Your SlideShare is downloading. ×
The Mobile Point of Sale
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Mobile Point of Sale

316
views

Published on

Matt Shamblin, Digital Producer, explains the data behind the rise of m-commerce and who's leading the charge.

Matt Shamblin, Digital Producer, explains the data behind the rise of m-commerce and who's leading the charge.

Published in: Business, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
316
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE MOBILE POINT OF SALE AND THE RISE OF M-COMMERCE 12.11.13 MATT SHAMBLIN © 2013 PETER MAYER
  • 2. DEFINITION © 2013 PETER MAYER © 2013 Peter Mayer Advertising 2
  • 3. DEFINITION © 2013 PETER MAYER 3
  • 4. DEFINITION © 2013 PETER MAYER 4
  • 5. STATS © 2013 PETER MAYER © 2013 Peter Mayer Advertising 5
  • 6. STATS U.S. SMARTPHONE PENETRATION (2013) JUNE: 61% OCTOBER: 64% -nielsen © 2013 PETER MAYER 6
  • 7. STATS U.S. SMARTPHONE USER AGE GROUPS: MILLENIAL AGES 25-34: 78% AGES 18-24: 75% AGES 55+: 42% -nielsen © 2013 PETER MAYER 7
  • 8. STATS U.S. adults will spend 43.6% of their overall media time with digital this year, 19.4% on mobile — compared to 19.2% on laptops and PCs. Time spent with mobile phones and tablets has nearly tripled since 2011. -eMarketer © 2013 PETER MAYER 8
  • 9. STATS TOTAL M-COMMERCE GREW 24% ON CYBER MONDAY, BLACK FRIDAY AND THANKSGIVING. OFFLINE RETAIL, MEANWHILE, WAS DOWN. -business insider © 2013 PETER MAYER 9
  • 10. STATS AMAZINGLY, 1 IN 4 E-COMMERCE DOLLARS SPENT ON BLACK FRIDAY AND THANKSGIVING WERE ON PURCHASES MADE ON MOBILE DEVICES. -business insider © 2013 PETER MAYER 10
  • 11. LEADERS © 2013 PETER MAYER © 2013 Peter Mayer Advertising 11
  • 12. LEADERS © 2013 PETER MAYER 12
  • 13. LEADERS M-COMMERCE OFFERS TREMENDOUS REACH. 15% OF THE U.S. MOBILE POPULATION ACCESS WALMART.COM ON THEIR SMARTPHONES. -business insider © 2013 PETER MAYER 13
  • 14. LEADERS AMAZON HAS MORE MOBILE-ONLY USERS THAN FACEBOOK IN THE UNITED STATES. THESE ARE USERS WHO HAVEN’T SEEN THE DESKTOP SITE. -business insider © 2013 PETER MAYER 14
  • 15. LEADERS EBAY’S USERS SPEND AN AVERAGE OF 108 MINUTES PER MONTH ON THE EBAY APP. -business insider © 2013 PETER MAYER 15
  • 16. LEADERS MOBILE-ONLY USERS ACCOUNT FOR 1/4 TO 1/3 OF THE TOTAL U.S. DIGITAL AUDIENCE FOR AMAZON, EBAY AND WALMART. -business insider © 2013 PETER MAYER 16
  • 17. THEMES © 2013 PETER MAYER © 2013 Peter Mayer Advertising 17
  • 18. THEMES DESIGN SIMPLICITY © 2013 PETER MAYER EASE OF USE + USER FLOW CONVERSION DEFINITION 18
  • 19. CASE STUDY ONE © 2013 PETER MAYER © 2013 Peter Mayer Advertising 19
  • 20. CASE STUDY ONE © 2013 PETER MAYER 20
  • 21. CASE STUDY ONE © 2013 PETER MAYER 21
  • 22. CASE STUDY ONE © 2013 PETER MAYER 22
  • 23. CASE STUDY ONE © 2013 PETER MAYER 23
  • 24. CASE STUDY TWO © 2013 PETER MAYER © 2013 Peter Mayer Advertising 24
  • 25. CASE STUDY TWO © 2013 PETER MAYER 25
  • 26. CASE STUDY TWO © 2013 PETER MAYER 26
  • 27. CASE STUDY TWO © 2013 PETER MAYER 27
  • 28. YOUR EXAMPLES © 2013 PETER MAYER © 2013 Peter Mayer Advertising 28
  • 29. YOUR EXAMPLES © 2013 PETER MAYER 29
  • 30. YOUR EXAMPLES © 2013 PETER MAYER 30
  • 31. YOUR EXAMPLES © 2013 PETER MAYER 31
  • 32. GRATITUDE © 2013 PETER MAYER © 2013 Peter Mayer Advertising 32
  • 33. GRATITUDE References: http://www.businessinsider.com/the-big-three-in-mobile-retail-2013-11#ixzz2lhHa9Ed0 http://www.businessinsider.com/mobile-commerce-data-points-2013-6 http://www.businessinsider.com/tablets-and-smartphones-ecommerce-share-2013-5 http://www.businessinsider.com/why-mobile-commerce-is-set-to-explode-2013-6 http://www.businessinsider.com/mobile-and-e-commerce-growth-in-2013-2013-12 -matt shamblin © 2013 PETER MAYER 33
  • 34. GRATITUDE References: http://www.marketingcharts.com/wp/online/as-smartphone-penetration-exceeds-60-of-the-us-mobile-marketgoogle-remains-top-property-37194/ http://www.webpronews.com/u-s-smartphone-penetration-hits-64-young-people-lead-the-way-2013-09 http://www.nielsen.com/us/en/newswire/2013/mobile-majority--u-s--smartphone-ownership-tops-60-.html http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095 -matt shamblin © 2013 PETER MAYER 34
  • 35. GRATITUDE Google searches: m-commerce, m-commerce leaders, airbnb, southwest airlines, euro to dollar exchange rate, how can a windmill rental be under $100? -matt shamblin © 2013 PETER MAYER 35
  • 36. GRATITUDE THANK YOU FOR JOINING ME ON THIS TRIP THROUGH M-COMMERCE. -matt shamblin © 2013 PETER MAYER 36