Choosing a Smartphone <ul><li>Dameon D.  Welch-Abernathy </li></ul><ul><li>March 2010 </li></ul>http://xkcd.com/662/
 
Overview <ul><li>What, Where, Why’s of Smartphones </li></ul><ul><li>Mobile Operators </li></ul><ul><li>Mobile Operating S...
Photo:  http://www.flickr.com/photos/fishbraintexas/3607335901/
<ul><li>There is no agreement in the the industry about what precisely constitutes a smartphone, and definitions have chan...
Why A Smartphone? <ul><li>Web Browsing </li></ul><ul><li>Email (Corporate, Personal) </li></ul><ul><li>Social Networking <...
Terms and Conditions of buying a Smartphone of buying a Smartphone <ul><li>Handset Exclusivity </li></ul><ul><li>Different...
Unlocked Phones <ul><li>Pros: </li></ul><ul><li>More Choices </li></ul><ul><li>Not Tied to Operator </li></ul><ul><li>No C...
Know Your Gs <ul><li>G = Generation of wireless network technology </li></ul><ul><li>1G = AMPS (Analog Voice) </li></ul><u...
Know Your Operators <ul><li>CDMA, 1XRTT, EVDO </li></ul><ul><li>Best Overall Network </li></ul><ul><li>Most Expensive </li...
Source: Strategy Analytics, Based on carrier reports
Are You Covered? <ul><li>Verizon Wireless:  http://bit.ly/vzwmap   </li></ul><ul><li>http://www.wireless.att.com/coveragev...
Operating Systems and Handsets
Platform Fragmentation <ul><li>Applications don’t necessarily work across different handsets by the same manufacturer runn...
Android <ul><li>Pros: </li></ul><ul><li>Google Services Integration </li></ul><ul><li>Multitasking </li></ul><ul><li>Touch...
Motorola Droid <ul><li>Verizon Wireless exclusive </li></ul><ul><li>$200 with 2/yr contract </li></ul><ul><li>480x854 scre...
Nexus One <ul><li>Only from google.com/phone </li></ul><ul><li>T-Mobile/AT&T (now), Verizon/Sprint (soon) </li></ul><ul><l...
Samsung Moment <ul><li>Sprint Exclusive </li></ul><ul><li>$200 with 2/yr contract </li></ul><ul><li>320x480 AMOLED touchsc...
Motorola Backflip <ul><li>AT&T Exclusive </li></ul><ul><li>$100 with 2/yr contract </li></ul><ul><li>320x480 touchscreen <...
BlackBerry <ul><li>Pros: </li></ul><ul><li>Excellent Email Client </li></ul><ul><li>Blackberry Messenger </li></ul><ul><li...
BlackBerry Bold 9700 <ul><li>T-Mobile and AT&T </li></ul><ul><li>$130-$200 with 2/yr contract </li></ul><ul><li>480x360 di...
BlackBerry Tour 9630 <ul><li>Sprint and Verizon Wireless </li></ul><ul><li>CDMA and GSM </li></ul><ul><li>$100-200 with 2/...
BlackBerry Storm 9530 <ul><li>Verizon Wireless </li></ul><ul><li>$130 with 2/yr contract </li></ul><ul><li>CDMA/GSM Capabl...
iPhone OS <ul><li>Pros: </li></ul><ul><li>Touch Interface </li></ul><ul><li>MS Exchange Support </li></ul><ul><li>Strong W...
Apple iPhone 3GS <ul><li>AT&T Exclusive </li></ul><ul><li>$199 (16GB) or $299 (32GB) with 2/yr contract </li></ul><ul><li>...
Symbian <ul><li>Pros: </li></ul><ul><li>#1 Smartphone Platform Worldwide </li></ul><ul><li>Variety of Handsets </li></ul><...
Nokia E72 <ul><li>Available On nokiausa.com and other retailers (not US operators) </li></ul><ul><li>$359 (no contract) </...
Nokia 5800 XM <ul><li>Available On nokiausa.com and other retailers (not US operators) </li></ul><ul><li>$269 (no contract...
WebOS <ul><li>Pros: </li></ul><ul><li>Touch Support </li></ul><ul><li>Excellent Web Browser </li></ul><ul><li>MS Exchange ...
Palm Pre (Plus) <ul><li>Sprint, Verizon Wireless </li></ul><ul><li>$149 w/2 year contract </li></ul><ul><li>320x480 displa...
Palm Pixi (Plus) <ul><li>Sprint, Verizon Wireless </li></ul><ul><li>$50-80 w/2 year contract </li></ul><ul><li>320x480 dis...
Windows Mobile (WinMo) Mobile (WinMo) <ul><li>Pros: </li></ul><ul><li>Touch Support (newer models) </li></ul><ul><li>MS Ex...
HTC Touch Pro 2 <ul><li>T-Mobile, Sprint,  Verizon, AT&T (Tilt 2) </li></ul><ul><li>$200-$300 w/2 year Contract </li></ul>...
Samsung Omnia II <ul><li>Verizon Wireless Exclusive </li></ul><ul><li>$100 w/2 year Contract </li></ul><ul><li>480x800 AMO...
Market Share Data
 
 
 
 
Sample Applications
Edit DOC/XLS/PPT <ul><li>Android: Documents to Go ($20) </li></ul><ul><li>BlackBerry: Documents to Go ($70) </li></ul><ul>...
Expense Tracking <ul><li>Android: My Expense Tracker ($10) </li></ul><ul><li>BlackBerry: Expense Manager ($13) </li></ul><...
Twitter Clients <ul><li>Android: Twitdroid (free or $5) </li></ul><ul><li>BlackBerry: Twitterberry (free) </li></ul><ul><l...
Photo: Marco Bellicci  http://www.flickr.com/photos/marcobellucci/3534516458/
General Advice <ul><li>Won’t get everything you want </li></ul><ul><li>Check coverage maps, ask your friends </li></ul><ul...
Photo: http://www.flickr.com/photos/nateone/3768979925/
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Choosing a Smartphone (Keynote)

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Choosing a Smartphone (Keynote)

  1. 1. Choosing a Smartphone <ul><li>Dameon D. Welch-Abernathy </li></ul><ul><li>March 2010 </li></ul>http://xkcd.com/662/
  2. 3. Overview <ul><li>What, Where, Why’s of Smartphones </li></ul><ul><li>Mobile Operators </li></ul><ul><li>Mobile Operating Systems & Phones </li></ul><ul><li>Market Share Data </li></ul><ul><li>Sample Applications </li></ul><ul><li>General Advice </li></ul>
  3. 4. Photo: http://www.flickr.com/photos/fishbraintexas/3607335901/
  4. 5. <ul><li>There is no agreement in the the industry about what precisely constitutes a smartphone, and definitions have changed over time. </li></ul>What Is A Smartphone?
  5. 6. Why A Smartphone? <ul><li>Web Browsing </li></ul><ul><li>Email (Corporate, Personal) </li></ul><ul><li>Social Networking </li></ul><ul><li>Music/Video on the Go </li></ul><ul><li>Third Party Applications </li></ul>
  6. 7. Terms and Conditions of buying a Smartphone of buying a Smartphone <ul><li>Handset Exclusivity </li></ul><ul><li>Different Technologies (GSM vs CDMA) </li></ul><ul><li>Handsets “Locked” To Carriers </li></ul><ul><li>Different Frequencies </li></ul><ul><li>Contract Requirements </li></ul><ul><li>Required Data Plan (up to $30/mo/line) </li></ul><ul><li>Larger Early Termination Fee (Verizon) </li></ul>
  7. 8. Unlocked Phones <ul><li>Pros: </li></ul><ul><li>More Choices </li></ul><ul><li>Not Tied to Operator </li></ul><ul><li>No Contract </li></ul><ul><li>Usable Worldwide </li></ul><ul><li>Cons: </li></ul><ul><li>Harder to Obtain </li></ul><ul><li>Higher Up-front Cost </li></ul><ul><li>Only US GSM Carriers </li></ul><ul><li>Not all frequencies covered by all handsets </li></ul>
  8. 9. Know Your Gs <ul><li>G = Generation of wireless network technology </li></ul><ul><li>1G = AMPS (Analog Voice) </li></ul><ul><li>2G = GSM, CDMA, iDEN, TDMA (Digital Voice) </li></ul><ul><li>2.5G = EDGE, 1XRTT (Data) </li></ul><ul><li>3G = UMTS, HSDPA, HSPA, EVDO (Voice/Data) </li></ul><ul><li>4G = LTE, WiMax (Data) </li></ul>
  9. 10. Know Your Operators <ul><li>CDMA, 1XRTT, EVDO </li></ul><ul><li>Best Overall Network </li></ul><ul><li>Most Expensive </li></ul><ul><li>Android, BlackBerry, WinMo </li></ul><ul><li>4G = LTE (2011) </li></ul><ul><li>GSM, EDGE, HS(D)PA </li></ul><ul><li>OK Network </li></ul><ul><li>Average Cost </li></ul><ul><li>Android, BlackBerry, WinMo, iPhone, Symbian </li></ul><ul><li>4G = LTE (2011) </li></ul><ul><li>CDMA, iDEN, 1XRTT, EVDO </li></ul><ul><li>OK Network </li></ul><ul><li>Below Average Cost </li></ul><ul><li>Android, BlackBerry, WinMo, WebOS </li></ul><ul><li>4G = WiMax (Now) </li></ul><ul><li>GSM, EDGE, HS(D)PA </li></ul><ul><li>Smallest Network </li></ul><ul><li>Lowest Cost </li></ul><ul><li>Android, BlackBerry, WinMo </li></ul><ul><li>4G = HSPA+ (2010), LTE (2012) </li></ul>
  10. 11. Source: Strategy Analytics, Based on carrier reports
  11. 12. Are You Covered? <ul><li>Verizon Wireless: http://bit.ly/vzwmap </li></ul><ul><li>http://www.wireless.att.com/coverageviewer/ </li></ul><ul><li>http://www.t-mobile.com/coverage/ </li></ul><ul><li>http://coverage.sprint.com / </li></ul>
  12. 13. Operating Systems and Handsets
  13. 14. Platform Fragmentation <ul><li>Applications don’t necessarily work across different handsets by the same manufacturer running the same operating system. </li></ul>
  14. 15. Android <ul><li>Pros: </li></ul><ul><li>Google Services Integration </li></ul><ul><li>Multitasking </li></ul><ul><li>Touch Support </li></ul><ul><li>Strong Web Browser </li></ul><ul><li>MS Exchange Support </li></ul><ul><li>Many Manufacturers </li></ul><ul><li>Cons: </li></ul><ul><li>Inconsistent Interface </li></ul><ul><li>Platform Fragmentation </li></ul><ul><li>Exchange Support Not Complete </li></ul><ul><li>Limited # of Installed Applications </li></ul>
  15. 16. Motorola Droid <ul><li>Verizon Wireless exclusive </li></ul><ul><li>$200 with 2/yr contract </li></ul><ul><li>480x854 screen with hardware keyboard </li></ul><ul><li>5mp Camera w/Flash </li></ul><ul><li>WiFi, GPS, Accelerometer </li></ul><ul><li>MicroSD Slot </li></ul><ul><li>Free Turn by Turn Navigation </li></ul>
  16. 17. Nexus One <ul><li>Only from google.com/phone </li></ul><ul><li>T-Mobile/AT&T (now), Verizon/Sprint (soon) </li></ul><ul><li>$179 with new 2/yr T-Mo contract, $529 w/o contract </li></ul><ul><li>800x480 AMOLED touchscreen </li></ul><ul><li>5mp Camera w/Flash </li></ul><ul><li>WiFi, GPS, Accelerometer </li></ul><ul><li>MicroSD Slot </li></ul><ul><li>Free Turn by Turn Navigation </li></ul>
  17. 18. Samsung Moment <ul><li>Sprint Exclusive </li></ul><ul><li>$200 with 2/yr contract </li></ul><ul><li>320x480 AMOLED touchscreen </li></ul><ul><li>3.2mp Camera w/Flash </li></ul><ul><li>WiFi, GPS, Accelerometer </li></ul><ul><li>MicroSD Slot </li></ul><ul><li>Free Turn by Turn Navigation </li></ul>
  18. 19. Motorola Backflip <ul><li>AT&T Exclusive </li></ul><ul><li>$100 with 2/yr contract </li></ul><ul><li>320x480 touchscreen </li></ul><ul><li>5mp Camera w/Flash </li></ul><ul><li>WiFi, GPS, Accelerometer </li></ul><ul><li>MicroSD Slot </li></ul>
  19. 20. BlackBerry <ul><li>Pros: </li></ul><ul><li>Excellent Email Client </li></ul><ul><li>Blackberry Messenger </li></ul><ul><li>Lots of Applications </li></ul><ul><li>Devices can be controlled centrally </li></ul><ul><li>Cons: </li></ul><ul><li>Requires BlackBerry-specific server for corporate email </li></ul><ul><li>Weak Web Browser </li></ul><ul><li>Limited Multitasking </li></ul><ul><li>Limited # of installed apps </li></ul><ul><li>Platform Fragmentation </li></ul>
  20. 21. BlackBerry Bold 9700 <ul><li>T-Mobile and AT&T </li></ul><ul><li>$130-$200 with 2/yr contract </li></ul><ul><li>480x360 display </li></ul><ul><li>3.2mp Camera w/Flash </li></ul><ul><li>MicroSD Slot </li></ul><ul><li>WiFi, GPS </li></ul>
  21. 22. BlackBerry Tour 9630 <ul><li>Sprint and Verizon Wireless </li></ul><ul><li>CDMA and GSM </li></ul><ul><li>$100-200 with 2/yr contract </li></ul><ul><li>480x360 display </li></ul><ul><li>3.2mp Camera w/Flash </li></ul><ul><li>MicroSD Slot </li></ul><ul><li>WiFi, GPS </li></ul>
  22. 23. BlackBerry Storm 9530 <ul><li>Verizon Wireless </li></ul><ul><li>$130 with 2/yr contract </li></ul><ul><li>CDMA/GSM Capable </li></ul><ul><li>480x360 display </li></ul><ul><li>3.2mp Camera w/Flash </li></ul><ul><li>MicroSD Slot </li></ul><ul><li>GPS </li></ul>
  23. 24. iPhone OS <ul><li>Pros: </li></ul><ul><li>Touch Interface </li></ul><ul><li>MS Exchange Support </li></ul><ul><li>Strong Web Browser </li></ul><ul><li>100k+ Apps </li></ul><ul><li>Can Move Apps Between Handsets, iPod Touch and iPad </li></ul><ul><li>Cons: </li></ul><ul><li>No Multitasking (yet) </li></ul><ul><li>Only Apple-Approved Applications </li></ul><ul><li>No Flash Support </li></ul><ul><li>Tied to iTunes </li></ul>
  24. 25. Apple iPhone 3GS <ul><li>AT&T Exclusive </li></ul><ul><li>$199 (16GB) or $299 (32GB) with 2/yr contract </li></ul><ul><li>480x320 touch display </li></ul><ul><li>3.2mp Camera w/AF </li></ul><ul><li>WiFi, GPS, Accelerometer </li></ul>
  25. 26. Symbian <ul><li>Pros: </li></ul><ul><li>#1 Smartphone Platform Worldwide </li></ul><ul><li>Variety of Handsets </li></ul><ul><li>Touch Support </li></ul><ul><li>MS Exchange Support </li></ul><ul><li>Good Web Browser </li></ul><ul><li>Lots of Applications </li></ul><ul><li>Cons: </li></ul><ul><li>Difficult to obtain in US </li></ul><ul><li>Platform Fragmentation </li></ul><ul><li>Limited Flash Support </li></ul>
  26. 27. Nokia E72 <ul><li>Available On nokiausa.com and other retailers (not US operators) </li></ul><ul><li>$359 (no contract) </li></ul><ul><li>320x240 display </li></ul><ul><li>5mp Camera w/AF, Flash </li></ul><ul><li>Supports 3G on AT&T (850Mhz/1900Mhz) and Euro/Asia (2100Mhz) </li></ul><ul><li>Free turn-by-turn navigation (download) </li></ul>
  27. 28. Nokia 5800 XM <ul><li>Available On nokiausa.com and other retailers (not US operators) </li></ul><ul><li>$269 (no contract) </li></ul><ul><li>640x360 touch display </li></ul><ul><li>3.2mp Camera w/AF, Flash </li></ul><ul><li>AT&T 3G (850Mhz/1900Mhz) or Euro 3G(2100mhz) depending on model </li></ul><ul><li>Free turn-by-turn navigation (download) </li></ul>
  28. 29. WebOS <ul><li>Pros: </li></ul><ul><li>Touch Support </li></ul><ul><li>Excellent Web Browser </li></ul><ul><li>MS Exchange Support </li></ul><ul><li>Multitasking </li></ul><ul><li>Best Contacts/Calendar </li></ul><ul><li>Cons: </li></ul><ul><li>Not A Lot Of Apps </li></ul><ul><li>No Flash Support (yet) </li></ul>
  29. 30. Palm Pre (Plus) <ul><li>Sprint, Verizon Wireless </li></ul><ul><li>$149 w/2 year contract </li></ul><ul><li>320x480 display </li></ul><ul><li>3mp Camera w/Flash </li></ul><ul><li>WiFi, GPS, Accelerometer </li></ul>
  30. 31. Palm Pixi (Plus) <ul><li>Sprint, Verizon Wireless </li></ul><ul><li>$50-80 w/2 year contract </li></ul><ul><li>320x480 display </li></ul><ul><li>3mp Camera w/Flash </li></ul><ul><li>WiFi (Verizon Only), GPS, Accelerometer </li></ul>
  31. 32. Windows Mobile (WinMo) Mobile (WinMo) <ul><li>Pros: </li></ul><ul><li>Touch Support (newer models) </li></ul><ul><li>MS Exchange Support </li></ul><ul><li>Microsoft Office </li></ul><ul><li>Lots of Applications </li></ul><ul><li>Flash Support </li></ul><ul><li>Cons: </li></ul><ul><li>Inconsistent UI </li></ul><ul><li>Poor Browser </li></ul><ul><li>Platform Fragmentation </li></ul><ul><li>OS Upgrades Vary </li></ul>
  32. 33. HTC Touch Pro 2 <ul><li>T-Mobile, Sprint, Verizon, AT&T (Tilt 2) </li></ul><ul><li>$200-$300 w/2 year Contract </li></ul><ul><li>480x800 touch display </li></ul><ul><li>Slide-out QWERTY keyboard </li></ul><ul><li>3.2mp Camera </li></ul><ul><li>WiFi, GPS, MicroSD </li></ul>
  33. 34. Samsung Omnia II <ul><li>Verizon Wireless Exclusive </li></ul><ul><li>$100 w/2 year Contract </li></ul><ul><li>480x800 AMOLED touch display </li></ul><ul><li>Slide-out QWERTY keyboard </li></ul><ul><li>5mp Camera w/Flash </li></ul><ul><li>WiFi, GPS, MicroSD </li></ul>
  34. 35. Market Share Data
  35. 40. Sample Applications
  36. 41. Edit DOC/XLS/PPT <ul><li>Android: Documents to Go ($20) </li></ul><ul><li>BlackBerry: Documents to Go ($70) </li></ul><ul><li>iPhone: Documents to Go ($10-$15), Quickoffice ($10) </li></ul><ul><li>Symbian: OfficeSuite ($15), Quickoffice ($40) </li></ul><ul><li>WinMo: Included </li></ul><ul><li>WebOS: Documents to Go (Early 2010) </li></ul>
  37. 42. Expense Tracking <ul><li>Android: My Expense Tracker ($10) </li></ul><ul><li>BlackBerry: Expense Manager ($13) </li></ul><ul><li>iPhone: iXpenseIt ($5) </li></ul><ul><li>Symbian: Expense Tracker ($30) </li></ul><ul><li>WinMo: Expense 2.0 ($10) </li></ul><ul><li>WebOS: None </li></ul>
  38. 43. Twitter Clients <ul><li>Android: Twitdroid (free or $5) </li></ul><ul><li>BlackBerry: Twitterberry (free) </li></ul><ul><li>iPhone: Tweetings ($2), others free to $5 </li></ul><ul><li>Symbian: Gravity ($10) </li></ul><ul><li>WinMo: PockeTwit (free), moTweets (free) </li></ul><ul><li>WebOS: Tweed ($4) </li></ul>
  39. 44. Photo: Marco Bellicci http://www.flickr.com/photos/marcobellucci/3534516458/
  40. 45. General Advice <ul><li>Won’t get everything you want </li></ul><ul><li>Check coverage maps, ask your friends </li></ul><ul><li>Try before you buy </li></ul><ul><li>Understand store return policies </li></ul><ul><li>Consider previous application investment </li></ul><ul><li>Always something new on the horizon </li></ul><ul><li>Buy for today, not for tomorrow </li></ul>
  41. 46. Photo: http://www.flickr.com/photos/nateone/3768979925/
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