“ Highly successful at establishing the vision and strategies necessary to grow a consumer electronics business in today’s modern marketplace, Pete Muller is an expert at creating/capitalizing on networks, liaisons and business connections, while negotiating/managing joint ventures and strategic partnerships with multi-billion dollar companies. He excels at partnering with all core business operations to significantly increase the company’s foot-print, expand market share, and generate sustainable revenue and profit gains. A true team builder with strong P&L and general management skills.”

Specialties As a results-driven marketing executive with significant knowledge and expertise in developing business strategies and programs in the automotive, marine, hi tech, and consumer electronics industries for both large corporations and startups, key specialties include: Business Strategy / Planning Marketing & Sales Management Budgeting / P&L Management Product Launch Strategies Multi-Channel Distribution Strategies Consumer & Retail Promotions Product Management Public Relations Management Trade Show Management Partnership Development Web Site / Social Media Management

As a results-driven marketing executive with significant knowledge and expertise in developing business strategies and programs in the automotive, marine, hi tech, and consumer electronics industries for both large corporations and startups, key specialties include:

Business Strategy / Planning

Marketing & Sales Management

Budgeting / P&L Management

Product Launch Strategies

Multi-Channel Distribution Strategies

Consumer & Retail Promotions

Product Management

Public Relations Management

Trade Show Management

Partnership Development

Web Site / Social Media Management

Expertise in Market Verticals

Programs Experience with Major Retailers: USA Plus, close relationships with hundreds of specialist retailers!

Experience with Major Retailers: International Plus, close relationships with the world’s best international distributors!

Automotive OEM Experience

Market Research Programs Established partnerships with the largest retailers in the USA and Europe to conduct storefront market research with participation from multiple marketing partners.

Established partnerships with the largest retailers in the USA and Europe to conduct storefront market research with participation from multiple marketing partners.

Partnerships Developed partnerships with Intel, Clearwire, and Motorola to present the world’s first mobile WiMAX demonstration at CES 2008. This was featured in the media worldwide and provided Azentek with instant brand recognition with journalists globally.

Developed partnerships with Intel, Clearwire, and Motorola to present the world’s first mobile WiMAX demonstration at CES 2008. This was featured in the media worldwide and provided Azentek with instant brand recognition with journalists globally.

Creative Personally designed countless pieces of marketing literature, product manuals, gift boxes, web sites, advertisements, and more.

Personally designed countless pieces of marketing literature, product manuals, gift boxes, web sites, advertisements, and more.

Media & PR Written and released over 100 press releases Placed products front-and-center in the media Television Features on: NBC Nightly News Good Morning America Multiple TV Shows (Product Placement) Magazine Features Hundreds of magazine articles published globally Newspaper articles Hundreds of newspaper articles printed LAPTOP MAGAZINE

Written and released over 100 press releases

Placed products front-and-center in the media

Television Features on:

NBC Nightly News

Good Morning America

Multiple TV Shows (Product Placement)

Magazine Features

Hundreds of magazine articles published globally

Newspaper articles

Hundreds of newspaper articles printed

Celebrity Partnerships

Social Media Experienced with creating “viral” low-cost media campaigns through many social media outlets MySpace FaceBook Twitter Blogs Online Communities

Experienced with creating “viral” low-cost media campaigns through many social media outlets

MySpace

FaceBook

Twitter

Blogs

Online Communities

Live Television & Radio Experience

Trade Show Management Experience Automotive Dealer Day – Verona, Italy CeBIT – Hannover, Germany Automechanika – Frankfurt, Germany British Motor Show – London, England IAA – Frankfurt, Germany SEMA – Las Vegas, Nevada, USA Bologna Motor Show – Bologna, Italy CES – Las Vegas, Nevada, USA CTIA – Las Vegas, Nevada, USA Dutch Motor Show – Amsterdam, Holland NADA – New Orleans, Louisiana, USA Sydney Motor Show – Sydney, Australia MERA Knowledgefest – Louisville, Kentucky, USA Best Buy Achievers – Orlando, Florida, USA + 40 to 50 additional distributor and smaller dealer trade shows held annually

Automotive Dealer Day – Verona, Italy

CeBIT – Hannover, Germany

Automechanika – Frankfurt, Germany

British Motor Show – London, England

IAA – Frankfurt, Germany

SEMA – Las Vegas, Nevada, USA

Bologna Motor Show – Bologna, Italy

CES – Las Vegas, Nevada, USA

CTIA – Las Vegas, Nevada, USA

Dutch Motor Show – Amsterdam, Holland

NADA – New Orleans, Louisiana, USA

Sydney Motor Show – Sydney, Australia

MERA Knowledgefest – Louisville, Kentucky, USA

Best Buy Achievers – Orlando, Florida, USA

+ 40 to 50 additional distributor and smaller dealer trade shows held annually

Product Management Experience Managed and brought to market many successful products from initial concept stages to final production Experience working closely with factories and partners overseas throughout Asia and Europe Developing new partnerships Negotiating contracts and pricing Auditing factories Inspecting QC / PPMs Improving process and control procedures Establishing logistics and EDI systems

Managed and brought to market many successful products from initial concept stages to final production

Experience working closely with factories and partners overseas throughout Asia and Europe

Developing new partnerships

Negotiating contracts and pricing

Auditing factories

Inspecting QC / PPMs

Improving process and control procedures

Establishing logistics and EDI systems

Recommendations “ I work with Pete as a distributor in Canada, and can say that he carries a level of professionalism and understanding that is rare these days. He presents expectations and ideas extremely well, while always maintaining an expected corporate image. He also understands the position of a business partner on both sides of a discussion. Truly a refreshing business partner and a valued asset to any company.” Karem Banna , National Director Trends Electronics International “ Over the years Pete has worked hard "in the trenches" to gain knowledge, respect, and his position. His insight and resourcefulness has always benefited the companies he has worked for. Pete has a “can do” attitude that drives his business spirit, and if he does not know something he will find out. His professionalism is key, but his joyful personality and good morals guide him in the complex business world. I would recommend Pete both personally and professionally without hesitation.” Paul Pirro, National Sales Manager Mobile Electronics Magazine “ Pete has always had an open door policy and made it very easy for others to offer their opinion and feel as if they are working with him as a team and not for him... Pete has always had a way of making tough situations look easy; he has a knack for making things happen in what are seemingly hopeless situations! I am and have always been very impressed with how well Pete operates under pressure...” Rob Nobach, National Sales Manager, Azentek “ After my first conversation with Pete I knew he had a bullet-proof knowledge of the company's primary markets, with smart ideas about how best to reach them. Definitely one of the more creative thinkers in the business.” Adam Sohmer, Owner Sohmer Associates (PR Firm) “ I have worked closely with Pete for several years. During our time together at Kenwood and Dual, it has always been apparent to me that he is one of the most knowledgeable and creative marketing professionals in the industry. He excels at bringing positive PR attention to both the brand we work for and the products we sell. Many times when faced with an impossible task, Pete was one of the first people I would turn to for assistance and advice.” Tony Padilla, Product Manager Dual Electronics Corp “ Pete is one of the brightest and most motivated individuals I've worked with. I worked with him years ago when he was a Product Specialist at Kenwood and I was always impressed with his preparation and detail to his job. His ascension in our industry does not surprise me.” Tony Mercado, Marketing Development Manager Kenwood USA Corporation

Thank you. (+1) 407 288 5887 [email_address] Skype: pete.muller http://www.petemuller.net Any logos, names, or trademarked photos are the property of their respective owners. Not responsible for typographical errors or inaccuracies.