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Beyond Voice – New forms of Communication DigiWorld Summit Dickel SOORIAH, Strategic Marketing Director Comverse Netcentrex
Major Market Trends Moving us Beyond Voice Changes in Business Models Usability & Visualization Broadband Adoption (mobile & fixed) Changing of Competitive Landscape Mobile Web 2.0
Voice has already had its first Revolution Fixed Operators Mobile Operators ISPs & Alternative Operators Internet Players Cable Co’s Handset Vendors Toward Convergence - User experience, Services & Infrastructure
More than 5,000 Facebook applications available today
Telco Cannibalization ?
Communications 2.0 3 rd Party UI/“Mashup” Providers (iGooge, Salesforce.com, Twittervision, MySpace, Facebook, AnyEnterprise.com, YouTube, Tedsblog.com, Etc.) Exposed Network Capabilities 3 rd Party Content/Service Providers (Googe Maps, MySpace, Amazon.com, Facebook, YouTube, NetFlix, Weather.com, Traffic.com, TVGuide.com, Twitter, Etc.) World Wide “Web 2.0” Tightly Coupled Access Network and Device/UA Capabilities (SMS/MMS, Circuit Switched Voice/Video, etc.) Network Capabilities (SMS, MMS, QoS, Location, Storage, Service and UI Preferences, Conferencing, PoC, Presence, Etc.) User Environment (Widgets, Gadgets, AJAX Web UI, Soft Clients, Soft-key Devices, other UI) SDP Operator-developed UI/“Mashups” IP Phone or TA Mobile Web 2.0 Browser Soft Client
The Impact of Web 2.0 on Telco Platforms A Control Layer allowing for 3rd Party (Web Player) Management A Web Services Layer on Top of Telephony & Messaging Application Servers EXPOSING TELCO APIS ADDS VALUE TO WEB2.0 OFFERINGS DRIVES NEW REVENUES FOR TELCOS Open Web APIs for Application Integration Policy Engine Access & Control Partner Management Telephony & Messaging Application Servers Core IMS Media Resource Function Virtualization
Developer Services from BT 21C SDK API EXPOSURE COMES WITH WHOLESALE PRICING & SLAs
Moving Beyond Click-to-Call with Business Mashups Targeted Business Mashups Conferencing functions Prompt and Collect Network Announcement Automatic Speech Recognition Text-To-Speech Voice Message Recording Telco 2.0 Players Social Software (Online Collaboration) Real Estate Shopping/ Auctions Presence & Messaging Intuitive Business CallFlows Business Mashups need intricate web-based customer relationship & Callflows Other APIs : Mapping, Search, etc Most Mashups require Third-Party Call Establishment rather than Click2Call Audio & Video Conferencing
WooMe Live Introductions Platform Flash Media Server sufficient for PC2PC services
Exposing Telco APIs For Consumer Mashups TELCO WEB APIs Web2.0 Players User Authentication & Management Inbound & Outbound SMS Voice Call Conference Call Interactive Voice & Multimedia Services OTHER WEB APIs Mapping Online Media (Photo & Video) Service Advertizing Community Enterprise (CRM, Document, etc…)
Flat Mobile Data Rates is helping… Source: CIBC 12.2007 Off-Portal traffic is estimated at 60-70% of total mobile Internet traffic by 2010 ~80% CAGR
Avoiding a Mobile Dumb Pipe Position Control Enhancement Enablement Service Control Tiered Services Traffic Shaping Charging Personalization Content Adaptation Optimization Mobile Advertising Ecosystem Enabling the Operator to Become a ‘Smart-Pipe’