Personal Information
Organization / Workplace
London United Kingdom
Occupation
Digital Analytics
Industry
Technology / Software / Internet
Website
www.ayima.com
About
Director of Analytics at Ayima, following the acquisition of LeapThree in 2018. The Ayima Digital Analytics team helps clients transform data insights into profit. From the set-up of analytics tools through to using data to inform decisions & actions leading to improvements in performance, Ayima is focused on the practical side of digital analytics, ensuring it is user friendly and impactful for organisations.
Peter is the founder of MeasureCamp, a Digital Analytics unconference now running in over 20 cities around the world, and also co-founded MeasureBowling. He is a frequent speaker and keynoter at Digital conferences around the world.
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Presentations
(21)Personal Information
Organization / Workplace
London United Kingdom
Occupation
Digital Analytics
Industry
Technology / Software / Internet
Website
www.ayima.com
About
Director of Analytics at Ayima, following the acquisition of LeapThree in 2018. The Ayima Digital Analytics team helps clients transform data insights into profit. From the set-up of analytics tools through to using data to inform decisions & actions leading to improvements in performance, Ayima is focused on the practical side of digital analytics, ensuring it is user friendly and impactful for organisations.
Peter is the founder of MeasureCamp, a Digital Analytics unconference now running in over 20 cities around the world, and also co-founded MeasureBowling. He is a frequent speaker and keynoter at Digital conferences around the world.
Tags
web
analytics
web analytics
google analytics
barcamplondon5
digital analytics
kpis
dashboards
digital strategy
tips
navigation
metrics
targets
reports
actionable
universities
review
website
media
social
2.0
engagement
#smclondon08
ecommerce
data
campaign attribution
emetrics
business
omniture
sitecatalyst
retail
conferences
classifications
segmentation
trends
sessions
privacy
frameworks
agencies
attribution
publishing
business intelligence
change management
merchandising
reporting
framework
approach
superweek 2014
business process
social media
performance management
conversion rate optimisation
reportbuilder
excel
putney
2009
afl
magpies
bf
See more