Baby G Presentation 12 05 10Presentation Transcript
Social media for Baby-G By Digithais Network linked by isobar
Objectives To create brand awareness thru social media. To recruit the targets and create Baby-G community in our social network in order to build long term relationshipwhile support the sales of Baby-G.
Our challenges in social media WHERE we create our community? WHY the targets should attend in our community? HOW we approach them? WHAT the brand will get from social media? WHEN we know what we need to do in our social media campaign?
WHERE we create our community?
WHERE we create our community? Total social media for the brand Set up local landing page with blog feature (control branded contents) as a main gateway to our social network. Using Existing Facebook Fan page as the main social media platform with the upgraded contents and features. While synergize the social media into our Fan Page. Thailand page + blog Existing Facebook users in Thailand 3.21 million users
WHERE we create our community? Single platform for our brand in the social media presence.
Wall conversation initiation
YouTube channels for video contents
Twitter for support the hard core Twitter users
Events feature for RSVP and events archives
Discussions the sponsored area for interaction with others
Campaign page to support existing marketing campaign – or blog page by pulling the page from our landing page
Blog Area * While the landing page is all about our products and it will be a reliable gateway to our social network
WHERE we create our community? Leverage worldwide video contents to create the purchase intention. On Optimize our videos in order to get benefits from SEARCH
Review (from global or local initiatives)
WHY the targets should attend in our community?
WHY the targets should attend in our community?Giving them the value that they can’t reject!! Get something Special & Exclusive (e.g. content, exclusive products and etc.) Join exclusive promotion campaign that simple and easy to win Sharing and interact with the fans who have the same interest Brand sponsored events Etc.
HOW we approach them?
HOW we approach them? Total communication integration Online affiliate Advertising / PR Integrate PR & call to action with corporate advertising / or even using our branches (POP) in communication Using online affiliate such as Street Wears / Fashion / Lifestyle websites by sponsoring our products / contents Online media Using online media (PR release) instead of banner in order to maximize our investment Online CRM Communicate directly to all customers’ database or we can set the campaign such as Friends Get Friends Social media Using Earned media to get targets intentions (e.g. Web board, and etc.) and also the KOL in social media Facebook / bloggers. While we can have some activation in our social network
HOW we approach them? Using innovative call to action in all communication Using Facebook screenshot in communicating to our targets and drive them to our Facebook Fan page
POP / POSM
HOW we approach them? Using sponsored contents or products to approach for online PR
HOW we approach them? Online advertorial – Mthai.com (Men section) 1 month 1 week Content highlight at Men index page 2 position within 2 weeks * While we can utilize the online celeb from their network
While we can utilize the online celeb in Mthai network for our fashion shooting Example of Fashion http://women.mthai.com/views_Fashion-gallery_3_7_23064_1.women http://women.mthai.com/views_Fashion-gallery_3_7_23127_1.women http://women.mthai.com/views_Fashion-gallery_3_7_22583_1.women
HOW we approach them? Online advertorial – Kapook.com (Women Section)
AdvertorialWebsite : Kapook.com (Women Section)
HOW we approach them? Leverage the Facebook of our celebrities.
HOW we approach them? Key opinion leader about street ware & fashion in Facebook URL : http://www.facebook.com/numbnoise Profile Name:Mranut Interesting : DJ, VJ, Read, Movie, BBQ... Contact E-mail : email@example.com Cell Phone: 081 700 2137 Friend : 592 persons The Reason He has his style that difference form other and he also be DJ
Facebook.com URL :http://www.facebook.com/cutto.lipta Profile Name: Cutto (Lipta) Occupation : Singer Contact Website : http://twitter.com/cuttOliptA http://www.lipta.spaces.live.com http://www.loveisloveis.com/webboard http://cuttolipta.hi5.com Friend : 2,324 persons The Reason Because of he is singer. He has many fan club in Thailand that follow his Facebook page. And he also update his status
HOW we approach them? Engage them with our social network activities Become a fan and get chance to win special gift from Baby-G Suggest friends Photo competitions with voting Show collection / Street wears lifestyle Your Baby-G Mobile coupon Find your style (test with Baby-G result and discount coupon) Fans’ inputs about their fashion tips and etc. Etc.
WHAT the brand will get from social media?
WHAT the brand will get from social media? Customer Database – 100% active with real engaging Effective communication channels & WOM Customer feedback & product reviews Drive customer from online to retail Sales
Summary Purchase intention & sales Awareness & interest Engagement & relationship Media / PR / CRM Event RSVP Join activities Fan page + Mobile coupon Official & Celeb blogs Limited edition sales
Official branded contents
WHEN we know what we need to do in our social media campaign?
WHEN we know what we need to do in our social media campaign? – Campaign schedule
Cost estimate Production - Set up Platform 80,000 baht Facebook Account Twitter Account Youtube Account WordpressAccount Graphic layout and design Facebook Landing page Baby-G Lifestyle (Feeding from Blog Content) Marketplace News & Event Facebookbanner ad Twitter Landing page Wordpress Landing page About Us (Quest Editors) 2 Banner Maintenance campaign (Jun 09- Jan 10) - 15,000 baht/month 90,000 baht Facebook / Twitter / YouTube / Landing page / Wordpress Monitoring Posting & Comments News and events Article updates