The Mobile Point of Sale

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Matt Shamblin, Digital Producer, explains the data behind the rise of m-commerce and who's leading the charge.

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The Mobile Point of Sale

  1. 1. THE MOBILE POINT OF SALE AND THE RISE OF M-COMMERCE 12.11.13 MATT SHAMBLIN © 2013 PETER MAYER
  2. 2. DEFINITION © 2013 PETER MAYER © 2013 Peter Mayer Advertising 2
  3. 3. DEFINITION © 2013 PETER MAYER 3
  4. 4. DEFINITION © 2013 PETER MAYER 4
  5. 5. STATS © 2013 PETER MAYER © 2013 Peter Mayer Advertising 5
  6. 6. STATS U.S. SMARTPHONE PENETRATION (2013) JUNE: 61% OCTOBER: 64% -nielsen © 2013 PETER MAYER 6
  7. 7. STATS U.S. SMARTPHONE USER AGE GROUPS: MILLENIAL AGES 25-34: 78% AGES 18-24: 75% AGES 55+: 42% -nielsen © 2013 PETER MAYER 7
  8. 8. STATS U.S. adults will spend 43.6% of their overall media time with digital this year, 19.4% on mobile — compared to 19.2% on laptops and PCs. Time spent with mobile phones and tablets has nearly tripled since 2011. -eMarketer © 2013 PETER MAYER 8
  9. 9. STATS TOTAL M-COMMERCE GREW 24% ON CYBER MONDAY, BLACK FRIDAY AND THANKSGIVING. OFFLINE RETAIL, MEANWHILE, WAS DOWN. -business insider © 2013 PETER MAYER 9
  10. 10. STATS AMAZINGLY, 1 IN 4 E-COMMERCE DOLLARS SPENT ON BLACK FRIDAY AND THANKSGIVING WERE ON PURCHASES MADE ON MOBILE DEVICES. -business insider © 2013 PETER MAYER 10
  11. 11. LEADERS © 2013 PETER MAYER © 2013 Peter Mayer Advertising 11
  12. 12. LEADERS © 2013 PETER MAYER 12
  13. 13. LEADERS M-COMMERCE OFFERS TREMENDOUS REACH. 15% OF THE U.S. MOBILE POPULATION ACCESS WALMART.COM ON THEIR SMARTPHONES. -business insider © 2013 PETER MAYER 13
  14. 14. LEADERS AMAZON HAS MORE MOBILE-ONLY USERS THAN FACEBOOK IN THE UNITED STATES. THESE ARE USERS WHO HAVEN’T SEEN THE DESKTOP SITE. -business insider © 2013 PETER MAYER 14
  15. 15. LEADERS EBAY’S USERS SPEND AN AVERAGE OF 108 MINUTES PER MONTH ON THE EBAY APP. -business insider © 2013 PETER MAYER 15
  16. 16. LEADERS MOBILE-ONLY USERS ACCOUNT FOR 1/4 TO 1/3 OF THE TOTAL U.S. DIGITAL AUDIENCE FOR AMAZON, EBAY AND WALMART. -business insider © 2013 PETER MAYER 16
  17. 17. THEMES © 2013 PETER MAYER © 2013 Peter Mayer Advertising 17
  18. 18. THEMES DESIGN SIMPLICITY © 2013 PETER MAYER EASE OF USE + USER FLOW CONVERSION DEFINITION 18
  19. 19. CASE STUDY ONE © 2013 PETER MAYER © 2013 Peter Mayer Advertising 19
  20. 20. CASE STUDY ONE © 2013 PETER MAYER 20
  21. 21. CASE STUDY ONE © 2013 PETER MAYER 21
  22. 22. CASE STUDY ONE © 2013 PETER MAYER 22
  23. 23. CASE STUDY ONE © 2013 PETER MAYER 23
  24. 24. CASE STUDY TWO © 2013 PETER MAYER © 2013 Peter Mayer Advertising 24
  25. 25. CASE STUDY TWO © 2013 PETER MAYER 25
  26. 26. CASE STUDY TWO © 2013 PETER MAYER 26
  27. 27. CASE STUDY TWO © 2013 PETER MAYER 27
  28. 28. YOUR EXAMPLES © 2013 PETER MAYER © 2013 Peter Mayer Advertising 28
  29. 29. YOUR EXAMPLES © 2013 PETER MAYER 29
  30. 30. YOUR EXAMPLES © 2013 PETER MAYER 30
  31. 31. YOUR EXAMPLES © 2013 PETER MAYER 31
  32. 32. GRATITUDE © 2013 PETER MAYER © 2013 Peter Mayer Advertising 32
  33. 33. GRATITUDE References: http://www.businessinsider.com/the-big-three-in-mobile-retail-2013-11#ixzz2lhHa9Ed0 http://www.businessinsider.com/mobile-commerce-data-points-2013-6 http://www.businessinsider.com/tablets-and-smartphones-ecommerce-share-2013-5 http://www.businessinsider.com/why-mobile-commerce-is-set-to-explode-2013-6 http://www.businessinsider.com/mobile-and-e-commerce-growth-in-2013-2013-12 -matt shamblin © 2013 PETER MAYER 33
  34. 34. GRATITUDE References: http://www.marketingcharts.com/wp/online/as-smartphone-penetration-exceeds-60-of-the-us-mobile-marketgoogle-remains-top-property-37194/ http://www.webpronews.com/u-s-smartphone-penetration-hits-64-young-people-lead-the-way-2013-09 http://www.nielsen.com/us/en/newswire/2013/mobile-majority--u-s--smartphone-ownership-tops-60-.html http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095 -matt shamblin © 2013 PETER MAYER 34
  35. 35. GRATITUDE Google searches: m-commerce, m-commerce leaders, airbnb, southwest airlines, euro to dollar exchange rate, how can a windmill rental be under $100? -matt shamblin © 2013 PETER MAYER 35
  36. 36. GRATITUDE THANK YOU FOR JOINING ME ON THIS TRIP THROUGH M-COMMERCE. -matt shamblin © 2013 PETER MAYER 36
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