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  • 1. introduction2265.doc Continuing and Professional Development (CPD) Courses on the MSc Programme in Electronic Commerce and Internet Computing offered by the Department of Computer Science The University of Hong Kong (Issued by the Programme Office in May 2010) Introduction MSc(ECom&IComp) Programme The MSc in Electronic Commerce and Internet Computing programme at the University of Hong Kong was the first of its kind offered in the Asia Pacific region. Established in 1999, it is a one-year full-time and two- year part-time programme designed for business executives, policy and decision makers, managers and information technology professionals to equip them with the latest knowledge and skills about technology development and business opportunities in electronic commerce on the Internet. Enrolled students could choose from well over twenty core and elective modules which provide state-of-the- art knowledge about the fundamentals of e-business operation and challenge them to analyse past failures and future directions of the networked economy. The curriculum of such modules is reviewed after every round of teaching and enhanced for the next by the expert instructors drawn from the University of Hong Kong and other overseas institutions and from industries. Opening up the MSc(ECom&IComp) modules for CPD Our rigorous effort at maintaining the academic quality of our modules is so well known that the Programme Office has received, over the years, continuous enquires from our graduates and the public alike about the possibility of enrolment in single modules for continuing and professional development purpose. The Hong Kong government and professional bodies, as we all know, are also encouraging people to undertake further studies to develop their potentials and improve on their productivity. Therefore the Programme Management Team, after consulting the University, has decided to open up a number of selected MSc(ECom&IComp) modules for public and graduates enrolment. CPD courses and CPD participants Information about CPD courses and application for enrolment is published on the MSc(ECom&IComp) programme’s website at http://www.ecom-icom.hku.hk and on the MSc in Electronic Commerce and Internet Computing Alumni Association website at http://www.meicom.hku.hk three times a year: September, December, and May. • Candidates approved to take our modules as CPD courses are called occasional students but are treated as our regular students for the enrolled module in that they can attend lectures, laboratory and tutorial sessions, and be supplied with course materials. However, they will not be examined. • A Certificate of Attendance signed by the Programme Director and stamped with the name of the Department of Computer Science by the Programme Office of MSc(ECom&IComp) will be awarded to participants who achieves at least 70% attendance. • Unlike our regular students, CPD participants will not have access to the libraries, Computer Centre facilities and various services provided by the University of Hong Kong. • No official student card will be issued. Page 1 of 11 -
  • 2. Entrance requirements • The minimum entrance requirement is a bachelor degree. • Candidates will be admitted on their articulated keenness for continuous and professional development and on their own confident assessment of their ability to meet the pre-requisites and academic demands of the modules. CPD course fees (1) MSc(ECom&IComp) CPD course: Normal course fee is HK$6,000 per module, and for the programme’s graduates who are subscribed alumni members (HKUCS, MEICOM), it is HK$3,000. Note: 1. Course fees are not refundable. Enquiries Enquiries should be directed to Miss Ellen Lam Office: P3-02, Graduate House, The University of Hong Kong, Pokfulam Road, HK Phone: 2249 1870 E-mail: ellen@ecom-icom.hku.hk Page 2 of 11
  • 3. The MSc Programme in Electronic Commerce and Internet Computing Department of Computer Science The University of Hong Kong CPD courses Enrolment Form Summer Semester, 2009-10 If you are interested in enrolling in the CPD course(s) on offer*, please study the syllabi to ensure that they meet your needs and that you can handle the demands of the course(s) in terms of pre-requisites and schedule. Please complete and post the form below and the Personal Information Collection Statement to the Programme Office, enclosing a crossed cheque of the right amount to “The University of Hong Kong” and photocopies of your academic records by May 10, 2010. We will inform you by email, no later than May 17, 2010, the result of your application. Your cheque will be returned if we cannot offer you a place. Upon your acceptance of a place, to facilitate your studies, we will open a special MSc(ECom&IComp) Intranet account for you to access the course materials. Enquiries should be directed to Miss Ellen Lam Office: P3-02, Graduate House, The University of Hong Kong, Pokfulam Road, HK Phone: 2249 1870 E-mail: ellen@ecom-icom.hku.hk ******************************************************************************** To: Programme Office P3-02, Graduate House, The University of Hong Kong Pokfulam Road, Hong Kong Full Name, title: HKID No.: MSc(ECom&IComp) ECOM6024 Mobile and pervasive commerce courses applied to enroll (please tick as ICOM6032 Data mining with applications in business and e-commerce appropriate): Contact phone no.: Correspondence Address: Email address: *Appendix 1- 2: Modules and Timetable Page 3 of 11
  • 4. Education qualification(s) Working experience and current position: Are you a graduate No / of the ECom-IComp or HKUCS Yes programme? MSc(ECom&IComp) alumni ( ) HKUCS alumni ( ) year of admission year: degree: year of graduation: Reason(s) for wanting to enroll in the course(s) Fees enclosed (1) Alumni ( ) MSc(ECom&IComp) course(s) x HK$3,000 = ( HK$ ) (2) Others ( ) MSc(ECom&IComp) course(s) x HK$6,000 = ( HK$ ) Name & Signature: Date: ****************************************************************************** Page 4 of 11
  • 5. 62/1100 THE UNIVERSITY OF HONG KONG Personal Information Collection Statement 1. This is a statement to inform you of your rights under the Personal Data (Privacy) Ordinance. 2. Personal information is provided by you as an applicant through the completion of application forms designated for various purposes, e.g. for admission to a programme of study, for an exchange programme, for hall admissions, and for provision of facilities or services. Data collected are used specifically for the purposes prescribed in the application forms and will serve a) as a basis for selection of applicants; b) as evidence for verification of the applicant’s examination results, academic records and other information; and c) where applicable, as part of the applicant’s official student records. In the case of (c) above, information so incorporated into student files will be used for all purposes relating to the student’s studies as required by the relevant regulations and procedures of the University. 3. Personal data will be kept confidential and handled by the University’s staff members. The University may transfer some of the data to an agent or other persons appointed to undertake some of its academic and administrative functions. 4. Under the provisions of the Ordinance, you have the right to request the University to ascertain whether it holds your personal data, to be given a copy, and to apply for correction of the data, if deemed incorrect. 5. Applications for access to and correction of personal data should be made by using a special request form and on payment of a fee. Such applications as well as requests for information should be addressed to the Data Protection Officer, Registry, The University of Hong Kong. Declaration 1. I have noted the general points pursuant to the Personal Data (Privacy) Ordinance. 2. I authorize the University of Hong Kong to use, check and process my data as required for my application. 3. I understand that upon successful application, my data will be a part of my student record and may be used for all purposes as prescribed under relevant rules and regulations as well as attendant procedures, so long as I remain student of this University. 4. I declare that the information given in support of this application is accurate and complete. I understand that any misrepresentation will disqualify my application. Name ________________________________ Signature Date Page 5 of 11
  • 6. introduction2265.doc Appendix 1 ECOM6024 Mobile and pervasive commerce Instructor Professor Norman Sadeh Teaching Mr. Erwin Lau assistant With around 2.5 billion mobile phone users worldwide, including several hundred million mobile Internet users, new wireless and pervasive computing applications and services are changing the way enterprises interact with both their customers and their employees. The explosion in smart phone ownership along with the growing popularity of WLAN technologies and the deployment of 3G and 3.5G networks is leading to a slew of new Internet applications and services. They Syllabus range from mobile commerce services to wireless enterprise applications all the way to more futuristic pervasive computing scenarios. This growing trend is not just about technologies and new business models. It is also about new usage scenarios that overcome the limitations of mobile devices to support users in the context of a broad range of time critical activities and about addressing privacy challenges entailed by these scenarios. Pre-requisites Understanding of basic e-Commerce techniques and business models. Topics Lecture 1: Introduction covered • Getting organized • Objectives of the course • Context and Trends: The Forces Behind Mobile and Pervasive Commerce • A first look at i-Mode and iPhone App Store Lecture 2: Mobile Communications • A managerial overview of 2G, 2.5G, 3G, 3.5G technologies and beyond (LTE) • A managerial overview of WiFi (IEEE802.11), WiMax, NFC, ZigBee, etc. • Possible topics for student presentations: o Overview of CSL New World and Sunday (PCCW) o Overview of 3/Hutchinson o Overview of SmarTone-Vodafone and Peoples Telephone o Overview of major mobile phone operators on the mainland (China Mobile, China Unicom, China Telecom) Lecture 3: Mobile Internet Technologies • Mobile Internet Challenges • Mobile Security • A managerial overview of Mobile Development Environments (from WAP, to J2ME, to Android, to the iPhone SDK) o Security considerations o Business considerations o Usability Considerations Page 6 of 11 -
  • 7. • Other relevant standards (e.g. WURFL, WALL) • Voice Application Development Environments • Future scenarios: Grey • Possible topics for student presentations: o Overview and comparison of Mobile Operating Systems (e.g. Symbian, Android, iPhone, Windows Mobile, RIM) o Surges in Data Traffic resulting from the Mobile Web:  “Mobile Phone Networks Face Crisis as Data Traffic Surges” http://www.telegraph.co.uk/technology/mobile- phones/6726623/Mobile-phone-networks-face-crisis-as-data-traffic- surges.html  “Apple iPhone eats up 50% share of all mobile data traffic globally” http://www.google.com/search?client=firefox-a&rls=org.mozilla %3Aen-US %3Aofficial&channel=s&hl=en&source=hp&q=mobile+data+traffic+ pricing&btnG=Google+Search Lecture 4: Developing Usable Mobile Applications and Services & Openness of the Mobile Internet • Designing Mobile Internet Applications: Usability Challenges • User-Centered Design • How Open is the Mobile Internet? • Possible topics for student presentations: o Overview of the W3C Mobile Web Application Best Practices o Overview of .mobi domain. mobiSiteGalore, mobiForge and MyMobileWeb o Overview of health-oriented applications in the iPhone App Store and/or Android Market o Overview of fitness-oriented applications in the iPhone App Store and/or Android Market Lecture 5: Designing Successful Mobile Applications and Services • Introduction to Lab Exercises (2-3pm) • In-depth case studies • Possible topics for student presentations: o Overview of Twitter and some of its mobile clients o Overview of Facebook’s mobile client and its mobile strategy o Overview of learning/educational applications in the iPhone App Store Lecture 6: Mobile Commerce Today • Mobile Portals, Mobile Infotainment Services, Mobile Ticketing, Mobile Banking, Mobile Advertising, Mobile e-Tailing, Mobile TV, etc. Page 7 of 11
  • 8. o Including a close look at prevailing and emerging business models • A Closer look at the iPhone App Store, Android Market, Symbian Ovi Store and Blackberry App World • Mobile Advertising • Google’s Mobile Strategy, including its acquisition of AdMob • Possible topics for student presentations: o Pick your favorite mobile application or company – present the application(s), discuss functionality, usability, business model and possibly relevant security and privacy issues Lecture 7: Mobile Payments & Mobile Enterprise Applications Today • Mobile Payments • Mobile Enterprise Applications • Possible topics for student presentations: o Pick your favorite mobile enterprise application o Mobile email Lecture 8: Location-Sensitive Services • Overview of positioning/location tracking technologies • Overview of Location-Based Services (LBS) o Services, Technologies and Business Models • Mobile Social Software applications • Privacy issues • Possible topics for student presentations: o Pick your favorite Location-Based Application or Service Lecture 9: Context Awareness & Privacy • Context Awareness • Privacy Issues • Possible topics for student presentations: o Sensay http://www.cs.cmu.edu/~aura/docdir/sensay_iswc.pdf o Understanding People’s Place Naming Preferences http://repository.cmu.edu/cgi/viewcontent.cgi?article=1005&context=cylab Lecture 10 : Future Mobile & Pervasive Commerce Services, Final Review & 2nd Lab Session • Lab Session including Q&A – 2-3pm • Selective Overview of Mobile and Pervasive Computing Efforts in Industry and Academia • Mobile & Pervasive Commerce: Future Prospects Page 8 of 11
  • 9. • Review in Preparation for the Final Exam – approx. 30 minutes • Possible topics for student presentations: o “Mapping a New, Mobile Internet” (BusinessWeek article of Feb 26, 2009 http://www.businessweek.com/magazine/content/09_10/b4122042889229.htm o Pick your favorite m-Commerce application or company Teaching Ten 3-hour sessions including lectures and class discussions. format Reference: Norman Sadeh, mCommerce: Technologies, Services and Business Models, Wiley, 1st edition HKU Library < http://www.lib.hku.hk > has an electronic copy of this book. You are welcome to Course view the book online. materials A number of references covering recent technical and business developments will be provided as part of each lecture. Page 9 of 11
  • 10. Date Start Time End Time Session 1 17 May, 2010 (Mon) 18:45 21:45 Session 2 19 May, 2010 (Wed) 18:45 21:45 Session 3 22 May, 2010 (Sat) 14:00 17:00 Session 4 23 May, 2010 (Sun) 09:30 12:30 Session 5 23 May, 2010 (Sun) 14:00 17:00 Session 6 24 May, 2010 (Mon) Session dates 18:45 21:45 Session 7 26 May, 2010 (Wed) 18:45 21:45 Session 8 28 May, 2010 (Fri) 18:45 21:45 Session 9 30 May, 2010 (Sun) 09:30 12:30 Session 10 30 May, 2010 (Sun) 14:00 17:00 Page 10 of 11
  • 11. Appendix 2 ICOM6032 - Data mining with applications in business and e-commerce Session 7 11 Jul, 2010 (Sun) 14:00 17:00 Session 8 13 Jul, 2010 (Tue) 18:45 21:45 Session 9 18 Jul, 2010 (Sun) 14:00 17:00 Session 10 20 Jul, 2010 (Tue) 18:45 21:45 Page 11 of 11