LBS

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LBS

  1. 1. MOBILE INTERNET :: LOCATION BASED SERVICE 2003 Fall | System Engineering Seminar : florial’s Midterm Presentation :
  2. 2. INTRODUCTION INTRODUCTION
  3. 3. Not Mobile Phone AnyWhere AnyTime AnyNetwork >> Through Mobile Internet Service  Mobile Information Service  Mobile Communication Service  Mobile Entertainment Service
  4. 4. Mobile Internet Platform : WAP vs HTML Subset
  5. 5. Components of Service
  6. 6. Contents & Application Providers
  7. 7. Contents & Application Providers Components of Service Mobile Internet Platform Key Factors of Mobile Internet Service
  8. 8. LOCATION BASED SERVICE MULTIMEDIA MESSAGING SERVICE KILLER APPLICATIONS.. E-MAIL CONTENTS FOR ADULT PHONE RING SERVICE CHARACTER DOWNLOAD MOBILE BROADCASTING SERVICE MOBILE GAME NOT PC JUST MOBILE!
  9. 9. WHAT IS LBS WHAT IS LBS
  10. 10. Location Based Service Telecommunications Internet Contents Location- Based Services 위치기반의 응용 제공이 가능한 네트웍을 이용한 표준화된 서비스 (3GPP) 위치정보에 접속 , 제공 또는 위치정보에 의해 작용하는 모든 응용 소프트웨어 서비스 (OGC) 이동식 사용자가 그들의 지리학적 위치 , 소재 또는 알려진 존재에 대한 서비스를 받도록 하는 것 (FCC)
  11. 11. Mobile Internet Users Source : BT Global Mobile Internet (July, 2000) 200 400 600 800 1000 1200 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Mobile Internet Users Internet Users Mobile Telecom Users (million) (year)
  12. 12. Wire Internet vs Wireless Internet Wide Display Large Memory Easy User Interface PC Based Narrow Display Small Memory Difficult User Interface Personal Portable Personalized Location Based Service Quick Connection Simple Manipulation Low Speed Limited Application Mobile Network Terminal Special Features Network Wire Internet Wireless Internet High Speed Rich Application Fixed Network Public or Personalized Power Supply Needed
  13. 13. GPS, DGPS Receiving set Network based Location Tracking GIS Data Extended Memory Loc for Video Communication Loc based neighboring districts information searching Loc based Shortest Path Searching Loc Based AD or Help Service Loc based Rescue Terminal LBS Intranet (Government, Public Enterprise, Enterprises, Postal Service) LBS Application Contents Providers Loc based Distribution Service Loc based Car Allocation Service Loc based Marketing Service Postal Tracking Service Loc based Yellow Page Service Loc based AD Service Loc based Map Service Loc based Shopping mall Service Loc based 911 Service Loc based Tour Guide Service <ul><li>Mobile Communication Network </li></ul><ul><li>CDMA </li></ul><ul><li>GSM </li></ul><ul><li>GPRS </li></ul><ul><li>WCDMA </li></ul><ul><li>CDMA2000 </li></ul>GPS Satellite Personal User, Car, Ship Various Fields of LBS
  14. 14. Various Fields of LBS 1 :: E911 Mobile Switching Center Wireless 911 Switch PSAP Operator Wireline 911 ALI System SCP/IN Platform Location Determination Technology Phase II Phase I Location Manager W 911
  15. 15. Various Fields of LBS 2 :: Loc Based Payment
  16. 16. Various Fields of LBS 3 :: Loc Based Tour Guide Mobile Communication Location based Service I want to get information about nearby historic site. Loc Based Tour Contents Provider Location Based Tour Guide Service GIS, GPS
  17. 17. Various Fields of LBS 4 :: Various Complex Services Loc based Distribution Service Intelligent Traffic System :: Loc based Car Allocation Service Loc based Yellow Page Service Loc based AD Service Loc based Map Service Loc based Shopping mall Service L-COMMERCE Loc based Marketing Service Traffic Data Satellite Data GIS Data
  18. 18. Market Prospect of LBS 61 5 54 391 49 1,130 237 2,594 1,167 5,444 2,734 9,793 4,444 2001 2002 2003 2004 2005 2006 8 44 1 Location-enable Mobile commerce Location-enable Mobile advertising Location Services Segment Tracking services Information services Call routing services 158 523 20 715 1,463 86 1,878 2,581 247 2,398 2,986 446 2,162 2,571 443 700 2,263 4,706 5,852 5,176 Source : 2000 Ovum Ltd. Unauthorized reproduction prohibited. ($ Million)
  19. 19. ISSUE LIST OF LBS ISSUE LIST OF LBS
  20. 20. ISSUE LIST of LBS Security & Privacy For Public Interest : Boundary between Public and Private How to use for L-Commerce or …. Standardization : Interface of Mobile Communication and LBS Platform Interface of LBS Platform and LBS Contents How to pay for LBS Contents
  21. 21. ISSUE LIST of LBS 1 : Security & Privacy Who can access Private Information? Period that remained Private Information History Does LBS flow out Private Information more than it needs? Misuse of Private Information Monitoring of Using Private Information Can User Control the Location Positioning Application If they do not want the Service offered? Control or Limitation of the Whole or Partial Service Countermeasure of an Emergency
  22. 22. ISSUE LIST of LBS 2 : For Public Interest INFORMATION of Person’s Location For Emergence Rescue Service : E911 For the Protection of Kid or Old and Feeble person The Present Situation of legislation about… Not Just Use for Some Commercial Corporation Use for Public Interest Use for the social security system
  23. 23. ISSUE LIST of LBS 3 : Standardization Now, LBS is promoted by various telecom corporations Individually, In Korea, and the world So, It may be limited and separated by individual corporations If there’s no standardization of LBS technology. Interface of Mobile Communication and LBS Platform Interface of LBS Platform and LBS Contents
  24. 24. ISSUE LIST of LBS 4 : How to pay for LBS Contents Flat Rate System vs Rate for Service The amount of payment for service that user can consent to …
  25. 25. ISSUE LIST of LBS 5 : How to use for L-Commerce or … What kind of Service.. Cooperation and Business Models : between Terminal, network, Solution and Contents Provider Stucture of the earnings Needs of Costomer
  26. 26. ISSUE LIST of LBS 5 : How to use for L-Commerce or … How to Use LBS for Other Commercial Industry? :: Location Based Game Using a Story to Communicate LBS <ul><li>A quest for zones using fierce androids. Zonemaster is a &quot;battle for land&quot; which takes place in the real world, on real maps, utilizing a real physical location. </li></ul><ul><li>The game - play is about conquering zones (like the board-game RISK) </li></ul><ul><li>Attacking strength is the number of zones own ed by someone multiplied by the strength of the android summoned with the phone. </li></ul><ul><li>On the website one can see the maps of the cities being played in. These are real world maps. One can also see the Androids and who holds the different zones on the maps AND much , much more... </li></ul>U ser creates their own battleground s from their physical location
  27. 27. ISSUE LIST of LBS 5 : How to use for L-Commerce or … STEP 1 – A desire to battle! Select an Orange battle in your area or create your own. Remember you have to be physically present in the zones you want to attack. STEP 2 – Attack! When you are physically in a zone you want to conquer, use your mobile to spawn an android and the attack will commence. Your fighting strength depends on two factors: Your strength and which android you spawn. Androids will only be spawned when you attack.
  28. 28. ISSUE LIST of LBS 5 : How to use for L-Commerce or … STEP 3 – Keep conquering! Travel around in the real world (city) to find new zones to conquer. If you meet a defender too strong you can get an ally to help you. STEP 4 – Winning a battle Battles either end on a predefined date or when a player has gained control of a certain percentage of the battlefield.
  29. 29. REFERENCE REFERENCE
  30. 30. REFERENCE “ Pervasive Computing – Mobile and Ubiquitous Systems”, IEEE http:// www.ETRI.co.kr http:// www.seri.org/fr :: SERI >Location Service & Technology Forum “ Location Enabling e-Business Solutions”, ORACLE “ Location Based Games”, Christine Nelsen-Thuresson, SignalSoft Corporation http:// www.hackersnews.org http:// mobile.inews24.com http://www.geoplace.com http://www.pointi.com
  31. 31. This is the END Of presentation

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