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Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
Choosing a Smartphone (Keynote)
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Choosing a Smartphone (Keynote)

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Transcript

  • 1. Choosing a Smartphone
    • Dameon D. Welch-Abernathy
    • March 2010
    http://xkcd.com/662/
  • 2.  
  • 3. Overview
    • What, Where, Why’s of Smartphones
    • Mobile Operators
    • Mobile Operating Systems & Phones
    • Market Share Data
    • Sample Applications
    • General Advice
  • 4. Photo: http://www.flickr.com/photos/fishbraintexas/3607335901/
  • 5.
    • There is no agreement in the the industry about what precisely constitutes a smartphone, and definitions have changed over time.
    What Is A Smartphone?
  • 6. Why A Smartphone?
    • Web Browsing
    • Email (Corporate, Personal)
    • Social Networking
    • Music/Video on the Go
    • Third Party Applications
  • 7. Terms and Conditions of buying a Smartphone of buying a Smartphone
    • Handset Exclusivity
    • Different Technologies (GSM vs CDMA)
    • Handsets “Locked” To Carriers
    • Different Frequencies
    • Contract Requirements
    • Required Data Plan (up to $30/mo/line)
    • Larger Early Termination Fee (Verizon)
  • 8. Unlocked Phones
    • Pros:
    • More Choices
    • Not Tied to Operator
    • No Contract
    • Usable Worldwide
    • Cons:
    • Harder to Obtain
    • Higher Up-front Cost
    • Only US GSM Carriers
    • Not all frequencies covered by all handsets
  • 9. Know Your Gs
    • G = Generation of wireless network technology
    • 1G = AMPS (Analog Voice)
    • 2G = GSM, CDMA, iDEN, TDMA (Digital Voice)
    • 2.5G = EDGE, 1XRTT (Data)
    • 3G = UMTS, HSDPA, HSPA, EVDO (Voice/Data)
    • 4G = LTE, WiMax (Data)
  • 10. Know Your Operators
    • CDMA, 1XRTT, EVDO
    • Best Overall Network
    • Most Expensive
    • Android, BlackBerry, WinMo
    • 4G = LTE (2011)
    • GSM, EDGE, HS(D)PA
    • OK Network
    • Average Cost
    • Android, BlackBerry, WinMo, iPhone, Symbian
    • 4G = LTE (2011)
    • CDMA, iDEN, 1XRTT, EVDO
    • OK Network
    • Below Average Cost
    • Android, BlackBerry, WinMo, WebOS
    • 4G = WiMax (Now)
    • GSM, EDGE, HS(D)PA
    • Smallest Network
    • Lowest Cost
    • Android, BlackBerry, WinMo
    • 4G = HSPA+ (2010), LTE (2012)
  • 11. Source: Strategy Analytics, Based on carrier reports
  • 12. Are You Covered?
    • Verizon Wireless: http://bit.ly/vzwmap
    • http://www.wireless.att.com/coverageviewer/
    • http://www.t-mobile.com/coverage/
    • http://coverage.sprint.com /
  • 13. Operating Systems and Handsets
  • 14. Platform Fragmentation
    • Applications don’t necessarily work across different handsets by the same manufacturer running the same operating system.
  • 15. Android
    • Pros:
    • Google Services Integration
    • Multitasking
    • Touch Support
    • Strong Web Browser
    • MS Exchange Support
    • Many Manufacturers
    • Cons:
    • Inconsistent Interface
    • Platform Fragmentation
    • Exchange Support Not Complete
    • Limited # of Installed Applications
  • 16. Motorola Droid
    • Verizon Wireless exclusive
    • $200 with 2/yr contract
    • 480x854 screen with hardware keyboard
    • 5mp Camera w/Flash
    • WiFi, GPS, Accelerometer
    • MicroSD Slot
    • Free Turn by Turn Navigation
  • 17. Nexus One
    • Only from google.com/phone
    • T-Mobile/AT&T (now), Verizon/Sprint (soon)
    • $179 with new 2/yr T-Mo contract, $529 w/o contract
    • 800x480 AMOLED touchscreen
    • 5mp Camera w/Flash
    • WiFi, GPS, Accelerometer
    • MicroSD Slot
    • Free Turn by Turn Navigation
  • 18. Samsung Moment
    • Sprint Exclusive
    • $200 with 2/yr contract
    • 320x480 AMOLED touchscreen
    • 3.2mp Camera w/Flash
    • WiFi, GPS, Accelerometer
    • MicroSD Slot
    • Free Turn by Turn Navigation
  • 19. Motorola Backflip
    • AT&T Exclusive
    • $100 with 2/yr contract
    • 320x480 touchscreen
    • 5mp Camera w/Flash
    • WiFi, GPS, Accelerometer
    • MicroSD Slot
  • 20. BlackBerry
    • Pros:
    • Excellent Email Client
    • Blackberry Messenger
    • Lots of Applications
    • Devices can be controlled centrally
    • Cons:
    • Requires BlackBerry-specific server for corporate email
    • Weak Web Browser
    • Limited Multitasking
    • Limited # of installed apps
    • Platform Fragmentation
  • 21. BlackBerry Bold 9700
    • T-Mobile and AT&T
    • $130-$200 with 2/yr contract
    • 480x360 display
    • 3.2mp Camera w/Flash
    • MicroSD Slot
    • WiFi, GPS
  • 22. BlackBerry Tour 9630
    • Sprint and Verizon Wireless
    • CDMA and GSM
    • $100-200 with 2/yr contract
    • 480x360 display
    • 3.2mp Camera w/Flash
    • MicroSD Slot
    • WiFi, GPS
  • 23. BlackBerry Storm 9530
    • Verizon Wireless
    • $130 with 2/yr contract
    • CDMA/GSM Capable
    • 480x360 display
    • 3.2mp Camera w/Flash
    • MicroSD Slot
    • GPS
  • 24. iPhone OS
    • Pros:
    • Touch Interface
    • MS Exchange Support
    • Strong Web Browser
    • 100k+ Apps
    • Can Move Apps Between Handsets, iPod Touch and iPad
    • Cons:
    • No Multitasking (yet)
    • Only Apple-Approved Applications
    • No Flash Support
    • Tied to iTunes
  • 25. Apple iPhone 3GS
    • AT&T Exclusive
    • $199 (16GB) or $299 (32GB) with 2/yr contract
    • 480x320 touch display
    • 3.2mp Camera w/AF
    • WiFi, GPS, Accelerometer
  • 26. Symbian
    • Pros:
    • #1 Smartphone Platform Worldwide
    • Variety of Handsets
    • Touch Support
    • MS Exchange Support
    • Good Web Browser
    • Lots of Applications
    • Cons:
    • Difficult to obtain in US
    • Platform Fragmentation
    • Limited Flash Support
  • 27. Nokia E72
    • Available On nokiausa.com and other retailers (not US operators)
    • $359 (no contract)
    • 320x240 display
    • 5mp Camera w/AF, Flash
    • Supports 3G on AT&T (850Mhz/1900Mhz) and Euro/Asia (2100Mhz)
    • Free turn-by-turn navigation (download)
  • 28. Nokia 5800 XM
    • Available On nokiausa.com and other retailers (not US operators)
    • $269 (no contract)
    • 640x360 touch display
    • 3.2mp Camera w/AF, Flash
    • AT&T 3G (850Mhz/1900Mhz) or Euro 3G(2100mhz) depending on model
    • Free turn-by-turn navigation (download)
  • 29. WebOS
    • Pros:
    • Touch Support
    • Excellent Web Browser
    • MS Exchange Support
    • Multitasking
    • Best Contacts/Calendar
    • Cons:
    • Not A Lot Of Apps
    • No Flash Support (yet)
  • 30. Palm Pre (Plus)
    • Sprint, Verizon Wireless
    • $149 w/2 year contract
    • 320x480 display
    • 3mp Camera w/Flash
    • WiFi, GPS, Accelerometer
  • 31. Palm Pixi (Plus)
    • Sprint, Verizon Wireless
    • $50-80 w/2 year contract
    • 320x480 display
    • 3mp Camera w/Flash
    • WiFi (Verizon Only), GPS, Accelerometer
  • 32. Windows Mobile (WinMo) Mobile (WinMo)
    • Pros:
    • Touch Support (newer models)
    • MS Exchange Support
    • Microsoft Office
    • Lots of Applications
    • Flash Support
    • Cons:
    • Inconsistent UI
    • Poor Browser
    • Platform Fragmentation
    • OS Upgrades Vary
  • 33. HTC Touch Pro 2
    • T-Mobile, Sprint, Verizon, AT&T (Tilt 2)
    • $200-$300 w/2 year Contract
    • 480x800 touch display
    • Slide-out QWERTY keyboard
    • 3.2mp Camera
    • WiFi, GPS, MicroSD
  • 34. Samsung Omnia II
    • Verizon Wireless Exclusive
    • $100 w/2 year Contract
    • 480x800 AMOLED touch display
    • Slide-out QWERTY keyboard
    • 5mp Camera w/Flash
    • WiFi, GPS, MicroSD
  • 35. Market Share Data
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40. Sample Applications
  • 41. Edit DOC/XLS/PPT
    • Android: Documents to Go ($20)
    • BlackBerry: Documents to Go ($70)
    • iPhone: Documents to Go ($10-$15), Quickoffice ($10)
    • Symbian: OfficeSuite ($15), Quickoffice ($40)
    • WinMo: Included
    • WebOS: Documents to Go (Early 2010)
  • 42. Expense Tracking
    • Android: My Expense Tracker ($10)
    • BlackBerry: Expense Manager ($13)
    • iPhone: iXpenseIt ($5)
    • Symbian: Expense Tracker ($30)
    • WinMo: Expense 2.0 ($10)
    • WebOS: None
  • 43. Twitter Clients
    • Android: Twitdroid (free or $5)
    • BlackBerry: Twitterberry (free)
    • iPhone: Tweetings ($2), others free to $5
    • Symbian: Gravity ($10)
    • WinMo: PockeTwit (free), moTweets (free)
    • WebOS: Tweed ($4)
  • 44. Photo: Marco Bellicci http://www.flickr.com/photos/marcobellucci/3534516458/
  • 45. General Advice
    • Won’t get everything you want
    • Check coverage maps, ask your friends
    • Try before you buy
    • Understand store return policies
    • Consider previous application investment
    • Always something new on the horizon
    • Buy for today, not for tomorrow
  • 46. Photo: http://www.flickr.com/photos/nateone/3768979925/

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