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New view on larger print books

New view on larger print books

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  • 1. clarkhuot.com Clark + Huot CASE Extending the Reach of an American Classic: The design and development of Harper Collins Publishers large print brand.
  • 2. Study: Publiction Imprint Design Clark + Huot CASE Project: Harper Collins Imprint Branding Client: Harper Collins Publishers
  • 3. Study: Publication Imprint Design clarkhuot.com Project: Harper Collins Imprint Branding Client: Harper Collins Publishers
  • 4. Study: Graphic Iconography as part of Clark + Huot CASE overall design elements Project: Harper Collins Imprint Branding Client: Harper Collins Publishers
  • 5. Study: Design Motifs / Graphic Elements clarkhuot.com Project: Harper Collins Imprint Branding Client: Harper Collins Publishers
  • 6. Study: Circle Motif Clark + Huot CASE Project: Harper Collins Imprint Branding Client: Harper Collins Publishers
  • 7. Study: Tagline - Seeing Is Believing clarkhuot.com Project: Harper Collins Imprint Branding Client: Harper Collins Publishers
  • 8. Clark + Huot CASE
  • 9. Study: Visual Mood & Concept clarkhuot.com Project: Harper Collins Imprint Branding Client: Harper Collins Publishers
  • 10. Clark + Huot CASE
  • 11. Study: Visual Mood & Concept clarkhuot.com Project: Harper Collins Imprint Branding Client: Harper Collins Publishers How can we inspire large print readers while converting non-readers to interact with Harper Collins’ Luxe brand? Harper Luxe large print will reach an existing market of approximately 22.1 million vision-impaired readers including the rapidly increasing Baby Boomer generation. Harper Luxe will be positioned as a refined, more sophisticated large print format to engage new target profiles. What overall look and feel do we want? How shall we communicate? What ‘voice’ will we use? How will the design influence the purchase decision?
  • 12. Clark & Huot is a brand development and strategic design firm. We help companies design, launch and manage their overall brand experience over all points of customer, employee and shareholder contact. Clark + Huot Suite 34G, 520 West 43rd Street New York City, New York 10036 Tel: 917.686.2633 clarkhuot.com