United Way

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United Way

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United Way

  1. 1. clarkhuot.com Clark + Huot CASE Cause & Effect The use of storytelling in rebuilding and reshaping one of America’s most respected brands: United Way. THIS WAY
  2. 2. Clark + Huot CASE THIS WAY TO HOPE
  3. 3. Study: Brand Positioning Project: United Way Rebranding Initiative Client: United Way Take a look around and ask yourself if what you see is a true reflection of your community. To better understand this notion, we believe in a way of learning based on people telling their stories - people of all ages and from all walks of life. By looking at our communities from the perspective of storytelling, we as an organization can learn more about how to help and honor those in need.
  4. 4. Clark + Huot CASE A dYnAmIc PErSPEcTIvE On THE nOTIOn Of cOmmunITY gOES bEYOnd blAck & WHITE.
  5. 5. Study: Brand Attribute Matrix clarkhuot.com Project: United Way Rebranding Initiative Client: United Way angry friend frightened live weak healthy slow soft impersonal always dishonest beautiful fickle happy pessimistic answers skeptical remember hate sweet difficult knowledge forget honest cry care apathy easy take give rough fast bitter love questions hopeful ugly strong sick courageous bully laugh enemy idealist never intimate die loyal
  6. 6. Clark + Huot CASE IngrId
  7. 7. Study: Testimonial Storytelling clarkhuot.com Project: United Way Annual Report Client: United Way
  8. 8. Fig.1: Internal Brand Poster clarkhuot.com Clark + Huot CASE Project: Rebranding Initiative Client: Payworks Clark + Huot CASE vIc & bETTY
  9. 9. Study: Testimonial Storytelling clarkhuot.com Project: United Way Annual Report Client: United Way
  10. 10. Clark + Huot CASE 100% Of All mOnEY rAISEd THrOugH Our vArIOuS fundrAISIng & cAmPAIgn InITIATIvES gOES bAck InTO THE cOmmunITY.
  11. 11. Study: Broadsheet Format (cover & spreads) clarkhuot.com Project: United Way Annual Report Client: United Way
  12. 12. Clark + Huot CASE
  13. 13. Study: Image Library clarkhuot.com Project: United Way Annual Report Client: United Way WE All HAvE A STOrY TO TEll.
  14. 14. Clark + Huot CASE A “bOOk WITHIn A bOOk” cOncEPT APPEAlS TO bOTH THE HEArT And THE mInd.
  15. 15. Study: Fundraising Brochure clarkhuot.com Project: United Way Rebranding Campaign Client: United Way
  16. 16. Clark & Huot is a brand development and strategic design firm. We help companies design, launch and manage their overall brand experience over all points of customer, employee and shareholder contact. Clark + Huot Suite 34G, 520 West 43rd Street New York City, New York 10036 Tel: 917.686.2633 clarkhuot.com

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