About In 2008 I had an online identity crisis.
After getting rejected from several job openings, I finally learned why: employers were Googling me and mistaking me for a drug dealer.
My only option was to spend thousands of dollars on a reputation firm to fix my problem. But as a recent college grad with $20,000 in student loans, I couldn’t afford it. Frustrated, I didn’t know where to turn.
So I teamed up with my co-founder Patrick Ambron who had a background in Search Engine Optimization (SEO). I discovered how to make my own results "search engine friendly" so that they would rise up and eventually bury that negative result. After months of effort, I finally buried the other Pete Kist...