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Study: Visual Mood & Concept clarkhuot.com
Project: Harper Collins Imprint Branding
Client: Harper Collins Publishers
How can we inspire large print readers
while converting non-readers to interact
with Harper Collins’ Luxe brand?
Harper Luxe large print will reach an
existing market of approximately 22.1
million vision-impaired readers including the
rapidly increasing Baby Boomer generation.
Harper Luxe will be positioned as a refined,
more sophisticated large print format to
engage new target profiles.
What overall look and feel do we want?
How shall we communicate?
What ‘voice’ will we use?
How will the design influence the purchase decision?
Clark & Huot is a brand development and strategic
design firm. We help companies design, launch and
manage their overall brand experience over all points
of customer, employee and shareholder contact.
Clark + Huot
Suite 34G, 520 West 43rd Street
New York City, New York