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All you need to know about it!
 

All you need to know about it!

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    All you need to know about it! All you need to know about it! Presentation Transcript

    • VS All you need to know about it!
    • GOOGLE….
      • Founded by Larry Page and Sergey Brin on September, 4 1998.
      • Initially started as web search engine.
      • Gradually diversified into other areas.
      • Now offers various products and services.
      • Known for its informal corporate culture.
      • No.1 in best companies to work at as per Fortune magazine.
      • Growth through a series of new product developments, acquisitions, and partnerships.
      • Its key to growth – “Innovation”
      • Most powerful Brand in the world as per fortune magazine & Most visited website on internet.
    • MICROSOFT…..
      • Founded by Bill Gates and Paul Allen on April,4 1975.
      • Initially sold BASIC interpreters and then came to Operating System MS-DOS in 1980’s.
      • Now into Windows series of OS and other hardware products.
      • Monopolistic behavior in past.
    • PRODUCTS
      • Google
        • Google Search
        • Gmail
        • Picasa
        • Youtube
        • Chrome
        • Orkut
        • Android
        • Google Earth
        • Google desktop
        • and the list continues……
    • MICROSOFT
      • Softwares and Operating Systems
        • Microsoft Windows
        • Microsoft Office
        • Microsoft Servers
        • Windows Developer Tools
        • Microsoft Expression
        • Business Software
      • Entertainment
        • X-Box 360
      • Hardware
    • CORE COMPETENCY
      • Google is the market leader in search engines (70% market share) followed by Yahoo!
      • 97% of its revenues ($ 5.5 bn*) comes from advertising
      • Whereas
      • Microsoft is the market leader in Operating System and Office Software.
      • It generates most of the revenues ($60 bn*) by these softwares.
      • * For 2008
    • TODAY’S SCENARIO
      • The two most powerful companies in digital technology
      • Openly invading each other’s most lucrative markets
      • Google has entered into office productivity software and computer operating systems, which Microsoft makes.
      • Microsoft has invaded the domain of Internet search, which Google dominates.
      • Most of the products made by Google (except search engine) give losses but still it does so deliberately
      • Why?
      • To keep Microsoft on its toes…….
    • PRODUCT COMPARISON
      • PowerPoint
        • Google Presentations work only with an Internet connection.
        • Whereas
        • Microsoft presentations can work on plane
        • Google Presentations can be edited at the same time, from different computers.
        • Whereas
        • Microsoft presentations cannot do so.
    • WHY DID GOOGLE DO SO……
      • Despite having collaboration with Firefox it launched Chrome
    • MARKETING STRATEGY
      • Microsoft
        • Strengthen your client relationships through regular communication.
        • Build credibility and trust in your technology consulting services value.
        • Uncover unmet needs , new business and consulting sales opportunities.
        • Meet new prospects and clients through online marketing, advertising and referrals.
    • SO WHAT DOES IT ACTUALLY DO
        • GTM- Going to market.
        • A web page or web site that differentiates its business.
        • Regular Mail and/or e-Newsletter communications that spike ideas.
        • Persistent Online Marketing with realistic goals suited to a budget
      • Google
        • Avoided traditional Marketing
        • Relied upon
          • Public Relations
          • Business to Business online Advertising
          • Direct mail
      • Google developing OS(Chrome)
        • Features
          • Lightweight
          • suitable for small laptops and hand held devices
          • Boots faster
          • cheap
    • GOOGLE'S STRENGTH
      • 20,000 strong workforce
      • Agile
      • web search and advertising
    • MICROSOFT'S STRENGTH
      • 70,000 strong workforce
      • Operating System Pioneer
      • Office tools indispensable
      • Huge Profit margin
      • Deep pocket to support any contingency
      • ubiquity of Office
      • prominence of Windows
      • Businesses prefer Office
      • Almost all third party systems based around Windows
    • MICROSOFT CAME UP WITH BING SEARCH ENGINE
      • Captured 7% market
      • Good customer experience
      • organizes its results in terms of relevant groups rather than a series of links
      • anticipate a person’s actual interests. Thus, a search for “cheap air fares to London” would also return hotels, restaurants, shops and theatre tickets in broadly the same price bracket
    • COMPETITIVE STRATEGY GOOGLE
      • Google docs and spread sheet made free
      • Giving a taste of its office like tools to consumers
      • Free tables, spreadsheet hugely popular
      • Building a platform
      • Long term strategy : making these tools indispensable
      • Goes with its strategy of a new full fledged OS
    • MICROSOFT
      • Well entrenched in OS market
      • Office products sole earner
      • Google giving sleepless nights
      • Came up with “bing” and new version of internet explorer
      • Bing captured 8 % market in short time
    • CHALLENGES FOR BOTH
      • Both are wary of each other
      • Microsoft fears Google OS
      • Google fears Microsoft’s search Engines
      • Both are innovation driven
      • Growing demand for computer applications provide huge opportunity for both of them
    • THE BIGGEST IRONY
      • Most of the Google’s applications run on Microsoft’s operating system
      • Most of the search results of Google lead to pages made in Microsoft office
    • FUTURE POSSIBLITY
      • What if someday Microsoft OS stops supporting Google’s applications(Google will make losses in hundreds of millions everyday)
      • Google being kept at toe and forced to think about its own OS
      • Microsoft has a history of lawsuits( always gets around the rules and patents)
      • Google comparatively small – has less resources
    • FUTURE POSSIBILITY
      • Microsoft fears Google foray in Operating System business
      • Microsoft wary of Google docs
      • Google a big player in advertisement
      • Google relatively more agile than Microsoft
      • Monopoly of Microsoft under threat
    • WHAT IS THE IMPLICATION OF THIS RIVALRY ?
    • IMPLICATIONS OF THIS RIVALRY FOR CONSUMERS
      • Consumers better off
      • Innovation at its best
      • Price war good for everyone
      • Consumers get a taste of free software, for e.g. Bing, Google Docs
      • No monopoly
    • IMPLICATIONS FOR GOOGLE AND MICROSOFT
      • Internecine war, bleeding both
      • Engenders feeling of insecurity
      • Promotes speculation
      • Good for the consumers in short run, but not in the long run
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