Internet, Social Media and NGOs in Mexico

S ocial m edia and c ampaigning in M exico Oscar Alarcón – Oxfam Mexico, Rostros y Voces http:// www.rostrosyvoces.org.mx/index.html

The big picture

population 111 millions

27.4 millions have access to internet

1/4 of the population has access to internet

63 % of users are in the rank of 12 to 34 yr. 63%

4.15 USD a day is the mexican minimum wage

Communication technologies prices 30 USD the cheapest “broadband” internet home plan (limited to 512 kbps) .10 USD per sms text message on mobile phones 1 USD per hour in a “cybercafé” 40 USD per month the cheapest data plan for mobile phones (limited to 100mb)

% of time spent on line 10 more common activities

In Mexico Internet has become a hight exposition media 2.54 hours is the average connection time

Main social Networks Hi5 is the biggest network in Mexico, it has more users than Facebook or MySpace. Its the 3rd biggest network in the world

Facebook grew 220% between 2008 and 2009 Hi5 grew 35% in the same period

What are we doing?

Youtube Blog RyV Flickr Sitio RyV This is how we were in 2007

In the communications area the on-line strategy has become one of the 3 main divisions

Youtube Facebook Blog RyV Flickr MySpace Hi5 Sitio RyV twitter Google Podcast Calendars MAPS Adwords RSS Web strategy Blog Radio Docs Google Analitics

Campaigns Branding Media Foundraising The social networks in OM are mainly focused on: