Web2.0 in action

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    Web2.0 in action - Presentation Transcript

    1. Web 2.0 in action April 2009
    2. Web 2.0 in action
      • Introduction
      • Case study 1) Get the truth…
      • Case study 2) Friends in low places
      • Case study 3) Putting the boot in
      • There are so many examples…
      • Session wrap up
    3. Introduction
    4. Top 10 sites by traffic today
      • youtube.com
      • YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide!
      • Facebook - facebook.com
      • A social utility that connects people, to keep up with friends, upload photos, share links and videos.
      • Windows Live
      • live.com
      • Search engine from Microsoft.
      • msn.com
      • Dialup access and content provider.
      • wikipedia.org
      • An online collaborative encyclopedia.
      • blogger.com
      • Free, automated weblog publishing tool that sends updates to a site via FTP .
      • myspace.com
      • Social Networking Site .
      • Baidu.com
      • The leading Chinese language search engine, provides “simple and reliableâ€? search experience, strong in Chinese language and multi-media content including MP3 music and movies, the first to offer WAP and PDA-based mobile search in China.
      • Source: Alexa.com
    5. Get the truth
    6. Get the truth
    7. Get the truth.. and go
    8. Friends in low places
    9. Friends in low places
    10. Friends in low places – engaging the social citizen
    11. Friends in low places – engaging the social citizen
    12. Friends in low places – engaging the social citizen
    13. Putting the boot in
    14. Putting the boot in – Nike Bootcamp
      • [building community and competition]
    15. Putting the boot in – Nike Bootcamp
    16. Putting the boot in – Nike
    17. There are so many great examples out there
      • TalkTalk – Neverending Story
      • ChicagoCrime.org – local crimestopping made local and live
      • Lost – a symphony of gateways
      • O2 – Fill the floor with Moby
      • Talk to Frank
    18. And never forget the opportunities for engagement through….
    19. And never forget the opportunities for engagement through….
      • Straightforward, simple entertainment.
      • Take the example of Blendtec – a serious, commercial blender manufacturer in the U.S.
    20. And never forget the opportunities for engagement through….
      • Straightforward, simple entertainment.
      • Take the example of Blendtec – a serious, commercial blender manufacturer in the U.S.
      • Who asked that one, simple question….
    21. And never forget the opportunities for engagement through….
      • Straightforward, simple entertainment.
      • Take the example of Blendtec – a serious, commercial blender manufacturer in the U.S.
      • Who asked that one, simple question….
      • Will it blend…?
    22. Thank you
    SlideShare Zeitgeist 2009

    + Pete MartinPete Martin Nominate

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