Describe how you developed research and planning skills for media production Janand evaluate how these skills contributed to creative decision making. Refer to arange of examples in your answer to show how these skills developed over time. 2010Describe the ways in which your production work was informed by research into Junereal media texts and how your ability to use such research for productiondeveloped over time. 2010Describe how you developed your skills in the use of digital technology for mediaproduction and evaluate how these skills contributed to your creative decision Janmaking. Refer to a range of examples in your answer to show how these skills 2011developed over time.Explain how far your understanding of the conventions of existing media Juneinfluenced the way you created your own media products. Refer to a range ofexamples in your answer to show how this understanding developed over time. 2011Describe how your analysis of the conventions of real media texts informed your Janown creative media practice. Refer to a range of examples in your answer toshow how these skills developed over time. 2012 ? June 2012
what’s it about?• what did you do?• how did you do it?• how did your skills develop?• all supported with examples• in relation to the area(s) in the question
your experience• early production exercises; prelim task• kids ﬁlm opening• ﬁlm opening: camera, editing, blogging, research and planning• music video: camera, editing, blogging, planning and research• digipack and advert: photoshop, photography, blogging
Analyse media representation in one of your coursework productions. Jan 10Analyse one of your coursework productions in relation to genre. Jun 10Apply theories of narrative to one of your coursework productions. Jan 11Analyse one of your coursework productions in relation to the concept of audience. Jun 11Analyse media representation in one of your coursework productions. Jan 12 ? Jun 12
what’s it about• a detached analysis of one of your videos• detailed reference to the video• using the concept from the question• using two examples of theory
using narrative• Todorov’s model of equilibrium- disruption• journey structure; enigmas?• key moments in structure: realisation, return, killing• agents of the narrative (characters)• but where can this narrative go from here?
using representation• three character types with their genre• weak male- how signalled?• female victim- eliminated by narrative• stalker (monster)- characteristics• Dyer and stereotypes• Clover’s character types from horror
using genre• type of music and our expectations• Goodwin and how far it adheres• Neale- genre as ‘instances of repetition and difference’• the romance narrative (fantasy?)- the couple• key moments to illustrate
using media language• camera- key moments• editing- key moments• mise-en-scene- key elements• sound- how far the music governs image; also diegetic sound• all from Bordwell and Thompson ﬁlm grammar• meaning from individual image: Roland Barthes- semiotics- denotation/connotation
top tips• use all your work for 1a• know which video you will use for 1b• practice the essays for content and timing• choose and learn key theory points for 1b• 1b you can learn ﬁve answers!• 1a answer the question!
A2 examﬁnd this presentation and more tips at: www.petesmediablog.blogspot.com @petesmediablog