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Dickel SOORIAH
 

Dickel SOORIAH

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  • BB adoption - ~250 3G Commercial Networks - Represent 66% Potential User Reach >112M Commercial VoIP users – only 33% of BB HH, therefore the potential is huge Usability & Visualization - Improved UI (e.g. Graphical UI, Touch screens, ODP services) Mobile Web 2.0 - The Internet introduces richer and alternative communication options - Sync. contacts with mobile; communication & messaging between mobile & internet; Upload content from the mobile to social sites. This trend affects the legacy mobile business model (subs.-based) Changes in Business Models – IP-based communication, Ad funding Changing of Competitive Landscape - Toward Convergence in user experience, services and infrastructure
  • Blurring boundaries between fixed/mobile/Internet Telco business are more and more multi-play in order to retain customers (FMC, IPTV, Quad Play) Implications - convergence in user experience, convergence in services, convergence in infrastructure
  • The Internet introduces richer and alternative communication options - Sync. contacts with mobile; communication & messaging between mobile & internet; Upload content from the mobile to social sites Openness End Users’ Changing Lifestyle - Demand for richer user experiences – ‘Always On’ lifestyle, Communities in which the need to exchange and collaborate data has become the basis for creating relationships
  • These trends will require network architects to build and upgrade broadband wireless networks today so they are able to support this growing number of subscribers and data traffic
  • Increasing Traffic and Application proliferation require better enforcement ability We want to enable operators to control applications on the user level Services samples Infotainment Mobile tv Navigation VOD games

Dickel SOORIAH Dickel SOORIAH Presentation Transcript

  • Beyond Voice – New forms of Communication DigiWorld Summit Dickel SOORIAH, Strategic Marketing Director Comverse Netcentrex
  • Major Market Trends Moving us Beyond Voice Changes in Business Models Usability & Visualization Broadband Adoption (mobile & fixed) Changing of Competitive Landscape Mobile Web 2.0
  • Voice has already had its first Revolution Fixed Operators Mobile Operators ISPs & Alternative Operators Internet Players Cable Co’s Handset Vendors Toward Convergence - User experience, Services & Infrastructure
  • The New Web is now shaping the 2 nd Revolution
      • Users are spending hours a day connected to richer websites and less on IM tools (AOL IM down 4% in 2008)
      • IM is changing to Embedded IM (Browser-based IM+Email
      • The Facebook Chat toolbar used by 60% of users : 75M users
    Services & Apps UGC, LBS, Search, Advertising Devices iPhone, Google’s Android initiative Business Models Towards ad-based model
  • Mobile Flat Data Fees also a driver
    • The Internet introduces richer and alternative communication options
      • Sync web contacts with mobile address book
      • Communication and messaging between mobile and Internet
      • Upload content from the mobile to social sites
  • Operator’s First Response to Web 2.0 SMS MMS Instant SMS SMS Having Lunch at Harry’s bar. To: 40404 MMS Look at the kids !! To: Flickr
  • And Web2.0 Players might cannibalize Telcos
    • More than 5,000 Facebook applications available today
    • Telco Cannibalization ?
  • Communications 2.0 3 rd Party UI/“Mashup” Providers (iGooge, Salesforce.com, Twittervision, MySpace, Facebook, AnyEnterprise.com, YouTube, Tedsblog.com, Etc.) Exposed Network Capabilities 3 rd Party Content/Service Providers (Googe Maps, MySpace, Amazon.com, Facebook, YouTube, NetFlix, Weather.com, Traffic.com, TVGuide.com, Twitter, Etc.) World Wide “Web 2.0” Tightly Coupled Access Network and Device/UA Capabilities (SMS/MMS, Circuit Switched Voice/Video, etc.) Network Capabilities (SMS, MMS, QoS, Location, Storage, Service and UI Preferences, Conferencing, PoC, Presence, Etc.) User Environment (Widgets, Gadgets, AJAX Web UI, Soft Clients, Soft-key Devices, other UI) SDP Operator-developed UI/“Mashups” IP Phone or TA Mobile Web 2.0 Browser Soft Client
  • The Impact of Web 2.0 on Telco Platforms A Control Layer allowing for 3rd Party (Web Player) Management A Web Services Layer on Top of Telephony & Messaging Application Servers EXPOSING TELCO APIS ADDS VALUE TO WEB2.0 OFFERINGS DRIVES NEW REVENUES FOR TELCOS Open Web APIs for Application Integration Policy Engine Access & Control Partner Management Telephony & Messaging Application Servers Core IMS Media Resource Function Virtualization
  • Developer Services from BT 21C SDK API EXPOSURE COMES WITH WHOLESALE PRICING & SLAs
  • Moving Beyond Click-to-Call with Business Mashups Targeted Business Mashups Conferencing functions Prompt and Collect Network Announcement Automatic Speech Recognition Text-To-Speech Voice Message Recording Telco 2.0 Players Social Software (Online Collaboration) Real Estate Shopping/ Auctions Presence & Messaging Intuitive Business CallFlows Business Mashups need intricate web-based customer relationship & Callflows Other APIs : Mapping, Search, etc Most Mashups require Third-Party Call Establishment rather than Click2Call Audio & Video Conferencing
  • WooMe Live Introductions Platform Flash Media Server sufficient for PC2PC services
  • Free Online Video Conferencing Service
  • Exposing Telco APIs For Consumer Mashups TELCO WEB APIs Web2.0 Players User Authentication & Management Inbound & Outbound SMS Voice Call Conference Call Interactive Voice & Multimedia Services OTHER WEB APIs Mapping Online Media (Photo & Video) Service Advertizing Community Enterprise (CRM, Document, etc…)
  • Flat Mobile Data Rates is helping… Source: CIBC 12.2007 Off-Portal traffic is estimated at 60-70% of total mobile Internet traffic by 2010 ~80% CAGR
  • Avoiding a Mobile Dumb Pipe Position Control Enhancement Enablement Service Control Tiered Services Traffic Shaping Charging Personalization Content Adaptation Optimization Mobile Advertising Ecosystem Enabling the Operator to Become a ‘Smart-Pipe’
  • [email_address] www.comverse.com