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Digital Publishing and the EPUB Standard
 

Digital Publishing and the EPUB Standard

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  • For the last 10 years we’ve been hearing that eBooks are the next big thing and after some false starts skepticism sets in. You have already heard from industry experts today willing to share their knowledge and let you know that YES, EBOOKS are for real, They are here to stay and if you haven’t done so already it is time to plan accordingly to produce your content digitally. I will take a couple of minutes to make you aware of important developments in eBook space,. The value of a Standardized format as well as recent news providing strong indications about commitment to eBook space from Significant Players in eBook Industry. Right now, EPUB is going through an adoption phase happening on a variety of fronts. Publishers, Software Developers, Distributors, Device Manufactures, Digital Rights Management Companies, are all planning forward with a strong reliance on EPUB.
  • The Association of American Publishers (AAP) recently reported that eBook Sales represent the fastest growing segment of the industry while US book sales decline across all major book publishing markets. The report, which uses data from the Bureau of the Census as well as sales data from eighty-one publishers. 2007 was $67,000,000 Trade Books Only Does Not include Library and Educational Markets O’Reilly Media is very successful in Reference Materials and their numbers are not included in this…
  • More good news regarding eBook Trade Stats in a time where not all sectors of Publishing are growing at this rate. March eBook Trade Publishing statistics from the Association of American Publishers. March 2009 year to year vs. March 2008 trade sales are up 110.4% ($10,000,000 vs. $4,700,000) To help highlight the growth we are seeing, please note March 2009 is $10,000,000 now take a look at the the Q1 2008 (the 4 th bar from right) and take note the entire Q1 2008 was only 10,100,000. Also take a look at the spike in 4 th quarter of 2008 (on far right) which not only broke through the $14,000,000 barrier for first time but ended up resetting the bar at $16,800,000. If these kind numbers are relatively sustained for Feb/March then we will see an even more dramatic spike for Q1 for 2009 $US Dollars ONLY These are wholesale trade sales reported from 13 Trade publishers only…The numbers are relevant as the same 13 publishers have been consistently reporting and indicate the positive trend upwards. Of these 13 Trade Publishers reporting numbers many of the large Trade Publishers supply the AAP eBook sales…but not all of them. Several very large Trade Publishers who have reported tremendous growth in their digital sales do not supply numbers to the AAP. Library and Higher Ed statistics are not currently tracked, but are widely believed to be at least 2 times Trade Market.
  • More good news regarding eBook Trade Stats in a time where not all sectors of Publishing are growing at this rate. March eBook Trade Publishing statistics from the Association of American Publishers. March 2009 year to year vs. January 2008 trade sales are up 110.4% Note 4 th Quarter for 2008 was 16,600,000 wholesale…$8,800,000 wholesale for January…If these kind numbers are relatively sustained for Feb/March then we will see an even more dramatic spike for Q1 for 2009 What do these numbers suggest? Total Wholesale for all of 2008 was $55,500,000 we are already ½ way to matching this amount after the first quarter. So what does it mean….for starters there is money being made in the eBook ecosystem or supply chain. $US Dollars ONLY These are wholesale trade sales reported from 13 Trade publishers only…The numbers are relevant as the same 13 publishers have been consistently reporting and indicate the positive trend upwards. Of these 13 Trade Publishers reporting numbers many of the large Trade Publishers supply the AAP eBook sales…but not all of them. Several very large Trade Publishers who have reported tremendous growth in their digital sales do not supply numbers to the AAP. Library and Higher Ed statistics are not currently tracked, but are widely believed to be at least 2 times Trade Market.
  • Feb 5: Google…potentially opening the worlds largest bookstore Feb 6: In response…Amazon hints Feb 9: Amazon Kindle 2 Launched Feb 16: In Barcelona…Adobe Reader SDK kit Feb 25: Indigo Shortcovers (Canada’s largest BookSeller) Mar 4: Kindle for iPhone Launched…became #1 iPhone App (synchronized reading with Kindle)
  • Mar 5: B&N acquires Fictionwise the largest Independent Retailer and essentially announces to the World. We are in the eBook Business Project Gutenberg conversion to EPUB reaches 20,0000 Mar 17: Sony & Google partner to release 500,000 Public Domain EPUB Books Mar 25: Pragmatic Programmers EPUB Mar 30: EPUB Bootcamp organized independantly by Association of Canadian Publishers
  • With all the news in February and March…was slight lull in eBook Announcements which most likely due to upcoming London Book Fair. Last year several announcement were indicating Q1 of 2008 had surpassed all of 2007 eBook Sales…Now +700% for Q1 09 vs. Q1 08 for Penguin. IF this isn’t enough to convince you eBooks are real….YOU KNOW WHEN THE DISCOVERY CHANNEL LAUNCHES A LAWSUIT AGAINST AMAZON OVER WAY KINDLE DISTRIBUTES CONTENT …IT IS REAL
  • With all the news in February and March…was slight lull in eBook Announcements which most likely due to upcoming London Book Fair. Last year several announcement were indicating Q1 of 2008 had surpassed all of 2007 eBook Sales…Now +700% for Q1 09 vs. Q1 08 for Penguin. IF this isn’t enough to convince you eBooks are real….YOU KNOW WHEN THE DISCOVERY CHANNEL LAUNCHES A LAWSUIT AGAINST AMAZON OVER WAY KINDLE DISTRIBUTES CONTENT …IT IS REAL
  • EPUB specifications are based on open standards such as XML, XHTML, CSS, DTBook, OASIS, Open Document Format and others. (Unicode,) IDPF Standards are non-proprietary open standards…meaning anyone can apply or use them at NO COST. DRM free EPUB is interoperable between conformant reading devices when no Digital Rights Management is applied. Recently O’Reilly Media has begun to release DRM Free EPUB files. Not really a magic elixir called epub. Epub is in fact comprised of 3 separate and completely open IDPF standards. The extension that denotes this file format is .epub not unlike .pdf denoting PDF files. OPS is XML based specification for content, structure and presentation of electronic books OPS became an Official IDPF Standard September 2007 Title, Author, Chapter Head, Subhead, BodyText The Open Publication Structure is a universal distribution format for reflowable publications Adobe Digital Editions is Free Download that can read Native EPUB OPF provides Navigation, Packaging, Metadata, Table of Contents for file OPF basically tells the file how each piece of the puzzle relates to each other OCF is Zip based standard to encapsulate components into a single file. The Open Container format is essentially a .zip file which can travel through Distribution and retail channels No matter how you describe it…It’s a basically a zip file Official IDPF Standard October 2006 The best way to illustrate this may be a comparison of EPUB and PDF. We are all familiar with PDF which is an example of a non-reflowable book. A PDF file is created and read exactly as the publisher intends it to be read. Depending on the size of the screen we have all experienced with navigating the scroll bar or arrows to move to a different section of the book etc…. EPUB file reflows according to the screen size whether you are viewing EPUB on a 24” monitor or on your Blackberry, iPhone or Sony Reader.
  • EPUB aids the publisher in a number of ways: #1 REDUCTION OF CONVERSION COSTS : AS EPUB is XML Based: the Publisher is able to create a single EPUB file which can be processed through the distribution channels and converted into other proprietary formats such as Microsoft Reader, eReader, Sony’s BBeB, Mobipocket, Kindle This in turn reduces the cost of conversions as Publisher pays for one conversion as opposed to multiple formats. One key component needed for eBooks to thrive is reaching a critical mass of content. Reduced costs allow publisher to introduce more titles into eBook space. Although it appears file conversion is being pushed downstream to Distributors (and it is). Distributors are willing to take on the conversion as they receive the benefit of more titles being available from publisher….which of course is better for the consumer. #2 MANAGEMENT OF FILES . Despite the current growth in eBook space, many Publishers still treat digital as an afterthought and not important until Print Version is completed. Thus, many Digital Departments consist of 1-2 individuals co-ordinating all titles , formats and metadata. This may not sound too rough on the surface until you look a little closer. About a year and a half ago a publisher was thrilled with how well their foray into eBooks was progressing and decided to make their entire frontlist available each month. In this instance 120 frontlist titles were being published each month in 5 different formats. Yes, 600 individual files needing to be packaged and sent to various distributors and retailers. SO ALL YOU NEED IS AN EPUB FILE AND EVERYTHING WILL RUN SMOOTHLY (Not True: cut to Workflow Diagram) Important to once again note, we are still in the adoption phase of epub and processes will need tweaking as they mature.
  • EPUB Spec does not have any limitation to text size…but Publishers are adapting their workflows around this limitation to ensure their titles can be read on the Sony Reader Distributors all based their EPUB conversion to various other formats on EPUB supplied by Hachette. As other publishers and conversion houses began to supply EPUB to Distributors it was quickly noted not all Valid EPUB is created the same. EPUB standard itself is very rich and can accommodate complex work. What needs to be considered is EPUB is standard for Digital Reflowable Text, which means can be read on Large Screens as well as small mobile phones. iPhone, Blackberry may be OK but other phone maybe notDedicated Reading Devices Sony/ Kindle using E-INK..screen is Black and White (actually 16 shades of gray) Charts and Tables require some extra work to display properly in Kindle or first two versions of Sony Reader. New Sony Reader 700 has improved technology and includes arrows to help navigate charts/graphs without cutting off the end Tables and Photos requiring specific positioning may not appear as desired by the publisher, when being read on a small screen. Some content may not translate to certain readers and some content may require color, which is not something that can be guaranteed. Free EPUB validation tool is located at http://code.google.com/p/epubcheck
  • Important to once again note, we are still in the adoption phase of epub and processes will need tweaking as they mature. Proof of EPUB Standard making a difference and working can be seen in this diagram. Everything is working as initially intended EPUB to Reading Systems and EPUB to Distributor or Compiler and transformed into proprietary format. Missing from this slide is how do you get to EPUB. This is the most critical decision you will have to make regarding your Digital Workflow. Do you go to XML workflow? Will you supply final PDF’s to service providers and have them create your epub? (Adobe unofficially mentioned possible future version of Acrobat to convert PDF to EPUB during Publishing Expo 2009 in NYC  ) Will you use Page Layout Software such as Adobe InDesign CS4, which can export to EPUB? Do you utilize 3 rd party software such as Atomik Export to get from Quark to XML then to EPUB. Quicky explain EPUB  Mobipocket  Compiler to Kindle
  • Again here is a brief listing of various companies…who have not only announced support but are “doing”
  • One of the most significant moments in EPUB adoption took place prior to our Digital Book 2008 Conference last year. In May of last year at Digital Book 2008 an Open Letter announcing EPUB Support from the Association of American Publishers was sent to the IDPF List of the companies who announced EPUB support through AAP Digital Issues Working Group at last year’s Digital Book Conference. Many of these companies now deliver EPUB only to Distribution Channels or are in the process of making this happen. The number of front list titles being offered as is being ramped up and several publishers are offering full front-list as eBooks. Again more to follow… IF YOU ARE A PUBLISHER AND CONSIDERING ADOPTING EPUB FORMAT…IT MAY BE OF SOME REASSURANCE THAT YOU ARE NOT ALONE:
  • European Market is entering the eBook Market later in the game…and in many ways this has helped them to be more advanced and streamline their production processes to create only EPUB. EPUB BOOTCAMP…Thank You Richard for letting me know…publishers getting together In September of 2008 the Sony Reader was released in UK through Waterstones, which sells EPUB. WH Smith and Mills & Boon are also selling EPUB files. March 11, 2008 release of Sony Reader in Germany Many publishers out of UK, Germany, France create only EPUB at this time for original titles and are digitizing backlists into EPUB.
  • ADE has been upgraded several times in last year: TALK ABOUT A CHANGING LANDSCAPE: Sony …quite a year . April 505 released in Canada, May: Digital Book 2008 Demo, July Firmware update to their PRS-505 Model officially making EPUB readable on Sony Device, September UK Launch + Waterstones selling EPUB only files, March 11 th : Sony Reader launched in Germany Stanza : released in July, as Neelan mentioned 1.7 million downloads of the Stanza application and “This warms my heart” an incredible 8 million EPUB files downloaded since July . *** EXPECT some Wireless Dedicated Reading Devices coming onto market with support of native EPUB. Definitiion of EPUB Reader: A combination of hardware and/or software that accepts OPS Publications (preferably packaged in an OCF Container) and makes them available to consumers of the content. Great variety is possible in the architecture of Reading Systems. A Reading System may be implemented entirely on one device, or it may be split among several computers Given this definition -- an EPUB Reading System "ingests" EPUB and presents it to whatever its User Agent may be -- I think there a number of such Reading Systems, Adobe (DE, Sony), ETI (eBookwise & technology licensing), Stanza, Kindle/Mobi, etc. -- with many many others following. EPUB is beginning to gain real traction, numerous publishers are providing only EPUB into the channel (and to multiple Reading Systems), numerous more publishers will be making this transition in the coming couple of quarters.
  • Initially presented at Tools of Change this year… 4 Publishing Verticals…led by Ken Brooks, Leslie Hulse, and Cynthia Cleto. Snapshot into primarily US Markets INTRODUCTION: Business Issues Driving ePublishing Business Models  Product Distribution Areas of Experimentation Challenges Of course this doesn’t have all the answers or details, but to the best of my knowledge there is no other report or wiki which has attempted to layout similarities and differences of these 4 publishing verticals. Please note: this address will be changing in the near future…but not likely for the next couple of weeks.
  • All IDPF members are welcome to take part in our Business Special Interest Group, which provides an excellent opportunity to network and discuss relevant issues of the day. Very recent topics included two sessions on “Knowing the eBook consumer” from Publisher, Retailer, Distributor, Industry Experts and of course the Customer perspectives Digital Book 2009: May 11 -12 th May 11 th will include Beginner and Advanced “How To” EPUB tutorials and other relevant topics not easily handled within single panel or session during main conference. NO SECRET that highly technical “geek speak” is NOT a crowd favorite during Full Day Conference. “Very limited to NO CODE rules will be in place for main conference. Details regarding May 12 th event will be available shortly along with advanced ticket sales. Last year Digital Book 2008 was completely SOLD OUT 3 weeks prior to the event. Final Theme will be Digital Book 2009: An eBook Stimulus Plan for Publishing KEYNOTE will be delivered by Google…no denying this is an extremely relevant topic. I believe electronic publishing is part of Publishing Evolution and need not necessarily be overstated as Publishing Revolution. The time is right. Of course, Economics may very well define the next steps for large, midsize and small publishers…if you believe this to be the case it is best you ensure your organization is prepared to Evolve
  • May 11 th will include Beginner and Advanced “How To” EPUB tutorials and other relevant topics not easily handled within single panel or session during main conference. NO SECRET that highly technical “geek speak” is NOT a crowd favorite during Full Day Conference. “Very limited to NO CODE rules will be in place for main conference. Details regarding May 12 th event will be available shortly along with advanced ticket sales. Last year Digital Book 2008 was completely SOLD OUT 3 weeks prior to the event. Final Theme and sessions are still TBD. KEYNOTE will be delivered by Google…an extremely relevant topic. I believe electronic publishing is part of Publishing Evolution and need not necessarily be overstated as Publishing Revolution. The time is right. Of course, Economics may very well define the next steps for large, midsize and small publishers…if you believe this to be the case it is best you ensure your organization is prepared to Evolve

Digital Publishing and the EPUB Standard Digital Publishing and the EPUB Standard Presentation Transcript

  • American Market for eBooks: Today
  • $113,000,000 AAP Estimated Net Sales eBook Category for 2008 2008 Calendar Year +68.4%
  • March Wholesale Trade +110.4% $10,000,000
  • Q1 2009 $25,800,000
  • Last 100 Days in eBooks
    • Feb 5 – Google Book Search for iPhone and Android
    • Feb 6 – Amazon hints at mobile device solution
    • Feb 9 – Amazon Kindle 2 Launch
    • Feb 16 – Adobe Reader Mobile SDK 9
    • February 25 – Indigo Shortcovers launched
    • March 4 – Amazon Kindle for iPhone Launch
  • Last 100 Days in eBooks
    • March 5 – B&N acquires Fictionwise
    • Project Gutenberg conversion to EPUB reaches 20,000 titles
    • March 11 – Sony Reader launch in Germany
    • March 17 – Sony and Google partner to release 500,000 Public Domain EPUB Books
    • March 25 – Pragmatic Programmers EPUB
  • Last 100 Days in eBooks
    • March 30 – EPUB Bootcamp
    • Apr 2 – News Corp confirms looking into investment in company specializing “eReader Technologies”
    • Blackberry App Store opening up
    • Apr 17 – Random House Announces will be first to put books into Blackberry App
  • Last 100 Days in eBooks
    • Apr 17 – O’Reilly begins to sell DRM Free titles on Amazon Kindle
    • Apr 22 – Penguin signs English eBook distribution with China
    • Penguin +700% first quarter of 2009 vs. Q1 2008
    • April 27 – Amazon purchases Lexcyle (Stanza Reader for iPhone)
  • Last 100 Days in eBooks
    • April 28 – B&N/Fictionwise add EPUB to Multiformat Titles
    • May 6 – Kindle DX Reader announced
    • May 12 - New Cybook update announced with EPUB support
    • Cool-er Reader released with EPUB Support?
  • What is EPUB?
    • EPUB is an XML-based file format designed to reflow text according to screen size
    • Based on open standards
    • Non-proprietary
  • How does EPUB help the Publisher?
    • Publishers can reduce costs of conversion. Create EPUB only and send through distribution channels
    • Format Management
    • More content available for consumer
  • EPUB Workflow Realities Ahead
    • EPUB adoption and implementation is taking place…not without challenges
    • Distributors are receiving EPUB and converting to other formats as necessary
  • EPUB : Into Supply Chain
  • Supply Chain: EPUB support
    • Adobe
    • OverDrive
    • DNAML
    • LibreDigital
    • eBook Technologies
    • Publishing Dimensions
    • VitalSource Technologies
    • Innodata Isogen
    • Libri.de Internet GmbH
    • Ingram Digital
    • Aptara
    • TexTech
    • codeMantra
    • Mobipocket
    • Digital Media Initiatives
    • Smashwords
    • and many more…
  • Association American Publishers : EPUB support
    • HarperCollins Publishers
    • Harlequin
    • Simon & Schuster
    • Hachette Book Group
    • John Wiley & Sons Inc.
    • Penguin Group USA
    • Random House
    • Macmillan
    • Oxford University Press
    • Cambridge University Press
    • Pelican Publishing Company
    • Cengage Learning
    • Workman Publishing
    • Seattle Book Company
    • National Science Teachers Assoc.
    • CQ Press
  • European: EPUB support
    • Random House
    • HarperCollins
    • Penguin
    • Simon & Schuster
    • Pan Macmillan
    • Mills & Boon
    • Waterstones
    • O’Reilly Media
    • Oxford University Press
    • Cambridge University Press
    • Gardners Books
    • Taylor & Francis
    • Value Chain International
    • WHSmith
    • and more to come…
  • EPUB Readers:
    • Adobe Digital Editions
    • Sony Reader
    • Stanza Reader for iPhone
    • Bookworm Reader
    • BeBook
    • iRex Reader
    • eBookwise
    • Kindle
    • Mobipocket
    • FBReader
    • IPG Azardi
    • Cybook
    • Cool-er Reader
  • Wiki Address: eBook Business Models & Strategies
    • http://sites.google.com/site/tocebookpresentation/Home
    • (note: case sensitive)
    • Michael Smith
    • IDPF
    • [email_address] www.idpf.org
    • 905-235-4373
  • Digital Book 2009 May 11 – 12 in NYC
    • An eBook Stimulus Plan for Publishing
    • ½ Day afternoon workshops on May 11
    • Full Day Conference on May 12
    • www.idpf.org