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How To Use Google Places to Grow Local Sales
 

How To Use Google Places to Grow Local Sales

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    How To Use Google Places to Grow Local Sales How To Use Google Places to Grow Local Sales Presentation Transcript

    • G o o g l e ™ places
    • What Is
      • Why should you use it?
      Steps to set up your listing… ? “ Helping companies build an online presence”
    • Why Should You Use It?
      • Be Found Online
      • Stand Out
      • Get Insights
    • What is Google ™ Places?
      • It’s a tool that enables business owners to manage their presence online
      • Helps connect people to information from the best sources across the web
      • Connects your business with local customers
    • Claim Your Google ™ Places Page
      • Get a main G-mail account for your business
      • Do NOT get a P.O. Box or UPS Store address
      • Use your REAL business name & address
      • Most get confirmed with a postcard
    • How to Make Google ™ Places 100% Complete
      • Required Fields
      • Email
      • Website
      • Photo
      • Video
      • Hours
      • Payment
      • Categories
      47% 5% 10% 10% 10% 4% 4% 5%
    • No Toll Free Phone Numbers! Use local phone numbers only
      • Never use Toll Free Numbers as your primary number!
      • Use local phone numbers only
      • If you want to use your toll free number use it as your secondary phone number
      • Only use your Name, Address & Local Phone number throughout listing – never use PO Box or delivery addresses
    • Use All 200 Characters in Description
      • Use all of the 200 characters allowed in your description
      • Word in two 2-keyword phrases in your description
      • Needs to sound good but you have to work in your keywords
    • Using Good Keywords
      • Good Example: Wedding Caterers
      Bad Example: Atlanta Wedding Caterer
    • Complete the Hours of Operation
      • List Your Hours of Operation!
      • Make sure the hours listed match your hours listed on your website
      • It makes a difference with Google™
    • Adding Photos & Video to Your Page - Photos-
      • Add color & personality to your site!
      • You can upload up to 10 Photos… take advantage of this opportunity
    • Adding Photos & Video to Your Page -Videos-
      • Add 5 Videos to Your Site
      • Videos from YouTube are acceptable; however, be sure to add GEOTAG, Date, & BUSINESS ADDRESS to it!
      • You can use “Screen Capture” Video using Jing ®
      • Use the same Videos in your local citations
    • Reviews
      • Reviews help to get your citation indexed & rank strong on Google ™
      • It takes 5 Reviews to get a “ Star Rating ”
      • Get reviews on other sites like Yahoo, City Search, Insider Pages, Service Magic & Yelp
    • Reviews
      • Get reviews on other sites like Yahoo, City Search, Insider Pages, Service Magic & Yelp
    • Customized Video Channels
      • Create YouTube channel & use a keyword Optimized channel name
      • Do the same with Vimeo & Daily Motion
      • Take 5 modifiers from your photos
      • Put your citation in the YouTube description box
    • Citations
      • Build Super Pages ® first – only service that makes sure the correct USPS mailing address is being used
      • Check out the list of citation sites
      • Choose your top 3 keywords or phrases
      • Everything needs to match up between citations, website, Google ™ Pages: Business Name, Address, Phone Number & Website
    • Places to Get Citations
    • Social Media Links
      • Facebook ® & Twitter ™ are your Top 2 media sites
      • 2011 Google ™ will make ranking in social media important for Google ™ page ranking
    • Website
      • Get your website or a simple 1 page WordPress site, an InsiderPage ™ , or Facebook ® Fan Page soon !
      • Choose one as the home page and layer in links with primary keyword phrases to that page
    • Website Links
      • Get links to your company website
      • Use links from other websites in your area
      • Chamber of Commerce
      • Better Business Bureau
      • City/County Website
      • Local Newspaper
    • QR Codes
      • QR Code is a 2D code that can be scanned by a Smart Phone
      • Opens up a whole new world of information
      • Deliver coupons & special offers
    • Coupons
      • Improve your Google ™ Places conversion rate
      • Coupons are displayed on the Google ™ Place page and can be printed or displayed on a cell phone
      • Need to be updated every 30 days
    • Google ™ Places Dashboard
      • Where driving direction requests come from
      • Popular zip codes
      “ Helping companies build an online presence”
    • Top Search Queries
      • Discover what people are searching for online
      “ Helping companies build an online presence”
      • Continuous Education
      • Live format with Q/A
      • Replays available
      • Downloadable option
      • 12 months of learning
      Free Monthly Social Media Webinars www.SocialMediaMonthlyWebinars.com