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What is VM ?

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What is VM ? Presentation Transcript

  • 1. more thanmannequins
  • 2. and window displays
  • 3. and decorations
  • 4. and dressy peopledressing mannequins in window displays with decorations
  • 5. more than all these
  • 6. is VM  VISUAL MERCHANDISING
  • 7. VM  VISUAL MERCHANDISING
  • 8. VISUAL MERCHANDISING what is VM?
  • 9. VMVISUAL MERCHANDISING is the way we want our products to look and feel. ( and why is it important? )
  • 10. It iscreative,organized, andsustained . . .
  • 11. . . . in order to enhancethe look and feelof our merchandiseto maximize sales.
  • 12. what is VM?“ a silent salesperson ”
  • 13. It is the best friend of thestore operations team.
  • 14. It createsAttention,Interest,Desire,Conviction,Sale.
  • 15. Jo dikhta hai woh bikta hai! All I Do Can Sell
  • 16. what is VM?“ a trendsetter ”
  • 17. It is the best friend of themerchandising team.
  • 18. what is VM?“ a brand ambassador ”
  • 19. It is the best friendof the marketing team.
  • 20. It protectswhat the brand stands for . . .
  • 21. . . . throughtheatre and edutainment.
  • 22. what is VM?“ a vanguard of standards ”
  • 23. It is the best friend of theprojects team.
  • 24. It maintainsstore design assets . . .
  • 25. . . . and the atmospherethat store planners design.
  • 26. 1 32 4
  • 27. VISUAL are the tools in VM? what MERCHANDISING
  • 28. what are the tools in VM? 12345
  • 29. what are the tools in VM? “ color ” 12345
  • 30. 1color ”“
  • 31. 1color ”“
  • 32. 1color ”“
  • 33. what are the tools of VM? “ line ” 12345
  • 34. circulation flows 2” “ lineIn India, most consumers turn left . . .
  • 35. circulation flows 2” “ line. . . and most consumers view at right angles.
  • 36. lines of sight 2” “ lineMost consumers read from left to right.
  • 37. lines of sight 2” “ line
  • 38. What are the tools of VM? “ form & shape ” 12345
  • 39. “ form & 3 shape ” What you seeis what you buy.
  • 40. “ form & 3 shape ” How we show the form of merchandisegives a strong and lasting impression.
  • 41. “ form & 3 shape ”The best shapes for product display are triangles and pyramids.
  • 42. “ form & 3 shape ”The best shapes for product display are triangles and pyramids.
  • 43. What are the tools of VM? “ direction ” 12345
  • 44. 4 “ direction ”The most rewarding experience occurs when shoppers are guided and properly informed.
  • 45. 4 “ direction ”Fixtures must always be aligned!
  • 46. What are the tools of VM? “ lighting ” 12345
  • 47. “ lighting ” 5All colors depend on light.
  • 48. Lighting creates feelings and responses.
  • 49. VISUAL MERCHANDISING where is VM used?
  • 50. where is VM used? “ outdoors ”
  • 51. window
  • 52. where is VM used? “ indoors ”
  • 53. entry hotspot
  • 54. where is VM used?“ in-store communication ”
  • 55. In-store CommunicationI.  PRICE/PROMO COMMUNICATION CARDSII. PRICE INDICATOR MARKERSIII. SHOPPING CART SIGNSIV. BROWSER TOPPERSV. ENDCAP BACKBOARDSVI. EDUTAINMENT BOARDS
  • 56. where is VM used? “ events ”
  • 57. VISUAL is VM maintained? how MERCHANDISING
  • 58. It createsattention,interest,desire, andaction.
  • 59. go ods poi led an dsSo iled affect the mar k-u p!
  • 60. It createsthe talk of the town,the focus,& the pushfor the product.
  • 61. re a tesIt c chaos & confusio n!
  • 62. It creates positive imagefor brand & company.
  • 63. Po o r ly-ma intain ed interi ors defeat th e promise ell-design ed store!o faw
  • 64. This is not how we do it.This is not who we are.
  • 65. before after
  • 66. VISUAL is VM maintained? how MERCHANDISING
  • 67. how is VM maintained? “ Like this. ”
  • 68. dailywhite glove maintenance checklist
  • 69. dailymerchandise presentation manual
  • 70. That  is  how  VISUAL MERCHANDISING VM is  maintained!  
  • 71. VISUAL MERCHANDISING summing up
  • 72. VMVISUAL MERCHANDISING is the way we want our products to look and feel. ( and why is it important? )
  • 73. VISUAL MERCHANDISING Be creative. Be organized. Sustain it . . . ( and why is it important? )