Redefining Personalization Rapleaf Overview
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Redefining Personalization Rapleaf Overview Presentation Transcript

  • 1. Rapleaf  |  Profile     I like Influencer NASCAR Rapleaf  is  a  San  Francisco-­‐based   alert! I like cats Mommy startup  with  an  ambi<ous  vision:   blogger we  want  every  person  to  have  a   meaningful  experience  both  online   or  offline.  To  achieve  this,  we  help   companies  personalize  individual   interac<ons  through  deeper   customer  insight.   Quick  Facts       •  400+  million  people   •  Data  on  1.1+  billion  email  addresses     Headquarters:       San  Francisco   •  52+  billion  friend  connec<ons   Satellite  Offices:       Chicago  New  York    RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al   2  
  • 2. Company  |  Profile   Raising  the  Bar     Consumer  Protec<on   Consumer  Data   Privacy   Ac<onable   Centric   Customizable   Transparency   Real-­‐<me   No<ce   Choice    RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al   3  
  • 3. Rapleaf|   Who  Are  Your  Customers?   WHO?   Demographics,  occupa<on,  income,  and  more   WHAT?   Interests,  affini<es,  lifestyles,  products,  and  more.   WHERE?   Loca<on:  City,  State,  Country   WALLET?   Influence  with  Scoring    RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al   4  
  • 4. Consumer  Data  |  Ac<onable  Results   Basic   ▪  Age   ▪  Gender   ▪  Loca<on    RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al  
  • 5. Consumer  Data  |  Ac<onable  Results   Premium   ▪  Income   ▪  Marital  Status   Basic   ▪  Presence  of  Children   ▪  Age   ▪  Gender   ▪  Homeowner  Status   ▪  Loca<on   ▪  Home  Marke<ng  Type   ▪  And  More      RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al  
  • 6. Consumer  Data  |  Ac<onable  Results   A  La  Carte     Premium     ▪  Interests   ▪  Income   ▪  Marital  Status   ▪  Lifestyle   Basic   ▪  Presence  of  Children   ▪  Financial   ▪  Age   ▪  Homeowner  Status   ▪  Professional   ▪  Gender   ▪  Home  Marke<ng  Type   ▪  Loca<on   ▪  And  More   ▪  Purchase  Intent       ▪  And  More      RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al  
  • 7. Consumer  Data  |  Ac<onable  Results   A  La  Carte     Premium   ▪  Interests   Customer     ▪  Income   ▪  Lifestyle   Basic   ▪  Marital  Status   ▪  Financial   Engagement  on  a   ▪  Presence  of  Children   ▪  Age   ▪  Homeowner  Status   ▪  Home  Marke<ng  Type   ▪  Professional   Whole  New  Level   ▪  Gender   ▪  Loca<on   ▪  And  More   ▪  Purchase  Intent         ▪  And  More      RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al  
  • 8. Available  Data  |  Enriched  Insight   •     Demographics   •     Household   Age,  gender,  loca<on,  educa<on,   Income,  marital  status,  children’s  age   occupa<on  and  more   and  gender,  home  ownership,  home   property  type,  and  more       •     Interests   •     Professional   Shopping,  sports,  beauty  care,   Occupa<on,  Educa<on,  Business   travel,  autos,  entertainment,   Owner,  smart  phone  owner  and  more   music,  news,  technology,  and  more       •     Online  Behavior   •     In-­‐market   Influence,  online  ac<vity,  site   Likeliness  to  buy  a  house,  purchase   memberships,  and  more   luxury  car,  apply  for  a  new  credit  card,   re<re,  move  within  the  next  few   months            RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al  
  • 9. Personaliza<on  |  Real  Results  in  Real  Time   •  410%  liQ  in  email   Boost  Message   engagement     Efficiency     •     20%  increase  in     website  ac<vity.   Strengthen  Customer                   Rela<onships   Increase  Conversion   and  Drive  Results      RapLeaf            |            Data          |          PersonalizaSon        |          Overview      |          Q&A   Confiden<al  
  • 10. Personaliza<on  |  Becer  Insight  >>  Becer  Results    Customize  Messaging    Increase  traffic        Alter  messaging  for  a  single  offer    Restaurant  reserva<on  websites   to  deliver  in  a  relevant  and   recommend  tailored   acrac<ve  way  to  individuals   supplementary  deals   across  all  audiences                Boost  Loyalty,  Word-­‐of-­‐Mouth,    Boost  ROI   and  Influencer  MarkeSng    Customized  landing  pages  and    Iden<fy  influen<al  customers  and   home  pages  on  news  sites  for  a   reward  them  with  VIP  service   enjoyable  experience                Personalize  Content    Drive  Results  Online  deal  sites  adjust  imagery   Travel  sites  use  localiza<on  to   and  spotlight  relevant  content  to   promote  supplementary  offers   foster  direct  and   based  on  loca<on  connec<ons   relevant  engagement            RapLeaf            |            Data          |          PersonalizaSon        |          Overview      |          Q&A       Confiden<al   11  
  • 11. Personaliza<on  101  |  Overview   INPUT   OUTPUT   RESULT   USE  CASES   • Real-­‐<me  API   • Personalize  Offers  &   •  Emails   •  Age   Data  Append*   Communica<on   • Name  and  postal   •  Gender   • Op<mize  web   address   •  Loca<on  Data   • Real-­‐<me   content  instantly   •  Interests   decisions   upon  user  visit   •  Premium  Data   • CRM   • Enhance  CRM   and  more   Segmenta<on   databases   • Op<mize  direct   mailing  resources    RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al   12  
  • 12.  Ques<ons?               Try  It  Today   Email  info@rapleaf.com  to  get  set  up  with  data   now    RapLeaf            |            Data          |          Personaliza<on        |          Overview      |          Q&A   Confiden<al   13