App Store Report - May 2010
This monthly report is provided courtesy of WIP, and is based on the entries from the WIP App ...
Appstore name          Airtel App Central               AndAppStore                  Android App Shop                Andro...
Appstore name        android.pdassi.de                 Androlib                      AppBrain                      AppCent...
Appstore name        AppComments.com               Appolicious                 AppShup                        Appsfire
Par...
Appstore name           AppStoreHQ.com                   AppUp Center                   AT&T AppCenter                  Au...
Appstore name         Blackberry App World             BoostApps                Camangi Market                     Cellman...
Appstore name               Chomp                      Cydia Store                    FastApp Store                   Flyp...
Appstore name                GetJar                     Handango                  Handmark.com                    Handster...
Appstore name            HouseOfPalm            Idea Application Store        iPhone App Store                iPhoneApps36...
Appstore name          iPhoneGames360                   iWikiPhone                       Kero Mobile               LePhone...
Appstore name          LG Application Store         mCore Marketplace              mjelly.com                      Mikandi...
MobileIron Enterprise App
Appstore name               Mobango                        MobiHand                  Mobile Mark...
Appstore name              MobileRated                       Mobspot                         Mplayit                      ...
Appstore name                My Hub                    Netfront Widgets                   neXva                     Nokia ...
Appstore name       Optus Application Store            Orange App Shop                 Palm App Catalog                  P...
PreCentral.net webOS App
Appstore name             Pocket Gear
                                                          G...
Appstore name      Samsung Applications Store           SHOP4APPS                       SlideMe                     Softwa...
Appstore name            Storeoid              Symbian Horizon         TomTom App Store         VCAST Apps Storefront
Pare...
Wholesale Applications
Appstore name           Vodafone 360                   web2go                       whiteapp
      ...
Windows Marketplace for
Appstore name                                       zanox Application Store
                      ...
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App Store Report - May 2010

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Transcript of "App Store Report - May 2010"

  1. 1. App Store Report - May 2010 This monthly report is provided courtesy of WIP, and is based on the entries from the WIP App Store Wiki (http://www. wipconnector.com/appstores), the leading resource listing app stores for mobile developers. The WIP APP STORE WIKI now counts 75 app stores! That’s up from 68 in April, showing that the appetite for providers to launch new distribution points for apps isn’t slowing. One interesting area of growth we’re seeing is in app stores for devices that aren’t smartphones -- and sometimes aren’t even phones at all. For instance, one entrant this month was from TomTom, the maker of personal navigation devices. The company an- nounced that it would open an app store by the end of the year, giving developers a chance to create and distribute applica- tions for its next generation of PNDs, which run on a platform based on WebKit. WebKit is the open-source web browser en- gine that’s used in browsers on a number of mobile platforms, including the iPhone, Android and Symbian, and it’s also the basis of Palm’s WebOS platform. In addition, the WIP App Store Wiki already features app stores geared at netbooks, an app store for SMS-based services, and even one for cars that will run Android. In addition, other companies are looking to mobile developers for apps: for instance, Ford is opening its Sync in-car software platform up to closer integrtion with phones, and has launched a developer program. So while smartphones are traditionally seen as the sweet spot for app development, it’s important to remember that there’s still a large market for apps for featurephones, and the market for apps for non-phone devices, like netbooks -- or cars -- is beginning to take o . Mobile developers are well positioned to take advantage of this growth, because of their experience with developing for on-the-go users, and also because they’re often familiar with the operating systems and platforms being used. Smartphone-only app stores still dominate the Wiki, accounting for 39 out of the 75 listed stores. But there are 26 stores that serve both smartphones and featurephones, while another 3 serve only featurephones, illustrating the opportunity that still exists for developers to target people without smartphones. Five stores target other types of de- vices, such as netbooks, tablets and autos, and we expect this number to grow signi cantly over the coming months. www.wipconnector.com May 2010
  2. 2. Appstore name Airtel App Central AndAppStore Android App Shop Android Market Parent company Bharti Airtel Funky Android Ltd. Vodafone Google Launched 2/10/2010 10/10/2008 4/27/2010 10/22/2009 The Netherlands, Germany, Regional Europe, US, Hong Kong, India Worldwide Greece, Italy, Ireland, availability Japan and Taiwan Portugal, Spain, UK Potential device 121.7 million subscribers ~ 6 Million (Nov '09) Undisclosed ~ 6 Million (Nov '09) base (March 2010) Actual device Undisclosed ~ 6 Million (Nov '09) Undisclosed ~ 6 Million (Nov '09) base Downloads 2.5 million (March 2010) Undisclosed store not yet launched Unknown Apps in store 1500 (March 2010) 360 Undisclosed 50,000 (April '10) Communication, Comics, Communications, Entertainment, Finance, Development, Education, Lifestyle, Multimedia, News & Games & Entertainment, 25 categories, including Weather, Reference, Graphic apps, Internet, Apps categories business, games, books, Undisclosed Shiopping, Social, Tools, Multimedia ,Personal, social networking, religious Travel, Games - Arcade & Productivity, Professional Action, Games - Brains & tools, Security, Tools, Travel, Puzzle, Games Cards & Utilities Casino, Games - Casual Apps pricing Free and paid for from 5 Rs price per app, in-app pricing Undisclosed free, $0.99 - $200 device tailored website, on On device portal Yes only on device portal Yes Yes, and web portal device application Google Checkout using a End user Deducted from Bill or from Paypal Undisclosed credit, debit, or gift card, payment method airtime some operator bills Runtimes Java (tbc) Dalvik, native Dalvik Dalvik, native supported OS supported All Android Android Android Devices 550 devices all android devices Undisclosed All Android devices supported Revenue share Undisclosed 100% Undisclosed 70% Joining fee Undisclosed 0% Undisclosed $25 App signing fee Undisclosed 0 Undisclosed No Submission fee Undisclosed 0 Undisclosed No Promised time Undisclosed Immediate Undisclosed Immediate to market Regional submission Undisclosed One time Undisclosed One time process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  3. 3. Appstore name android.pdassi.de Androlib AppBrain AppCentral Parent company pdassi Androlib AppTornado GmbH Ondeego Launched 2010-04-26 1/11/2010 3/2/2010 9/11/2009 Regional N. America/Europe, Germany All All availability expanding soon Potential device ~ 6 Million (Nov '09) ~ 6 Million (Nov '09) ~ 6 Million (Nov '09) 80 Million base Actual device ~ 6 Million (Nov '09) ~ 6 Million (Nov '09) ~ 6 Million (Nov '09) Enterprise by Enterprise base Downloads Undisclosed Undisclosed Undisclosed Undisclosed Depends on Enterprise's Apps in store Undisclosed 18000 (Jan 10) as per Android Market Settings Communication Entertainment Finance Lifestyle, Multimedia, News & Weather, Productivity, Business, Productivity, Apps categories all as per Android Market Reference, Shopping, Social, Enterprise Apps tools, travels, demo, software libraries, comics, health sport, themes All pricing options are Apps pricing Free and paid free or paid for as per Android Market available Browse/discover via Web, On device portal mobile website Web only install through handset Undisclosed app/Android Market End user Credit card, bank card, As per Android Market as per Android Market Depends on enterprise payment method PayPal Runtimes Dalvik, Native Dalvik, native Dalvik, native All supported BlackBerry & J2ME, iPhone, OS supported Android Android Android 1.6 or newer Android, and WinMo coming soon Devices All manufactuers except All Android devices All Android devices All Android devices supported iPhone Revenue share 30 As per Android Market as per Android Market 70% Joining fee Undisclosed As per Android Market as per Android Market None! App signing fee Undisclosed As per Android Market as per Android Market None! Submission fee Undisclosed As per Android Market as per Android Market None! Promised time Undisclosed As per Android Market as per Android Market ~3 days Ondeego Approval to market Regional submission Undisclosed As per Android Market as per Android Market one time process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  4. 4. Appstore name AppComments.com Appolicious AppShup Appsfire Parent company AppComments Appolicious SMS GupShup Appsfire Launched 3/2/2010 3/29/2010 2010-03-09 3/2/2010 Regional All all India All availability Potential device ~58,000,000 iPhone + iPod 26 million SMS GupShup ~58,000,000 iPhone + iPod as per Apple App Store base Touch (January 2010) users Touch (Jan 2010) Actual device ~58,000,000 iPhone + iPod ~58,000,000 iPhone + iPod as per Apple App Store undisclosed base Touch (January 2010) Touch (Jan 2010) Downloads as per Apple App Store as per Apple App Store undisclosed Undisclosed Apps in store as per Apple App Store as per Apple App Store 24 as per Apple App Store Apps categories as per Apple App Store as per Apple App Store n/a as per Apple App Store Apps pricing as per Apple App Store as per Apple App Store free as per Apple App Store iPhone app, Web site, PC-based, also through On device portal Web site only no Facebook iPhone App End user as per Apple App Store as per Apple App Store undisclosed as per iPhone App Store payment method Runtimes Objective- C Objective-C JSON/XML Objective- C supported OS supported Mac OS X iPhone & iPad iPhone OS n/a on device - SMS only Mac OS X iPhone & iPad Devices iPhone iPhone, iPod Touch all iPhone supported Revenue share as per Apple App Store as per Apple App Store undisclosed as per iPhone App Store Joining fee as per Apple App Store as per Apple App Store undisclosed as per iPhone App Store App signing fee as per Apple App Store as per Apple App Store undisclosed as per iPhone App Store Submission fee as per Apple App Store as per Apple App Store undisclosed as per iPhone App Store Promised time as per Apple App Store as per Apple App Store undisclosed as per Apple App Store to market Regional submission as per Apple App Store as per Apple App Store undisclosed as per iPhone App Store process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  5. 5. Appstore name AppStoreHQ.com AppUp Center AT&T AppCenter AutoLinQ Parent company Mobilmeme Intel AT&T Continental Automotive Launched 12/18/2009 1/7/2010 1/7/2010 3/9/2010 Regional North America US, Canada USA undisclosed availability Potential device All iPhone / iPod Touch 90 percent of its Quick Undisclosed undisclosed base (~60MM) Messaging Devices by 2011 Actual device All iPhone / iPod Touch Undisclosed Undisclosed undisclosed base (~60MM) Downloads undisclosed Just launched Not launched yet 0 Web mirror of iTunes App Apps in store ~100 Not launched yet 0 Store Entertainment, Finance, Games, Health, Home & Apps categories same as iTunes App Store TBD TBD Family, Productivity, Reference, Social Utilities Apps pricing same as iTunes App Store Free to undisclosed TBD TBD Yes through cdownloadable On device portal No Yes undisclosed client End user Same as iPhone appstore Credit card TBD undisclosed payment method Runtimes Objective- C Atom SDK C / C++ BREW native (Android) supported Windows with Moblin soon to OS supported Mac OS X All supported by BREW Android come Devices All manufacturers supporting TBD - compatible All iPhone / iPod Touch All Atom based netbooks supported BREW cars/devices Revenue share Same as iPhone appstore Up to 70% 70 undisclosed Free for limited time then $99 Joining fee 0 Free or $795 a year undisclosed a year App signing fee 0 Free TBD undisclosed Submission fee 0 Free TBD undisclosed Promised time Dashboard to see status of Same as iPhone appstore TBD undisclosed to market application Regional Automatic for apps published submission TBD TBD undisclosed in iTunes process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  6. 6. Appstore name Blackberry App World BoostApps Camangi Market Cellmania Parent company BlackBerry BoostApps Camangi Corporation Cellmania Launched 4/1/2009 9/30/2009 12/4/2009 7/22/1999 Regional about 20 countries worldwide US US Worldwide availability Potential device 2000 devices, 250m base ~ 25 Million (Nov 09) 6 million Undisclosed subscribers Actual device 2000 devices, 250m base ~ 25 Million (Nov 09) 6 million Undisclosed subscribers 1 Million a day (April 2010 500m mostly paid Downloads WSJ) 100,000 Undisclosed downloads. Apps in store 6000 (April 2010) 200 50 (Dec-09) 20000 Business, Entertainment, Finance, Games, Health & Wellness, IM & Social Communication, Networking, Maps & Entertainment, Finance, Life, Navigation, Music & Audio, games, apps, music, Apps categories News, Photo & Video, Apps, Games Game, Multimedia, graphics Reference, Shopping, Social, Productivity, Reference & Tools eBook, Shopping, Sports & Recreation, Travel, Utilities, Weath Apps pricing Free and paid free free only varies by operator Yes, users can also browse on-device web portal, on- On device portal catalogue on desktop web mobile web portal No, web only device application, USSD, browser Desktop Web End user payment method PayPal Ad supported apps Free applications only Operator billing, credit card Runtimes BlackBerry MDS Runtime. Java, Android, Symbian, supported Blackberry Widgets Java ME Dalvik, native RIM, Windows Mobile BlackBerry Device Software Android, RIM, Symbian, v4.2 or higher, with a OS supported trackball or SurePress touch Motorola P2K2 Android JavaME, Windows Mobile, iphone screen Devices all BlackBerry devices: Bold, Java, Symbian, WinMobile, supported Curve, Storm etc. All Motorola iDEN series 5 to 9-inches Android device iDEN, iPhone Generally 70% of what Revenue share 80% 100 Free applications only Cellmania gets Joining fee No 0 0 Zero zero, except where operator App signing fee No 0 0 charges Submission fee $200 for 10 applications 0 0 Zero Promised time to market Undisclosed 1 week Immediate 2 week target Regional submission One time multi One time Depends on region process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  7. 7. Appstore name Chomp Cydia Store FastApp Store Flypp Parent company Chomp Cydia FastApp Infosys Launched 2010-03-29 3/6/2009 3/12/2009 12/14/2009 Regional all Worlwide Worldwide Worldwide availability Potential device ~58,000,000 iPhone + iPod 50 Millions iPhone and Unlimited Undisclosed base Touch (January 2010) iTouch Actual device ~58,000,000 iPhone + iPod >2 Millions jailbroken iPhone Unlimited Undisclosed base Touch (January 2010) and iTouch Downloads as per Apple App Store Unknown Undisclosed Undisclosed Apps in store as per Apple App Store 30+ 172,000 Undisclosed All Apps, Arcade, Books, Business, Education, Entertainment, Finance, Games, Health & Fitness, Healthcare & Fitness, Depends on appstore Apps categories as per Apple App Store None Lifestyle, Medical, Music, provider Navigation, News, Photography, Productivity, Puzzle, Reference, Social Networking, Sports, Travel, etc Not explicit in the facts from Apps pricing as per Apple App Store Free to $1,000 Free or paid for $1 to $12 On Device Access coming On device portal iPhone app, Web site Web only Undisclosed soon End user Depending on Application or n/a Paypal / Amazon Payment Undisclosed payment method Device Runtimes Objective-C Objective C All Undisclosed supported OS supported iPhone OS OS X iPhone All Undisclosed Devices iPhone, iPod Touch iPhone, iPod Touch All Undisclosed supported Revenue share n/a Not communicated 100% Depends on operator Joining fee n/a Free FREE! Undisclosed App signing fee as per Apple App Store None FREE! Undisclosed Submission fee as per Apple App Store None FREE! Undisclosed Promised time Not communicated, best as per Apple App Store Undisclosed Undisclosed to market effort Regional submission n/a One time FREE! Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  8. 8. Appstore name GetJar Handango Handmark.com Handster Parent company GetJar Handango Handmark Handster Launched 12/31/2004 12/13/2000 11/3/1999 6/1/2009 Regional Global Global Global Worldwide availability Potential device Over 1700 devices; over 2 Undisclosed Undisclosed Undisclosed base billion mobile consumers Actual device 1700 devices with over 15 Undisclosed Undisclosed Undisclosed base million users a month Over 600 million downloads Over 100 million downloads Downloads Undisclosed 10M to date to date 40,000 applications from Apps in store Over 50,000 Undisclosed 6000 over 23,000 content partners Education, Email & Messaging, Entertainment, Business & Finance, Finance, Food, Health, Games, Travel & Communication, eBooks, Information, Lifestyle, Maps, Entertainment, Tools, Games, Entertainment, Entertainment, Games , Apps categories Music, News & Weather, Organization & Wellness, Productivity, Themes, Health, Languages & Photos, Productivity, Work & School, New & Reference Translators, Multimedia, Religion, Shopping, Social & Updated Organizers, Themes & Skins, Community, Sports, Travel, Travels and Maps Games Apps pricing No pricing currently Free or paid Paid $1 to undisclosed Yes. Shortcut to Yes, or download from web on device client, mobile web, On device portal on device, wap & web m.getjar.com store pc website End user Credit Card, Paypal, premum None currently PayPal Undisclosed payment method sms as per Dec 09 Runtimes All Native, Java, Web Native and Java Native and Java supported iPhone, Android, Blackberry, Android, BlackBerry, Palm, Symbian Android, Java (J2ME), Symbian, Windows Mobile, Symbian, OS supported Windows Mobile, Symbian BlackBerry, Palm, Palm Web Windows Mobile, Palm, Android, Blackberry OS, Apple iPhone OS, Windows Mobile Flash Lite Devices 1730 phones All manufacturers All manufacturers All Manufacturers supported None. Only free content 90-50% depending on Revenue share 80% Undisclosed supported at this time distribution channels Joining fee None No Undisclosed 0 App signing fee None Depends on platform Undisclosed 0 Submission fee None No Undisclosed 0 Promised time instant publications, after 48 hours (2 business days) Undisclosed Undisclosed to market developer activated. Regional submission One time / global access One time Undisclosed 0 process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  9. 9. Appstore name HouseOfPalm Idea Application Store iPhone App Store iPhoneApps360 Parent company HouseOfPalm Idea Cellular Apple iPhoneApps360 Launched 3/1/2010 1/25/2010 6/27/2008 1/1/2010 Regional Global, with country specific All India Global availability stores for local variants Potential device Estimated 1 Million ~58,000,000 iPhone + iPod ~58,000,000 iPhone + iPod 57 Million customers base (November 2009) Touch (Jan 2010) Touch (Jan 2010) Actual device Estimated 1 Million ~58,000,000 iPhone + iPod Undisclosed base (November 2009) touch (January 2010) Downloads Undisclosed 0 (not launched yet) 4 billion (April 2010) Undisclosed 140,000 currently available Apps in store Approx. 1900 (March 2010) 0 (not launched yet) 150K+ (January 2010) Games, Entertainment, Books, Travel, Utilities , Education, Lifestyle, Books, Education, Reference, Music, Entertainment, Food, Health Navigation, Productivity, Apps, Games, Productivity, Apps categories Undisclosed & Fitness, Navigation, Sports, Business, Healthcare Utilities Productivity & Utilities & Fitness, News, Social Networking, Photography, Finance, Medical, Weather and Strategy Apps pricing free/paid free to undisclosed Free and paid for Free and Premium On device portal Web only Yes Yes, also through website Web only End user Credit Card on iTunes as per Palm App Catalog Undisclosed as per iTunes AppStore payment method account Runtimes Web Java, Windows native Objective- C Objective C supported OS supported Palm webOS All Mac OS X iPhone & iPad iPhone OS Devices All manufacturers GPRS Palm Pre, Pixi iPhone, iPod Touch, iPad Phone, iPod Touch, iPad supported phones Revenue share as per Palm App Catalog Undisclosed 70% As per iTunes AppStore Joining fee as per Palm App Catalog Undisclosed $99, $299 for Enterprise As per iTunes AppStore App signing fee as per Palm App Catalog Undisclosed No As per iTunes AppStore Submission fee as per Palm App Catalog Undisclosed No As per iTunes AppStore Promised time as per Palm App Catalog Undisclosed undisclosed As per iTunes AppStore to market Regional submission as per Palm App Catalog Undisclosed Multi submission n/a process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  10. 10. Appstore name iPhoneGames360 iWikiPhone Kero Mobile LePhone App Store Parent company iPhoneGames360 iWikiPhone.com Biskero Lenovo Launched 1/11/2009 1/14/2010 5/1/2009 2010-04-29 Regional Global Worldwide world China availability Potential device ~58,000,000 iPhone + iPod ~58,000,000 iPhone + iPod All Flash Lite 2/3 based Undisclosed base Touch (Jan 2010) Touch (Jan 2010) mobile phones Actual device Undisclosed Undisclosed Undisclosed Undisclosed base Downloads Undisclosed Undisclosed Undisclosed Undisclosed Apps in store 30K+ ? 260 Undisclosed Book, business, education, entertainment, finance, games, healthcare, lifestyle, medical, music, navigation , Apps categories Games 11 Undisclosed news, photography, productivity, reference, social network, sports, travel, utilities, weather Apps pricing Free and Premium Free or paid for Undisclosed On device portal Web only No, web only http://www.biskero.mobi On device, Web End user as per iTunes AppStore As per iphone Appstore Undisclosed payment method Runtimes Objective C Objective C Flash Lite Dalvik supported OS supported iPhone OS Mac OS X Symbian Android Devices http://www.biskero.com/blog/ iPhone, iPod Touch , iPad iPhone, iPod Touch Lenovo LePhone supported ?page_id=45 Revenue share As per iTunes AppStore As per iphone Appstore 100 Undisclosed Joining fee As per iTunes AppStore None free Undisclosed App signing fee As per iTunes AppStore As per iphone Appstore free Undisclosed Submission fee As per iTunes AppStore As per iphone Appstore free Undisclosed Promised time As per iTunes AppStore As per iphone Appstore 1 week Undisclosed to market Regional submission n/a One time all Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  11. 11. Appstore name LG Application Store mCore Marketplace mjelly.com Mikandi Parent company LG Motricity mjelly.com MiKandi Launched 7/13/2009 3/23/2010 3/20/2010 12/9/2009 Regional about 10 countries worldwide undisclosed Worldwide worldwide availability Potential device Undisclosed undisclosed Undisclosed ~ 6 Million (Nov '09) base Actual device Undisclosed undisclosed Undisclosed ~ 6 Million (Nov '09) base Downloads Undisclosed undisclosed 1m+ Undisclosed Apps in store 1400 undisclosed 100 Undisclosed entertainment, games. productivity, education, Entertainment, Fun & Apps categories business, finance, reference, undisclosed Undisclosed Games, Erotic Library, Porn travel, navigation, healthcare, Stars, Adult News, Social, lifestyle and utilities. Apps pricing Free to undisclosed undisclosed No limits Free, $0.99-Up Web and on device portal on On device portal yes Web and mobile Web Yes, on device discovery some devices End user Credit Card undisclosed Free applications Undisclosed payment method Runtimes .NET & native undisclosed Depends on platform Dalvik, native supported Symbian, BlackBerry, Symbian, Android, iphone, OS supported Windows Mobile Android, Windows Mobile Android Blackberry, Java and Palm webOS Devices LG Windows Mobile Devices undisclosed multiple All Android devices supported Revenue share Undisclosed undisclosed n/a TBA Joining fee Undisclosed undisclosed Free Free for a limited time, App signing fee Undisclosed undisclosed n/a no Submission fee Undisclosed undisclosed Free no Promised time Undisclosed undisclosed n/a Immediate to market Regional submission Undisclosed undisclosed n/a one time process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  12. 12. MobileIron Enterprise App Appstore name Mobango MobiHand Mobile Market Store Parent company Mobango MobiHand China Mobile MobileIron Launched 3/2/2010 8/17/2009 12/9/2009 30 countries including the Regional US, UK, Germany, Spain, All China North America, Europe availability India and Italy Potential device Smartphones in the Undisclosed Undisclosed 493 Million Subscribers base enterprise - roughly 100M Actual device 4 Millions registered users Undisclosed undisclosed Just launched (Dec 2009) base Each enterprise manages Downloads 552 Millions (01/10/2009) Undisclosed undisclosed their own app store Dependent on specific Apps in store Undisclosed Undisclosed 4000 at launch enterprise Business & Finance, Communication & Internet, E-Books, Education & Themes, Videos, Images, Games, wallpapers, music, Dependent on specific Apps categories Reference, Entertainment, Tunes, Apps, Games video, and e-books enterprise Games, Medical, Personal Productivity, Professional, Ringtones, Themes, Travel Dependent on specific Apps pricing Free free, or $3.95 or greater Free to RMB 15 enterprise PC discovery, access to apps On device application, and On device portal For certain devices No via mobile web desktop web portal End user Dependent on specific Free applications Credit card, PayPal ? payment method enterprise Runtimes Native, Java/J2ME, Flash Java or native depending on Depends on platform JIL, Java, native supported Lite platform Android, Symbian, BlackBerry, Windows Mobile, Windows Mobile, Symbian, BlackBerry, iPhone, Windows OS supported BlackBerry, Windows Mobile, Android, Symbian, Palm OS, oPhone and Android Mobile, Symbian, Android and Palm iPhone BlackBerry, Windows Mobile, devices from Nokia, Devices All for smartphone OS listed All manufacturers Android, Symbian, Palm OS, Samsung, LG, Dopod, supported above iPhone Lenovo, and Dell. 60%-80%, depending on Dependent on specific Revenue share Free applications 70% point of sale enterprise Dependent on specific Joining fee 0 Undisclosed Free enterprise Dependent on specific App signing fee 0 Undisclosed ? enterprise Dependent on specific Submission fee 0 Undisclosed ? enterprise Promised time Dependent on specific Immediate Undisclosed undisclosed to market enterprise Regional Dependent on specific submission One time Undisclosed One time enterprise process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  13. 13. Appstore name MobileRated Mobspot Mplayit mstore Parent company MobileRated Mobspot Mplayit Telefonica / Movistar Launched 2/10/2006 3/15/2010 11/19/2009 9/11/2009 Worldwide, with English, Regional German, French, Italian, Spain, later all country where All Global availability Portuguese, and Spanish Telefonica operates sites. Potential device > 4,500 devices supported Undisclosed ~ 75 Millions devices Undisclosed base Actual device Undisclosed Undisclosed Undisclosed Undisclosed base Downloads Hundreds of millions Undisclosed 15MM+ Undisclosed 100K+ , 15,000 Android Apps in store Undisclosed Undisclosed 1000 (11/09/2009) applications Books, business, education, games, dictionaries, entertainment, finance, food, entertainment, finance, games, health & fitness, health, GPS-maps, lifestyle, music, navigation, information, photos and Apps categories Games and Applications Apps, Games, Utilities news, other, photography, videos, social networking, productivity & utilities, travel and books, sports, reference, social networking, shopping, tools, and sports, travel, weather education/children Apps pricing Always free to download Dependent on platform Free and Premium Free to !20 Web and WAP sites, install Web portal, works on all On device portal Limited device web portal. PC or mobile web access directly to phone or from PC. devices End user Free applications Dependent on platform Varies Credit Card and phone bill payment method Runtimes Java, Flash Dependent on platform Java, Objective C, Dalvik Undisclosed supported Android, Symbian, Windows, Symbian, Windows Mobile, Mac OS X, Blackberry OS, OS supported and proprietary function BlackBerry, iPhone, Android, All Android phones Palm WebOS Devices iPhone, iPod Touch, Almost all Multiple All manufacturers supported Blackberry, Android devices Revenue share n/a Dependent on platform 100% Undisclosed Joining fee 0 $0 Free Undisclosed App signing fee 0 Dependent on platform n/a Undisclosed Submission fee 0 $0 Free Undisclosed Promised time 1 business day Undisclosed Days Undisclosed to market Regional submission one time Undisclosed One time Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  14. 14. Appstore name My Hub Netfront Widgets neXva Nokia Ovi Store Parent company Carphone Warehouse Access neXva inc Nokia Launched 2/3/2010 10/5/2009 3/1/2010 5/26/2009 Regional UK Global all Global availability Potential device ~75 Million UK mobile 200 Million as of Sept 18, 1 Million devices 3500 devices in database base phones (2009) 2009, 100+ devices Actual device Unknown Carphone 1 Million devices Undisclosed Undisclosed base warehous base Undisclosed, 1.6 million per Downloads Just launched Undisclosed Undisclosed day Unknown (subset of Getjar Apps in store 450 5000 9500 (April 2010) catalogue) News, Search, Games, Games, entertainment, Utilities, Weather, multimedia, productivity, Transportation, SNS (Social), Applications, Games, Audio Apps categories travel, utilities, reference, 13 Watch, Calendar, Photos, & Video, Personalisation themes, religino, education, Mail and Messaging, search maps shopping Miscellaneous free or paid for (contrary to Apps pricing Free free or premium Free to undisclosed Getjar) No, web only, on device to OTA from mobile site or via On device portal On certain devices Yes come in the future. web site End user SIM Card, Credit Card, Unknown Free applications PayPal payment method Operator billing Runtimes Java or native depending on Native, Java, Flash, Widget, NetFront Widgets Depends on platform supported platform Mobile Web Windows Mobile 5.0 / 6.0 Android, BlackBerry, Java, OS supported All S60 , S40, Maemo and S60 Windows Mobile, Palm, Linux Devices Samsung, Japanese All manufacturers All manufacturers Most Nokia devices supported handsets Revenue share Unknown Free applications 70 70% !50 fee to register as a Joining fee Unknown Free N/A publisher Vary based on Symbian App signing fee Unknown Free N/A Signed or Java Verified Submission fee Unknown Free N/A No Promised time Unknown Immediate 3 days Undisclosed to market Regional submission Unknown One time Unknown Multi-submission process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  15. 15. Appstore name Optus Application Store Orange App Shop Palm App Catalog Play Now Arena Parent company Optus Orange Palm Sony Ericsson Launched 11/17/2009 4/24/2009 9/24/2009 8/3/2009 Regional US to start with announced in Australia several countries in Europe 69 markets (Dec 2009) availability Europe for 2010 Potential device Estimated 1 Million Undisclosed Undisclosed 78 devices, 25 Million units base (November 2009) Actual device Estimated 1 Million Undisclosed 1.3 Million customers Undisclosed base (November 2009) Downloads Launch (17/11/2009) Undisclosed > 8 Million (November 2009) Undisclosed Apps in store 1000 (17/11/2009) 5000 (Dec 2009) 1000 (January 2009) Undisclosed Games, Utilities, Entertainment, Music, Social Just for Fun, Phone Magic, Networking, Finance, Sports, Entertainment, Music, Social Applications, Communication Astrology Zone, Orange Business, Lifestyle, Networking, News, Weather, Education Entertainment services, Men’s Zone, Books Productivity, Education, Sports, Finance, Productivity, Games Health and Lifestyle Apps categories & recipes, Themes & Books, Weather, Navigation, Games, Food, Business, Language Messaging Music Personalisation, Messaging Health & Fitness, Medical, Books, Reference, Lifestyle, Other Productivity Security services, Health & Fitness, Themes, Reference, Trave,Navigation Sport Travel Web Application Quizzes/Trivia, Travel guides Photography, News, and Reference Apps pricing free to undisclosed < £10 free to undisclosed free or paid for On device portal only or via On device portal On certain devices Yes, also web discovery On device and web portal SMS End user customers pay through Credit Card or Orange premium SMS and credit Credit Card payment method mobile bills Monthly Bill (SIM Card) card Runtimes Java, Flash, native, XPERIA Java, Native, .NET Native, Java Web supported panels, Dalvik Symbian, Android, Android / RIM BlackBerry / Symbian, Windows Mobile, OS supported Palm Web OS Blackberry, Windows Windows Mobile / Symbian proprietary, Android All (only Sony Ericsson and Devices Any device but iPhone Nokia with app shop on Pre and Pixi Most Sony Ericsson devices supported device portal) Revenue share undisclosed Undisclosed 70% developer 30% Palm 70% developer $99 free for open source Joining fee Undisclosed No Free developers Depends on the certification App signing fee Undisclosed Free Free for now program Free, $50 fee for being on Submission fee Undisclosed No Depends on platform the device portal Promised time Undisclosed Undisclosed Undisclosed Undisclosed to market Regional submission Undisclosed Undisclosed Undisclosed Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  16. 16. PreCentral.net webOS App Appstore name Pocket Gear Gallery Premier App Shop R-World Parent company Pocket Gear PreCentral.net Premier App Shop™ LLC Reliance Communication Launched 6/27/2008 3/1/2010 1/7/2010 2010-02-10 Regional Global all Worldwide India availability Potential device Estimated 1 Million 50 Millions iPhone and Approx. 94 million (Dec. Undisclosed base (November 2009) iTouch 2009) 620,000+ newsletter Actual device Estimated 1 Million subscribers, Customers from Undisclosed Undisclosed base (November 2009) 200+ countries 100,000,000+ downloads to Downloads 5.7 million Undisclosed Not launched yet date 70,000+ smartphone 65000 (currently powered by Apps in store 445 (homebrew apps) 6 applications GetJar) Books, Clocks and Timers, Entertainment, Finance, Games, Healthcare and games, social networking, Games, Themes, Software Fitness, Location and Travel, Apps categories None sports, entertainment and and Entertainment Multimedia, News and productivity Internet, Productivity, Reference, System Utilities, Weather Apps pricing From $0 to undisclosed free, paid Paid Free apps Installation from PC or direct On device application On device portal Yes via downloaded client Undisclosed on device downloaded through the web End user Credit Card as per Palm App Catalog Credit Card n/a payment method Runtimes Java and native Web Objective C as per GetJar supported Windows Mobile, Blackberry OS supported Palm webOS Mac OS X as per GetJar and Palm OS Devices All manufacturers Pre, Pixi iPhone, iPod Touch as per GetJar supported Revenue share 60% less transaction fees as per Palm App Catalog Undisclosed as per GetJar Joining fee No as per Palm App Catalog Undisclosed as per GetJar App signing fee Varies dependant on OS as per Palm App Catalog Undisclosed as per GetJar Submission fee No as per Palm App Catalog Undisclosed as per GetJar Promised time Undisclosed as per Palm App Catalog Undisclosed as per GetJar to market Regional submission Undisclosed as per Palm App Catalog Undisclosed as per GetJar process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  17. 17. Appstore name Samsung Applications Store SHOP4APPS SlideMe Softwareload Parent company Samsung Motorola SlideMe Deutsche Telekom Launched 9/14/2009 1/21/2010 4/11/2008 2010-04-12 UK, Germany, Singapore, Regional UK, Germany, Switzerland, Brazil, China, France and China Worldwide availability Austria Italy; 30 more to follow. Potential device Undisclosed Undisclosed Ophone base ~ 6 Million (Nov '09) Undisclosed base Actual device Undisclosed on device client Undisclosed Undisclosed Ophone base Undisclosed base base Downloads Undisclosed 0 (not launched yet) Undisclosed Undisclosed 300 native applications on Apps in store launch, 2000 expected by the 0 (not launched yet) 700 15,000 end of 2009. Calculator, Communications, Fun & Games, Utilities, Database, Development, Productivity, Entertainment, EText &amp; EBooks, Lifestyle, Communications, Finance &amp; Accounting, Games, Entertainment, Music, Educational / Games, Graphics, Hobby Health/Life, E-Book, Apps categories not launched yet Reference, Travel, Other, &amp; Freetime, Internet, Productivity, Reference, Health & Fitness, Location & Multimedia, Organization, Social Networking, Utilities Maps, Social Responsibilit, Science, Sports, Technical, Developer / Programmer, Text &amp; Memos, Themes Home & Hobby &amp; Ringtones, Time, Tools, Apps pricing From $0 to undisclosed free or paid for Price per app Free and Paid device tailored website, on On device portal Yes, on certain devices Yes On device, Web device application End user Dependent on payment PayPal, Credit Card Undisclosed Undisclosed payment method method used Runtimes Java and native Ophone SDK Dalvik, native Undisclosed supported Java, BlackBerry, PalmOS, Symbian, Windows Mobile, OS supported Open Mobile Android Symbian and Windows Bada Mobile Devices Motorola Ophones and Most Samsung devices All Android devices Undisclosed supported potentially all Ophones Revenue share 70% Undisclosed 95% Undisclosed Joining fee $1 registration fee Free Free Undisclosed Varies based on Symbian App signing fee Free Free Undisclosed Signed or Java Verified Submission fee No Free Free Undisclosed Promised time Undisclosed Undisclosed Immediate Undisclosed to market Regional submission Free China only for now Undisclosed Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  18. 18. Appstore name Storeoid Symbian Horizon TomTom App Store VCAST Apps Storefront Parent company General Mobile Symbian Foundation TomTom Verizon Wireless Launched 3/2/2010 9/15/2009 4/29/2010 9/15/2009 Regional unknown Global undisclosed US availability Symbian accounted for Potential device unknown >50% of the smartphone undisclosed 60 million registered users base market in 2008. Actual device unknown N/A undisclosed Undisclosed base Downloads Undisclosed Undisclosed not yet launched Undisclosed Apps in store 0 (March 2010) 61 not yet launched 250 Entertainment, Apps categories None None undisclosed Personalization and Productivity. Apps pricing Undisclosed Free, paid undisclosed Free to undisclosed Yes with downloaded store On device portal Undisclosed No, web only undisclosed application End user Undisclosed Varies for each App Store undisclosed Operator billing, credit card payment method Runtimes Undisclosed Native WebKit Java and native supported Windows Mobile, Blackberry OS supported Android Symbian OS TomTom GPS devices and BREW Devices Gneral Mobile Android Nokia, Sony Ericsson, TomTom GPS devices All manufacturers supported devices Samsung Revenue share Undisclosed Varies for each App Store undisclosed 70% Joining fee Undisclosed No undisclosed Free App signing fee Undisclosed Symbian Signed Charges undisclosed Becoming free Submission fee Undisclosed No undisclosed Becoming free Promised time Undisclosed Undisclosed undisclosed 2 weeks after passing testing to market Regional submission Undisclosed One time undisclosed One time process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  19. 19. Wholesale Applications Appstore name Vodafone 360 web2go whiteapp Community Parent company Vodafone T-Mobile USA putITout joint venture Launched 9/24/2009 11/2/2009 10/5/2009 3/2/2010 Regional Worldwide USA All Global availability Potential device undisclosed 30+ million customers All devices 3 billion+ base Actual device Undisclosed number of undisclosed Undisclosed 3 billion+ base agencies / clients Downloads undisclosed Undisclosed Undisclosed not yet launched Apps in store 2000 Undisclosed 22 not yet launched Apps categories undisclosed Unknown None TBD From $0 to $29.99, in app Apps pricing undisclosed Most likely to be free TBD advertising Yes , also web portal On device portal On Device web portal No, web only TBD discovery End user undisclosed OTC, MRC, ad revenue Depends on platform TBD payment method Runtimes Native, .NET, J2ME, Dalvik, JIL All TBD supported Sidekick Windows Mobile, OS supported Limo All TBD BlackBerry, Android Devices preloaded on Samsung H1, All manufacturers All mainly iPhone TBD supported M1 70% of app charge, 100% of Revenue share undisclosed Undisclosed TBD ad revenue Joining fee No Free Free TBD Depends on platform as App signing fee No None TBD resigning needed Submission fee No None Depends on platform TBD Promised time Once fully registered - 5-10 Depends on skinning + undisclosed TBD to market days validation process Regional submission undisclosed One time Depends on platform TBD process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  20. 20. Windows Marketplace for Appstore name zanox Application Store Mobile Parent company Microsoft zanox Launched 10/6/2009 6/3/2009 Regional Global Europe, North America, Asia availability 50 device manufacturers and zanox client base includes Potential device 160 mobile operators in 55 approx. 1 million publishers base countries and 2000 advertisers Actual device Undisclosed Undisclosed base Downloads Undisclosed Undisclosed Apps in store 20,000 (16/10/09) =~ 30 Full list of categories will be Applications for Advertisers, made available during the Applications for Publishers, Apps categories application submission Widgets, Tools and Software, process. Software as a Service Currently all applications are Apps pricing $0.99 to $499 free Yes, Windows Mobile 6.5, Any device capable of calling On device portal 6.1, 6.0 zanox Web Services End user Credit card and mobile Currently only free payment method phone bill applications are supported Runtimes .NET & native Web, Java, native supported Windows Mobile 6.5, 6.1 and OS supported Web and Android 6.0 Devices All Windows Mobile devices All devices supported Revenue share 70% Defined by developer Joining fee $99 registration fee none App signing fee $99 certification fee none Submission fee No none Promised time approval usually within 1-2 Undisclosed to market days of submission Regional submission Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.

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