AdMob – The Next Wave Of Mobile

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Transcript

  • 1. AdMob – The Next Wave Of Mobile 2009 AdMob, Inc. Confidential & Proprietary
  • 2. First An Introduction To AdMob… 2009 AdMob, Inc. Confidential & Proprietary
  • 3.
    • Size and Scope Leader 100+ billion impressions since launch 6.5+ billion impressions a month in 160+ countries
    • Partnerships 7,000+ mobile sites 2,500+ iPhone and Android applications
    • Company Headquartered in San Mateo. Team of twelve in Asia with deep experience in mobile and online… 6x from Google, 1x from Microsoft, and1x from Apple
    • Malaysia Partnership with Media 2.0 Local representation for all mobile needs
    AdMob Overview 2005-2008 AdMob, Inc. Confidential & Proprietary
  • 4. AdMob Traffic In Asia-Pacific 2009 AdMob, Inc. Confidential & Proprietary admob.com/metrics – September 2009
  • 5. AdMob Advertisers In Asia 2009 AdMob, Inc. Confidential & Proprietary
  • 6. The Shift… 2009 AdMob, Inc. Confidential & Proprietary
  • 7. How Do You Search On The PC Now?
  • 8. I Want To Search For… ©2009 AdMob, Inc. Confidential & Proprietary All I need Is Google! Product Reviews > People > Restaurants > News >
  • 9. Google Is The Gateway To The Internet ©2009 AdMob, Inc. Confidential & Proprietary
  • 10. But Apple Has Changed This Forever ©2009 AdMob, Inc. Confidential & Proprietary
  • 11. On My iPhone I Want To Search For… ©2009 AdMob, Inc. Confidential & Proprietary Google who? Product Reviews > People > Restaurants > News >
  • 12. Why? ©2009 AdMob, Inc. Confidential & Proprietary
  • 13. Applications Are The New Gateway To The Internet
    • On the PC, the browser Is the gateway to the Internet…But mobile specifically the iPhone has resulted in a fundamental shift where apps are the gateway
    2005-2007 AdMob, Inc. Confidential & Proprietary
  • 14. Malaysia 2009 AdMob, Inc. Confidential & Proprietary admob.com/metrics Apple comprises 17%+ of the Total Page Views in MY!
  • 15. Apple Apps Lead The Way – 3 of top 10 “sites” 2005-2007 AdMob, Inc. Confidential & Proprietary
  • 16. Multiple carriers…cheap data…longer availability… ©2009 AdMob, Inc. Confidential & Proprietary
  • 17. Australia 2009 AdMob, Inc. Confidential & Proprietary admob.com/metrics Apple comprises 70%+ of the Total Page Views in AU!
  • 18. Apple Apps Lead The Way – 8 of top 10 “sites” 2005-2007 AdMob, Inc. Confidential & Proprietary
  • 19. The Opportunity To Be The Next Google Is Now! ©2009 AdMob, Inc. Confidential & Proprietary
  • 20. Christian Cadeo Head of Brand Advertising, APAC [email_address] Mobile: +65 9772 2096 ©2009 AdMob, Inc. Confidential & Proprietary