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Internet Marketing Beyond SEO and PPC

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  • Not adword campaigns
  • Transcript

    • 1. Internet Marketing Beyond SEO and PPC November 13, 2007
    • 2. Uniqueness English noun The state or quality of being unique or one-of-a-kind. From Wiktionary What is your Story?
    • 3. How big is Internet Marketing
      • First 6 months revenue for 2007 = $10 B
      • Projections
      • Search marketing will triple in 5 years
      • Display advertising will reach $14B by 2012
      • Email projected to be above $4B by 2012
      • Video ad spending will be $7.1B by 2012
      • Social media to $10B by 2012
      • Mobile marketing $2.8B by 2012
    • 4.
      • Interactive marketing still lags far behind consumer behavior:
        • 8 in 10 Americans are online
        • Usage nearly parallel to that of television
        • Marketers currently only allocate 5-10% of their budget for digital media
        • Recent survey reveals that less than 25% of marketers said they were “digitally savvy”
    • 5.
      • How are you found?
      69% Guess or Search
    • 6. Top 3 AdWords Next tier AdWords Organic Search
    • 7. Search Engine Optimization (SEO) is the process of making your website content more search engine friendly in an effort to increase the search results ranking.
    • 8.
      • Why to consider SEO?
        • 75% of active online population uses search engines.
        • 97% of Google searchers don’t click past 3 pages.
        • Study done by Oneupweb found:
          • First is BEST
          • First Month site reached 2 nd or 3 rd page – traffic increased 500%.
          • Number of unique visitors tripled between page one and two.
          • Unique visitors tripled again in the second month.
          • Sales – 42% increased in first month on page one.
          • Almost double that in the second month.
      • It is critical to do whatever you can to maximize your search engine ranking even though it is not an exact science.
    • 9.
      • What’s “HOT” Now?
      • Blogging
      • 12M readers over 18
      • 64% of blogs abandoned each month
      • 40% online read a blog last month
      • 60% of readers are men
      • Average income of $60,000
      • The Reasons to Blog
      • Increase awareness of your business, products, services
      • Touch a whole new customer base
      • Establish yourself as the expert in the field
      • Respond to world events “now”
      • Increases optimization
    • 10.  
    • 11.
      • Hotter still?
      • Video
      • Broadband availability has made this hot
      • Video being included in
        • search results makes this
        • particularly appealing
      • Tell your story in 30 seconds
        • instead of clicks
    • 12.  
    • 13.  
    • 14.
      • Increase your footprint on the Internet:
        • Optimized Press Releases
        • Article distribution
        • Social networking sites
        • Social bookmarking sites
        • Viral video
        • Sponsored content
        • Mobile
    • 15.  
    • 16.  
    • 17. Social Networking
    • 18.
      • MySpace
        • Two years ago bought by Rupert Murdoch for $580M
        • 200M registered profiles
        • 100M unique users per month
        • Revenues for 2007 estimated at $1B
      • Facebook
        • Registering 150,000 new users per day
        • 2007 revenues estimated at $150M
        • 5% of Facebook purchased for $740M – values the company at $15B
      • Thoughts
        • Might be a bigger push into your own social network
        • WILD, WILD WEST
    • 19.  
    • 20.  
    • 21.
      • Mobile Marketing
      • A lot of money is being funneled into mobile marketing
      • Style sheets, ring tones, games
      • Mobile video
      • Need a format winner
      • Increasingly use of online and mobile together
      • Is your site formatted for mobile?
      • Content specific for the medium
    • 22.
      • Google Unveils Mobile Vision; An Open Platform Named Android
      • by Mark Walsh, Tuesday, Nov 6, 2007 6:00 AM
      • HOPING TO SPUR THE GROWTH of the mobile industry as it did the Internet, Google
      • on Monday announced the launch of a new mobile software platform aimed at opening
      • up and simplifying the creation of applications and services for the cell phone. As part
      • of the initiative, Google has forged a broad alliance with more than 30 mobile operators
      • and handset manufacturers including Sprint, T-Mobile and Motorola to build new devices
      • and technologies that run on Google's Android mobile platform. Noticeably absent from
      • the newly formed Open Handset Alliance were major wireless players including Verizon
      • Wireless, AT&T and Apple……….
      • “ While the full implications of the deal are not yet clear, it will make Google a powerful player in the mobile realm as well as in the PC-based Internet world, they say.”
    • 23.
      • The Paradigm Shift
      • Traditional marketing is a monologue
      • Mistake in trying to use online tools the same way
      • Internet media enables 2 way communication
      • The main concept isn’t awareness it should be engagement
        • Engagement means getting the prospect involved with your company
        • Create a memorable relationship
        • Engage your customers they might have applications you never thought of – encourage their input.
    • 24. Questions! Rick Simmons 267-626-9094 [email_address]