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  • 1. Wyeth PROJECT CODE WYE PRO I00519425 Friday, May 25, 2007 noah.mittman@ogilvy.com © OgilvyOne 2006, All rights reserved — Confidential Materials
  • 2. Table of Contents Page 1: Cover Page 27: 5.0 PROTONIX Success Stories These wireframes (page schematics) are intended to Page 2: Table of Contents Page 28: 5.x Success Story Template provide a description of the presentation level and Page 3: Site Map: Protonix.com Redesign functional needs of the application. Page 29: 6.0 The RENEW Program Page 4: PROTONIX.com Global Template Page 30: 6.1 Refer a Friend to RENEW Page 5: PROTONIX.com Footer [Enlarged View] Page 31: 6.1.1 Refer a Friend to RENEW [Confirmation] This document is not intended to be used in isolation, but in Page 6: 0.0 Protonix.com Home Page Page 32: 6.1.2 Refer a Friend to RENEW [Recipient Email] conjunction with any requirements documents, creative treatments, content matrices and copy decks produced Page 7: 1.0 About Acid Reflux Page 33: 0.x Utility/Footer Leaf Page Template during the design process. Page 8: 1.x Leaf Page Template Page 34: 0.3 Glossary Page 9: 1.2 Nighttime Acid Reflux Page 35: 0.5 Feedback This document is not a graphical design treatment. Page 10: 1.4 Self Quiz Page 36: 0.5.1 Feedback [Confirmation] Page layouts are intended to be illustrative only and Page 11: 1.4.1 Self Quiz Results Page Page 37: 0.A Exit/Interstitial (to Wyeth site) indicate a general layout of required components, Page 12: 1.5 Common Questions About Acid Reflux Page 38: 0.B Exit/Interstitial (to Third-Party site) approximate position and relative page weight. Please see Creative Treatments for actual page Page 13: 2.0 About PROTONIX Page 39: Printer-Friendly Template designs. Page 14: 2.x Leaf Page Template Page 40: Glossary Rollover Treatment Page 15: 2.1 How PROTONIX Works Page 16: 2.4 Common Questions About PROTONIX Page 41: A Quick Poll Module Copy and nomenclature in this document are for Page 42: A Quick Poll Module [Response] placement only. Please refer to the Copy Deck for Page 17: 3.0 Working With Your Doctor Page 43: B Scientific Animation actual page copy. Page 18: 3.x Leaf Page Template Page 44: C Did You Know? Module Page 19: 3.1 Doctor Discussion Guide Page 45: D RENEW Module This Wireframes document is a living document and may be Page 20: 3.1.1 Doctor Discussion Guide Response Page Page 46: E Success Story Module iteratively updated through the Design & Build phases via Page 47: G Talk to Your Doctor Module approved Change Orders. It is, however, important that Page 21: 4.0 Managing Your Condition Page 48: F WebMD Article Module changes not be driven by changing requirements, but by Page 22: 4.x Leaf Page Template Page 49: H Send to a Friend [Form] evolving understanding of the interaction between Page 23: 4.1 Diet Page 50: H.1 Send to a Friend [Form] [Confirmation] components. Page 24: 4.1.2 Recipes Page 51: H.1 Send to a Friend [Recipient Email] Page 25: 4.4 Resources Page 52: Renew Registration Flow Page 26: 4.4.x WebMD Article Template PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD Table of Contents 2 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 2 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 3. Site Map: Protonix.com Redesign Links to Wyeth Sites RENEW Experience on Protonix.com RENEW/Rebate 0.0 PROTONIX Home Off-site link to Renew Renew Health Care Registration Page Professionals’ Site Patient Assistance www.wyeth.com Homepage 1.0 About Acid Reflux 2.0 About PROTONIX 3.0 Working With Your 4.0 5.0 PROTONIX 6.0 The RENEW Program Taking Control Success Stories Doctor 4.2.1 Exercise Heartburn and Acid Doctor Discussion 1.1 Reflux Disease 2.1 How PROTONIX Works 3.1 Guide 4.1 Managing Acid Reflux 5.1 Story 1 4.2.2 Stress Reduction Antacids May Not Be Clinically Proven Doctor Discussion 4.1.1 Managing Acid Reflux 1.1.1 Enough 2.1.1 Relief 3.1.1 Guide Results Page 6.1 Refer a Friend to RENEW (email form) 4.1.2 Smart Eating 4.1.2 6.1.1 Refer a Friend to Recipes RENEW (confirmation) 1.2 Nighttime Acid Reflux 2.2 How PROTONIX Heals 3.2 Questions to Ask Your 4.2 5.2 Story 2 Doctor Helpful Resources Refer a Friend to RENEW 6.1.2 (recipient email) 4.4.1 - WebMD Articles Key 4.4.4Polls 1 - 4site) (on Polls 1 - 4 Polls 1 - 4 R Link to off-site Renew Registration Page 1.3 Signs and Symptoms 2.3 Taking PROTONIX 5.3 Story 3 Off-site email with links to Renew Registration Page and Protonix.com 2.3.1 Staying the course Exit/Interstitial Jump 0.A Page (to 3rd party links) On-site Renew info with “Refer to a Friend” functionality Common Questions 1.4 Self Quiz 2.4 Page # - corresponds with About PROTONIX 1.0 Content Matrix 1.4.1 Self Quiz Results Page Multiple Pages Polls 1 - 4 Polls 1 - 4 Polls 1 - 4 Common Questions 1.5 About Acid Reflux Page on Wyeth Site Global (utility) Content Global (footer) Navigation 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 Navigation path Intra-site links Product Information Contact Us Glossary Health Care Professional’s Site Feedback Site Map U.S. Residency Notice Privacy Policy Terms & Conditions PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD Site Map: Protonix.com Redesign 3 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 3 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 4. PROTONIX.com Global Template 1.1 1.2 1.3 1.4 1.5 Header SPECIFICATIONS The Global Template is utilized by all pages on the site except for 6.1.1 Refer a 1 (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Friend to RENEW, 6.1.2 Refer a Friend to RENEW [Confirmation], 0.5 Feedback, 0.5.1 Feedback [Confirmation], H Send to a Friend, H.1 Send to a Friend Primary [Confirmation], and all printer-friendly pages. 2 Navigation System 2.1 DESCRIPTION FUNCTIONALITY VARIABLE: Image 2.2 2.3 2.4 2.5 2.6 2.7 Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Region for global header and utility navigation. Important Product Information Read below. 1.1 Graphic: PROTONIX.com logo. Links to 0.0 PROTONIX Home. Secondary 3 Navigation 1.2 Text: Links to 0.0 PROTONIX Home. System 3.1 1.3 Text: Opens a pop-up for the Wyeth disclaimer page that allow the download of the PROTONIX Product Information PDF. 1.4 Text: Links to 0.2 Contact Us. 1.5 Text: Links to 0.3 Glossary. 2 Region for global imagery and primary navigation. 2.1 Conditional Graphic: section imagery for the PROTONIX website. 2.2 Graphic: primary navigation link to 1.0 About Acid Reflux. 2.3 Graphic: primary navigation link to 2.0 About PROTONIX. 2.4 Graphic: primary navigation link to 3.0 Working With Your Doctor. 2.5 Graphic: primary navigation link to 4.0 Managing Your Condition. 2.6 Graphic: primary navigation link to 5.0 PROTONIX Success Stories 2.7 Graphic: primary navigation link to 6.0 The RENEW Program. This navigation item is visually differentiated from the other five primary navigation items. Footer Health Care Professionals’ Site | Site Map | Feedback 4 (constant) 3 Region for secondary navigation, page contents and sidebar modules. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. 3.1 Text: anchor link to the fair balance contained in region 4. Does not incur a Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. page reload when clicked. Please see Important Product Information. 4 Region for global footer. See the PROTONIX.com Footer [Enlarged View] This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. page for definitions. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD PROTONIX.com Global Template 4 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 4 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 5. PROTONIX.com Footer [Enlarged View] SPECIFICATIONS This footer is an enlarged view of the footer content as applied in all instances of the Global Template. DESCRIPTION FUNCTIONALITY Footer: MAIN CONTENT DISPLAY 1 Region for global footer. 1.1 Text: footer navigation link to the PROTONIX HCP website. 1.2 Text: footer navigation link to 0.6 Site Map. 1.3 Text: footer navigation link to 0.5 Feedback. This page is opened in a daughter window. 1.4 Text: fair balance copy. 1.5 Graphic: Wyeth logo. Links to wyeth.com. 1.1 1.2 1.3 1.6 Text: Opens a pop-up for the Wyeth disclaimer page that allows the download of the PROTONIX Product Information PDF. 1 Footer Health Care Professionals’ Site | Site Map | Feedback (constant) 1.7 Text: links to the U.S. residency notice on wyeth.com. 1.8 Text: links to the website terms & conditions content on wyeth.com. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor 1.9 Text: links to the website privacy policy on wyeth.com. 1.4 eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Please see Important Product Information. 1.6 This site is intended for residents of the United States. 1.7 1.5 © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. 1.8 1.9 PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD PROTONIX.com Footer [Enlarged View] 5 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 5 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 6. 0.0 Protonix.com Home Page Header SPECIFICATIONS a unique page on PROTONIX.com and contains the only The Home Page is 1 (constant) PROTONIX.com For Health Care Professionals Home | Prescribing Information | Contact Us | Glossary application of a link to the HCP site in the global header. Primary PARENT TEMPLATE: Global Template Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: links to the PROTONIX HCP website. Important Product Information 2 Read below. 2 Text: introductory copy for PROTONIX (benefits, effectiveness, etc.) Secondary Navigation 3 Feature tout to lead users to take the Self Quiz. System {WELCOME} Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor sit amet 3.1 Text: links to 1.4 Self Quiz. sem. Quisque sit amet magna. Nullam in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. 4 Feature tout to lead users to the RENEW Program. 3 4.1 Text: links to 6.0 The RENEW Program. 3.1 4.2 Text: opens the RENEW Registration page in a daughter window. {JOIN RENEW} {ASSESS YOUR SYMPTOMS} {SEE HOW PROTONIX WORKS} 5 5 Feature tout to highlight effectiveness of PROTONIX. Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum Graphic: still image from the Scientific Animation on how PROTONIX works. 4 consectetuer adipiscing elit. consectetuer adipiscing elit. 5.1 5.1 dolor sit amet, Sed venenatis tortor sit amet Sed venenatis tortor sit amet consectetuer Text: links to 2.1 How PROTONIX Works. 5.2 sem. Quisque sit amet magna. sem. Quisque sit amet magna. Animation still frame adipiscing elit. 4.1 Nullam in ligula. Learn More > Nullam in ligula. Lorem ipsum Lorem ipsum 6 Feature tout to introduce the Pharmaceutical Assistance Foundation. dolor sit amet, consectetuer. dolor sit amet, 4.2 Sign up for RENEW > 6.1 Text: links to the Wyeth Pharmaceutical Assistance Foundation website Take the Self Quiz > Learn more > 5.2 (using the Wyeth exit/interstitial page). PRESCRIPTION Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor sit amet sem. Quisque sit amet magna. 6 ASSISTANCE Nullam in ligula. Call to action link > 6.1 Approx. screen fold Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 0.0 Protonix.com Home Page 6 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 6 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 7. 1.0 About Acid Reflux Header SPECIFICATIONS PARENT TEMPLATE: Global Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: About Acid Reflux navigation item shown in a current & selected Important Product Information 6 state. Its link is disabled. Read below. ABOUT ACID REFLUX 3 > Printer-Friendly Version Secondary > Send to a Friend 2 Secondary navigation links reflecting the sub-pages of the current section. Navigation 2 Heartburn and Acid Reflux Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 4 System Text: page title. Disease venenatis tortor sit amet sem. Quisque sit amet magna. Nullam 7 3 Antacids may not be in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing QUICK POLL Text: copy for the current page. enough 4 Nighttime Acid Reflux elit. Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer adipiscing elit. 5 MODULE: the Acid Reflux Disease scientific animation. See B Scientific Signs and Symptoms amet, consectetuer 8 adipiscing elit. Animation for module details. Self Quiz Common Questions About Call to action link > 6 Graphic: opens a daughter window containing this current page’s contents in Acid Reflux {ACID REFLUX DISEASE ANIMATION} a printer-friendly format. See Printer-Friendly Template [Daughter Window] 5 for details. TALK TO YOUR DOCTOR Lorem ipsum dolor sit 7 Graphic: opens a daughter window to send the URL for this page to a friend. amet, consectetuer 9 See H Send to a Friend [Form] for details. adipiscing elit. Call to action link > 8 MODULE: the Quick Poll sidebar module for the About Acid Reflux page. See Standby Frame and Controls A Quick Poll Module for details. 9 MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your Doctor Module for details. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 1.0 About Acid Reflux 7 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 7 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 8. 1.x Leaf Page Template Header SPECIFICATIONS This leaf page template covers the general rules for content pages within the 1.0 (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary About Acid Reflux section. (1.1 Heartburn and Acid Reflux Disease, 1.1.1 Antacids May Not Be Enough, 1.3 Signs and Symptoms) Primary Navigation System PARENT TEMPLATE: Global Template DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: About Acid Reflux navigation item shown in a current state. Its link Important Product Information 5 is enabled. 2 Read below. {LEAF PAGE TITLE} 3 > Printer-Friendly Version Secondary > Send to a Friend 2 Secondary navigation links reflecting the sub-pages of the current section. Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. System 2.1 4 The item for the currently-viewed page is shown in a selected state. Its link is {Page Title} Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. 6 2.1 disabled. The ordering of the secondary navigation is not affected in any way. {Page Title} Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. {MODULE TITLE} {Page Title} Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor Lorem ipsum dolor sit 3 Text: page title. {Page Title} eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, amet, consectetuer {Page Title} adipiscing elit. 4 Text: page contents. lacus. Cum sociis natoque penatibus et magnis dis parturient {Page Title} {Page Title} montes, nascetur ridiculus mus. Call to action link > 4.1 Conditional Graphic: when required by page contents. Images should be 7 inserted between text paragraphs. Text wrapping around images should be 4.1 {MODULE TITLE} avoided. CONDITIONAL:Chart/Illustration/etc. Lorem ipsum dolor sit 5 Graphic: opens a daughter window containing the page’s contents in a amet, consectetuer printer-friendly format. See Printer-Friendly Template [Daughter Window] for adipiscing elit. details. Call to action link > Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed 6 Graphic: opens a daughter window to send the URL for the page to a friend. eget purus et orci malesuada gravida. Integer auctor nisi a See H Send to a Friend [Form] for details. turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. 7 MODULES: the applicable sidebar modules for the page in question. Please Curabitur iaculis consequat neque. Proin nec elit vitae lorem refer to the Copy Deck for final configurations and contents. posuere pellentesque. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 1.x Leaf Page Template 8 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 8 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 9. 1.2 Nighttime Acid Reflux Header SPECIFICATIONS PARENT TEMPLATE: 1.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 NIGHTTIME ACID REFLUX > Printer-Friendly Version 2 Text: copy for the current page. Secondary > Send to a Friend Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 2.1 Graphic: supine position illustrations. System 2 Heartburn and Acid venenatis tortor sit amet sem. Quisque sit amet magna. Nullam MODULE: the Nighttime Acid Reflux scientific animation. See B Scientific Reflux Disease 3 Antacids may not be in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing WEBMD: “CAN’T SLEEP? Animation for module details. IT COULD BE A enough elit. DIGESTIVE PROBLEM” 4 MODULE: the WebMD article sidebar module. Links to 4.4.2 WebMD: Can’t Lorem ipsum dolor sit Sleep….. See F WebMD Article Module for details. Signs and Symptoms amet, consectetuer 4 2.1 Self Quiz Image adipiscing elit. 5 MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your Common Questions Call to action link > Doctor Module for details. About Acid Reflux Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit amet, TALK TO YOUR DOCTOR consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer 5 3 adipiscing elit. {NIGHTTIME ACID REFLUX ANIMATION} Call to action link > Standby Frame and Controls Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 1.2 Nighttime Acid Reflux 9 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 9 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 10. 1.4 Self Quiz Header SPECIFICATIONS PARENT TEMPLATE: 1.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 SELF QUIZ 2 Text: copy for the current page. > Printer-Friendly Version Secondary > Send to a Friend Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 2.1 Text: copy for the page contains a link to 3.1 Doctor Discussion Guide. System 2 Heartburn and Acid venenatis tortor sit amet sem. Quisque sit amet magna. Nullam Region for the quiz form. Reflux Disease 3 Antacids may not be in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing TALK TO YOUR DOCTOR enough elit. Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit Lorem ipsum dolor sit 4 3.1 Questions from the quiz, offered with radio buttons to answer. These are Nighttime Acid Reflux repeated as needed to cover all questions written for the quiz. 2.1 amet, consectetuer adipiscing elit. amet, consectetuer Signs and Symptoms adipiscing elit. 3.1.1 Text: a Yes or No question. 3 {QUIZ CONTENT HEADER} Call to action link > Common Questions All fields are required. About Acid Reflux Yes No 3.1.2 Radio button group: allows users to answer Yes or No. Both are unselected 3.1 {Question}…………………………………………………….. RENEW by default. Lorem ipsum dolor sit 5 3.2 Submit button: submits the form. If there are no missing answers, then the {Question}…………………………………………………….. amet, consectetuer user is taken to 1.4.1 Self Quiz Results. 3.1.1 adipiscing elit. {Question}…………………………………………………….. 4 MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your Call to action link > 3.1.2 Doctor Module for details. {Question}…………………………………………………….. 5 MODULE: the RENEW sidebar module. See D RENEW Module for details. {Question}…………………………………………………….. 3.2 Continue Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 1.4 Self Quiz 10 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 10 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 11. 1.4.1 Self Quiz Results Page Header SPECIFICATIONS PARENT TEMPLATE: 1.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 SELF QUIZ > Printer-Friendly Version 1.1 Text: page sub-title to denote quiz results. Secondary > Send to a Friend Navigation 1.1 {QUIZ RESULTS HEADER} 2 Text: copy for the user’s results on the quiz. System Heartburn and Acid 2 Reflux Disease Nulla facilisi. Proin at purus vel felis cursus condimentum. 3 Region for the quiz form answers. Antacids may not be Sed eget purus et orci malesuada gravida. Integer auctor TALK TO YOUR DOCTOR enough 4 3.1 Text: all questions and user’s answers as a complete quiz summary. Nighttime Acid Reflux nisi a turpis. Curabitur vitae sem. Integer vulputate augue Lorem ipsum dolor sit eget ligula. Curabitur iaculis consequat neque. amet, consectetuer Signs and Symptoms 3.2 Button: opens a daughter window containing the page’s contents in a printer- adipiscing elit. friendly format. See Printer-Friendly Template [Daughter Window] for details. Call to action link > 3 Common Questions MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your About Acid Reflux {YOUR ANSWERS} 4 Doctor Module for details. RENEW 3.1 {Question}…………………………………………………….. {Yes/No} 5 5 MODULE: the RENEW sidebar module. See D RENEW Module for details. Lorem ipsum dolor sit amet, consectetuer {Question}…………………………………………………….. {Yes/No} adipiscing elit. Call to action link > {Question}…………………………………………………….. {Yes/No} {Question}…………………………………………………….. {Yes/No} {Question}…………………………………………………….. {Yes/No} 3.2 Print These Answers Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 1.4.1 Self Quiz Results Page 11 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 11 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 12. 1.5 Common Questions About Acid Reflux Header SPECIFICATIONS PARENT TEMPLATE: 1.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 COMMON QUESTIONS ABOUT ACID REFLUX > Printer-Friendly Version 2 Text: the full list of questions on this page. Each question anchor links to the Secondary appropriate question & answer pair further down on the page. Clicking a title {Use these links to jump to a specific question below:} > Send to a Friend Navigation does not incur a page reload. System 2 Heartburn and Acid - Lorem ipsum dolor sit amet? Reflux Disease - Proin dui. Ut ornare ligula vitae arcu? 3 Text: the question & answer list for this Common Questions page. Antacids may not be - Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus? TALK TO YOUR DOCTOR enough - Integer vehicula? 4 3.1 Text: links to the top of the common questions page. These links are inserted Nighttime Acid Reflux Lorem ipsum dolor sit amet, consectetuer into the page at every row where a user would have scrolled a full screen’s 3 Signs and Symptoms Lorem ipsum dolor sit amet? worth of content. adipiscing elit. Self Quiz Consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Call to action link > 4 MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your Doctor Module for details. Proin dui. Ut ornare ligula vitae arcu? RENEW Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum 5 MODULE: the RENEW sidebar module. See D RENEW Module for details. turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, Lorem ipsum dolor sit 5 iaculis vel, lacus. amet, consectetuer adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, Call to action link > nascetur ridiculus mus? Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula? Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. 3.1 (return to top) Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 1.5 Common Questions About Acid Reflux 12 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 12 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 13. 2.0 About PROTONIX Header SPECIFICATIONS PARENT TEMPLATE: Global Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: About PROTONIX navigation item shown in a current & selected Important Product Information 5 state. Its link is disabled. Read below. ABOUT PROTONIX 3 > Printer-Friendly Version Secondary > Send to a Friend 2 Secondary navigation links reflecting the sub-pages of the current section. 2 Navigation How PROTONIX Works Lorem ipsum dolor sit amet, consectetuer adipiscing elit. 4 System Text: page title. Clinically Proven Relief Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. 6 3 How PROTONIX Heals Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Text: copy for the current page. RENEW 4 Taking PROTONIX Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor Lorem ipsum dolor sit Graphic: opens a daughter window containing this current page’s contents in Staying the Course eros id nisi. amet, consectetuer 7 5 Common Questions About a printer-friendly format. See Printer-Friendly Template [Daughter Window] PROTONIX adipiscing elit. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum for details. Call to action link > sociis natoque penatibus et magnis dis parturient montes, 6 Graphic: opens a daughter window to send the URL for this page to a friend. nascetur ridiculus mus. Praesent ut enim quis eros tempus See H Send to a Friend [Form] for details. tempor. Pellentesque eu magna ac turpis tincidunt bibendum. TALK TO YOUR DOCTOR Integer vehicula. Fusce tincidunt. Morbi at odio vel purus 7 MODULE: the RENEW sidebar module. See D RENEW Module for details. Lorem ipsum dolor sit 8 commodo semper. Suspendisse porttitor. amet, consectetuer 8 MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your adipiscing elit. Doctor Module for details. Call to action link > Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 2.0 About PROTONIX 13 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 13 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 14. 2.x Leaf Page Template Header SPECIFICATIONS This leaf page template covers the general rules for content pages within the 2.0 (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary About PROTONIX section. (2.2 How PROTONIX Heals, 2.3 Taking PROTONIX, 2.3.1 Staying The Course) Primary Navigation System PARENT TEMPLATE: Global Template DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: About PROTONIX navigation item shown in a current state. Its link Important Product Information 5 is enabled. Read below. {LEAF PAGE TITLE} 3 2 > Printer-Friendly Version Secondary navigation links reflecting the sub-pages of the current section. Secondary > Send to a Friend 2 Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. 4 System 2.1 The item for the currently-viewed page is shown in a selected state. Its link is Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. 6 2.1 {Page Title} disabled. The ordering of the secondary navigation is not affected in any way. {Page Title} Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. {MODULE TITLE} {Page Title} Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor Lorem ipsum dolor sit 3 Text: page title. {Page Title} eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, amet, consectetuer 4 Text: page contents. {Page Title} lacus. Cum sociis natoque penatibus et magnis dis parturient adipiscing elit. {Page Title} montes, nascetur ridiculus mus. Call to action link > 4.1 Conditional Graphic: when required by page contents. Images should be {Page Title} 7 inserted between text paragraphs. Text wrapping around images should be 4.1 avoided. {MODULE TITLE} CONDITIONAL:Chart/Illustration/etc. Lorem ipsum dolor sit 5 Graphic: opens a daughter window containing the page’s contents in a amet, consectetuer printer-friendly format. See Printer-Friendly Template [Daughter Window] for adipiscing elit. details. Call to action link > Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed 6 Graphic: opens a daughter window to send the URL for the page to a friend. eget purus et orci malesuada gravida. Integer auctor nisi a See H Send to a Friend [Form] for details. turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. MODULES: the applicable sidebar modules for the page in question. Please 7 Curabitur iaculis consequat neque. Proin nec elit vitae lorem refer to the Copy Deck for final configurations and contents. posuere pellentesque. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 2.x Leaf Page Template 14 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 14 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 15. 2.1 How PROTONIX Works Header SPECIFICATIONS PARENT TEMPLATE: 2.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 HOW PROTONIX WORKS > Printer-Friendly Version 2 Text: copy for the current page. Secondary > Send to a Friend Navigation 2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 3 MODULE: the PROTONIX Efficacy in Treating Acid Reflux scientific System animation. See B Scientific Animation for module details. venenatis tortor sit amet sem. Quisque sit amet magna. Nullam Clinically Proven Relief in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing 4 MODULE: the Quick Poll sidebar module for the How PROTONIX Works How PROTONIX Heals elit. Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit QUICK POLL page. See A Quick Poll Module for details. Taking PROTONIX amet, consectetuer adipiscing elit. Lorem ipsum dolor sit Staying the Course 5 MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your amet, consectetuer 4 Doctor Module for details. Common Questions adipiscing elit. About PROTONIX 3 {PROTONIX EFFICACY ANIMATION} Call to action link > TALK TO YOUR DOCTOR Lorem ipsum dolor sit amet, consectetuer 5 Standby Frame and Controls adipiscing elit. Call to action link > Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 2.1 How PROTONIX Works 15 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 15 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 16. 2.4 Common Questions About PROTONIX Header SPECIFICATIONS PARENT TEMPLATE: 2.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 COMMON QUESTIONS ABOUT PROTONIX > Printer-Friendly Version 2 Text: the full list of questions on this page. Each question anchor links to the Secondary > Send to a Friend appropriate question & answer pair further down on the page. Clicking a title {Use these links to jump to a specific question below:} Navigation does not incur a page reload. System 2 How PROTONIX Works - Lorem ipsum dolor sit amet? Clinically Proven Relief - Proin dui. Ut ornare ligula vitae arcu? 3 Text: the question & answer list for this Common Questions page. - Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus? TALK TO YOUR DOCTOR How PROTONIX Heals - Integer vehicula? Text: links to the top of the common questions page. These links are inserted Taking PROTONIX Lorem ipsum dolor sit 4 3.1 Staying the Course amet, consectetuer into the page at every row where a user would have scrolled a full screen’s 3 Lorem ipsum dolor sit amet? adipiscing elit. worth of content. Consectetuer adipiscing elit. Vestibulum consequat lectus sit amet Call to action link > nibh. Vestibulum pulvinar. 4 MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your Doctor Module for details. Proin dui. Ut ornare ligula vitae arcu? RENEW Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum 5 MODULE: the RENEW sidebar module. See D RENEW Module for details. turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, Lorem ipsum dolor sit 5 amet, consectetuer iaculis vel, lacus. adipiscing elit. Cum sociis natoque penatibus et magnis dis parturient montes, Call to action link > nascetur ridiculus mus? Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula? Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. 3.1 (return to top) Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 2.4 Common Questions About PROTONIX 16 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 16 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 17. 3.0 Working With Your Doctor Header SPECIFICATIONS PARENT TEMPLATE: Global Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX Working With Your Doctor Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: Working With Your Doctor navigation item shown in a current & Important Product Information 5 selected state. Its link is disabled. Read below. WORKING WITH YOUR DOCTOR 3 > Printer-Friendly Version Secondary > Send to a Friend 2 Secondary navigation links reflecting the sub-pages of the current section. 2 Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. System Doctor Discussion Guide 4 Text: page title. Questions to Ask Your Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. 6 3 Doctor Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. WEBMD: “WHEN TO Text: copy for the current page. 4 Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor CALL THE DOCTOR” eros id nisi. Lorem ipsum dolor sit 5 Graphic: opens a daughter window containing this current page’s contents in 7 amet, consectetuer a printer-friendly format. See Printer-Friendly Template [Daughter Window] Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum adipiscing elit. for details. sociis natoque penatibus et magnis dis parturient montes, Call to action link > Graphic: opens a daughter window to send the URL for this page to a friend. 6 nascetur ridiculus mus. Praesent ut enim quis eros tempus See H Send to a Friend [Form] for details. tempor. Pellentesque eu magna ac turpis tincidunt bibendum. RENEW Integer vehicula. Fusce tincidunt. Morbi at odio vel purus 7 MODULE: the WebMD article sidebar module. Links to 4.4.3 WebMD: When Lorem ipsum dolor sit 8 to Call the Doctor.. See F WebMD Article Module for details. commodo semper. Suspendisse porttitor. amet, consectetuer adipiscing elit. 8 MODULE: the RENEW sidebar module. See D RENEW Module for details. Call to action link > Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 3.0 Working With Your Doctor 17 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 17 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 18. 3.x Leaf Page Template Header SPECIFICATIONS This leaf page template covers the general rules for content pages within the 3.0 (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Working With Your Doctor section. (3.2 Questions to Ask Your Doctor) Primary PARENT TEMPLATE: Global Template Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: Working With Your Doctor navigation item shown in a current state. Important Product Information 5 Its link is enabled. Read below. {LEAF PAGE TITLE} 3 > Printer-Friendly Version 2 2 Secondary navigation links reflecting the sub-pages of the current section. Secondary > Send to a Friend Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. 4 System 2.1 The item for the currently-viewed page is shown in a selected state. Its link is Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. 6 2.1 {Page Title} disabled. The ordering of the secondary navigation is not affected in any way. {Page Title} Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. {MODULE TITLE} {Page Title} Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor Lorem ipsum dolor sit 3 Text: page title. {Page Title} eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, amet, consectetuer 4 Text: page contents. {Page Title} lacus. Cum sociis natoque penatibus et magnis dis parturient adipiscing elit. {Page Title} montes, nascetur ridiculus mus. Conditional Graphic: when required by page contents. Images should be Call to action link > 4.1 {Page Title} inserted between text paragraphs. Text wrapping around images should be 4.1 7 avoided. {MODULE TITLE} CONDITIONAL:Chart/Illustration/etc. Lorem ipsum dolor sit 5 Graphic: opens a daughter window containing the page’s contents in a amet, consectetuer printer-friendly format. See Printer-Friendly Template [Daughter Window] for adipiscing elit. details. Call to action link > Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed 6 Graphic: opens a daughter window to send the URL for the page to a friend. eget purus et orci malesuada gravida. Integer auctor nisi a See H Send to a Friend [Form] for details. turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. MODULES: the applicable sidebar modules for the page in question. Please 7 Curabitur iaculis consequat neque. Proin nec elit vitae lorem refer to the Copy Deck for final configurations and contents. posuere pellentesque. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 3.x Leaf Page Template 18 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 18 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 19. 3.1 Doctor Discussion Guide Header SPECIFICATIONS PARENT TEMPLATE: 3.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 DOCTOR DISCUSSION GUIDE 2 Text: copy for the current page. > Printer-Friendly Version Secondary > Send to a Friend Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 3 Region for the doctor discussion form. System 2 venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing 3.1 A statement used as part of the doctor discussion guide. When desired, the Questions to Ask Your RENEW statement may also offer a text input to all the user to clarify their answer. Doctor elit. Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer adipiscing elit. amet, consectetuer 4 3.1.1 Checkbox: allows user to mark if they agree with the associated statement. adipiscing elit. 3 {MY GERD SYMPTOMS} Call to action link > 3.1.2 Text: a statement about a GERD symptom (e.g. “I have a hard time digesting All fields are optional. fruit.”). 3.1 {Statement}…………………………………………………….. Conditional Text: a request for extra information, if the statement can use 3.1.3 clarification (e.g. “What kinds of fruit?”). {Statement}…………………………………………………….. 3.1.1 3.1.4 Conditional Text Input: allows users to enter the additional information {Statement}…………………………………………………….. requested by text item 3.1.3. 3.1.2 {Statement}…………………………………………………….. 3.2 Submit button: submits the form. The user is taken to 3.1.1 Doctor Discussion 3.1.3 {Supplemental info}: Guide Response Page.. {Statement}…………………………………………………….. 4 MODULE: the RENEW sidebar module. See D RENEW Module for details. 3.1.4 {Supplemental info}: 3.2 Continue Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 3.1 Doctor Discussion Guide 19 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 19 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 20. 3.1.1 Doctor Discussion Guide Response Page Header SPECIFICATIONS PARENT TEMPLATE: 3.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 DOCTOR DISCUSSION GUIDE > Printer-Friendly Version 2 Text: copy for the user’s results from the doctor discussion guide. Secondary > Send to a Friend Navigation 2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 3 Region for the doctor discussion guide results. System venenatis tortor sit amet sem. Quisque sit amet magna. Nullam 3.1 Text: all statements that the user agreed with, including any additional Questions to Ask Your in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing RENEW information entered, listed out in full as a complete form summary. Doctor elit. Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit Lorem ipsum dolor sit 4 amet, consectetuer adipiscing elit. amet, consectetuer 3.2 Button: opens a daughter window containing the page’s contents in a printer- adipiscing elit. friendly format. See Printer-Friendly Template [Daughter Window] for details. Call to action link > 3 {MY GERD SYMPTOMS} 4 MODULE: the RENEW sidebar module. See D RENEW Module for details. 3.1 {Statement}…………………………………………………….. {Statement}…………………………………………………….. {Statement}…………………………………………………….. {Supplemental info}: {Response from user} {Statement}…………………………………………………….. {Supplemental info}: {Response from user} 3.2 Print These For Your Doctor Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 3.1.1 Doctor Discussion Guide Response Page 20 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 20 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 21. 4.0 Managing Your Condition Header SPECIFICATIONS PARENT TEMPLATE: Global Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: Managing Your Condition navigation item shown in a current & Important Product Information 5 selected state. Its link is disabled. Read below. MANAGING YOUR CONDITION 3 > Printer-Friendly Version Secondary 2 Secondary navigation links reflecting the sub-pages of the current section. > Send to a Friend 2 Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. 4 System Diet Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. 3 Text: page title. Recipes 6 Lifestyle changes Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Text: copy for the current page. SUCCESS STORY 4 Exercise Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor Stress Reduction eros id nisi. Lorem ipsum dolor sit 5 Graphic: opens a daughter window containing this current page’s contents in amet, consectetuer 7 Nighttime Tips a printer-friendly format. See Printer-Friendly Template [Daughter Window] adipiscing elit. for details. Resources Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum Call to action link > Heartburn Basics sociis natoque penatibus et magnis dis parturient montes, Graphic: opens a daughter window to send the URL for this page to a friend. Can’t Sleep? It Could Be a 6 Digestive Problem nascetur ridiculus mus. Praesent ut enim quis eros tempus RENEW See H Send to a Friend [Form] for details. When to Call the Doctor tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Lorem ipsum dolor sit 7 MODULE: the Success Story sidebar module. See E Success Story Module Eating to Ease Symptoms Integer vehicula. Fusce tincidunt. Morbi at odio vel purus amet, consectetuer 8 for details. commodo semper. Suspendisse porttitor. adipiscing elit. Call to action link > 8 MODULE: the RENEW sidebar module. See D RENEW Module for details. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 4.0 Managing Your Condition 21 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 21 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 22. 4.x Leaf Page Template Header SPECIFICATIONS This leaf page template covers the general rules for content pages within the 4.0 (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Managing Your Condition section. (4.2 Lifestyle Changes, 4.2.1 Exercise, 4.2.2 Stress Reduction, 4.3 Nighttime Tips) Primary Navigation System PARENT TEMPLATE: Global Template DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: Managing Your Condition navigation item shown in a current state. Important Product Information 5 Its link is enabled. Read below. {LEAF PAGE TITLE} 3 > Printer-Friendly Version 2 2 Secondary navigation links reflecting the sub-pages of the current section. Secondary > Send to a Friend Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. 4 System 2.1 The item for the currently-viewed page is shown in a selected state. Its link is Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. 6 2.1 {Page Title} disabled. The ordering of the secondary navigation is not affected in any way. {Page Title} Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. {MODULE TITLE} Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor 3 Text: page title. {Page Title} Lorem ipsum dolor sit {Page Title} eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, amet, consectetuer Text: page contents. adipiscing elit. 4 {Page Title} lacus. Cum sociis natoque penatibus et magnis dis parturient {Page Title} montes, nascetur ridiculus mus. Call to action link > 4.1 Conditional Graphic: when required by page contents. Images should be {Page Title} inserted between text paragraphs. Text wrapping around images should be 4.1 7 avoided. {MODULE TITLE} CONDITIONAL:Chart/Illustration/etc. Lorem ipsum dolor sit 5 Graphic: opens a daughter window containing the page’s contents in a amet, consectetuer printer-friendly format. See Printer-Friendly Template [Daughter Window] for adipiscing elit. details. Call to action link > Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed 6 Graphic: opens a daughter window to send the URL for the page to a friend. eget purus et orci malesuada gravida. Integer auctor nisi a See H Send to a Friend [Form] for details. turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. MODULES: the applicable sidebar modules for the page in question. Please 7 Curabitur iaculis consequat neque. Proin nec elit vitae lorem refer to the Copy Deck for final configurations and contents. posuere pellentesque. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 4.x Leaf Page Template 22 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 22 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 23. 4.1 Diet Header SPECIFICATIONS PARENT TEMPLATE: 4.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 DIET > Printer-Friendly Version 2 Text: copy for the current page. Secondary > Send to a Friend Navigation 2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 2.1 Graphic: supine position illustrations. System venenatis tortor sit amet sem. Quisque sit amet magna. Nullam Region for the Trigger Tracker download callout. Recipes 3 in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing WEBMD: “EATING TO Lifestyle changes elit. Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit EASE SYMPTOMS” Text: description of the trigger tracker PDF. Exercise 3.1 Stress Reduction amet, consectetuer adipiscing elit. Lorem ipsum dolor sit 3 amet, consectetuer 4 3.2 Graphic: graphic (thumbnail) for the trigger tracker PDF. Nighttime Tips adipiscing elit. Resources Text: link to download the PDF. This link should be coded to ensure that the {TRIGGER TRACKER TITLE} Call to action link > 3.3 Heartburn Basics3.1 PDF is downloaded as a file and not opened by a browser plug-in. Can’t Sleep? It Could Be Lorem ipsum dolor sit amet, consectetuer a Digestive Problem adipiscing elit. Sed venenatis tortor sit amet sem. RENEW 3.4 Text: notice for the PDF reader requirement. This text is IMC standard When to Call the Doctor IMAGE 3.2 Quisque sit amet magna. language. Eating to Ease Lorem ipsum dolor sit Symptoms Download the PDF link > amet, consectetuer 3.3 adipiscing elit. 5 3.5 Text: the word “here” within IMC standard language links to the Adobe Reader download page on adobe.com Call to action link > 3.4 Lorem ipsum dolor sit amet, consectetuer adipiscing Get Adobe 3.6 Graphic: the required “Get Adobe Reader” badge. This links to the Adobe elit. Sed venenatis tortor sit amet sem here sit amet Reader Reader download page on adobe.com. magna. 3.5 4 MODULE: the WebMD article sidebar module. Links to 4.4.4 WebMD: Eating to Ease Symptoms. See F WebMD Article Module for details. 3.6 5 MODULE: the RENEW sidebar module. See D RENEW Module for details. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 4.1 Diet 23 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 23 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 24. 4.1.2 Recipes Header SPECIFICATIONS PARENT TEMPLATE: 4.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 RECIPES 2 Text: copy for the current page. > Printer-Friendly Version Secondary > Send to a Friend Navigation 2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 3 Region for the two GERD-friendly recipes. System Diet venenatis tortor sit amet sem. Quisque sit amet magna. Nullam 3.1 A recipe listed out in full detail. A total of two (2) will be shown on this page. in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing RENEW Lifestyle changes Exercise elit. 3.1.1 Graphic: image of the recipe. Lorem ipsum dolor sit Stress Reduction 3.1.2 3.1.3 3.1.4 amet, consectetuer 3 4 3.1.2 Text: the name of the recipe. Nighttime Tips {GERD-FRIENDLY RECIPES} adipiscing elit. Resources Call to action link > 3.1.3 Text: the list of ingredients for the recipe. Heartburn Basics3.1 [ Recipe #1 Title ] Can’t Sleep? It Could Be Lorem ipsum dolor sit Nullam in ligula. Lorem ipsum 3.1.4 Text: the directions of the recipe. a Digestive Problem 3.1.1 IMAGE dolor sit amet, consectetuer When to Call the Doctor MODULE: the RENEW sidebar module. See D RENEW Module for details. Amet, consectetuer adipiscing elit. Sed venenatis 4 Eating to Ease Symptoms Adipiscing elit tortor sit amet sem. [ Recipe #2 Title ] Lorem ipsum dolor sit amet, Nullam in ligula IMAGE consectetuer adipiscing elit. Lorem ipsum dolor sit Sed venenatis tortor sit amet Consectetuer adipiscing sem. Quisque sit amet magna. Sed venenatis tortor sit Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 4.1.2 Recipes 24 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 24 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 25. 4.4 Resources Header SPECIFICATIONS PARENT TEMPLATE: 4.x Leaf Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 RESOURCES 2 Text: copy for the current page. > Printer-Friendly Version Secondary > Send to a Friend Navigation 2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 3 Region for the online resources. System Diet venenatis tortor sit amet sem. Quisque sit amet magna. Nullam Recipes 3.1 Text: header for the online resources. 3 in ligula. Lifestyle changes TALK TO YOUR DOCTOR An online resource. This page uses as many of these as needed. Exercise 3.2.1 3.2.2 3.2 3.1 {ONLINE RESOURCES HEADER} Lorem ipsum dolor sit Stress Reduction 5 3.2.1 Text: the name of the website. Links to the associated website (using the Nighttime Tips amet, consectetuer {WEBSITE NAME} adipiscing elit. third-party exit/interstitial page). 3.2 Heartburn Basics Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor Call to action link > sit amet sem. 3.2.2 Text: a short description for the website. Can’t Sleep? It Could Be a Digestive Problem RENEW 4 Region for the WebMD articles. When to Call the Doctor {WEBSITE NAME} Eating to Ease Lorem ipsum dolor sit Symptoms Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor 6 4.1 Text: header for the WebMD articles on PROTONIX.com. amet, consectetuer sit amet sem. adipiscing elit. Graphic: the WebMD logo. 4 4.2 Call to action link > 4.1 A WebMD article. This page will list four (4) of these. 4.3 4.3.1 4.3.2 4.2 WebMD Logo {WEBMD ARTICLES HEADER} 4.3.1 Text: the name of the article. Links to the associated page. {ARTICLE HEADER} 4.3.2 Text: a short description for the article. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your 4.3 sit amet sem. 5 Doctor Module for details. 6 MODULE: the RENEW sidebar module. See D RENEW Module for details. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 4.4 Resources 25 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 25 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 26. 4.4.x WebMD Article Template Header SPECIFICATIONS template covers the general rules for articles pages listed on the This WebMD article (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary 4.4 Resources page. (4.4.1 Heartburn Basics, 4.4.2 Can’t Sleep? It Could Be a Digestive Problem, 4.4.3 When to Call the Doctor, 4.4.4 Eating to Ease Symptoms) Primary Navigation System PARENT TEMPLATE: 4.x Leaf Page Template DESCRIPTION FUNCTIONALITY VARIABLE: Image 4 Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: article title. Important Product Information {Article provided by} 4.1 Read below. 1 {ARTICLE TITLE} 2 Text: by-line for the article, including the citation of previous publications. > Printer-Friendly Version WebMD Logo 4.2 Secondary > Send to a Friend Navigation Reviewed by: {Reviewer}, {Reviewer}. 3 Text: copy for the current article. System Diet 2 Medically reviewed by: {Reviewer}, {Reviewer}. Cleveland Clinic Logo 4.3 Recipes Published: {Publish Date}. 4 Region for the article’s attribution image(s). Lifestyle changes 3 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. TALK TO YOUR DOCTOR 4.1 Text: label for the article’s attribution image(s). Exercise Stress Reduction Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Lorem ipsum dolor sit 5 4.2 Graphic: the WebMD logo. Nighttime Tips Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. amet, consectetuer adipiscing elit. Resources Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor 4.3 Conditional Graphic: the Cleveland Clinic logo, when necessary. Call to action link > eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, Can’t Sleep? It Could Be 5 MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your a Digestive Problem lacus. Cum sociis natoque penatibus et magnis dis parturient Doctor Module for details. RENEW When to Call the Doctor montes, nascetur ridiculus mus. Praesent ut enim quis eros Eating to Ease tempus tempor. Pellentesque eu magna ac turpis tincidunt Lorem ipsum dolor sit 6 6 MODULE: the RENEW sidebar module. See D RENEW Module for details. Symptoms amet, consectetuer bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel adipiscing elit. purus commodo semper. Suspendisse porttitor. Call to action link > Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 4.4.x WebMD Article Template 26 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 26 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 27. 5.0 PROTONIX Success Stories Header SPECIFICATIONS PARENT TEMPLATE: Global Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories PROTONIX Success Stories The RENEW Program 1 Graphic: PROTONIX Success Stories navigation item shown in a current & Important Product Information 6 selected state. Its link is disabled. Read below. PROTONIX SUCCESS STORIES 3 > Printer-Friendly Version Secondary 2 Secondary navigation links reflecting the sub-pages of the current section. > Send to a Friend 2 Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 4 System Text: page title. {Story 1} venenatis tortor sit amet sem. Quisque sit amet magna. Nullam 7 3 {Story 2} in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing 5 TALK TO YOUR DOCTOR 4 Text: copy for the current page. {Story 3} elit. Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer adipiscing elit. 8 5 Region for the featured stories callouts. 5.1 amet, consectetuer adipiscing elit. 5.1 A featured story. There will be a total of three (3) listed on this page. 5.1.1 5.1.2 5.1.3 Call to action link > {FEATURED STORIES HEADER} 5.1.1 Graphic: an image for the featured story. [PROTONIX Success Story #1 ] RENEW IMAGE 5.1.2 Text: the title of the featured story. Links to the associated story page. Lorem ipsum dolor sit amet, Lorem ipsum dolor sit consectetuer adipiscing elit. amet, consectetuer 9 5.1.3 Text: a short description of the featured story. adipiscing elit. [PROTONIX Success Story #2 ] Graphic: opens a daughter window containing this current page’s contents in Call to action link > 6 IMAGE a printer-friendly format. See Printer-Friendly Template [Daughter Window] Quisque sit amet magna. Nullam in for details. ligula. 7 Graphic: opens a daughter window to send the URL for this page to a friend. [PROTONIX Success Story #3 ] See H Send to a Friend [Form] for details. IMAGE Sed venenatis tortor sit amet sem, 8 MODULE: the Talk to Your Doctor sidebar module. See G Talk to Your lorem ipsum dolor sit amet. Doctor Module for details. 9 MODULE: the RENEW sidebar module. See D RENEW Module for details. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 5.0 PROTONIX Success Stories 27 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 27 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 28. 5.x Success Story Template Header SPECIFICATIONS template covers the general rules for story pages within the 5.0 This Success Story (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary PROTONIX Success Stories section. (5.1 “Story 1”, 5.2 “Story 2”, 5.3 “Story 3”) Primary PARENT TEMPLATE: Global Template Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: PROTONIX Success Stories navigation item shown in a current Important Product Information 6 state. Its link is enabled. Read below. {SUCCESS STORY TITLE} 3 > Printer-Friendly Version 2 Secondary navigation links reflecting the sub-pages of the current section. Secondary > Send to a Friend 2 Navigation System 2.1 Image 4 2.1 The item for the currently-viewed page is shown in a selected state. Its link is {Other Story} 7 disabled. The ordering of the secondary navigation is not affected in any way. RENEW {Other Story} Lorem ipsum dolor sit amet, consectetuer adipiscing elit. 5 3 Text: page title. Lorem ipsum dolor sit Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. amet, consectetuer 8 4 Graphic: image for the success story. This image is a carry-over of the Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. adipiscing elit. imager used to callout the story on the 5.0 PROTONIX Success Stories Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor Call to action link > page. eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, 5 Text: page contents. lacus. 6 Graphic: opens a daughter window containing the page’s contents in a Cum sociis natoque penatibus et magnis dis parturient montes, printer-friendly format. See Printer-Friendly Template [Daughter Window] for nascetur ridiculus mus. Praesent ut enim quis eros tempus details. tempor. Pellentesque eu magna ac turpis tincidunt bibendum. 7 Graphic: opens a daughter window to send the URL for the page to a friend. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus See H Send to a Friend [Form] for details. commodo semper. Suspendisse porttitor. 8 MODULE: the RENEW sidebar module. See D RENEW Module for details. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 5.x Success Story Template 28 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 28 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 29. 6.0 The RENEW Program Header SPECIFICATIONS PARENT TEMPLATE: Global Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Graphic: The RENEW Program navigation item shown in a current & Important Product Information 10 selected state. Its link is disabled. Read below. THE RENEW PROGRAM 3 > Printer-Friendly Version Secondary 2 Secondary navigation. The sole link in this navigation opens 6.1 Refer a > Send to a Friend 2 Navigation System Refer a Friend to RENEW Friend to RENEW in a daughter window. RENEW image 4 11 Text: page title. 3 4 Graphic: imagery for the RENEW Program. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 5 5 Text: copy to describe the RENEW Program. venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing 6 Button: takes users to the RENEW Registration Page hosted offsite. elit. Sed venenatis tortor sit amet sem. Lorem ipsum dolor sit 7 Text: sub-title for Refer a Friend to RENEW.. amet, consectetuer adipiscing elit. 8 Text: copy to describe the Refer a Friend feature. Sign-up for RENEW button 6 9 Button: opens 6.1 Refer a Friend to RENEW in a daughter window. 7 {REFER A FRIEND} 10 Graphic: opens a daughter window containing this current page’s contents in a printer-friendly format. See Printer-Friendly Template [Daughter Window] Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 8 for details. venenatis tortor sit amet sem. Quisque sit amet magna. 11 Graphic: opens a daughter window to send the URL for this page to a friend. Refer a Friend to RENEW button 9 See H Send to a Friend [Form] for details. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 6.0 The RENEW Program 29 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 29 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 30. 6.1 Refer a Friend to RENEW 1 2 Header SPECIFICATIONS into a daughter window by the “Refer a Friend to RENEW” links This page is opened (constant) PROTONIX.com Home | Prescribing Information | Contact Us Close Window | Glossary that are present on 6.0 The RENEW Program. PARENT TEMPLATE: none 3 DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 Graphic: PROTONIX.com logo. 4 REFER A FRIEND TO RENEW Text: closes this daughter window when clicked. 2 5 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 3 Graphic: imagery for the Refer a Friend page. venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. 4 Text: page title. 6 Instructions. Sed venenatis tortor sit amet sem. Quisque sit 5 Text: page contents framing the form and its instructions. amet magna. Nullam in ligula. 7 6 Text: IMC standard language for the instructions of a Tell-a-Friend/Referral component of a Wyeth website. 7.1 All fields marked with an asterisk, “*” are required. 7 Region for the refer-a-friend form. 7.2 Your first name 7.3 7.1 Text: IMC standard language for required fields. 7.4 Your email * 7.5 7.2 Text: label for the user’s first name. 7.6 Your friend’s email * 7.7 7.3 Text input: allows input for the user’s first name. Optional. 7.8 Send 7.4 Text: label for the user’s (FROM) email address. 7.5 Text input: allows input for the FROM: email address. Required. 7.6 Text: label for a friend’s (TO) email address. 7.7 Text input: allows input for the TO: email address. Required. Health Care Professionals’ Site | Site Map | Feedback Submit button: When both email addresses are valid, sends the email shown Footer (constant) 7.8 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. in 6.1.2 Refer a Friend to RENEW (Recipient Email) and takes users to the In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. 6.1.1 Refer a Friend to RENEW (Confirmation) page. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 6.1 Refer a Friend to RENEW 30 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 30 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 31. 6.1.1 Refer a Friend to RENEW [Confirmation] Header SPECIFICATIONS This page is the confirmation page for the “Refer a Friend to RENEW” form, once the (constant) PROTONIX.com Home | Prescribing Information | Contact Us Close Window | Glossary email has been successfully sent by the system. PARENT TEMPLATE: 6.1 Refer a Friend to RENEW DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 Region for the confirmation message. This is placed in the page where the region for the form was previously. REFER A FRIEND TO RENEW 1.1 Text: the confirmation message. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor sit amet sem. Quisque sit amet magna. Nullam Text: clicking this closes the daughter window. If the parent window Is still 1 1.2 in ligula. open, it makes it the topmost window. If the parent window was closed, this opens a new window with full controls and loads the 6.0 The RENEW 1.1 Your email was successfully sent! Program page into it. 1.3 Text: header for sign-up link. 1.2 Return to PROTONIX.com > 1.4 Text: clicking this closes the daughter window and opens a new window with 1.3 Haven’t signed up for RENEW yet? full controls. The RENEW Registration Form is loaded into this new window. 1.4 Go sign up NOW > Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 6.1.1 Refer a Friend to RENEW [Confirmation] 31 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 31 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 32. 6.1.2 Refer a Friend to RENEW [Recipient Email] SPECIFICATIONS required elements on the email that is generated by the “Refer a This page details the 1 Friend to RENEW” form. The email of the user who sent this email using the Form PROTONIX.com must be in either the subject line or the body of this email. PARENT TEMPLATE: n/a 2 IMAGE DESCRIPTION FUNCTIONALITY 3 {EMAIL TITLE} Footer: MAIN CONTENT DISPLAY 4 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. {The RENEW Vestibulum consequat lectus sit amet nibh. Vestibulum Program} 1 Graphic: the PROTONIX.com logo. Is NOT hyperlinked. 5 pulvinar. Proin dui. Get started > 2 Graphic: image for the RENEW program email. 6 3 Text: the email’s opening title. This can be different from the email’s subject {PROGRAM OVERVIEW} line. 7 Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. 4 Text: copy introducing RENEW to the recipient. This copy additionally Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc highlights that a friend was involved in referring it to the user. elit augue, aliquam ut, cursus et, iaculis vel, lacus. 5 Graphic: element supporting the RENEW introduction in item 4. Incorporates 8 {PROGRAM BENEFITS & COMPONENTS} call-to-action to Sign Up. Links to RENEW Registration Form. 9 Cum sociis natoque penatibus et magnis dis parturient montes, 6 Text: header for the program’s overview copy. nascetur ridiculus mus. Praesent ut enim quis eros tempus 7 Text: copy overviewing the RENEW program. tempor. 10 Pellentesque eu magna ac turpis tincidunt bibendum. 8 Text: header for the program’s specific benefits and components. Integer vehicula. 9 Text: copy summarizing the benefits and components. Fusce tincidunt. Morbi at odio vel purus commodo semper. Link to RENEW Overview > 10 Text: a bulleted list of benefits and components, 11 11 Text: leads users to a fuller overview. Links to 6.0 The RENEW Program. Sign up NOW button 12 12 Graphic: prominent call-to-action to Sign Up. Takes users to the RENEW Registration Form. 13 Privacy disclaimer. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean 13 Text: IMC standard language to identify the source of communication. turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 6.1.2 Refer a Friend to RENEW [Recipient Email] 32 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 32 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 33. 0.x Utility/Footer Leaf Page Template Header SPECIFICATIONS This leaf page template covers the general rules for content pages within the global (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary utility and footer navigation. (0.2 Contact Us, 0.6 Site Map) Primary PARENT TEMPLATE: Global Template Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. Text: page contents. {LEAF PAGE TITLE} 1 2 Secondary Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. System Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. 2 Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 0.x Utility/Footer Leaf Page Template 33 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 33 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 34. 0.3 Glossary Header SPECIFICATIONS PARENT TEMPLATE: 0.x Utility/Footer Leaf Page Template (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary Primary Navigation System DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: page title. Important Product Information Read below. 1 GLOSSARY 2 Region for glossary definition groups, ordered alphabetically. Any groups for Secondary letters that do not have glossary words are not displayed. Navigation 2.1 A- D E- H I- L M- P Q- T U- Z System 2 A 2.1 Text: anchor links to skip to specific passages of this glossary page. The 2.2 ranges of letters presented here will be determined from the overall number Amet: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed and groupings of glossary items created in final copy. 2.3 venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. Adipiscing: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 2.2 Text: header for a glossary group (the letter). venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. 2.3 Text: the definition for a glossary word contained in the current group. These definitions are ordered alphabetically within the group. C 2.4 Text: links to the top of the glossary page. These links are inserted into the Consectetuer: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed glossary at every row where a user would have scrolled a full screen’s worth venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. of content. D Dolor: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. 2.4 (return to top) E Elit: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 0.3 Glossary 34 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 34 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 35. 0.5 Feedback 1 2 Header SPECIFICATIONS into a daughter window by the “Feedback” link that is present in This page is opened (constant) PROTONIX.com Home | Prescribing Information | Contact Us Close Window | Glossary the Global Footer. PARENT TEMPLATE: none 3 DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 Graphic: PROTONIX.com logo. 4 FEEDBACK Text: closes this daughter window when clicked. 2 5 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed Graphic: imagery for the Feedback page. 3 venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing 4 Text: page title. elit. 5 Text: copy for the feedback page, including instructions for the form. 6 {FEEDBACK SURVEY} Region for the feedback form. This form will contain a number of survey 6 All fields are required. questions with fixed answers. No free inputs (text input, textareas) may be used to collect data. {Survey question}………………..………………………. 6.1 6.1 The format for a feedback question that uses a pulldown menu to select an {Choose one…} answer. {Survey question}………………..………………………. 6.2 The format for a feedback question that uses a group of checkboxes to select 6.2 Option 1 an answer. Option 2 6.3 The format for a feedback question that uses a Yes or No radio group to Option 3 select an answer. Option 4 6.4 Submit button: submits the form. If there are no missing answers, then the {Survey question}………………..………………………. user is taken to the 0.5.1 Feedback [Global Footer] [Confirmation] page. 6.3 Yes No 6.4 Submit Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 0.5 Feedback 35 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 35 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 36. 0.5.1 Feedback [Confirmation] Header SPECIFICATIONS (constant) PROTONIX.com Home | Prescribing Information | Contact Us Close Window | Glossary DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 Text: page title. 1 FEEDBACK 1.1 Text: page sub-title to denote feedback confirmation. 2 Text: copy to let users know their feedback was received. 1.1 {Feedback Sent} 2.1 Text: clicking this closes the daughter window. If the parent window Is still 2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed open, it makes it the topmost window. If the parent window was closed, this venenatis tortor sit amet sem. Quisque sit amet magna. Nullam opens a new window with full controls and loads in the URL for the page that in ligula. Lorem ipsum dolor sit amet, consectetuer adipiscing launched this daughter window. elit. 2.1 Return to PROTONIX.com > Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 0.5.1 Feedback [Confirmation] 36 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 36 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 37. 0.A Exit/Interstitial (to Wyeth site) Header SPECIFICATIONS whenever a link to another Wyeth website is clicked on by the user. This page is used (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary This page is loaded into the user’s existing browser window and does not open a daughter window. Primary Navigation System PARENT TEMPLATE: Global Template DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: IMC language for the exit interstitial page to a Wyeth-owned website. Important Product Information Read below. 2 Text: links to the requested site. Secondary Navigation 1 You are leaving PROTONIX.com, to go to another Wyeth website ({Destination Site 3 Text: takes users back to the page they came from. System URL}). We encourage you to read the Privacy Policy on {Destination Site URL}. 2 Click here to continue. 3 Click here to go back. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 0.A Exit/Interstitial (to Wyeth site) 37 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 37 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 38. 0.B Exit/Interstitial (to Third-Party site) Header SPECIFICATIONS whenever a link to a third-party website is clicked on by the user. This page is used (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary This page is loaded into the user’s existing browser window and does not open a daughter window. Primary Navigation System PARENT TEMPLATE: Global Template DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Text: IMC language for the exit interstitial page to a non-Wyeth website. Important Product Information Read below. Text: links to the requested site. 2 Secondary Navigation 1 You are leaving PROTONIX.com, a Web site of Wyeth. Links to all outside web sites 3 Text: takes users back to the page they came from. System are provided as a resource to our visitors. Wyeth accepts no responsibility for the content of other web sites. 2 Click here to continue. 3 Click here to go back. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD 0.B Exit/Interstitial (to Third-Party site) 38 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 38 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 39. Printer-Friendly Template 1 2 Header SPECIFICATIONS the general rules for printer-friendly content pages. This applies This template covers (constant) PROTONIX.com Home | Prescribing Information | Contact Us Close Window | Glossary to all pages with the appropriate “Printer-Friendly Version” feature present. PARENT TEMPLATE: none 3 Print 4 {PAGE TITLE} DESCRIPTION FUNCTIONALITY VARIABLE: Image 5 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Footer: Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. MAIN CONTENT DISPLAY Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim 1 Graphic: the PROTONIX.com logo. Is NOT hyperlinked. quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce 2 Text: closes this daughter window when clicked. tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. 3 Button; tells the user’s browser to print this window. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis 4 Text: page title. consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique Text: page contents. 5 nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. 6 Footer from the PROTONIX Global Template. Cras nibh dui, semper in, iaculis ut, rutrum nec, felis. Sed vel magna. Quisque sem augue, fermentum ut, vehicula quis, pulvinar in, augue. In sollicitudin diam nec mi. Vestibulum porttitor. Nunc et dui ac augue 6.1 Footer navigation links are omitted. mattis bibendum. Maecenas vel dolor. Nullam massa. Aenean sed elit. Donec accumsan, magna in pharetra porta, nisl metus fringilla massa, molestie auctor sapien sapien bibendum lorem. Nullam pede. Phasellus pulvinar. Phasellus tempus dolor a sapien. Vivamus vitae tellus. Proin dapibus ultricies sem. Aliquam quis odio. Integer aliquam. Sed ac turpis. Donec in nisl eu augue ultricies pellentesque. Curabitur nisi. In bibendum tellus consequat nisi. Vestibulum at felis non felis lacinia hendrerit. In aliquam, lacus sed vulputate tincidunt, mi urna hendrerit justo, dictum mattis mauris sapien quis risus. Ut lacinia feugiat urna. Aliquam consectetuer pede sodales orci. Pellentesque orci. Vivamus porttitor facilisis augue. Vestibulum varius luctus velit. Duis luctus sodales sapien. 6 6.1 Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD Printer-Friendly Template 39 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 39 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 40. Glossary Rollover Treatment Header SPECIFICATIONS This page is to illustrate the treatment of glossary links and their associated rollover (constant) PROTONIX.com Home | Prescribing Information | Contact Us | Glossary effect as they will be applied throughout the PROTONIX.com website. Primary This glossary treatment applies only to pages that inherit from the Global Template Navigation System and will not be applied to any others (e.g. Printer-Friendly pages). DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: 1 MAIN CONTENT DISPLAY About Acid Reflux About PROTONIX Working With Your Doctor Managing Your Condition PROTONIX Success Stories The RENEW Program 1 Layer: a floating element on the page that appears when a glossary link (item Important Product Information 2) is either moused over or otherwise gains focus. Read below. 1.1{LEAF PAGE TITLE} Maecenas aliquam: > Printer-Friendly Version Curabitur vitae sem. Integer Text: the full definition for the glossary word. Secondary > Send to a Friend 1.1 Navigation Lorem ipsum dolor sit amet, consectetuer adipiscing elit. vulputate augue eget ligula. System Curabitur iaculis consequat... Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. 2 Text: a glossary link. This treatment is visually differentiated from a normal {Page Title} Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. hyperlink. Clicking this link does nothing. (See item 1.) {Page Title} {MODULE TITLE} {Page Title} 2 Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor Lorem ipsum dolor sit 2.1 A decoration element of the glossary link that help describe its change in {Page Title} eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, amet, consectetuer behavior (i.e. does not link to page, reveals a definition). {Page Title} 2.1lacus. Cum sociis natoque penatibus et magnis dis parturient adipiscing elit. {Page Title} montes, nascetur ridiculus mus. Call to action link > 3 Text: a normal hyperlink (for comparison). {Page Title} 3 {MODULE TITLE} Image Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Call to action link > Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD Glossary Rollover Treatment 40 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 40 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 41. A Quick Poll Module SPECIFICATIONS Modules will be applied to the site as outlined in the Content Matrix. Please refer to the Copy Deck for the actual contents of these applications. DESCRIPTION FUNCTIONALITY Footer: MAIN CONTENT DISPLAY 1 1 The module’s title. 2 The question for the quick poll. 3 Radio group: the selectable answers for the quick poll. 2 4 Submit button: reloads the page the quick poll is embedded in and displays the results of the poll (see A Quick Poll Module [Response] for details). 3 Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. 4 Submit button PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD A Quick Poll Module 41 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 41 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 42. A Quick Poll Module [Response] SPECIFICATIONS Modules will be applied to the site as outlined in the Content Matrix. Please refer to the Copy Deck for the actual contents of these applications. 1 DESCRIPTION FUNCTIONALITY 2 Footer: 3 MAIN CONTENT DISPLAY 1 The module’s title. 2 The question for the quick poll. 3.1 Vestibulum pulvinar. X% 3 The results for each question that was offered in the quick poll. 3.2 3.1 Text: an answer. 3.3 3.2 Graphic: a bar graph showing the number of users that selected this answer. Proin dui. Y% 3.3 Text: the percentage of total users that selected this answer. 4 Conditional Text: When desired, follow-up text addressing the topic of the poll or the way the user answered the poll can be placed below the poll’s results. Ut ornare ligula vitae arcu. Z% 4.1 Hyperlink: When desired, a link can be provided that leads to a topic page on PROTONIX.com for more detail on the poll’s subject. 5 Text: prominent link to take users to the next page on the site that uses a quick poll in its sidebar. The exact order of this flow is TBD. 4 Maecenas hendrerit venenatis lectus. Duis at ligula at nulla pharetra molestie. Fusce feugiat, nisi a eleifend dapibus, urna lectus cursus arcu, in sollicitudin sem pede quis nulla. Morbi id elit id orci vulputate ullamcorper. 4.1 5 PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD A Quick Poll Module [Response] 42 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 42 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 43. B Scientific Animation SPECIFICATIONS Modules will be applied to the site as outlined in the Content Matrix. Please refer to the Copy Deck for the actual contents of these applications. DESCRIPTION FUNCTIONALITY 1 Footer: MAIN CONTENT DISPLAY 1 The title for the animation. 2 The pane in which the animation plays in. 3 The timeline bar. This represents the full playback range of the video from beginning to end, regardless of program length. 4 The seek bar thumb. This represents the current payback position of the animation. This thumb can be dragged within the range of the progress bar 2 (item 5) to change the user’s position in playback. Animation Pane 5 The progress bar. This represents the currently downloaded portion of the animation and the timeframe that can the users can navigate within. As the movie downloads, this bar fills in the space the timeline bar provides. 6 Button: Returns the Flash animation to its beginning. If animation is playing, then the animation is stopped. 3 7 Button: Rewinds the Flash animation when depressed. As long as button is held down, the animation is played backwards at an accelerated pace. If audio is currently enabled, it is temporarily muted when this button is 4 accessed. 8 Button: Play/Pause button. When stopped or paused, this button is shown as 5 a play button. When playing, this button is shown as a pause button. 9 Button: Fast-forwards the Flash animation when depressed. As long as 6 button is held down, the animation is played forwards at an accelerated pace. If audio is currently enabled, it is temporarily muted when this button is 7 accessed. 10 Button: Skips the Flash animation to its end. If animation is playing, then the 8 animation is stopped. 11 Button: Mute Off/On button. This button toggles the muting of animation’s 9 audio tracks on and off. By default, mute is off and the button displays that the audio track is playing. 10 11 PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD B Scientific Animation 43 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 43 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 44. C Did You Know? Module SPECIFICATIONS Modules will be applied to the site as outlined in the Content Matrix. Please refer to the Copy Deck for the actual contents of these applications. DESCRIPTION FUNCTIONALITY Footer: MAIN CONTENT DISPLAY 1 1 The module’s title. 2 The factoid copy for the Did You Know? Module. The copy used for this module could be kept brief (roughly 30 words or less). 2 2.1 Hyperlink: When desired, a link can be provided that leads to a topic page on PROTONIX.com for more detail on the factoid’s subject. 2.1 PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD C Did You Know? Module 44 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 44 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 45. D RENEW Module SPECIFICATIONS Modules will be applied to the site as outlined in the Content Matrix. Please refer to the Copy Deck for the actual contents of these applications. DESCRIPTION FUNCTIONALITY 1 Footer: MAIN CONTENT DISPLAY 1 The module’s title. 2 RENEW logo 2 Graphic: a logo/branding image for the RENEW Program. 3 Text: copy explaining what the RENEW Program is. 3.1 Text: subdued link to 6.0 The RENEW Program. 3 4 Text: copy covering benefits of the RENEW Program. 5 Text: prominent link to take users to the RENEW Registration Form hosted offsite. Learn more link > 3.1 4 5 PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD D RENEW Module 45 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 45 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 46. E Success Story Module SPECIFICATIONS Modules will be applied to the site as outlined in the Content Matrix. Please refer to the Copy Deck for the actual contents of these applications. DESCRIPTION FUNCTIONALITY Footer: MAIN CONTENT DISPLAY 1 1 The module’s title. 2 Graphic: imagery for the selected Success Story highlighted in the module. 3 Text: teaser copy for a selected Success Story on PROTONIX.com 2 Image 4 Text: link to take users to the associated Success Story. 3 4 PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD E Success Story Module 46 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 46 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 47. G Talk to Your Doctor Module SPECIFICATIONS Modules will be applied to the site as outlined in the Content Matrix. Please refer to the Copy Deck for the actual contents of these applications. DESCRIPTION FUNCTIONALITY Footer: MAIN CONTENT DISPLAY 1 1 The module’s title. 2 Text: copy for the Talk to your Doctor module. 3 Text: link to take users to 3.0 Working With Your Doctor. 2 3 PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD G Talk to Your Doctor Module 47 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 47 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 48. F WebMD Article Module SPECIFICATIONS Modules will be applied to the site as outlined in the Content Matrix. Please refer to the Copy Deck for the actual contents of these applications. DESCRIPTION FUNCTIONALITY 1 WebMD logo Footer: MAIN CONTENT DISPLAY 1 Graphic: the WebMD logo. 2 2 Text: The title of a selected WebMD article on PROTONIX.com. 3 Text: teaser copy for the associated article. 3 4 Text: link to take users to the associated article’s page. 4 PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD F WebMD Article Module 48 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 48 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 49. H Send to a Friend [Form] 1 2 Header SPECIFICATIONS by clicking the “Send to a Friend” button that is made available This page is opened (constant) PROTONIX.com Home | Prescribing Information | Contact Us Close Window | Glossary on select pages on PROTONIX.com PARENT TEMPLATE: n/a 3 DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 Graphic: PROTONIX.com logo. 4 SEND TO A FRIEND Text: closes this daughter window when clicked. 2 5 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed 3 Graphic: imagery for the Send to a Friend page. venenatis tortor sit amet sem. Quisque sit amet magna. Nullam in ligula. 4 Text: page title. 6 Instructions. Sed venenatis tortor sit amet sem. Quisque sit 5 Text: page contents framing the form and its instructions. amet magna. Nullam in ligula. 7 6 Text: IMC standard language for the instructions of a Tell-a-Friend/Referral component of a Wyeth website. 7.1 All fields marked with an asterisk, “*” are required. 7 Region for the send-to-a-friend form. 7.2 Your first name 7.3 7.1 Text: IMC standard language for required fields. 7.4 Your email * 7.5 7.2 Text: label for the user’s first name. 7.6 Your friend’s email * 7.7 7.3 Text input: allows input for the user’s first name. Optional. 7.8 Send 7.4 Text: label for the user’s (FROM) email address. 7.5 Text input: allows input for the FROM: email address. Required. 7.6 Text: label for a friend’s (TO) email address. 7.7 Text input: allows input for the TO: email address. Required. Footer Health Care Professionals’ Site | Site Map | Feedback 7.8 Submit button: When both email addresses are valid, sends the email (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. message and takes users to the H.1 Send to a Friend [Form] [Confirmation] In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. page. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD H Send to a Friend [Form] 49 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 49 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 50. H.1 Send to a Friend [Form] [Confirmation] Header SPECIFICATIONS This page is the confirmation page for the “Send to a Friend” form, once the email has (constant) PROTONIX.com Home | Prescribing Information | Contact Us Close Window | Glossary been successfully sent by the system. PARENT TEMPLATE: H Send to a Friend [Form] DESCRIPTION FUNCTIONALITY VARIABLE: Image Footer: MAIN CONTENT DISPLAY 1 Region for the confirmation message. This is placed in the page where the region for the form was previously. SEND TO A FRIEND 1.1 Text: the confirmation message. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed venenatis tortor sit amet sem. Quisque sit amet magna. Nullam Text: clicking this closes the daughter window. If the parent window Is still 1 1.2 in ligula. open, it makes it the topmost window. If the parent window was closed, this opens a new window with full controls and loads in the URL for the page that 1.1 Your email was successfully sent! launched this daughter window. 1.2 Return to PROTONIX.com > Footer Health Care Professionals’ Site | Site Map | Feedback (constant) Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat lectus sit amet nibh. Vestibulum pulvinar. Proin dui. Ut ornare ligula vitae arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor eros id nisi. Nunc elit augue, aliquam ut, cursus et, iaculis vel, lacus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. Pellentesque eu magna ac turpis tincidunt bibendum. Integer vehicula. Fusce tincidunt. Morbi at odio vel purus commodo semper. Suspendisse porttitor. Nulla facilisi. Proin at purus vel felis cursus condimentum. Sed eget purus et orci malesuada gravida. Integer auctor nisi a turpis. Curabitur vitae sem. Integer vulputate augue eget ligula. Curabitur iaculis consequat neque. Proin nec elit vitae lorem posuere pellentesque. Quisque nunc est, mattis eget, tristique nec, hendrerit non, libero. Praesent aliquet. Quisque quis sapien. Nam ut lacus in turpis gravida tempor. Please see Important Product Information. This site is intended for residents of the United States. © 2006, Wyeth Pharmaceuticals Inc., Philadelphia, PA 19101. Under license from ALTANA Pharma, D78467, Konstanz, Germany. Please read our Privacy Policy and Terms and Conditions. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD H.1 Send to a Friend [Form] [Confirmation] 50 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 50 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 51. H.1 Send to a Friend [Recipient Email] SPECIFICATIONS This page summarizes the plain-text email that is generated by the “Send to a Friend” form. The email of the user who sent this email using the Form must be in either the 1 {TITLE OF EMAIL} subject line or the body of this email. PARENT TEMPLATE: n/a 2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vestibulum consequat DESCRIPTION FUNCTIONALITY lectus sit amet nibh. Vestibulum pulvinar. Proin dui. 3 Footer: “{Page Title}” MAIN CONTENT DISPLAY 4 http://lorem.ipsum/dolor/sit/amet 1 The email’s title. This can be different from the subject line of the email. (Nunc elit augue, aliquam ut, cursus et, 2 Copy introducing the page reference that has been emailed. This copy 5 iaculis vel, lacus.) identifies the original sender of the email by email address and by name (when available). 6 {ABOUT PROTONIX.COM} 3 The title of the emailed page. This will be the name of page as defined for the site’s navigation. 7 Cum sociis natoque penatibus et magnis dis 4 The URL of the emailed page. parturient montes, nascetur ridiculus mus. Praesent ut enim quis eros tempus tempor. 5 Short instructions on copy-and-pasting the URL if the user’s email client does not turn the URL string into a clickable object automatically. ---------------------------------------------- 6 Title for the short summary about PROTONIX.com. 7 A short summary about the kind of information found on the PROTONIX 8 Privacy disclaimer. Ut ornare ligula vitae website, to support the offering of a protonix.com URL. arcu. Phasellus vehicula. Aenean turpis. Maecenas aliquam vestibulum turpis. In auctor 8 IMC standard language to identify the source of communication. eros id nisi. PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD H.1 Send to a Friend [Recipient Email] 51 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 51 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential
  • 52. Renew Registration Flow Rebate Signup Process Flow Diagram For Informational Purposes Only 1.0 www.protonix.com Call-to-action on protonix.com Rebate ‘Errors’ return to rebate form with appropriate error messages. Registration Form Submit NO Fields Valid? Invalid Valid E-rebate E-mail Address YES, if E-Rebate is selected. selected? Provided? GLOBAL NAVIGATION NO, if Postal Mail Rebate A – Contact Us YES is selected. 1.1 1.2 E-Rebate E-mail Privacy Rebate/Registration with Printable Confirmation Page Rebate Offer Terms & 1.3 Conditions 1.4 Unsubscribe Important Postal Mail Rebate Unsubscribe from Warnings and Confirmation Letter Renew Program Safety Info ICON www.protonix.com KEY Web Page E-mail Page When E-Rebate selected, user also receives direct mail PROJECT TITLE PROJECT NUMBER DELIVERABLE SHEET TITLE SHEET NUMBER LAST EDIT DATE VERSION FILENAME PROTONIX.com Redesign WYE PRO I00519425 FSD Renew Registration Flow 52 of 52 May 25, 2007 1.0 Wyeth Protonix_FSD_031606_v1.0.vsd 52 © 2006 OgilvyOne. All rights reserved. | This material is proprietary and confidential