What is VM ?

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What is VM ?

  1. 1. more thanmannequins
  2. 2. and window displays
  3. 3. and decorations
  4. 4. and dressy peopledressing mannequins in window displays with decorations
  5. 5. more than all these
  6. 6. is VM  VISUAL MERCHANDISING
  7. 7. VM  VISUAL MERCHANDISING
  8. 8. VISUAL MERCHANDISING what is VM?
  9. 9. VMVISUAL MERCHANDISING is the way we want our products to look and feel. ( and why is it important? )
  10. 10. It iscreative,organized, andsustained . . .
  11. 11. . . . in order to enhancethe look and feelof our merchandiseto maximize sales.
  12. 12. what is VM?“ a silent salesperson ”
  13. 13. It is the best friend of thestore operations team.
  14. 14. It createsAttention,Interest,Desire,Conviction,Sale.
  15. 15. Jo dikhta hai woh bikta hai! All I Do Can Sell
  16. 16. what is VM?“ a trendsetter ”
  17. 17. It is the best friend of themerchandising team.
  18. 18. what is VM?“ a brand ambassador ”
  19. 19. It is the best friendof the marketing team.
  20. 20. It protectswhat the brand stands for . . .
  21. 21. . . . throughtheatre and edutainment.
  22. 22. what is VM?“ a vanguard of standards ”
  23. 23. It is the best friend of theprojects team.
  24. 24. It maintainsstore design assets . . .
  25. 25. . . . and the atmospherethat store planners design.
  26. 26. 1 32 4
  27. 27. VISUAL are the tools in VM? what MERCHANDISING
  28. 28. what are the tools in VM? 12345
  29. 29. what are the tools in VM? “ color ” 12345
  30. 30. 1color ”“
  31. 31. 1color ”“
  32. 32. 1color ”“
  33. 33. what are the tools of VM? “ line ” 12345
  34. 34. circulation flows 2” “ lineIn India, most consumers turn left . . .
  35. 35. circulation flows 2” “ line. . . and most consumers view at right angles.
  36. 36. lines of sight 2” “ lineMost consumers read from left to right.
  37. 37. lines of sight 2” “ line
  38. 38. What are the tools of VM? “ form & shape ” 12345
  39. 39. “ form & 3 shape ” What you seeis what you buy.
  40. 40. “ form & 3 shape ” How we show the form of merchandisegives a strong and lasting impression.
  41. 41. “ form & 3 shape ”The best shapes for product display are triangles and pyramids.
  42. 42. “ form & 3 shape ”The best shapes for product display are triangles and pyramids.
  43. 43. What are the tools of VM? “ direction ” 12345
  44. 44. 4 “ direction ”The most rewarding experience occurs when shoppers are guided and properly informed.
  45. 45. 4 “ direction ”Fixtures must always be aligned!
  46. 46. What are the tools of VM? “ lighting ” 12345
  47. 47. “ lighting ” 5All colors depend on light.
  48. 48. Lighting creates feelings and responses.
  49. 49. VISUAL MERCHANDISING where is VM used?
  50. 50. where is VM used? “ outdoors ”
  51. 51. window
  52. 52. where is VM used? “ indoors ”
  53. 53. entry hotspot
  54. 54. where is VM used?“ in-store communication ”
  55. 55. In-store CommunicationI.  PRICE/PROMO COMMUNICATION CARDSII. PRICE INDICATOR MARKERSIII. SHOPPING CART SIGNSIV. BROWSER TOPPERSV. ENDCAP BACKBOARDSVI. EDUTAINMENT BOARDS
  56. 56. where is VM used? “ events ”
  57. 57. VISUAL is VM maintained? how MERCHANDISING
  58. 58. It createsattention,interest,desire, andaction.
  59. 59. go ods poi led an dsSo iled affect the mar k-u p!
  60. 60. It createsthe talk of the town,the focus,& the pushfor the product.
  61. 61. re a tesIt c chaos & confusio n!
  62. 62. It creates positive imagefor brand & company.
  63. 63. Po o r ly-ma intain ed interi ors defeat th e promise ell-design ed store!o faw
  64. 64. This is not how we do it.This is not who we are.
  65. 65. before after
  66. 66. VISUAL is VM maintained? how MERCHANDISING
  67. 67. how is VM maintained? “ Like this. ”
  68. 68. dailywhite glove maintenance checklist
  69. 69. dailymerchandise presentation manual
  70. 70. That  is  how  VISUAL MERCHANDISING VM is  maintained!  
  71. 71. VISUAL MERCHANDISING summing up
  72. 72. VMVISUAL MERCHANDISING is the way we want our products to look and feel. ( and why is it important? )
  73. 73. VISUAL MERCHANDISING Be creative. Be organized. Sustain it . . . ( and why is it important? )

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