Marketing Promotion With Digital Download Cards

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Each Next Generation Media digital download card, created with your custom artwork, features a dedicated web address and unique access code that drives users online to unlock exclusive, hidden, paid-for or complimentary digital music, video, ringtones & images. A cost-effective and turnkey package with trackability and metrics built right in.

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Marketing Promotion With Digital Download Cards

  1. 1. Promotional Music & Ringtones Each Next Generation Media digital download card, created with your custom artwork, features a dedicated web address and unique access code that drives users online to unlock exclusive, hidden, paid-for or complimentary digital music, video, ringtones & images. A cost- effective and turnkey package with trackability and metrics built right in.
  2. 2. Consumer chooses the music they  enjoy  Music downloads are a unique gift that transcends demographics and has universal appeal.  Digital form allow consumers to select their choice of content  New music is constantly being offered in the marketplace -- keeping it fresh for continued promotional use
  3. 3. Modern Consumers   The music download business is expected to grow exponentially; giving away something consumers are going to purchase is a powerful incentive
  4. 4. Digital Medium   Quick promotion execution  Allows for immediate gratification to the consumer  Data collection capabilities
  5. 5. Puretracks is a leading North American online music distributor dedicated to delivering high quality music content Puretracks is partially owned by Bell Canada and three of the four World’s largest record companies
  6. 6. 3,500,000+ song library Music from all major record labels 1000’s of independent artists Largest online selection of classical and jazz music song library consists of both MP3 and WMA formats •MP3 files are MAC & PC accessible and can be downloaded directly to an iPod. •WMA files are PC accessible and must be converted to an MP3 format (via copying to a CD) before being uploaded to an iPod.
  7. 7. •Web Based – NO software to download •Music is transferable to your iPod® ,MP3, or CD •U.S. and Canada •Live Customer Service – 7 days a week •NO credit card required for promotional downloads •Custom Website – Available •Custom Survey – Available •COPPA Compliance – Available •Music Content Filter - Available
  8. 8. Turn-key solutions  Music codes delivered on custom branded  plastic cards, stickers on cups, email, etc. Drive traffic to your Web site  Conduct surveys / capture customer data  Customized landing pages  User-friendly consumer experience … no  software downloads.
  9. 9. 1: Customer receives a 2: Customer goes to the 3: Customer selects 4: Customer listens to 10-digit Music Code. designated website. their music from the their downloaded music music store (over 3.5 on their iPod, MP3 •Link off brand’s existing Music code can be: million songs) and Player, CD, or computer •Delivered on a website or freestanding redeems their music traditional plastic card. jump page. download code. •Delivered electronically •Data capture – optional •Age verification - •Songs are MP3 & via email. •ink jet inside optional WMA format •PC & MAC compatible packaging. •Ask about other options, such as key- tags, die-cuts, combo cards.
  10. 10. Pin # Brand Designated URL 12-Month Expiration
  11. 11. Customer determines minimum age requirements Please enter your birth date: MM: DD: YYYY: Legal Notice | Privacy Policy
  12. 12. Collect actual data pertaining to your customers – demographics, preferences, feedback, contact info! 3-6 questions is appropriate
  13. 13. Brand owns the content of the page The page is built within a Puretracks frame
  14. 14. Leading provider of music downloads for  promotional programs One-stop source, providing a full turn-key  service, combining digital music with delivery, hosting, management, and custom branding Over twenty-nine years of experience in the  promotions business Competitive price while offering superior  quality and customer service
  15. 15. Pete Carney Media Solutions Consultant pete.carney@nextgenerationmedia.com (303)459-2909

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