Building and Pricing the Data Marketplace

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Pete Forde (BuzzData) and Pete Soderling (Stratus Security) presented this talk at the O'Reilly Strata conference on February 2nd, 2011 in Santa Clara, CA.

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  • Building and Pricing the Data Marketplace

    1. 1. PETESBUILDING AND PRESENTSODERLING FORDE PRICING THE DATAMARKETPLACE
    2. 2. AGENDA
    3. 3. WHAT’S THE DATA BIZ NOW?
    4. 4. WHAT’S THE DATA MARKETPLACE?
    5. 5. HOW DO WE GET THERE?
    6. 6. INTRO TO THE DATA BIZ
    7. 7. $100 BILLION
    8. 8. WHAT IS DATA?
    9. 9. DIFF’RENT STROKES
    10. 10. TOP DOWN
    11. 11. BOTTOMS UP!
    12. 12. BRING IT
    13. 13. DATA PRODUCTS
    14. 14. THE VALUE CHAIN
    15. 15. GO HIGHER!
    16. 16. OR LOWER!
    17. 17. BUT WHICH IS BETTER?
    18. 18. DISTRIBUTION AND DELIVERY
    19. 19. SELL A TERMINAL
    20. 20. BUILD A REPORTING PORTAL
    21. 21. DUMP VIA FTP
    22. 22. INTEGRATE A FEED
    23. 23. SHIP A CD
    24. 24. SHIP A CD !!????!!!
    25. 25. THE VALUE OFAGGREGATION
    26. 26. “INNOVATION VIA AGGREGATION”
    27. 27. FAUX-PROPRIETARY
    28. 28. GOOG IS UPSETTING THINGS
    29. 29. CHALLENGES
    30. 30. INFLEXIBLEPRODUCTS
    31. 31. PROPRIETARY PLATFORMS
    32. 32. FEW PRICING OPTIONS
    33. 33. CONSUMER DATA PRIVACY
    34. 34. FRESHNESS
    35. 35. ACCURACY
    36. 36. INTEGRITY
    37. 37. LICENSE
    38. 38. FORMAT
    39. 39. WHAT IS THE DATA MARKETPLACE?
    40. 40. DATA CATALOGS
    41. 41. Froogle
    42. 42. REAL-TIME FEEDS
    43. 43. HUMANIST GOALS
    44. 44. FIND IT, GRAPH THE SHIT OUT OF IT
    45. 45. AMBITIOUS NERDS
    46. 46. STATUS QUO
    47. 47. “THE BAD VERSION”
    48. 48. PROBLEMS BEFORE ‘SOLUTIONS’
    49. 49. MEA CULPA
    50. 50. DO WE NEED A DATA MARKETPLACE?
    51. 51. OPEN DATA != PROFIT?
    52. 52. DATAMARKET.lame? #=> true
    53. 53. ‘If I’d asked people what they wanted, they’d have said a faster horse.’ - Henry Ford
    54. 54. LAND GRAB
    55. 55. TALENT GRAB
    56. 56. CUSTOMER GRAB
    57. 57. BLURRING LINES
    58. 58. WHY SHOULDANYONE CARE?
    59. 59. INSPIRATION
    60. 60. HUMANIZATION
    61. 61. COLLABORATION HUBS
    62. 62. CURATION >CONVERSATION
    63. 63. INNOVATION++
    64. 64. IF YOU BUILD IT...
    65. 65. DATA AS A SERVICE
    66. 66. WHAT IS IT?
    67. 67. FRESH DATA
    68. 68. EASY INTEGRATION
    69. 69. FLEXIBLE USE-CASES
    70. 70. DAAS DELIVERY
    71. 71. API
    72. 72. DATASETDOWNLOAD
    73. 73. VENDOR DATA “STORE”
    74. 74. DATA MARKETPLACE
    75. 75. DELIVERY METRICS ARE KEY
    76. 76. DAAS PRICING
    77. 77. FORGET THE BUFFET
    78. 78. THINK LIKE YOURELECTRIC METER
    79. 79. THINK ALA CARTE
    80. 80. KEEP IT FLEXIBLE
    81. 81. NEW HORIZONS
    82. 82. RECAP!
    83. 83. $100 BILLION FOR THE TAKING
    84. 84. $100 BILLION FOR DATA THE TAKINGCOLLABORATION HUBS
    85. 85. $100 BILLION FOR DATA THE TAKINGCOLLABORATION ON DEMAND, HUBSFLEXIBLE PRICING
    86. 86. THANK YOU
    87. 87. pete@stratuse@petesoder @petefordec.com pete@buzzdat a.com

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