How to Succeed At A Career Fair

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Tips and tactics to beat your competition from Pete Kistler, CEO of Brand-Yourself.com, who’s worked both sides of the table.

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  • Brand-Yourself.com gives job applicants the power to control how they are perceived on the web and transform themselves into hireable candidates.
  • Raise your hand if you know what LinkedIn is. Keep your hand raised if you have a profile. Keep your hand raised if you followed LinkedIn’s profile completion tips to 100%. Everyone who’s hands are still raised has an edge over everybody else here, because LinkedIn is a professional social network the majority of employers use to research candidates. You need an effective presence there in order to stand out.
  • Raise your hand if you know what LinkedIn is. Keep your hand raised if you have a profile. Keep your hand raised if you followed LinkedIn’s profile completion tips to 100%. Everyone who’s hands are still raised has an edge over everybody else here, because LinkedIn is a professional social network the majority of employers use to research candidates. You need an effective presence there in order to stand out.
  • Let’s start with the basics. You need a clean headshot so employers will feel comfortable that they’re bringing a professional on board. You also need a headline that concisely and compellingly conveys what you do, and what you’re looking for. This will follow you everywhere on LinkedIn, spreading awareness of who you are every time you take part in discussions.
  • Your summary is one of the most important parts of your profile. It’s the first thing people read to figure out whether or not they want to dig deeper into your profile. Keep it short and include the key qualities that make you unique. Next, use the experience section to flesh out the bullet points on your resume. Write a one paragraph story for each job, outlining the concrete results you achieved while you were there.
  • Join relevant groups and discussions to connect with major players in your industry by using the search tool to find groups by industry. Join groups, post relevant articles, participate in discussions and connect with new people.
  • We set out this summer to build v1 of Hireability Grader, and that’s exactly what we did. It it scours the web for digital breadcrumbs about you, and grades the strength of your web presence from the perspective of hiring managers. Our tools make up a four step process: Find out how your web presence is affecting your ability to get hired with Hireability Grader.Improve your hireability grade with the Dashboard. The Dashboard breaks down your web presence into quantifiable components, and suggests where you should be active online, based on your field. It walks you through the process of proactively building a professional web presence, and tracks your progress along the way. Create a personal professional site to promote yourself more effectively than just the bullet points on your resume with our Online ID Builder.Stay informed about changes to your web presence with Hireability Monitor.
  • Everything online is kind of unorganized and cluttered. If you are searching for something, you need to Google it and pray that something comes up. So why would you allow this to happen when someone searches for you? You have the ability to clean the results for when someone searches for you, which is why you need a home base, your own personal website and/or blog. This is a necessity. You need a way for someone to find out more information about you without making exert to much effort. Your blog should focus on subjects and topics that you’re passionate about to show your interests and knowledge. More so, it should be used to back up the claims you make on your resume. Everyone says that they are proficient in Photoshop, PROVE IT!
  • social networking profile and comment you leave affects how people perceive you. Until now, there’s been no easy way to strategically manage your online reputation for career success. At Brand-Yourself, we make it simple to build a remarkable web presence, tap social media to advance your career and make your Google results accurately represent you.
  • How to Succeed At A Career Fair

    1. 1. How to Succeed at<br />a Career Fair<br />Tips and tactics to beat your competition from Pete Kistler, who’s worked both sides of the table<br />Pete Kistler CEO of Brand-Yourself.com<br />
    2. 2. Q: What % of 2009college gradslanded jobs?<br />
    3. 3. 4 out of 5 were here upon graduation: Jobless and back on Mom’s couch.<br />
    4. 4. Career Fair Basics<br />
    5. 5. Before the Career Fair<br />Develop your 30 second elevator pitch<br />Who are you?<br />What experience do you have?<br />What motivates you?<br />What makes you unique?<br />
    6. 6. Before the Career Fair<br />Develop your 30 second elevator pitch<br />Practice - you’ll use this at every booth<br />
    7. 7. Before the Career Fair<br />Dress for the position you want, not have<br />Guys: conservative shirt and tie, polished shoes, clean cut hair, remove jewelry from visible piercings<br />Girls:conservative suit (pants or skirt), shoes and pantyhose, styled hair, remove jewelry from visible piercings<br />
    8. 8. Before the Career Fair<br />Polish your resume<br />Keywords and accomplishments<br />Tangible results and action verbs<br />Proofread with friends<br />
    9. 9. Prepare<br />for the Fair<br />
    10. 10. Before the Career Fair<br />Check the list of exhibiting companies <br />Identify your targets<br />Research your targets<br />Size<br />Location <br />Top management<br />Products<br />
    11. 11. Before the Career Fair<br />Get news of your targets in real-time before the fair<br />
    12. 12. Create a Strong Web Presence<br />
    13. 13. You Will Be Searched Online After the Fair<br />83%<br />recruiters research applicants online<br />50%<br />solidify based on positive content<br />43%<br />reject based on negative content<br />
    14. 14. LinkedIn Strategy<br />
    15. 15. LinkedIn Strategy<br />Complete profiles are<br />40 times more likely<br />to receive job opps<br />
    16. 16. LinkedIn: Headshot & Headline<br />Headshot<br />Headline<br />
    17. 17. LinkedIn: Summary & Experience<br />
    18. 18. LinkedIn: Join Relevant Groups<br />
    19. 19. Facebook: The Golden Rule<br />Keep it clean, or keep it private.<br />
    20. 20. Facebook: Profile Privacy Settings<br />= Be careful<br />
    21. 21. Facebook: Profile Privacy Settings <br />
    22. 22. Facebook: #1 Brand Killer<br />
    23. 23. The easiest way to manage your image online…<br />Your Google results and profiles ARE your extended resume<br />
    24. 24. Control how you’re perceived on the web at Brand-Yourself.com<br />
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    30. 30. Now that you’ve put your business suit on online,<br />it’s time to rock the fair.<br />
    31. 31. At the Career Fair<br />Choose your top 3 companies<br />Go to your top 3 first<br />Mention something specific about their website / give elevator pitch / ask “what specific skills are you looking for?” / explain how your experience matches what’s needed / drop a recent news byte from Google alerts / close with “look forward to putting my skills to work for you” / leave resume and biz card<br />Return to your top 3 at the end<br />Close with “It was great to meet you / anything else I should know about following up? / I’m excited for the opportunity and look forward to hearing from you”<br />
    32. 32. At the Career Fair<br />Final Advice<br />Talking non-stop is exhausting for recruiters<br />Respect their time and read their body language<br />Don’t get bored and goof off while waiting in line<br />You’ll be observed from the second you arrive<br />Bring a pen, paper and clipboard<br />For contact info and notes<br />Don’t have an inseparable buddy<br />Independently approach booths to show your enthusiasm<br /> Your career is your own, grab it by the horns!<br />
    33. 33. For more: Blog.Brand-Yourself.com<br />

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