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Making Mobile Work Presentation

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  • Monetizing the cell phone space We can produce cell phone ready files Through our partnership with InfoSpace we can make your material available throughout the world, micro-billing included Subscriber fees and packages Cell phone use royalties Cellular Book Promotion
  • Sprint, AT&T; not Verizon
  • Transcript

    • 1. Making Mobile Work
      • Taking Advantage of the Coming Era of Mobile Content
    • 2. Images of Mobile Past
    • 3. Images of Mobile Present
    • 4. Images of Mobile Future
    • 5. The Ghost of Technology Past
      • Q: Where have we heard these comments?
      • “ The print is too small to read.”
      • “ I like having the feel of a book to hold when I read it.”
      • “ It won’t be easy to read at the beach.”
      • “ Its not a REAL book.”
      • “ It won’t last.”
      • “ The format is too tiny to hold comfortably.”
      • “ Who would want to read ‘War and Peace’ on it.”
      • “ Serious authors will never embrace it.”
    • 6. Ghosts of Technology Past
      • A: The Paperback Book when it was first released.
    • 7. Ghosts of Technology Past
      • Reference: “A History of Paperback Books”
      • http://paperbarn.www1.50megs.com/Paperbacks/index.htm
    • 8. Ghosts of Technology Past
      • The Original Small Screen
    • 9. The Cell Phone Space
      • 2.5 BILLION > 4 BILLION vs. 1 BILLION
    • 10. The Cell Phone Space
      • MAKE THE GLOBAL LOCAL
      • MAKE THE LOCAL GLOBAL
    • 11. The Mobile Internet vs. Regular Internet
      • WAP!!!
    • 12. Making Mobile Work
      • Sample of Comic Book we created for distribution via cell phone
    • 13. Making Mobile Work
      • WHERE’S THE MONEY???
    • 14. Regular vs. Mobile Internet
      • Proprietary vs. Generic Solutions
      • Proprietary: Sony e-Book, Kindle Reader, Rocket Book
        • Idea is that you will get a more book like reading experience
      • Generic: Works on any device that is web enabled
        • Idea is that you will be able to access print content on any kind of web enabled device.
    • 15. Current Work on Mobile at ICC Macmillan
      • SO IS THERE A MARKET?
    • 16. Distribution Solution
      • RULE 1: DON’T FOCUS ON THE US.
    • 17. The Future of Mobile
      • Mobile IS the Internet in many developing countries.
      • m-learning opportunities
    • 18. Making Mobile Work
      • OPPORTUNITY 1: DELIVERING EDUCATIONAL MATERIALS
    • 19. Making Mobile Work
      • Introducing Jon White from Macmillan Education
    • 20. Distribution Solution
        • RULE 2: AVOID EXCLUSIVITY
    • 21. Making Mobile Work
      • Are you On Deck or Off Deck?
    • 22. Making Mobile Work
      • OPPORTUNITY 2:
      • Go Global with Mobile
    • 23. Making Mobile Work
      • 75+ Mobile Phone Companies
      • 150+ Countries
      • Equals a potential market of 2.5 Billion people.
    • 24. The Cell Phone Space
      • MAKE THE GLOBAL LOCAL
      • MAKE THE LOCAL GLOBAL
    • 25. Making Mobile Work
      • Mobile allows you to Aggregate your communities of interest globally.
    • 26. Making Mobile Work
      • OPPORTUNITY 3: Customize your content.
    • 27. The Cell Phone Space
      • 3 Key Facts About Mobile
      • Normal use: 7–10 minute involvement period forcing publishers into new ways of thinking about content
      • Cell phone content is nearly impossible to pirate, copy or share.
      • Mobile also opens up new opportunities for content facilitation.
    • 28. Making Mobile Work
      • Slice, dice, disaggregate, re-aggregate
    • 29. Some Quick Statistics
      • RULE 3: TARGET EVERYONE
    • 30. Some Quick Statistics
      • 82% of all US/Western European consumers now have access to the Mobile Internet on their Mobile devices.
      • 32% use the Mobile Internet
      • 18% more expect to use it more this year
      • 41% of those without the Internet on their Mobile device expect to have it on their next device
      • 10% have made purchases based on web Ads
      • 13% who saw a web ad asked for more information on a product.
    • 31. Some Quick Statistics
      • 20% of Mobile users have paid for content on their phones
      • Highest Category is Tech News (24%) followed by Travel/Lifestyle (21%) and Reference (20%)
      • Smart Phone purchases grew by 192% worldwide last year.
      • While the iPhone was a substantial component of the, the Blackberry 8830 and Nokia e90 series also saw substantial growth.
      • Nokia, Blackberry and Apple are 1,2,3 in Smart Phones
    • 32. Making Mobile Work
      • OPPORTUNITY 4:
      • Develop Your FMO
      • (For Mobile Only) Content
    • 33. Making Mobile Work
      • Introducing Doris Booth from Authorlink and CelebWire
    • 34. Making Mobile Work
      • CelebWire on Mobile
    • 35. Making Mobile Work
      • RULE 4: EXPECT CHANGE
    • 36. The Mobile Future
      • The iPhone has dramatically increased consumer awareness of mobile capabilities.
    • 37. The Mobile Future
      • Consumers have shown their clear preference for “do-it-all” devices rather than stand alones.
    • 38. Making Mobile Work
      • Other devices will also be launching this Fall:
        • Bigger Screen size
        • Larger Keyboards (and Laser Keyboards)
        • Screen Projectors
        • Thinner, sexier, cheaper versions of iPhones.
    • 39. The Mobile Future
      • Opening up the Airwaves
        • 700 MHZ Spectrum
        • Recent Verizon Decision
        • Google’s Android Software.
    • 40. The Future of Content
      • When asked at a recent conference where he saw Google’s biggest future growth prospects, Sergey Brin co-founder answered:
    • 41. The Future of Content
      • “ Mobile, Mobile, Mobile.”
    • 42. The Mobile Future
      • Microsoft is also making major moves in this area so is Nokia.
    • 43. The Mobile Future
      • Rule 5: Think outside the book um, box.
    • 44. The Mobile Future
    • 45. The Mobile Future
      • OPPORTUNITY 5:
      • NEW MEANS OF MONETIZING YOUR CONTENT
    • 46. The Mobile Future
      • Pay per view
      • Subscriptions
      • RSS Feeds
      • Bundled Media
    • 47. The Mobile Future
      • New Creative Opportunities:
        • Multiple version stories and poems
        • Shimmer text with color
        • Textual animation
    • 48. The Mobile Future
        • Multi-lingual overlays (e.g. Sefer Yetzirah) with color graphics and sound tracks
        • Mash-ups (Maps, Phone Access, video, sound)
        • Serials
    • 49. The Mobile Future
      • Introducing Adeena Karasick ‘the World’s First Mobile Poet’
    • 50. The Mobile Future
    • 51. The Mobile Future
      • That’s SOOO Cliché!!!
    • 52. Turn Your Cell Phones ON
      • To check out MPS Mobile on your cell phone now do the following:
        • IN BROWSER: go to g lobalreader.wap.com or wap.global-reader.com
        • Text 22646 with GlobalReader as the message and a link will be sent to your phone.
          • Outside USA text to +447786203222
    • 53. Recent Advertisement in PW
    • 54. Recent Advertisement in PW Daily
    • 55. 1466 NW Naito Parkway, Suite 200, Portland, Oregon 97209 Phone 503-221-9911, Fax 503-221-0956 contact: Bob Kasher [email_address] Portland, New Delhi, Bangalore, and Chennai