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Clark + Huot   CASE


                      Moments in Motion:
                            Rebranding an
   ...
Clark + Huot   CASE
Study :    Campaign Positioning        clarkhuot.com
Project:   WAA Rebranding Initiative
Client:    WAA
Study:      Brand Application
Clark + Huot   CASE               Project:    WAA Rebranding Initiative
                    ...
Study:     Outdoor Campaign             clarkhuot.com
Project:   WAA Community Brand Launch
Client:    WAA




Branded Tou...
Clark + Huot   CASE
Study:     Airport Entry Sign          clarkhuot.com
Project:   WAA Rebranding Initiative
Client:    WAA
Study:     Color Swatch Grid
Clark + Huot   CASE            Project:   WAA Rebranding Initiative
                         ...
Study:     Theme & Positioning              clarkhuot.com
                                       Project:   WAA Rebranding...
Study:     Branded Imagery
Clark + Huot   CASE   Project:   WAA Airport Brand Campaign
                      Client:    WA...
Study:     Terminal Wall Graphic       clarkhuot.com
Project:   WAA Rebranding Initiative
Client:    WAA
Study:     Poster Template
Clark + Huot   CASE         Project:   WAA Rebranding Initiative
                            Cl...
Fig.1:               Ad Templates                                                                                         ...
Study:     James 2010 Blog
Clark + Huot   CASE   Project:   WAA Rebranding Initiative
                      Client:    WAA
Study:     James 2010 Blog (interactive)   clarkhuot.com
Project:   WAA Rebranding Initiative
Client:    WAA




Online Ca...
Clark & Huot is a brand development and strategic
                design firm. We help companies design, launch and
      ...
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WAA

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WAA new international airport terminal brand

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Transcript of "WAA"

  1. 1. clarkhuot.com Clark + Huot CASE Moments in Motion: Rebranding an International Airport.
  2. 2. Clark + Huot CASE
  3. 3. Study : Campaign Positioning clarkhuot.com Project: WAA Rebranding Initiative Client: WAA
  4. 4. Study: Brand Application Clark + Huot CASE Project: WAA Rebranding Initiative Client: WAA Fig.2 Fig.3 Fig.4 Fig.5 Fig.1 Fig.6 Fig. 1 Annual Report Fig. 2-6 Branded Apparel Program Fig. 7 Interior Signage Fig. 8-10 Promotional Items Fig. 11 Customer Cards Fig. 12 Corporate Collateral Materials Fig. 13 Corporate Stationary Program Fig. 14 Interior Signage Fig.7 Fig.8 Fig.13 Fig.10 Fig.11 Fig.9 Fig.12 Fig.14
  5. 5. Study: Outdoor Campaign clarkhuot.com Project: WAA Community Brand Launch Client: WAA Branded Touchpoints & Community Campaign
  6. 6. Clark + Huot CASE
  7. 7. Study: Airport Entry Sign clarkhuot.com Project: WAA Rebranding Initiative Client: WAA
  8. 8. Study: Color Swatch Grid Clark + Huot CASE Project: WAA Rebranding Initiative Client: WAA Color Palette PM 296 PM 292
  9. 9. Study: Theme & Positioning clarkhuot.com Project: WAA Rebranding Initiative Client: WAA A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE A A A A A A MOVING MOVING MOVING MOVING MOVING MOVING EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE
  10. 10. Study: Branded Imagery Clark + Huot CASE Project: WAA Airport Brand Campaign Client: WAA Airport Campaign A Moving Experience
  11. 11. Study: Terminal Wall Graphic clarkhuot.com Project: WAA Rebranding Initiative Client: WAA
  12. 12. Study: Poster Template Clark + Huot CASE Project: WAA Rebranding Initiative Client: WAA Moments in Motion.
  13. 13. Fig.1: Ad Templates clarkhuot.com Project: WAA Rebranding Initiative Client: WAA Wide Forward Open. Thinking. Building a New Airport Building a New Airport Means Investing in the Means Investing in the Community of Tomorrow. Community of Tomorrow. Strategic Directions Airports are more than just a place to move people and products. Winnipeg Airports Authority is a community-based, non-share They reflect the social, cultural and economic spirit of the community capital corporation that operates, manages, maintains and invests Enhance customer service and value. We will understand our we serve. From now until 2010, Winnipeg James Armstrong Richardson in your community airport, Winnipeg James Armstrong Richardson customer needs and assure value through measurements relevant International Airport will be transformed, not only in the physical sense, International Airport. Control of the airport was transferred from the to them. Deliver and operate excellent facilities and services. We will but also in the way we serve our community. federal government to WAA on January 1, 1997. deliver safe, secure and environmentally sound facilities and services incorporating universal design principles. Expand air service to and The airport redevelopment will be adaptable to changing markets, WAA’s Vision from Winnipeg. To improve Manitoba’s link to the world, we will build regulatory and security environments. We do our best to fulfill these To lead transportation innovation and growth. on our 24 hour access and our intermodal connectivity. Be an effective requirements today-our redevelopment will ensure we meet our community partner. We will be a source of pride for our community customer, carrier and tenant needs well into the future.” WAA’s Mission and a leader in its growth and development. Develop and realize With our community, we provide excellent employee potential. We are interested in your comments regarding Airport Site airport services and facilities in a fiscally prudent manner. Redevelopment. Our team attracts and inspires excellence. We have engaged WAA’s Values employees, with the right skills, in the right place at the right time. Develop new revenue streams. Through business development • Respect initiatives, we will seek opportunities that will enhance and diversify • Integrity For more information, our revenue streams. • Service Excellence Call 204.987.9869 Community. Community. Just Moving Imagine. Communities. Building a New Airport Building a New Airport Means Investing in the Means Investing in the Community of Tomorrow. Community of Tomorrow. As a partner with the community, WAA has committed to the principles Airports are more than just a place to move people and products. of sustainable development. Our objective is to minimize impacts on the They reflect the social, cultural and economic spirit of the community For more information, please contact: environment from daily operations and development through continuous we serve. From now until 2010, Winnipeg James Armstrong Richardson improvement of environmental performance in a manner consistent with International Airport will be transformed, not only in the physical sense, For more information, please contact: Email: reception@waa.ca WAA’s overall missions and goals. but also in the way we serve our community. Mailing Address Email: reception@waa.ca Michael Rodyniuk As a partner with the community, WAA has committed to the principles The airport redevelopment will be adaptable to changing markets, Mailing Address Senior Vice President of sustainable development. Our objective is to minimize impacts on the regulatory and security environments. We do our best to fulfill these Michael Rodyniuk Room 249 , 2000 Wellington Avenue environment from daily operations and development through continuous requirements today-our redevelopment will ensure we meet our Senior Vice President Winnipeg, Manitoba, Canada improvement of environmental performance in a manner consistent with customer, carrier and tenant needs well into the future. Room 249 , 2000 Wellington Avenue R3H 1C2 WAA’s overall missions and goals. Winnipeg, Manitoba, Canada We are interested in your comments regarding Airport Site R3H 1C2 Redevelopment. Community. Community.
  14. 14. Study: James 2010 Blog Clark + Huot CASE Project: WAA Rebranding Initiative Client: WAA
  15. 15. Study: James 2010 Blog (interactive) clarkhuot.com Project: WAA Rebranding Initiative Client: WAA Online Campaign
  16. 16. Clark & Huot is a brand development and strategic design firm. We help companies design, launch and manage their overall brand experience over all points of customer, employee and shareholder contact. Clark + Huot Suite 34G, 520 West 43rd Street New York City, New York 10036 Tel: 917.686.2633 clarkhuot.com

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