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All you need to know about it!

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  • 1. VS All you need to know about it!
  • 2. GOOGLE….
    • Founded by Larry Page and Sergey Brin on September, 4 1998.
    • Initially started as web search engine.
    • Gradually diversified into other areas.
    • Now offers various products and services.
    • Known for its informal corporate culture.
  • 3.
    • No.1 in best companies to work at as per Fortune magazine.
    • Growth through a series of new product developments, acquisitions, and partnerships.
    • Its key to growth – “Innovation”
    • Most powerful Brand in the world as per fortune magazine & Most visited website on internet.
  • 4. MICROSOFT…..
    • Founded by Bill Gates and Paul Allen on April,4 1975.
    • Initially sold BASIC interpreters and then came to Operating System MS-DOS in 1980’s.
    • Now into Windows series of OS and other hardware products.
    • Monopolistic behavior in past.
  • 5. PRODUCTS
    • Google
      • Google Search
      • Gmail
      • Picasa
      • Youtube
      • Chrome
      • Orkut
      • Android
      • Google Earth
      • Google desktop
      • and the list continues……
  • 6. MICROSOFT
    • Softwares and Operating Systems
      • Microsoft Windows
      • Microsoft Office
      • Microsoft Servers
      • Windows Developer Tools
      • Microsoft Expression
      • Business Software
    • Entertainment
      • X-Box 360
    • Hardware
  • 7. CORE COMPETENCY
    • Google is the market leader in search engines (70% market share) followed by Yahoo!
    • 97% of its revenues ($ 5.5 bn*) comes from advertising
    • Whereas
    • Microsoft is the market leader in Operating System and Office Software.
    • It generates most of the revenues ($60 bn*) by these softwares.
    • * For 2008
  • 8. TODAY’S SCENARIO
    • The two most powerful companies in digital technology
    • Openly invading each other’s most lucrative markets
    • Google has entered into office productivity software and computer operating systems, which Microsoft makes.
    • Microsoft has invaded the domain of Internet search, which Google dominates.
  • 9.
    • Most of the products made by Google (except search engine) give losses but still it does so deliberately
    • Why?
  • 10.
    • To keep Microsoft on its toes…….
  • 11. PRODUCT COMPARISON
    • PowerPoint
      • Google Presentations work only with an Internet connection.
      • Whereas
      • Microsoft presentations can work on plane
      • Google Presentations can be edited at the same time, from different computers.
      • Whereas
      • Microsoft presentations cannot do so.
  • 12. WHY DID GOOGLE DO SO……
    • Despite having collaboration with Firefox it launched Chrome
  • 13. MARKETING STRATEGY
    • Microsoft
      • Strengthen your client relationships through regular communication.
      • Build credibility and trust in your technology consulting services value.
      • Uncover unmet needs , new business and consulting sales opportunities.
      • Meet new prospects and clients through online marketing, advertising and referrals.
  • 14. SO WHAT DOES IT ACTUALLY DO
      • GTM- Going to market.
      • A web page or web site that differentiates its business.
      • Regular Mail and/or e-Newsletter communications that spike ideas.
      • Persistent Online Marketing with realistic goals suited to a budget
  • 15.
    • Google
      • Avoided traditional Marketing
      • Relied upon
        • Public Relations
        • Business to Business online Advertising
        • Direct mail
  • 16.
    • Google developing OS(Chrome)
      • Features
        • Lightweight
        • suitable for small laptops and hand held devices
        • Boots faster
        • cheap
  • 17. GOOGLE'S STRENGTH
    • 20,000 strong workforce
    • Agile
    • web search and advertising
  • 18. MICROSOFT'S STRENGTH
    • 70,000 strong workforce
    • Operating System Pioneer
    • Office tools indispensable
    • Huge Profit margin
  • 19.
    • Deep pocket to support any contingency
    • ubiquity of Office
    • prominence of Windows
    • Businesses prefer Office
    • Almost all third party systems based around Windows
  • 20. MICROSOFT CAME UP WITH BING SEARCH ENGINE
    • Captured 7% market
    • Good customer experience
    • organizes its results in terms of relevant groups rather than a series of links
    • anticipate a person’s actual interests. Thus, a search for “cheap air fares to London” would also return hotels, restaurants, shops and theatre tickets in broadly the same price bracket
  • 21. COMPETITIVE STRATEGY GOOGLE
    • Google docs and spread sheet made free
    • Giving a taste of its office like tools to consumers
    • Free tables, spreadsheet hugely popular
    • Building a platform
    • Long term strategy : making these tools indispensable
    • Goes with its strategy of a new full fledged OS
  • 22. MICROSOFT
    • Well entrenched in OS market
    • Office products sole earner
    • Google giving sleepless nights
    • Came up with “bing” and new version of internet explorer
    • Bing captured 8 % market in short time
  • 23. CHALLENGES FOR BOTH
    • Both are wary of each other
    • Microsoft fears Google OS
    • Google fears Microsoft’s search Engines
    • Both are innovation driven
    • Growing demand for computer applications provide huge opportunity for both of them
  • 24. THE BIGGEST IRONY
    • Most of the Google’s applications run on Microsoft’s operating system
    • Most of the search results of Google lead to pages made in Microsoft office
  • 25. FUTURE POSSIBLITY
    • What if someday Microsoft OS stops supporting Google’s applications(Google will make losses in hundreds of millions everyday)
    • Google being kept at toe and forced to think about its own OS
    • Microsoft has a history of lawsuits( always gets around the rules and patents)
    • Google comparatively small – has less resources
  • 26. FUTURE POSSIBILITY
    • Microsoft fears Google foray in Operating System business
    • Microsoft wary of Google docs
    • Google a big player in advertisement
    • Google relatively more agile than Microsoft
    • Monopoly of Microsoft under threat
  • 27. WHAT IS THE IMPLICATION OF THIS RIVALRY ?
  • 28. IMPLICATIONS OF THIS RIVALRY FOR CONSUMERS
    • Consumers better off
    • Innovation at its best
    • Price war good for everyone
    • Consumers get a taste of free software, for e.g. Bing, Google Docs
    • No monopoly
  • 29. IMPLICATIONS FOR GOOGLE AND MICROSOFT
    • Internecine war, bleeding both
    • Engenders feeling of insecurity
    • Promotes speculation
    • Good for the consumers in short run, but not in the long run
  • 30.  
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