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Publishers Checkup

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Publishers Checkup …

Publishers Checkup
Strategies & Tactics
For Independent Publishers

Published in: Education, Business

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  • 1. Publishers Checkup Are You Ready For Publishing in Hard Times? © 2008 Peter Beren
  • 2. Strategies & Tactics
    • For Independent Publishers
    • Presented by Peter Beren,
    • Publishing Consultant.
  • 3. Goals
    • Publish Effectively in 2009 – 2010
    • Develop Strategies For The Downturn
  • 4. Down Market Requirements
    • Strongest Titles
    • Priced to the Market
    • Creative Marketing
    Sell-Through Strongest Titles Priced Well Marketing
  • 5. Publish Smarter
    • Quality not Quantity
    • Concentration of Marketing Force
    • Repurpose Content
    Publish Smarter Printing Packaging Pricing Creative Marketing Focus Buzz Repurpose Content Revisions Reissues Spin offs Roll-ups
  • 6. Identify New Opportunities
    • Increase Subsidiary Rights Income
    • Find Hidden Sales Channels
    • Cut Costs
    • Get the Most Out of Your Backlist
  • 7. Financial Benefits
    • Reduce Overhead
    • Increase Profit Margins
    • Reduce Returns
    • Increase Sales
  • 8. Anti-Recessionary Publishing Strategies More with Less Repurpose content Cut costs improve profits Grow Sales Grow Profits Sub rights Quality Titles Reduce returns Special sales Backlist Planning Publishing Plans Review P&LS Focus marketing
  • 9. More Anti-Recessionary Publishing Strategies
    • Regional Publishing
    • Casual Sale Barriers
    • Down-Pricing Advantages
    • Up-Pricing Advantages
    • Series Platforms
    • Web Marketing
  • 10. Research Methodology
    • Interviews by Phone and/or On-site
      • Publisher and key staff
    • Review of Titles, Formats, Prices
    • Review of Contracts
    • Review of Operating Statements
    • Bestselling Backlist and Front list
    • Sales Analysis/Account Analysis
  • 11. Peter Beren, Publishing Consultant
    • 30 years publishing experience
    • Founder, Sierra Club Licensing Program
    • Publisher, Sierra Club Books
    • Founding Publisher, VIA Books
    • VP, Publishing, Palace Publishing Group
  • 12. Selected Consulting Clients
    • NOLO
    • Chronicle Books
    • Tarcher/Penguin
    • Ten Speed Press
    • Welcome Books
    • Shambhala
    • Healthy Planet
    • Healthy Travel Co.
    • Island Heritage
    • The Book Designers
    • Future Medicine
    • Age Wave
    • World Wildlife Fund
    • The Nature Company
    • MILIA: The International Publishing and New Media Market
    • Lynda.com
    • MyDailyHealth.com
    • Encounter Books
  • 13. What They’re Saying…
    • “ Peter Beren has great experience and deep publishing intelligence. Every time I meet with him, I come away with valuable insights.” --- Charlie Winton, Publisher,
    • Counterpoint Press
  • 14. And….
    • “ We hired Peter for a ‘Publishers Checkup’ and got over 25 recommendations on how to improve our publishing division’s performance. I would definitely recommend Peter’s service ” ---Jake Warner, Founder and CEO, NOLO
  • 15. And ….
    • “ When I have a publishing problem, I call Peter Beren.”
    • --- Phil Wood, Founder and Publisher,
    • Ten Speed Press
  • 16. Peter Beren, Publishing Consultant
    • (510) 821-5539
    • [email_address]
    • Schedule Your Checkup by phone or email.
    Thank you for your consideration . .

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