on it.”
    • “ Serious authors will never embrace it.”
  • 6. Ghosts of Technology Past
    • A: The Paperback Book when it was first released.
  • 7. Ghosts of Technology Past
    • Reference: “A History of Paperback Books”
    • http://paperbarn.www1.50megs.com/Paperbacks/index.htm
  • 8. Ghosts of Technology Past
    • The Original Small Screen
  • 9. The Cell Phone Space
    • 2.5 BILLION > 4 BILLION vs. 1 BILLION
  • 10. The Cell Phone Space
    • MAKE THE GLOBAL LOCAL
    • MAKE THE LOCAL GLOBAL
  • 11. The Mobile Internet vs. Regular Internet
    • WAP!!!
  • 12. Making Mobile Work
    • Sample of Comic Book we created for distribution via cell phone
  • 13. Making Mobile Work
    • WHERE’S THE MONEY???
  • 14. Regular vs. Mobile Internet
    • Proprietary vs. Generic Solutions
    • Proprietary: Sony e-Book, Kindle Reader, Rocket Book
      • Idea is that you will get a more book like reading experience
    • Generic: Works on any device that is web enabled
      • Idea is that you will be able to access print content on any kind of web enabled device.
  • 15. Current Work on Mobile at ICC Macmillan
    • SO IS THERE A MARKET?
  • 16. Distribution Solution
    • RULE 1: DON’T FOCUS ON THE US.
  • 17. The Future of Mobile
    • Mobile IS the Internet in many developing countries.
    • m-learning opportunities
  • 18. Making Mobile Work
    • OPPORTUNITY 1: DELIVERING EDUCATIONAL MATERIALS
  • 19. Making Mobile Work
    • Introducing Jon White from Macmillan Education
  • 20. Distribution Solution
      • RULE 2: AVOID EXCLUSIVITY
  • 21. Making Mobile Work
    • Are you On Deck or Off Deck?
  • 22. Making Mobile Work
    • OPPORTUNITY 2:
    • Go Global with Mobile
  • 23. Making Mobile Work
    • 75+ Mobile Phone Companies
    • 150+ Countries
    • Equals a potential market of 2.5 Billion people.
  • 24. The Cell Phone Space
    • MAKE THE GLOBAL LOCAL
    • MAKE THE LOCAL GLOBAL
  • 25. Making Mobile Work
    • Mobile allows you to Aggregate your communities of interest globally.
  • 26. Making Mobile Work
    • OPPORTUNITY 3: Customize your content.
  • 27. The Cell Phone Space
    • 3 Key Facts About Mobile
    • Normal use: 7–10 minute involvement period forcing publishers into new ways of thinking about content
    • Cell phone content is nearly impossible to pirate, copy or share.
    • Mobile also opens up new opportunities for content facilitation.
  • 28. Making Mobile Work
    • Slice, dice, disaggregate, re-aggregate
  • 29. Some Quick Statistics
    • RULE 3: TARGET EVERYONE
  • 30. Some Quick Statistics
    • 82% of all US/Western European consumers now have access to the Mobile Internet on their Mobile devices.
    • 32% use the Mobile Internet
    • 18% more expect to use it more this year
    • 41% of those without the Internet on their Mobile device expect to have it on their next device
    • 10% have made purchases based on web Ads
    • 13% who saw a web ad asked for more information on a product.
  • 31. Some Quick Statistics
    • 20% of Mobile users have paid for content on their phones
    • Highest Category is Tech News (24%) followed by Travel/Lifestyle (21%) and Reference (20%)
    • Smart Phone purchases grew by 192% worldwide last year.
    • While the iPhone was a substantial component of the, the Blackberry 8830 and Nokia e90 series also saw substantial growth.
    • Nokia, Blackberry and Apple are 1,2,3 in Smart Phones
  • 32. Making Mobile Work
    • OPPORTUNITY 4:
    • Develop Your FMO
    • (For Mobile Only) Content
  • 33. Making Mobile Work
    • Introducing Doris Booth from Authorlink and CelebWire
  • 34. Making Mobile Work
    • CelebWire on Mobile
  • 35. Making Mobile Work
    • RULE 4: EXPECT CHANGE
  • 36. The Mobile Future
    • The iPhone has dramatically increased consumer awareness of mobile capabilities.
  • 37. The Mobile Future
    • Consumers have shown their clear preference for “do-it-all” devices rather than stand alones.
  • 38. Making Mobile Work
    • Other devices will also be launching this Fall:
      • Bigger Screen size
      • Larger Keyboards (and Laser Keyboards)
      • Screen Projectors
      • Thinner, sexier, cheaper versions of iPhones.
  • 39. The Mobile Future
    • Opening up the Airwaves
      • 700 MHZ Spectrum
      • Recent Verizon Decision
      • Google’s Android Software.
  • 40. The Future of Content
    • When asked at a recent conference where he saw Google’s biggest future growth prospects, Sergey Brin co-founder answered:
  • 41. The Future of Content
    • “ Mobile, Mobile, Mobile.”
  • 42. The Mobile Future
    • Microsoft is also making major moves in this area so is Nokia.
  • 43. The Mobile Future
    • Rule 5: Think outside the book um, box.
  • 44. The Mobile Future
  • 45. The Mobile Future
    • OPPORTUNITY 5:
    • NEW MEANS OF MONETIZING YOUR CONTENT
  • 46. The Mobile Future
    • Pay per view
    • Subscriptions
    • RSS Feeds
    • Bundled Media
  • 47. The Mobile Future
    • New Creative Opportunities:
      • Multiple version stories and poems
      • Shimmer text with color
      • Textual animation
  • 48. The Mobile Future
      • Multi-lingual overlays (e.g. Sefer Yetzirah) with color graphics and sound tracks
      • Mash-ups (Maps, Phone Access, video, sound)
      • Serials
  • 49. The Mobile Future
    • Introducing Adeena Karasick ‘the World’s First Mobile Poet’
  • 50. The Mobile Future
  • 51. The Mobile Future
    • That’s SOOO Cliché!!!
  • 52. Turn Your Cell Phones ON
    • To check out MPS Mobile on your cell phone now do the following:
      • IN BROWSER: go to g lobalreader.wap.com or wap.global-reader.com
      • Text 22646 with GlobalReader as the message and a link will be sent to your phone.
        • Outside USA text to +447786203222
  • 53. Recent Advertisement in PW
  • 54. Recent Advertisement in PW Daily
  • 55. 1466 NW Naito Parkway, Suite 200, Portland, Oregon 97209 Phone 503-221-9911, Fax 503-221-0956 contact: Bob Kasher [email_address] Portland, New Delhi, Bangalore, and Chennai