Mobile trends

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Parts of the presentation made during Todos mobile event

Parts of the presentation made during Todos mobile event

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  • 1. MOBILE TRENDS & SOLUTIONS - PETER GULLBERG, VP PRODUCT STRATEGY
  • 2. MENU MOBILE TRENDS TODOS SOLUTIONS TODOS MOBILE
  • 3. Mobile trends WHAT APPLE TAUGHT THE WORLD
  • 4. Mobile trends WHAT APPLE TAUGHT THE WORLD “- If you want to surf the internet on your mobile, you need a working browser”
  • 5. Mobile trends WHAT APPLE TAUGHT THE WORLD “- If you want to surf the internet on your mobile, you need a working browser” “- And it must be usable”
  • 6. Mobile trends APPLE ALSO TAUGHT THE WORLD...  Consistency and Usability  Managed application service  Pay for content  Security
  • 7. Mobile trends APPSTORE – A LOVE/HATE STORY  Application Code of Conduct is strict – and sometimes appear random  You are not allowed to compete with Apple - they won’t let you in  Jailbreaking the iPhone has already proven not very clever
  • 8. Mobile trends ANDROID - FACTS  Google owns Android  Open Source  Android phones are coming big  Competes with iPhone  Expect to reach +14% market share in 2012  Market push for Android with Google Maps Voice and Google Wave  Application runs on a Java virtual machine (Dalvik)
  • 9. Mobile trends ANDROID – (LESS KNOWN) FACTS  Requires a Google account  Google in exclusive control of the Roadmap  Exists in 3 versions (1.5, 1.6 and 2.0)  Locked handsets - Operator controls the environment  Risk of Platform Fragmentation http://www.cnn.com/2009/TECH/11/17/android.wired/index.html
  • 10. Mobile trends A GLIMPSE OF THE SMARTPHONE MARKET
  • 11. Mobile trends APPSTORE(S)  19 different AppStores  Each is unique  Managed by either Handset Manufacturers, Operator or <YOUR-NAME-HERE> Service Provider
  • 12. Mobile trends NFC  Apple are right now integrating NFC into next generation iPhone/iPod  Apple - will have a proprietary API, being able to control which application can access which services  Nokia has a range of models on the market - pushing mobile payment  Physical usage (Transit/POS-payments)  Electronic Usage (3D-Secure/mBanking)
  • 13. Mobile trends KEY TAKE-AWAYS  Standards are important  AppStore model seem to be the future  We need to continue supporting a range of platforms  There will be shift in platforms  Managed service is not so bad after all  Strong need to make each platform homogenous
  • 14. MENU MOBILE TRENDS TODOS SOLUTIONS TODOS MOBILE
  • 15. Todos Solutions ONE SYSTEM FOR ALL INDIVIDUAL SOLUTIONS
  • 16. Todos Solutions SWITCHINGEND-USER DEVICES … TO FOCUS FROM SYSTEM…
  • 17. Todos Solutions A CLOSER LOOK AT OUR PRODUCTS
  • 18. MENU MOBILE TRENDS TODOS SOLUTIONS TODOS MOBILE
  • 19. Todos Mobile Product Range A CONVENIENT SOLUTION One solution - several technologies  Todos onMobile  Todos inSIM  Todos bySMS
  • 20. Todos onMobile MOBILE OTP Features: - Portable authentication - Support several handsets. More handset in the roadmap (Java, iPhone, Android) - Complement to existing solutions - Same functionality as other products, Login, Buy, Code, Sign med Advanced Signing - Enrolment solution
  • 21. Todos onMobile FOR IPHONE How it works  User press Sign  Enter the challenge  Enters PIN  Enters the response on his computer
  • 22. Todos onMobile FOR IPHONE How it works  User press Sign  Enter the challenge  Enters PIN  Enters the response on his computer
  • 23. Todos onMobile FOR IPHONE How it works  User press Sign  Enter the challenge  Enters PIN  Enters the response on his computer
  • 24. Todos onMobile FOR IPHONE How it works  User press Sign  Enter the challenge  Enters PIN  Enters the response on his computer
  • 25. THANK YOU FOR YOUR ATTENTION