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From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
From Informatin to Infographic: Making that Data Pop
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From Informatin to Infographic: Making that Data Pop

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Part of the PETE, Creative Ideas Worth Spreading series. This presentation by Jenny Carbonell explains what an infographic is, why its valuable to use when presenting data, and how to design one well. …

Part of the PETE, Creative Ideas Worth Spreading series. This presentation by Jenny Carbonell explains what an infographic is, why its valuable to use when presenting data, and how to design one well.

Published in: Design, Education, Technology
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  • 1. 1©2013 PETER MAYERCreative ideasworth spreadingPETE
  • 2. 2©2013 PETER MAYERFROM INFORMATION TO INFOGRAPHIC:MAKING THAT DATA POP4.10.13Jenny CarbonellPETE2©2013 PETER MAYER
  • 3. ©2012 PETER MAYERwhat IS anINFOGRAPHIC?
  • 4. 4©2013 PETER MAYER
  • 5. 5©2013 PETER MAYERinfō grafik(n.) a visual image such as a chart or diagramused to represent information or data:a good infographic is worth a thousand words
  • 6. 6©2013 PETER MAYER} a data-rich visualization ofa story/thesis} a tool to educate & inform} a way to present complexinformation quickly & clearly
  • 7. ©2012 PETER MAYERTYPES OFINFOGRAPHICS
  • 8. 8©2013 PETER MAYERTHERE ARE FOUR MAIN TYPES:STATISTICALTIMELINEPROCESS-BASEDGEOGRAPHical
  • 9. 9©2013 PETER MAYERMAKES USE OFcharts,diagrams,graphs, tables,maps & listsSTATISTICAL
  • 10. 10©2013 PETER MAYERtimelineenables aviewer tounderstandtemporalrelationshipsquickly
  • 11. 11©2013 PETER MAYERprocess-basedCOMMONLYFOUND INWORKPLACES& INSTRUCTIONMANUALS
  • 12. 12©2013 PETER MAYERGEOGRAPHIcALMOSTCOMMONTYPE
  • 13. ©2012 PETER MAYERWHYinfographics?
  • 14. 14©2013 PETER MAYEROn their own, text and graphics are both useful yet imperfectmethods for communication. Written language allows an almost infinitenumber of word combinations that allow deep analysis of conceptsbut relies heavily on the reader’s ability to process that information.Graphics may be easier for the reader to understand but are lesseffective in communication of abstract and complicated concepts. …combining text and graphics allows communicators to take advantageof each medium’s strengths and diminish each medium’s weaknesses.Barbara M. Miller & Brooke BarnettNewspaper Research Journal, Winter 2010
  • 15. 15©2013 PETER MAYER
  • 16. 16©2013 PETER MAYER
  • 17. 17©2013 PETER MAYER
  • 18. 18©2013 PETER MAYER
  • 19. ©2012 PETER MAYERWHAT MAKESGOOD INFORMATIONdesign?
  • 20. 20©2013 PETER MAYERKEY COMPONENTS:INTERESTINGNESSmeaningful & relevantINTEGRITYACCURACY/CONSISTENCYFORMFUNCTION
  • 21. 21©2013 PETER MAYER
  • 22. 22©2013 PETER MAYERNOW REPEAT AFTER ME:DATA, DATA, DATA+ 80% of the work involved is data-gathering, shaping and checking+ There’s no point in being pretty if you’re not useful+ Research is where you make it relevant to your target audience
  • 23. ©2012 PETER MAYERGETTINGSTARTED
  • 24. 24©2013 PETER MAYER#1EXAMINE WHAT’sIN FRONT OF YOUASK YOURSELF“IS THIS WORTHDESIGNING?”
  • 25. 25©2013 PETER MAYER#2SKETCH IT OUTThink aboutthe best way tovisualize theinformation
  • 26. 26©2013 PETER MAYER#3GIVE IT the“OUTSIDER” TESTTHERE IS VALUEIN FRESH EYES
  • 27. 27©2013 PETER MAYER#4Tell a storythroughorganizationGUIDE THE READERTHROUGH THEDATA
  • 28. 28©2013 PETER MAYER#5CONSIDER THEPLATFORMWHERE WILL ITBE VIEWED?WEBPRINT
  • 29. 29©2013 PETER MAYER#6Be clever andhumorousBut make sureyou succeedQ: Can acomparison makea certain statisticmore accessibleor appealing?ex: The # ofFacebook usersis equal to theentire populationof the US.QUESTIONS TO GET YOURCREATIVITY FLOWING &BRING YOUR DATA TO LIFE:Q: Would thegraphic benefitfrom a humorouspop culturereference?ex:We thoroughlycleaned our factories6x this year. That’smore times thanLindsay Lohan’sbeen to rehab.
  • 30. 30©2013 PETER MAYER#7Keep the TONE &PURPOSE in mindTHE FORMSHOULDN’t FIGHTTHE FUNCTION
  • 31. 31©2013 PETER MAYER#8DON’t get lostin the designKNOW WHEN TOBLOW IT OUT &WHEN TO K.i.S.S
  • 32. ©2012 PETER MAYERTIPS toKEEP IN MIND
  • 33. 33©2013 PETER MAYERMAKE ITUNIVERSALAVOID WHITEBACKGROUNDs,dominant darkcolors &NEONS
  • 34. 34©2013 PETER MAYERLIMIT THENUMBER OFCOLORSTRY STICKING TOTHE RULE OFTHREEMORe!need color inspiration?TRY kuler.adobe.com
  • 35. 35©2013 PETER MAYERTHINK OUTSIDETHE GRAPHIF THEY WANTEDAN EXCEL CHARTTHEY’D DO ITTHEMSELVES
  • 36. 36©2013 PETER MAYERBE ICONICMAKE IT EASIERON YOURSELF &THE AUDIENCEMORe!DOWNLOAD 116 FREE ICONS@ simpleicons.org
  • 37. ©2012 PETER MAYERMISTAKES TOAVOID
  • 38. 38©2013 PETER MAYERUSINGQUALITATIVEDATAwheneverpossible showdon’t tell
  • 39. 39©2013 PETER MAYERCOMPLICATINGSIMPLE SUBJECTSsometimes lessreally is more
  • 40. 40©2013 PETER MAYERBEING TOOTEXT HEAVYTypography is alazy substitutefor graphics
  • 41. 41©2013 PETER MAYERCREATINGCOMPLEXINFOGRAPHICSIT SHOULD BEPRETTY, NOTPAINFUL
  • 42. 42©2013 PETER MAYERPROTECTTHE WORKNO copyrightprotection forimages on theInternet???
  • 43. 43©2013 PETER MAYERBEINGPROMOTIONALSOME INFO ISBEST CONSUMEDELSEWHERE
  • 44. 44©2013 PETER MAYERduplicating anoverdone ideadifferent isgood
  • 45. 45©2013 PETER MAYERusing poortastePun INTENDED
  • 46. ©2012 PETER MAYERTO INFINITYAND BEYOND
  • 47. 47©2013 PETER MAYERMOTIONDESIGNdistancetomars.com
  • 48. 48©2013 PETER MAYERMOTIONDESIGNvideoinfographics.com
  • 49. ©2012 PETER MAYERRESOURCES
  • 50. 50©2013 PETER MAYER} fastcodesign.com/1670019/10-steps-to-designing-an-amazing-infographic} thenextweb.com/apps/2011/08/16/tips-tricks-and-resources-to-make-your-own-gorgeous-infographics} unbounce.com/content-marketing/ultimate-guide-to-marketing-with-infographics/#} bestinfographics.co/7-infographic-mistakes-that-should-be-avoided} instantshift.com/2009/06/07/infographic-designs-overview-examples-and-best-practices} bethkanter.org/visualmarketing} text100.com/hypertext/2012/05/best-practices-for-infographics} informationisbeautiful.net/2009/interesting-easy-beautiful-tru} jeffbullas.com/2012/03/07/9-awesome-reasons-to-use-infographics-in-your-content-marketing/#WCClBrLxrrFqKXqo.99} bestinfographics.co/11-free-paid-online-tools-to-create-infographics-data-visualization} informationisbeautiful.net} iconspedia.com} iconfeeder.com} visual.lyresources

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