Observations on Chinese Social and Digital Media

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  • www.bjconsultinggroup.com/
  • The 12 th FYP states that the ICT industries will account for 8% of GDP by 2015, and 15% by 2020, a great leap relative to the approximate 2% of GDP the industry accounted for in the 11 th FYP period. Key directives and strategies for achieving modernization through smart grid and wireless technology are presented in the national 12ThFYP. www.bjconsultinggroup.com/
  • Source: NZTE Report on the 12th FYP
  • www.bjconsultinggroup.com/
  • www.bjconsultinggroup.com/
  • www.bjconsultinggroup.com/
  • http://www.bbc.co.uk/news/world-asia-china-19756503 Dr Margaret Byrne
  • http://www.blogher.com/frame.php?url=http://www.slideshare.net/BlogHer/2012-social-media-final-v2 http://www.onlinemarketizing.com/marketing/australian-women%E2%80%99s-social-media-habits-revealed-2011/
  • http://www.businessinsider.com/the-top-8-iphone-apps-for-women-2011-2 The  Best Apps for Women  | Love Twenty Best  iPhone  Apps For Women : Simplify Your Life http://www.guidespot.com/guides/iphone_apps_for_women
  • Update Growth figures
  • http://www.theatlantic.com/technology/archive/2011/08/infographic-apple-vs-android-in-chinas-mobile-ad-market/244215/ http://thenextweb.com/asia/2012/10/01/chinas-baidu-putting-25-rd-mobile-revenue-devices-triples/ http://www.bloomberg.com/news/2012-09-29/baidu-ceo-li-says-mobile-web-revenue-remains-elusive-in-china.html http://thenextweb.com/asia/2012/09/24/asia-companies-crack-us-market/
  • IDI is ICT Development Index- this ranking shows China still has a long way to go meaning more development and opportunities. http://www.itu.int/newsroom/press_releases/2009/07.html
  • Neusoft, Beyondsoft, Shanghai UFIDA and VanceInfo The main domestic software companies are Insigma, Panda Electronics, Langchao, Neusoft, UFIDA and Beyondsoft. The largest software vendors are CS&S, Neusoft, UFSoft, Kingdee, ZTE, Langchao, BaoSight, CVIC, and New Grand.

Transcript

  • 1. Observations of China’s Social & Digital Media Industry China Industry Discovery Report By Peta Howard
  • 2. Observations of China’s Social & Digital Media Industry General Observations and Stats on China By Peta Howard
  • 3. Observations of China’s Social & Digital Media Industry The scale of the Chinese market allows for fast product and idea development as well as more innovation  Innovation and speed to market is high with a rapid turn over of products and ideas  Large scale roll outs and changes are possible due to the numbers of the available work force.  Competition is extremely steep with many players in the market Telco players are trying to get ahead of their competition by releasing high tech devices on specialised or dedicated networks  For all internet / online services speed and coverage are crucial and Telco’s own their own networks to provide dedicated services to their customers  Data is much more important than the ability to send voice or text messages content will be sent using images and video or via the many social applicationsSource: www.bjconsultinggroup.com/ By Peta Howard
  • 4. Observations of China’s Social & Digital Media Industry Government recognises the demand for digital content and look to enable and encourage with a focus on development within new technologies The government is targeting “New Generation ICT’ such as: Next Generation Network (NGN) ‘The internet of things’ Integration of telecommunication, TV/broadcasting and internet/mobile networks New types of flat panel display Advanced Integrated circuits Cloud computing By Peta Howard Source: Austrade
  • 5. Observations of China’s Social & Digital Media Industry Presenting opportunities within individual cities with a focus on enabling continuous online connection. Beijing The city will sign a strategic cooperation framework agreement with China Mobile to build a world-class, leading wireless network system. Shanghai The government is aiming to create a ‘smart city’ with 70% of the local economy (finance, shipping, tourism etc) using wireless, radio and smart grid technology Nanjing Nanjing is aiming to create ICT research centres and aims to host more than 300 companies in its ‘wireless valley’.Source: NZTE Report on the 12th FYP By Peta Howard
  • 6. Observations of China’s Social & Digital Media Industry Social Media Trends in China By Peta Howard
  • 7. Observations of China’s Social & Digital Media Industry Social Media is dramatic in China, however, not as we know it  There are only 611,640 Facebook users in China as compared to 28,631m Ozone users a Facebook equivalent  Chinese users access local applications and services rather than westernised ones – Due to internet restrictions – Due to preference for a Chinese “minded” product  All western popular application have at least two or three Chinese versions, the version compete internally with each other and not with the western version  Users connect of Social Media for: – Interactive and independent gaming – Watching and creating video content – Sharing their personal content with their friends – Network professionally By Peta Howard
  • 8. Observations of China’s Social & Digital Media Industry Since the loosening of the firewall in China there has been an incredible boom in all forms of online media  World’s biggest online population  According to a McKinsey study 95% of Netizens in Chinese Tier 1, 2 and 3 cities use social media (as compared to 30% in Japan and 67% in the US)  Social media has more of an influence on Chinese consumers than other regions  Weibo has over 300 million subscribers  The recently merged Chinese online video giant Youku.com / Tudou.com is probably the 2nd largest online video website globally behind YouTube.Source: www.bjconsultinggroup.com/ By Peta Howard
  • 9. Observations of China’s Social & Digital Media Industry Some of the Digital tools currently used in China: Chinese users use local applications and services over westernized ones. The market is completely packed with choice of digital choicesSource: www.bjconsultinggroup.com/ By Peta Howard
  • 10. Observations of China’s Social & Digital Media Industry Applications and services produced for the local market will have more traction and up take than foreign productsSource: www.bjconsultinggroup.com/ By Peta Howard
  • 11. Observations of China’s Social & Digital Media Industry Social Media & Women By Peta Howard
  • 12. Observations of China’s Social & Digital Media Industry Chinese women use social media to reinforce their status  Online identities are inclusive of – Your friends, followers, connections – Your comments, your content, your comments on other peoples content, what you share or re-share  Image and saving face is very important to the Chinese and to Chinese Women especially – Chinese women will use social media as their personal advertising platform – It’s fashionable to be connected – Most Chinese users are on multiple social media platforms  Social Media is used to express opinions and to portray the desire image and to stay collective  Chinese users are actively engaged with the internet, the majority are active users in online applicationsSource: http://www.bbc.co.uk/news/world-asia-china-19756503 By Peta HowardDr Margaret Byrne
  • 13. Observations of China’s Social & Digital Media Industry Women find that using social media empowers them  Women use digital tools as a way of extracting information on the world around them and sharing that with their friends  Over 90% of women online read blogs to obtain information and answer their questions  Over 50% of business women use social media as a marketing platform for their business, with Facebook slightly ahead of Twitter  Women are more open to brands than men are and more likely to respond positively to a brand interaction  Opinions are valued and shared, women like to feel like they are listen to and hear and respects by the wider community, this gives them a sense of status online  Marketers should use social media to content with the emotional side of women and deliver a deeper connection for longer term value  Women feel more connected and inspired by brands and their online voice than men to, this can be used to mobilise and engage the communitySource-http://www.blogher.com/frame.php?url=http://www.slideshare.net/BlogHer/2012-social-media-final-v2 By Peta Howard-http://www.onlinemarketizing.com/marketing/australian-women%E2%80%99s-social-media-habits-revealed-2011/
  • 14. Observations of China’s Social & Digital Media Industry The most popular apps for women fall into these categorises  Organisation – note taking, alarms and reminder apps, with Evernote leading the way.  Housekeeping – house jobs organisation, kids organisations, shopping and cooking, with Grocery Gadget leading  Fitness & Health – weight loss, fitness programs, calorie counting  Finance Mgt – Credit management, mobile banking  Women’s troubles – period tracking, pregnancy tracking, breast feedingSource-http://www.businessinsider.com/the-top-8-iphone-apps-for-women-2011-2-The Best Apps for Women | Love Twenty By Peta Howard-Best iPhone Apps For Women: Simplify Your Life-http://www.guidespot.com/guides/iphone_apps_for_women
  • 15. Observations of China’s Social & Digital Media Industry Chinese Mobile and Mobile App Trends By Peta Howard
  • 16. Observations of China’s Social & Digital Media Industry China Mobile landscape: Quick Facts and Figures  Mobile users/subscribers: over 1 billion  Chinese Netizens: 513 million  Mobile internet users: 360 million  Mobile gamers: 215 million  Smart phone users: 130 million By Peta Howard
  • 17. Observations of China’s Social & Digital Media Industry Mobile is the focus of Chinese digital media development  There are 356 million mobile web users in China  China is the world’s largest smartphone market  Big Chinese internet players such as Baidu are investing in mobile to secure and grow their business. Baidu has recently worked with both Android and Apple in providing mobile services over their platforms and is investing 25% of their R&D budget in Mobile Web research.  Mobile-ad sales in China more than doubled to $380 million last year, according to research company iResearch  China is overflowing with boutique mobile application companies, mostly small with only one or two defined products to offer these companies run their products with their own systems as opposed to designing a product specifically for the apple or android store  In Chinese style application developer look to imitate what exists in overseas markets and then to develop locally, locally designed products for the Chinese market have a higher uptake rate than overseas products-http://www.theatlantic.com/technology/archive/2011/08/infographic-apple-vs-android-in-chinas-mobile-ad-market/244215/-http://thenextweb.com/asia/2012/10/01/chinas-baidu-putting-25-rd-mobile-revenue-devices-triples/ By Peta Howardhttp://www.bloomberg.com/news/2012-09-29/baidu-ceo-li-says-mobile-web-revenue-remains-elusive-in-china.html-http://thenextweb.com/asia/2012/09/24/asia-companies-crack-us-market/
  • 18. Observations of China’s Social & Digital Media Industry Biggest players in the Mobile space Source: NetEase-IDI is ICT Development Index- this ranking shows China still has a long way to go meaning moredevelopment and opportunities. http://www.itu.int/newsroom/press_releases/2009/07.html By Peta Howard
  • 19. Observations of China’s Social & Digital Media Industry Biggest players in the Mobile space By Peta Howard