App Store Report - April 2010
This monthly report is provided courtesy of WIP, and is based on the entries from the WIP Ap...
Appstore name          Airtel App Central               AndAppStore                   Android Market                      ...
Appstore name             AppBrain                    AppCentral             AppComments.com                 Appolicious
P...
Appstore name             AppShup                     Appsfire                 AppStoreHQ.com                   AppUp Cent...
Appstore name           AT&T AppCenter                  AutoLinQ              Blackberry App World             Camangi Mar...
Appstore name              Cellmania                      Chomp                      Cydia Store                    FastAp...
Appstore name             Flypp                     GetJar                       Handango                   Handmark.com
P...
Appstore name               Handster                     HouseOfPalm            Idea Application Store          iPhone App...
Appstore name           iPhoneApps360               iPhoneGames360                   iWikiPhone                       Kero...
Appstore name          LG Application Store         mCore Marketplace              mjelly.com                      Mikandi...
MobileIron Enterprise App
Appstore name               Mobango                        MobiHand                  Mobile Mark...
Appstore name              MobileRated                       Mobspot                         Mplayit                      ...
Appstore name                My Hub                    Netfront Widgets                   neXva                     Nokia ...
Appstore name       Optus Application Store            Orange App Shop                 Palm App Catalog                  P...
PreCentral.net webOS App
Appstore name             Pocket Gear                                              Premier App Sh...
Appstore name           SHOP4APPS                       SlideMe                    Storeoid                 Symbian Horizo...
Appstore name        VCAST Apps Storefront              Vodafone 360                   web2go                         whit...
Wholesale Applications    Windows Marketplace for
Appstore name                                                           ...
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App Store Report - April 2010

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App Store Report - April 2010

  1. 1. App Store Report - April 2010 This monthly report is provided courtesy of WIP, and is based on the entries from the WIP App Store Wiki (http://www.wipconnector.com/appstores), the leading resource listing app stores for mobile developers. The WIP APP STORE WIKI now counts 68 app stores! While there weren’t many app store announcements at the CTIA show, the overall gure continued to grow during March, with 11 new additions. We continue to see more stores built around reviews and recommendations, with app store providers seeing an opportu- nity to overtake incumbents in this area. But operators and platform providers are catching on: for example, Apple in late March launched a version of the iTunes App Store on Facebook, allowing users to search for and rate apps and read reviews from within the site. We’ve seen torrid growth in the number of app stores since we launched the App Store Wiki last year, re ecting that there is no shortage of possible outlets for developers to distribute their work, regardless of the platform they choose. But how does the availability of app stores vary from platform to platform? Does the relative degree of openness of a platform have an e ect on the number of app stores serving it? This month, we took a look at the per- centage of the app stores listed in the wiki that support various smartphone OS and other platforms. Android led the way with 51%, followed by Java with 43%, Windows Mobile with 41%, Sym- bian with 34%, BlackBerry with 32%, iPhone with 31% and Palm with 25%. Other platforms, such as BREW and Flash Lite, were supported by 22% of listed stores. Two of those gures really leap out. First, the popularity of Android among app store providers, re ecting a high level of competition in that space (and a resulting need for di erentiation). Second, the iPhone is supported by nearly a third of the app stores listed in the Wiki, which is surprising given that iPhones must be jailbroken in order to support stores other than the iTunes App Store. This gure can partly be explained by several stores that are essentially discovery tools that link back to the o cial store, but it also shows that iPhone users aren’t completely satis ed with the o cial channel, perhaps because of content restrictions or other factors. www.wipconnector.com April 2010
  2. 2. Appstore name Airtel App Central AndAppStore Android Market Androlib Parent company Bharti Airtel Funky Android Ltd. Google Androlib Launched 2/10/2010 10/10/2008 10/22/2009 1/11/2010 Regional Europe, US, Hong Kong, India Worldwide All availability Japan and Taiwan Potential device 121.7 million subscribers ~ 6 Million (Nov '09) ~ 6 Million (Nov '09) ~ 6 Million (Nov '09) base (March 2010) Actual device Undisclosed ~ 6 Million (Nov '09) ~ 6 Million (Nov '09) ~ 6 Million (Nov '09) base Downloads 2.5 million (March 2010) Undisclosed Unknown Undisclosed Apps in store 1500 (March 2010) 360 20,000 (Dec '09) 18000 (Jan 10) Communication, Comics, Communications, Communication Entertainment, Finance, Development, Education, Entertainment Finance Lifestyle, Multimedia, News & Games & Entertainment, Lifestyle, Multimedia, News & 25 categories, including Weather, Reference, Graphic apps, Internet, Weather, Productivity, Apps categories business, games, books, Shiopping, Social, Tools, Multimedia ,Personal, Reference, Shopping, Social, social networking, religious Travel, Games - Arcade & Productivity, Professional tools, travels, demo, software Action, Games - Brains & tools, Security, Tools, Travel, libraries, comics, health Puzzle, Games Cards & Utilities sport, themes Casino, Games - Casual Apps pricing Free and paid for from 5 Rs price per app, in-app pricing free, $0.99 - $200 free or paid for device tailored website, on On device portal Yes only on device portal Yes, and web portal Web only device application Google Checkout using a End user Deducted from Bill or from Paypal credit, debit, or gift card, As per Android Market payment method airtime some operator bills Runtimes Java (tbc) Dalvik, native Dalvik, native Dalvik, native supported OS supported All Android Android Android Devices 550 devices all android devices All Android devices All Android devices supported Revenue share Undisclosed 100% 70% As per Android Market Joining fee Undisclosed 0% $25 As per Android Market App signing fee Undisclosed 0 No As per Android Market Submission fee Undisclosed 0 No As per Android Market Promised time Undisclosed Immediate Immediate As per Android Market to market Regional submission Undisclosed One time One time As per Android Market process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  3. 3. Appstore name AppBrain AppCentral AppComments.com Appolicious Parent company AppTornado GmbH Ondeego AppComments Appolicious Launched 3/2/2010 9/11/2009 3/2/2010 3/29/2010 Regional N. America/Europe, All All all availability expanding soon Potential device ~58,000,000 iPhone + iPod ~ 6 Million (Nov '09) 80 Million as per Apple App Store base Touch (January 2010) Actual device ~58,000,000 iPhone + iPod ~ 6 Million (Nov '09) Enterprise by Enterprise as per Apple App Store base Touch (January 2010) Downloads Undisclosed Undisclosed as per Apple App Store as per Apple App Store Depends on Enterprise's Apps in store as per Android Market as per Apple App Store as per Apple App Store Settings Business, Productivity, Apps categories as per Android Market as per Apple App Store as per Apple App Store Enterprise Apps All pricing options are Apps pricing as per Android Market as per Apple App Store as per Apple App Store available Browse/discover via Web, iPhone app, Web site, On device portal install through handset Undisclosed Web site only Facebook app/Android Market End user as per Android Market Depends on enterprise as per Apple App Store as per Apple App Store payment method Runtimes Dalvik, native All Objective- C Objective-C supported BlackBerry & J2ME, iPhone, OS supported Android 1.6 or newer Android, and WinMo coming Mac OS X iPhone & iPad iPhone OS soon Devices All manufactuers except All Android devices iPhone iPhone, iPod Touch supported iPhone Revenue share as per Android Market 70% as per Apple App Store as per Apple App Store Joining fee as per Android Market None! as per Apple App Store as per Apple App Store App signing fee as per Android Market None! as per Apple App Store as per Apple App Store Submission fee as per Android Market None! as per Apple App Store as per Apple App Store Promised time as per Android Market ~3 days Ondeego Approval as per Apple App Store as per Apple App Store to market Regional submission as per Android Market one time as per Apple App Store as per Apple App Store process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  4. 4. Appstore name AppShup Appsfire AppStoreHQ.com AppUp Center Parent company SMS GupShup Appsfire Mobilmeme Intel Launched 2010-03-09 3/2/2010 12/18/2009 1/7/2010 Regional India All North America US, Canada availability Potential device 26 million SMS GupShup ~58,000,000 iPhone + iPod All iPhone / iPod Touch Undisclosed base users Touch (Jan 2010) (~60MM) Actual device ~58,000,000 iPhone + iPod All iPhone / iPod Touch undisclosed Undisclosed base Touch (Jan 2010) (~60MM) Downloads undisclosed Undisclosed undisclosed Just launched Web mirror of iTunes App Apps in store 24 as per Apple App Store ~100 Store Entertainment, Finance, Games, Health, Home & Apps categories n/a as per Apple App Store same as iTunes App Store Family, Productivity, Reference, Social Utilities Apps pricing free as per Apple App Store same as iTunes App Store Free to undisclosed PC-based, also through Yes through cdownloadable On device portal no No iPhone App client End user undisclosed as per iPhone App Store Same as iPhone appstore Credit card payment method Runtimes JSON/XML Objective- C Objective- C Atom SDK C / C++ supported Windows with Moblin soon to OS supported n/a on device - SMS only Mac OS X iPhone & iPad Mac OS X come Devices all iPhone All iPhone / iPod Touch All Atom based netbooks supported Revenue share undisclosed as per iPhone App Store Same as iPhone appstore Up to 70% Free for limited time then $99 Joining fee undisclosed as per iPhone App Store 0 a year App signing fee undisclosed as per iPhone App Store 0 Free Submission fee undisclosed as per iPhone App Store 0 Free Promised time Dashboard to see status of undisclosed as per Apple App Store Same as iPhone appstore to market application Regional Automatic for apps published submission undisclosed as per iPhone App Store TBD in iTunes process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  5. 5. Appstore name AT&T AppCenter AutoLinQ Blackberry App World Camangi Market Parent company AT&T Continental Automotive BlackBerry Camangi Corporation Launched 1/7/2010 3/9/2010 4/1/2009 12/4/2009 Regional USA undisclosed about 20 countries worldwide US availability Potential device 90 percent of its Quick undisclosed ~ 25 Million (Nov 09) Undisclosed base Messaging Devices by 2011 Actual device Undisclosed undisclosed ~ 25 Million (Nov 09) Undisclosed base Downloads Not launched yet 0 Unknown Undisclosed Apps in store Not launched yet 0 2300 50 (Dec-09) Business, Entertainment, Finance, Games, Health & Wellness, IM & Social Communication, Networking, Maps & Entertainment, Finance, Life, Navigation, Music & Audio, Apps categories TBD TBD Game, Multimedia, News, Photo & Video, Reference, Shopping, Social, Productivity, Reference & Tools eBook, Shopping, Sports & Recreation, Travel, Utilities, Weath Apps pricing TBD TBD Free and paid free only Yes, users can also browse On device portal Yes undisclosed catalogue on desktop web No, web only browser End user TBD undisclosed PayPal Free applications only payment method Runtimes BlackBerry MDS Runtime. BREW native (Android) Dalvik, native supported Blackberry Widgets BlackBerry Device Software v4.2 or higher, with a OS supported All supported by BREW Android Android trackball or SurePress touch screen Devices All manufacturers supporting TBD - compatible all BlackBerry devices: Bold, 5 to 9-inches Android device supported BREW cars/devices Curve, Storm etc. Revenue share 70 undisclosed 80% Free applications only Joining fee Free or $795 a year undisclosed No 0 App signing fee TBD undisclosed No 0 Submission fee TBD undisclosed $200 for 10 applications 0 Promised time TBD undisclosed Undisclosed Immediate to market Regional submission TBD undisclosed One time One time process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  6. 6. Appstore name Cellmania Chomp Cydia Store FastApp Store Parent company Cellmania Chomp Cydia FastApp Launched 7/22/1999 2010-03-29 3/6/2009 3/12/2009 Regional Worldwide all Worlwide Worldwide availability Potential device 2000 devices, 250m ~58,000,000 iPhone + iPod 50 Millions iPhone and Unlimited base subscribers Touch (January 2010) iTouch Actual device 2000 devices, 250m ~58,000,000 iPhone + iPod >2 Millions jailbroken iPhone Unlimited base subscribers Touch (January 2010) and iTouch 500m mostly paid Downloads as per Apple App Store Unknown Undisclosed downloads. Apps in store 20000 as per Apple App Store 30+ 172,000 All Apps, Arcade, Books, Business, Education, Entertainment, Finance, Games, Health & Fitness, Healthcare & Fitness, games, apps, music, Apps categories as per Apple App Store None Lifestyle, Medical, Music, graphics Navigation, News, Photography, Productivity, Puzzle, Reference, Social Networking, Sports, Travel, etc Not explicit in the facts from Apps pricing varies by operator as per Apple App Store Free to $1,000 $1 to $12 on-device web portal, on- On Device Access coming On device portal device application, USSD, iPhone app, Web site Web only soon Desktop Web End user Depending on Application or Operator billing, credit card n/a Paypal / Amazon Payment payment method Device Runtimes Java, Android, Symbian, Objective-C Objective C All supported RIM, Windows Mobile Android, RIM, Symbian, OS supported JavaME, Windows Mobile, iPhone OS OS X iPhone All iphone Devices Java, Symbian, WinMobile, iPhone, iPod Touch iPhone, iPod Touch All supported iDEN, iPhone Generally 70% of what Revenue share n/a Not communicated 100% Cellmania gets Joining fee Zero n/a Free FREE! zero, except where operator App signing fee as per Apple App Store None FREE! charges Submission fee Zero as per Apple App Store None FREE! Promised time Not communicated, best 2 week target as per Apple App Store Undisclosed to market effort Regional submission Depends on region n/a One time FREE! process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  7. 7. Appstore name Flypp GetJar Handango Handmark.com Parent company Infosys GetJar Handango Handmark Launched 12/14/2009 12/31/2004 12/13/2000 11/3/1999 Regional Worldwide Global Global Global availability Potential device Over 1700 devices; over 2 Undisclosed Undisclosed Undisclosed base billion mobile consumers Actual device 1700 devices with over 15 Undisclosed Undisclosed Undisclosed base million users a month Over 600 million downloads Over 100 million downloads Downloads Undisclosed Undisclosed to date to date 40,000 applications from Apps in store Undisclosed Over 50,000 Undisclosed over 23,000 content partners Education, Email & Messaging, Entertainment, Finance, Food, Health, Games, Travel & Information, Lifestyle, Maps, Entertainment, Tools, Games, Entertainment, Depends on appstore Apps categories Music, News & Weather, Organization & Wellness, Productivity, Themes, provider Photos, Productivity, Work & School, New & Reference Religion, Shopping, Social & Updated Community, Sports, Travel, Games Apps pricing Free or paid for No pricing currently Free or paid Paid Yes. Shortcut to Yes, or download from web On device portal Undisclosed on device, wap & web m.getjar.com store End user Undisclosed None currently PayPal Undisclosed payment method Runtimes Undisclosed All Native, Java, Web Native and Java supported iPhone, Android, Blackberry, Android, BlackBerry, Palm, Symbian Android, Java (J2ME), Symbian, OS supported Undisclosed Windows Mobile, Symbian BlackBerry, Palm, Palm Web Windows Mobile, Palm, OS, Apple iPhone OS, Windows Mobile Flash Lite Devices Undisclosed 1730 phones All manufacturers All manufacturers supported None. Only free content Revenue share Depends on operator 80% Undisclosed supported at this time Joining fee Undisclosed None No Undisclosed App signing fee Undisclosed None Depends on platform Undisclosed Submission fee Undisclosed None No Undisclosed Promised time Undisclosed 48 hours (2 business days) Undisclosed Undisclosed to market Regional submission Undisclosed One time / global access One time Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  8. 8. Appstore name Handster HouseOfPalm Idea Application Store iPhone App Store Parent company Handster HouseOfPalm Idea Cellular Apple Launched 6/1/2009 3/1/2010 1/25/2010 6/27/2008 Regional Global, with country specific Worldwide All India availability stores for local variants Potential device Estimated 1 Million ~58,000,000 iPhone + iPod Undisclosed 57 Million customers base (November 2009) Touch (Jan 2010) Actual device Estimated 1 Million ~58,000,000 iPhone + iPod Undisclosed base (November 2009) touch (January 2010) Downloads 10M Undisclosed 0 (not launched yet) 3 billion (as of 06 Jan 2010) 140,000 currently available Apps in store 6000 Approx. 1900 (March 2010) 0 (not launched yet) (January 2010) Games, Entertainment, Books, Travel, Utilities , Business & Finance, Education, Lifestyle, Communication, eBooks, Books, Education, Reference, Music, Entertainment, Games , Entertainment, Food, Health Navigation, Productivity, Apps categories Health, Languages & Undisclosed & Fitness, Navigation, Sports, Business, Healthcare Translators, Multimedia, Productivity & Utilities & Fitness, News, Social Organizers, Themes & Skins, Networking, Photography, Travels and Maps Finance, Medical, Weather and Strategy Apps pricing $1 to undisclosed free/paid free to undisclosed Free and paid for on device client, mobile web, On device portal Web only Yes Yes, also through website pc website End user Credit Card, Paypal, premum Credit Card on iTunes as per Palm App Catalog Undisclosed payment method sms as per Dec 09 account Runtimes Native and Java Web Java, Windows native Objective- C supported Windows Mobile, Symbian, OS supported Palm webOS All Mac OS X iPhone & iPad Android, Blackberry Devices All manufacturers GPRS All Manufacturers Palm Pre, Pixi iPhone, iPod Touch, iPad supported phones 90-50% depending on Revenue share as per Palm App Catalog Undisclosed 70% distribution channels Joining fee 0 as per Palm App Catalog Undisclosed $99, $299 for Enterprise App signing fee 0 as per Palm App Catalog Undisclosed No Submission fee 0 as per Palm App Catalog Undisclosed No Promised time instant publications, after as per Palm App Catalog Undisclosed undisclosed to market developer activated. Regional submission 0 as per Palm App Catalog Undisclosed Multi submission process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  9. 9. Appstore name iPhoneApps360 iPhoneGames360 iWikiPhone Kero Mobile Parent company iPhoneApps360 iPhoneGames360 iWikiPhone.com Biskero Launched 1/1/2010 1/11/2009 1/14/2010 5/1/2009 Regional Global Global Worldwide world availability Potential device ~58,000,000 iPhone + iPod ~58,000,000 iPhone + iPod ~58,000,000 iPhone + iPod All Flash Lite 2/3 based base Touch (Jan 2010) Touch (Jan 2010) Touch (Jan 2010) mobile phones Actual device Undisclosed Undisclosed Undisclosed Undisclosed base Downloads Undisclosed Undisclosed Undisclosed Undisclosed Apps in store 150K+ 30K+ ? 260 Book, business, education, entertainment, finance, games, healthcare, lifestyle, Apps, Games, Productivity, medical, music, navigation , Apps categories Games 11 Utilities news, photography, productivity, reference, social network, sports, travel, utilities, weather Apps pricing Free and Premium Free and Premium Free or paid for On device portal Web only Web only No, web only http://www.biskero.mobi End user as per iTunes AppStore as per iTunes AppStore As per iphone Appstore payment method Runtimes Objective C Objective C Objective C Flash Lite supported OS supported iPhone OS iPhone OS Mac OS X Symbian Devices http://www.biskero.com/blog/ Phone, iPod Touch, iPad iPhone, iPod Touch , iPad iPhone, iPod Touch supported ?page_id=45 Revenue share As per iTunes AppStore As per iTunes AppStore As per iphone Appstore 100 Joining fee As per iTunes AppStore As per iTunes AppStore None free App signing fee As per iTunes AppStore As per iTunes AppStore As per iphone Appstore free Submission fee As per iTunes AppStore As per iTunes AppStore As per iphone Appstore free Promised time As per iTunes AppStore As per iTunes AppStore As per iphone Appstore 1 week to market Regional submission n/a n/a One time all process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  10. 10. Appstore name LG Application Store mCore Marketplace mjelly.com Mikandi Parent company LG Motricity mjelly.com MiKandi Launched 7/13/2009 3/23/2010 3/20/2010 12/9/2009 Regional about 10 countries worldwide undisclosed Worldwide worldwide availability Potential device Undisclosed undisclosed Undisclosed ~ 6 Million (Nov '09) base Actual device Undisclosed undisclosed Undisclosed ~ 6 Million (Nov '09) base Downloads Undisclosed undisclosed 1m+ Undisclosed Apps in store 1400 undisclosed 100 Undisclosed entertainment, games. productivity, education, Entertainment, Fun & Apps categories business, finance, reference, undisclosed Undisclosed Games, Erotic Library, Porn travel, navigation, healthcare, Stars, Adult News, Social, lifestyle and utilities. Apps pricing Free to undisclosed undisclosed No limits Free, $0.99-Up Web and on device portal on On device portal yes Web and mobile Web Yes, on device discovery some devices End user Credit Card undisclosed Free applications Undisclosed payment method Runtimes .NET & native undisclosed Depends on platform Dalvik, native supported Symbian, BlackBerry, Symbian, Android, iphone, OS supported Windows Mobile Android, Windows Mobile Android Blackberry, Java and Palm webOS Devices LG Windows Mobile Devices undisclosed multiple All Android devices supported Revenue share Undisclosed undisclosed n/a TBA Joining fee Undisclosed undisclosed Free Free for a limited time, App signing fee Undisclosed undisclosed n/a no Submission fee Undisclosed undisclosed Free no Promised time Undisclosed undisclosed n/a Immediate to market Regional submission Undisclosed undisclosed n/a one time process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  11. 11. MobileIron Enterprise App Appstore name Mobango MobiHand Mobile Market Store Parent company Mobango MobiHand China Mobile MobileIron Launched 3/2/2010 8/17/2009 12/9/2009 30 countries including the Regional US, UK, Germany, Spain, All China North America, Europe availability India and Italy Potential device Smartphones in the Undisclosed Undisclosed 493 Million Subscribers base enterprise - roughly 100M Actual device 4 Millions registered users Undisclosed undisclosed Just launched (Dec 2009) base Each enterprise manages Downloads 552 Millions (01/10/2009) Undisclosed undisclosed their own app store Dependent on specific Apps in store Undisclosed Undisclosed 4000 at launch enterprise Business & Finance, Communication & Internet, E-Books, Education & Themes, Videos, Images, Games, wallpapers, music, Dependent on specific Apps categories Reference, Entertainment, Tunes, Apps, Games video, and e-books enterprise Games, Medical, Personal Productivity, Professional, Ringtones, Themes, Travel Dependent on specific Apps pricing Free free, or $3.95 or greater Free to RMB 15 enterprise PC discovery, access to apps On device application, and On device portal For certain devices No via mobile web desktop web portal End user Dependent on specific Free applications Credit card, PayPal ? payment method enterprise Runtimes Native, Java/J2ME, Flash Java or native depending on Depends on platform JIL, Java, native supported Lite platform Android, Symbian, BlackBerry, Windows Mobile, Windows Mobile, Symbian, BlackBerry, iPhone, Windows OS supported BlackBerry, Windows Mobile, Android, Symbian, Palm OS, oPhone and Android Mobile, Symbian, Android and Palm iPhone BlackBerry, Windows Mobile, devices from Nokia, Devices All for smartphone OS listed All manufacturers Android, Symbian, Palm OS, Samsung, LG, Dopod, supported above iPhone Lenovo, and Dell. 60%-80%, depending on Dependent on specific Revenue share Free applications 70% point of sale enterprise Dependent on specific Joining fee 0 Undisclosed Free enterprise Dependent on specific App signing fee 0 Undisclosed ? enterprise Dependent on specific Submission fee 0 Undisclosed ? enterprise Promised time Dependent on specific Immediate Undisclosed undisclosed to market enterprise Regional Dependent on specific submission One time Undisclosed One time enterprise process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  12. 12. Appstore name MobileRated Mobspot Mplayit mstore Parent company MobileRated Mobspot Mplayit Telefonica / Movistar Launched 2/10/2006 3/15/2010 11/19/2009 9/11/2009 Worldwide, with English, Regional German, French, Italian, Spain, later all country where All Global availability Portuguese, and Spanish Telefonica operates sites. Potential device > 4,500 devices supported Undisclosed ~ 75 Millions devices Undisclosed base Actual device Undisclosed Undisclosed Undisclosed Undisclosed base Downloads Hundreds of millions Undisclosed 15MM+ Undisclosed 100K+ , 15,000 Android Apps in store Undisclosed Undisclosed 1000 (11/09/2009) applications Books, business, education, games, dictionaries, entertainment, finance, food, entertainment, finance, games, health & fitness, health, GPS-maps, lifestyle, music, navigation, information, photos and Apps categories Games and Applications Apps, Games, Utilities news, other, photography, videos, social networking, productivity & utilities, travel and books, sports, reference, social networking, shopping, tools, and sports, travel, weather education/children Apps pricing Always free to download Dependent on platform Free and Premium Free to !20 Web and WAP sites, install Web portal, works on all On device portal Limited device web portal. PC or mobile web access directly to phone or from PC. devices End user Free applications Dependent on platform Varies Credit Card and phone bill payment method Runtimes Java, Flash Dependent on platform Java, Objective C, Dalvik Undisclosed supported Android, Symbian, Windows, Symbian, Windows Mobile, Mac OS X, Blackberry OS, OS supported and proprietary function BlackBerry, iPhone, Android, All Android phones Palm WebOS Devices iPhone, iPod Touch, Almost all Multiple All manufacturers supported Blackberry, Android devices Revenue share n/a Dependent on platform 100% Undisclosed Joining fee 0 $0 Free Undisclosed App signing fee 0 Dependent on platform n/a Undisclosed Submission fee 0 $0 Free Undisclosed Promised time 1 business day Undisclosed Days Undisclosed to market Regional submission one time Undisclosed One time Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  13. 13. Appstore name My Hub Netfront Widgets neXva Nokia Ovi Store Parent company Carphone Warehouse Access neXva inc Nokia Launched 2/3/2010 10/5/2009 3/1/2010 5/26/2009 Regional UK Global all Global availability Potential device ~75 Million UK mobile 200 Million as of Sept 18, 1 Million devices 3500 devices in database base phones (2009) 2009, 100+ devices Actual device Unknown Carphone 1 Million devices Undisclosed Undisclosed base warehous base Downloads Just launched Undisclosed Undisclosed Undisclosed Unknown (subset of Getjar Apps in store 450 5000 5500 (Dec 2009) catalogue) News, Search, Games, Games, entertainment, Utilities, Weather, multimedia, productivity, Transportation, SNS (Social), Applications, Games, Audio Apps categories travel, utilities, reference, 13 Watch, Calendar, Photos, & Video, Personalisation themes, religino, education, Mail and Messaging, search maps shopping Miscellaneous free or paid for (contrary to Apps pricing Free free or premium Free to undisclosed Getjar) No, web only, on device to OTA from mobile site or via On device portal On certain devices Yes come in the future. web site End user SIM Card, Credit Card, Unknown Free applications PayPal payment method Operator billing Runtimes Java or native depending on Native, Java, Flash, Widget, NetFront Widgets Depends on platform supported platform Mobile Web Windows Mobile 5.0 / 6.0 Android, BlackBerry, Java, OS supported All S60 , S40, Maemo and S60 Windows Mobile, Palm, Linux Devices Samsung, Japanese All manufacturers All manufacturers Most Nokia devices supported handsets Revenue share Unknown Free applications 70 70% !50 fee to register as a Joining fee Unknown Free N/A publisher Vary based on Symbian App signing fee Unknown Free N/A Signed or Java Verified Submission fee Unknown Free N/A No Promised time Unknown Immediate 3 days Undisclosed to market Regional submission Unknown One time Unknown Multi-submission process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  14. 14. Appstore name Optus Application Store Orange App Shop Palm App Catalog Play Now Arena Parent company Optus Orange Palm Sony Ericsson Launched 11/17/2009 4/24/2009 9/24/2009 8/3/2009 Regional US to start with announced in Australia several countries in Europe 69 markets (Dec 2009) availability Europe for 2010 Potential device Estimated 1 Million Undisclosed Undisclosed 78 devices, 25 Million units base (November 2009) Actual device Estimated 1 Million Undisclosed 1.3 Million customers Undisclosed base (November 2009) Downloads Launch (17/11/2009) Undisclosed > 8 Million (November 2009) Undisclosed Apps in store 1000 (17/11/2009) 5000 (Dec 2009) 1000 (January 2009) Undisclosed Games, Utilities, Entertainment, Music, Social Just for Fun, Phone Magic, Networking, Finance, Sports, Entertainment, Music, Social Applications, Communication Astrology Zone, Orange Business, Lifestyle, Networking, News, Weather, Education Entertainment services, Men’s Zone, Books Productivity, Education, Sports, Finance, Productivity, Games Health and Lifestyle Apps categories & recipes, Themes & Books, Weather, Navigation, Games, Food, Business, Language Messaging Music Personalisation, Messaging Health & Fitness, Medical, Books, Reference, Lifestyle, Other Productivity Security services, Health & Fitness, Themes, Reference, Trave,Navigation Sport Travel Web Application Quizzes/Trivia, Travel guides Photography, News, and Reference Apps pricing free to undisclosed < £10 free to undisclosed free or paid for On device portal only or via On device portal On certain devices Yes, also web discovery On device and web portal SMS End user customers pay through Credit Card or Orange premium SMS and credit Credit Card payment method mobile bills Monthly Bill (SIM Card) card Runtimes Java, Flash, native, XPERIA Java, Native, .NET Native, Java Web supported panels, Dalvik Symbian, Android, Android / RIM BlackBerry / Symbian, Windows Mobile, OS supported Palm Web OS Blackberry, Windows Windows Mobile / Symbian proprietary, Android All (only Sony Ericsson and Devices Any device but iPhone Nokia with app shop on Pre and Pixi Most Sony Ericsson devices supported device portal) Revenue share undisclosed Undisclosed 70% developer 30% Palm 70% developer $99 free for open source Joining fee Undisclosed No Free developers Depends on the certification App signing fee Undisclosed Free Free for now program Free, $50 fee for being on Submission fee Undisclosed No Depends on platform the device portal Promised time Undisclosed Undisclosed Undisclosed Undisclosed to market Regional submission Undisclosed Undisclosed Undisclosed Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  15. 15. PreCentral.net webOS App Appstore name Pocket Gear Premier App Shop Samsung Applications Store Gallery Parent company Pocket Gear PreCentral.net Premier App Shop™ LLC Samsung Launched 6/27/2008 3/1/2010 1/7/2010 9/14/2009 UK, Germany, Singapore, Regional Global all Worldwide Brazil, China, France and availability Italy; 30 more to follow. Potential device Estimated 1 Million 50 Millions iPhone and Undisclosed Undisclosed base (November 2009) iTouch 620,000+ newsletter Actual device Estimated 1 Million subscribers, Customers from Undisclosed Undisclosed base (November 2009) 200+ countries 100,000,000+ downloads to Downloads 5.7 million Undisclosed Undisclosed date 300 native applications on 70,000+ smartphone Apps in store 445 (homebrew apps) 6 launch, 2000 expected by the applications end of 2009. Books, Clocks and Timers, Entertainment, Finance, Games, Healthcare and Games, Entertainment, Games, Themes, Software Fitness, Location and Travel, Health/Life, E-Book, Apps categories None and Entertainment Multimedia, News and Productivity, Reference, Internet, Productivity, Social Networking, Utilities Reference, System Utilities, Weather Apps pricing From $0 to undisclosed free, paid Paid From $0 to undisclosed Installation from PC or direct On device application On device portal Yes via downloaded client Yes, on certain devices on device downloaded through the web End user Credit Card as per Palm App Catalog Credit Card PayPal, Credit Card payment method Runtimes Java and native Web Objective C Java and native supported Windows Mobile, Blackberry Symbian, Windows Mobile, OS supported Palm webOS Mac OS X and Palm OS Bada Devices All manufacturers Pre, Pixi iPhone, iPod Touch Most Samsung devices supported Revenue share 60% less transaction fees as per Palm App Catalog Undisclosed 70% Joining fee No as per Palm App Catalog Undisclosed $1 registration fee Varies based on Symbian App signing fee Varies dependant on OS as per Palm App Catalog Undisclosed Signed or Java Verified Submission fee No as per Palm App Catalog Undisclosed No Promised time Undisclosed as per Palm App Catalog Undisclosed Undisclosed to market Regional submission Undisclosed as per Palm App Catalog Undisclosed Free process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  16. 16. Appstore name SHOP4APPS SlideMe Storeoid Symbian Horizon Parent company Motorola SlideMe General Mobile Symbian Foundation Launched 1/21/2010 4/11/2008 3/2/2010 9/15/2009 Regional China Worldwide unknown Global availability Symbian accounted for Potential device Undisclosed Ophone base ~ 6 Million (Nov '09) unknown >50% of the smartphone base market in 2008. Actual device Undisclosed on device client Undisclosed Ophone base unknown N/A base base Downloads 0 (not launched yet) Undisclosed Undisclosed Undisclosed Apps in store 0 (not launched yet) 700 0 (March 2010) 61 Fun & Games, Utilities, Productivity, Entertainment, Lifestyle, Communications, Music, Educational / Apps categories not launched yet Reference, Travel, Other, None None Health & Fitness, Location & Maps, Social Responsibilit, Developer / Programmer, Home & Hobby Apps pricing free or paid for Price per app Undisclosed Free, paid device tailored website, on On device portal Yes Undisclosed No, web only device application End user Dependent on payment Undisclosed Undisclosed Varies for each App Store payment method method used Runtimes Ophone SDK Dalvik, native Undisclosed Native supported OS supported Open Mobile Android Android Symbian OS Devices Motorola Ophones and Gneral Mobile Android Nokia, Sony Ericsson, All Android devices supported potentially all Ophones devices Samsung Revenue share Undisclosed 95% Undisclosed Varies for each App Store Joining fee Free Free Undisclosed No App signing fee Free Free Undisclosed Symbian Signed Charges Submission fee Free Free Undisclosed No Promised time Undisclosed Immediate Undisclosed Undisclosed to market Regional submission China only for now Undisclosed Undisclosed One time process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  17. 17. Appstore name VCAST Apps Storefront Vodafone 360 web2go whiteapp Parent company Verizon Wireless Vodafone T-Mobile USA putITout Launched 9/15/2009 9/24/2009 11/2/2009 10/5/2009 Regional US Worldwide USA All availability Potential device 60 million registered users undisclosed 30+ million customers All devices base Actual device Undisclosed number of Undisclosed undisclosed Undisclosed base agencies / clients Downloads Undisclosed undisclosed Undisclosed Undisclosed Apps in store 250 2000 Undisclosed 22 Entertainment, Apps categories Personalization and undisclosed Unknown None Productivity. From $0 to $29.99, in app Apps pricing Free to undisclosed undisclosed Most likely to be free advertising Yes with downloaded store Yes , also web portal On device portal On Device web portal No, web only application discovery End user Operator billing, credit card undisclosed OTC, MRC, ad revenue Depends on platform payment method Runtimes Native, .NET, J2ME, Dalvik, Java and native JIL All supported Sidekick Windows Mobile, Blackberry Windows Mobile, OS supported Limo All and BREW BlackBerry, Android Devices preloaded on Samsung H1, All manufacturers All manufacturers All mainly iPhone supported M1 70% of app charge, 100% of Revenue share 70% undisclosed Undisclosed ad revenue Joining fee Free No Free Free Depends on platform as App signing fee Becoming free No None resigning needed Submission fee Becoming free No None Depends on platform Promised time Once fully registered - 5-10 Depends on skinning + 2 weeks after passing testing undisclosed to market days validation process Regional submission One time undisclosed One time Depends on platform process http://www.wipconnector.com Copyright ©2010 WIP Connector.
  18. 18. Wholesale Applications Windows Marketplace for Appstore name zanox Application Store Community Mobile Parent company joint venture Microsoft zanox Launched 3/2/2010 10/6/2009 6/3/2009 Regional Global Global Europe, North America, Asia availability 50 device manufacturers and zanox client base includes Potential device 3 billion+ 160 mobile operators in 55 approx. 1 million publishers base countries and 2000 advertisers Actual device 3 billion+ Undisclosed Undisclosed base Downloads not yet launched Undisclosed Undisclosed Apps in store not yet launched 20,000 (16/10/09) =~ 30 Full list of categories will be Applications for Advertisers, made available during the Applications for Publishers, Apps categories TBD application submission Widgets, Tools and Software, process. Software as a Service Currently all applications are Apps pricing TBD $0.99 to $499 free Yes, Windows Mobile 6.5, Any device capable of calling On device portal TBD 6.1, 6.0 zanox Web Services End user Credit card and mobile Currently only free TBD payment method phone bill applications are supported Runtimes TBD .NET & native Web, Java, native supported Windows Mobile 6.5, 6.1 and OS supported TBD Web and Android 6.0 Devices TBD All Windows Mobile devices All devices supported Revenue share TBD 70% Defined by developer Joining fee TBD $99 registration fee none App signing fee TBD $99 certification fee none Submission fee TBD No none Promised time approval usually within 1-2 TBD Undisclosed to market days of submission Regional submission TBD Undisclosed process http://www.wipconnector.com Copyright ©2010 WIP Connector.

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