Mobile Development Challenges and Strategies SSP Fall Seminar – Digital Opportunities and Challenges November 11, 2009 Alex Kim Manager, Web Product Development Web Strategy & Innovation ACS Publications pubs.acs.org
Most mobile usage will not be connected to a known entity
Even if mobile usage is from a known identity, depending on the approach you take and how things work on the back-end, it may be difficult to consolidate mobile usage into your existing analytics system. Can you stay COUNTER compliant?
IT creates back-end consolidation
Base your mobile delivery on the existing web platform
A place to quickly test concepts and gain feedback from end users
Mobilize, Don’t Miniaturize pubs.acs.org “ Mobile users operate in a very different usage context than PC users, and providing them with an experience customized to their needs is likely to be the best service you can offer to them.” Dominique Hazaël-Massieux “ Return of the Mobile Stylesheet” A List Apart (alistapart.com)
JACS Beta Mobile TOC pubs.acs.org Assumption Users on mobile devices have a different goal than users on “normal” computers (desktops/laptops). We believe they primarily want to browse the latest research to stay up to date and not necessarily read entire articles while on the go. Limitation Unless users are connected via wi-fi on an institution’s campus, they are not IP-authenticated to access the full text of articles. Approach In this project we provide a way for users to easily browse through content, mark articles they are interested in reading the full text of, and then save those articles to a private repository.
Live Demo of Mobile TOC Project pubs.acs.org http://pubs.acs.org/jacsbeta/mobile Primarily targets the most advanced mobile browsers found on the iPhone/iPod Touch, Palm Pre, and Android phones. Also works on any phone that has the free Opera Mini browser installed, though it’s not as nice of a user experience.
Click the checkboxes of articles you are interested in reading the full text of
Step 4: Add the Articles to Your List of Favorites
After checking all of the articles you’re interested in, navigate to the top or bottom of the TOC, and click on the big blue button that reads “Add selected articles to list of Favorites”
Step 5: Articles Are Saved in Favorite Content List
After clicking Save to Favorites button, you are taken to your Favorite Content list, and the beta project is complete. You are now on the normal ACS Publications website, which is not yet optimized for mobile display.
Now you can log in on a normal computer, go to your Favorite Content list, and view the full text of the selected articles.
Advantages of using your normal computer:
Easier to read
Ability to print
Thank You Alex Kim Manager, Web Product Development Web Strategy & Innovation ACS Publications pubs.acs.org