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    West africa online space West africa online space Presentation Transcript

    • WEST AFRICA …NIGERIA …WHAT IS HAPPENING IN THE DIGITAL / ON LINE SPACE PESHWA ACHARYAhttp://www.wildfusions.com 1
    • NIGERIAN INTERNET POPULATION 2010 http://www.wildfusions.com 2
    • 2010 Ad Spend – Top 20 Brands (N’000’000) THREE (3) CROWNS… 431.24 2010 Spend Split by DETTOL DISINFECTANT 445.40 TOTAL AD SPEND €314 2010 FIRST BANK Medium 478.42 MALTA GUINNESS 487.40 COCA-COLA 511.08Outdoor 32% DIAMOND BANK 514.60 TV HEINEKEN BEER 543.10 m 39% NACA (CORP) 587.56 LEGEND EXTRA 601.11 GULDER 610.73 Press NOKIA PHONES 842.43 9% Radio 20% INDOMIE NOODLES MALTINA 867.22 1,087.25 N62.8bn PEAK MILK 1,324.60 STAR 1,712.78 GUINNESS STOUT 2,002.81 AIRTEL 2,771.23 ETISALAT(EMTS) 3,497.68 GLOBACOM 5,341.31 MTN 9,534.92MEDIA LANDSCAPE Source: MMS 2010
    • NIGERIAN INTERNET POPULATION2011 60 % of internet queries from Nigeria are made on Mobile according to Google http://www.wildfusions.com
    • MOBILE USAGE NIGERIA
    • MOBILE MARKETING POTENTIAL REACH90m mobile subscribers in Nigeria-NCCAccording to Google over 60% ofsearch queries in Nigeria come frommobile devices
    • 20 Most Visited Sites in Nigeria/Top 10 Queries(Alexa Ratings)November 22, 2011
    • 20. This site is in the “Microsoft Corporation” category of websites. Relative to the overall population of internet users, Microsoft.coms users tend to be aged under 25 and over 45, and they are disproportionately men browsing from school and work. The top queries driving traffic to microsoft.com from search engines. Updated monthly. Query/Percent of Search Traffic 1 hotmail 1.24% 2 microsoft 0.81% 3 internet explorer 0.62% 4 microsoft security essentials 0.49% 5 windows 0.37% 6 windows 7 0.35% http://www.microsoft.com 7 microsoft office 0.28% 8 directx 0.23% 9 windows 7 themes 0.22% 10 office 2010 0.21% NOT ON THE GOOGLE NETWORK
    • 19. VConnect is the largest local search engine in Nigeria The top queries driving traffic to vconnect.com from search engines. Updated monthly. Query/Percent of Search Traffic 1 vconnect 4.39% 2 upcoming events in nigeria 2011 1.90% 3 house 0.63% 4 vconnect nigeria 0.60% http://www.vconnect.com/ 5 m/s donacks 0.54% 6 adora lingerie 0.49% 7 v connect 0.49% 8 www.vconnect.com 0.43% NOT ON THE GOOGLE NETWORK 9 fareno semovita 0.35% 10 gsm arena 0.33%
    • 18. This interactive tool provides you with a dictionary and additional information on words found within any Windows application. Forum, support pages, professional and adware versions. The top queries driving traffic to babylon.com from search engines. Updated monthly. Query Percent of Search Traffic 1 traductor ingles español 2.15% 2 traductor 1.91% 3 tradutor 1.45% 4 italian translation 1.08% http://www.babylon.com/ 5 traduttore 1.07% 6 french translation 0.78% 7 french to english translation NOT ON THE GOOGLE NETWORK 0.72% 8 spanish translation 0.69% 9 traduction 0.56% 10 übersetzer 0.56%
    • 17. Visitors to the site spend about two minutes per visit to the site and 26 seconds per pageview, and the site has been online for more than nine years. The fraction of visits to Mywebsearch.com referred by search engines is roughly 2% The top queries driving traffic to mywebsearch.com from search engines. Updated monthly. Query Percent of Search Traffic 1 mywebsearch 19.45% 2 my web search 14.41% 3 my web face 14.17% 4 mywebface 4.38% 5 mywebsearch.com 2.47% http://home.mywebsearch.com/ 6 search 2.23% 7 my web 2.04% NOT 0N THE GOOGLE NETWORK 8 search.mywebsearch.com 1.98% 9 302 found 1.68% 10 mywebsearsh 1.19%
    • About 11% of visits to it are16. referred by search engines. Visitors to Bbc.co.uk spend about seven minutes per visit to the site and 63 seconds per pageview. About 38% of visitors to the site come from the UK, where it has attained a traffic rank of 5 The top queries driving traffic to bbc.co.uk from search engines. Updated monthly. http://www.bbc.co.uk/ Query /Percent of Search Traffic 1 bbc 8.44% 2 bbc news 3.65% 3 weather 1.64% 4 bbc weather 1.46% NOT 0N THE GOOGLE NETWORK 5 bbc iplayer 1.45% 6 bbc sport 1.14% 7 iplayer 0.79%
    • 15. Jobs, Careers, Opportunities, Scholarships, Advice and Salary Talk in Nigeria The top queries driving traffic to jobberman.com from search engines. Updated monthly. Query/ Percent of Search Traffic 1 jobberman 16.25% 2 jobberman.com 6.61% 3 power management system 4.22% 4 latest jobs in nigeria 3.16% 5 jobs in nigeria 1.77% http://www.jobberman.com/ 6 dealfish nigeria 1.61% 7 auditors in nigeria 1.44% NOT 0N THE GOOGLE NETWORK 8 jobberman recruiting 2.0 1.40%
    • 14. Amazon.com seeks to be Earths most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. The top queries driving traffic to amazon.com from search engines. Updated monthly. Query/ Percent of Search Traffic 1 amazon 8.65% 2 amazon.com 0.68% 3 amazon books 0.21% 4 kindle 0.15% 5 amazon associates 0.10% 6 amazon affiliate 0.09% http://www.amazon.com/ 7 amazon app store 0.08% 8 amazon s3 0.08% NOT ON THE GOOGLE NETWORK 9 amazon kindle 0.06% 10 amazon prime 0.05%
    • Guaranty Trust Bank plc is a13. leading African Bank that offers Online/Internet Banking, Retail Banking, Corporate Banking, Investment Banking ad Asset Management services. The top queries driving traffic to gtbank.com from search engines. Updated monthly. Query /Percent of Search Traffic 1 gtbank 29.30% http://gtbank.com/ 2 gtb 9.45% 3 guaranty trust bank 6.53% 4 gtb internet banking 6.05% 5 gtb bank 3.11% 6 gt bank 1.79% NOT ON THE GOOGLE NETWORK 7 www.gtbank.com 1.72% 8 gtbank internet banking
    • 12. The time spent in a typical visit to this site is about eight minutes, with 34 seconds spent on each pageview, and visitors to Live.com view an average of 6.1 unique pages per day The top queries driving traffic to live.com from search engines. Updated monthly. Query/Percent of Search Traffic 1 hotmail 26.33% 2 hotmail iniciar sesion 6.27% 3 hotmail.com 5.18% https://login.live.com/ 4 windows live 4.68% 5 www.hotmail.com 2.24% 6 messenger 2.01% NOT ON THE GOOGLE NETWORK 7 windows live messenger 1.98% 8 hotmail sign in 1.77% 9 skydrive 1.23%
    • 11. A networking tool to find connections to recommended job candidates, industry experts and business partners. Allows registered users to maintain a list of contact details of people they know and trust in business. Query/ Percent of Search Traffic 1 linkedin 7.75% 2 linked in 1.02% 3 linkedin login 0.21% 4 linkedin.com 0.09% 5 linked 0.08% http://www.linkedin.com/ 6 linkdin 0.07% 7 linkin 0.04% NOT ON THE GOOGLE NETWORK 8 linkedin logo 0.04% 9 www.linkedin.com 0.03% 10 kweku adoboli 0.02%
    • 10. A big, broad discussion forum for Nigerians. Covers dozens of topics including romance, technology, careers, business, and entertainment. With over half a million members, the number one Nigerian community online continues to grow. The top queries driving traffic to nairaland.com from search engines. Updated monthly. Query/ Percent of Search Traffic 1 nairaland 1.66% 2 crystal services nairaland 0.43% http://www.nairaland.com/ 3 nigerian forum 0.32% 4 fixed deposit vs stock market 0.28% 5 1honeybee 0.22% ON THE GOOGLE NETWORK 6 mtn nigeria 0.18% 7 british american tobacco 0.16% 8 unilag 0.14% 9 free music download 0.14%
    • 9. Social networking and microblogging service utilising instant messaging, SMS or a web interface. http://www.twitter.com Search Query/ 1 Month Decline 1 twitter 4.49% 2 lulzsec 0.12% 3 twiter 0.09% 4 twitter.com 0.07% 5 pottermore 0.07% 6 hilal cebeci twitter 0.04% 7 平野綾 twitter 0.03% 8 twitter en español 0.03% 9 tweeter 0.02% NOT ON THE GOOGLE NETWORK 10 cm punk twitter 0.02%
    • 8. Online version of a Nigerian daily newspaper covering general national news, politics, business, sports, entertainment, fashion,lifestyle human interest stories and the Niger Delta region, etc. The top queries driving traffic to vanguardngr.com from search engines. Updated monthly. Query/ Percent of Search Traffic 1 vanguard 7.57% 2 nigerian newspapers 5.93% 3 news 4.30% http://www.vanguardngr.com/ 4 nigeria newspaper 2.43% 5 nigeria news 2.08% 6 vanguard newspaper 2.04% 7 mercy johnson 1.90% 8 nigeria newspapers 1.44% ON THE GOOGLE NETWORK 9 nigeria 1.41% 10 vanguardngr 1.27%
    • 7. A free encyclopedia built collaboratively using wiki software. (Creative Commons Attribution- ShareAlike License). The top queries driving traffic to wikipedia.org from search engines. Updated monthly. Query /Percent of Search Traffic 1 wikipedia 0.60% 2 facebook 0.47% http://www.wikipedia.org/ 3 youtube 0.15% 4 freddie mercury 0.13% 5 google 0.09% NOT ON THE GOOGLE NETWORK 6 jim henson 0.07% 7 wiki 0.06% 8 scarlett johansson 0.06%
    • 6. Free, automated weblog publishing tool that sends updates to a site via FTP. The top queries driving traffic to blogspot.com from search engines. Updated monthly. Query /Percent of Search Traffic 1 blogger 43.92% 2 blogspot 7.82% 3 blog 4.27% 4 blogger.com 1.95% 5 bloger 1.64% http://www.blogger.com/ 6 blogspot.com 0.86% 7 how to create a blog ON THE GOOGLE NETWORK 0.50% 8 blogger sign in 0.48% 9 %0.41 ‫بلوجر‬
    • 5. YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide! The top queries driving traffic to youtube.com from search engines. Updated monthly. Query/ Percent of Search Traffic 1 youtube 12.04% 2 you tube 1.22% 3 4 %0.49 ‫يوتيوب‬youtube.com http://www.youtube.com 0.22% 5 you 0.18% 6 www.youtube.com 0.13% ON THE GOOGLE NETWORK 7 youtub 0.12% 8 utube 0.11%
    • 4. The top queries driving traffic to google.com.ng from search engines. Updated monthly. Query Percent of Search Traffic 1 google 24.66% web hosting in 2 2.16% nigeria nigerian 3 1.50% newspapers 4 google translator 1.03% 5 google nigeria 1.01% http://www.google.com.ng/ 6 gogle 1.01% 7 google map 0.64% 8 catering 0.63%ON THE GOOGLE NETWORK 9 hotels in lagos 0.56% 10 leeds university 0.54%
    • 3. Enables users to search the worlds information, including webpages, images, and videos. Offers unique features and search http://www.google.com technology. The top queries driving traffic to google.com from search engines. Updated monthly. Query/ Percent of Search Traffic 1 gmail 9.93% 2 google 7.11% 3 translate 1.49% 4 google translate 1.40% 5 google maps 1.35% ON THE GOOGLE NETWORK 6 adsense 1.01% 7 maps 0.88%
    • 2. A major internet portal and service provider offering search results, customizable content, chatrooms, free e- mail, clubs, and pager. The top queries driving traffic to yahoo.com from search engines. Updated monthly. Query/ Percent of Search Traffic 1 yahoo 7.48% 2 yahoo mail 2.87% 3 yahoo.com 0.78% http://www.yahoo.com/ 4 yahoomail 0.67% 5 www.yahoo.com 0.41% NOT ON THE GOOGLE NETWORK 6 mail 0.29% 7 yahoo.fr 0.26% 8 yahoo finance 0.18% 9 yahoo.es 0.14%
    • 1. A social utility that connects people, to keep up with friends, upload photos, share links and videos The top queries driving traffic to facebook.com from search engines. Updated monthly. Query /Percent of Search Traffic 1 facebook 34.52% 2 fb 1.71% http://www.facebook.com/ 3 face 1.59% 4 facebook login 1.46% 5 www.facebook.com 1.27% NOT ON THE GOOGLE NETWORK 6 %1.12 ‫فيس بوك‬ 7 facebook.com 0.66% 8 face book 0.50% 9 facebook en español 0.49%
    • ONLINE MARKETING EFFORTS BY TELCOS INNIGERIA
    • Etisalat on Facebook
    • Ad Impressions Operator wise Monthly Ad Impressions Operatorwise MTN Nigeria EMTS Nigeria Celtel/Zain Nigeria Glo Mobile (Globacom) 0% 8% 25% 67%• MTN dominates with 67% of Ad Impressions approx. 480 Mn Ad Impressions / Month• Any Competitor Telecom Operator can run campaigns targeting MTN users to switch• A Telecom Operator can reach to its existing customer cross selling / upselling products
    • Pan NigeriaGoal : Branding campaign 4 Etisalat on “Other” Telecom OperatorsCountry : NigeriaPositioning: Etisalat as a pan Nigerian Telecom BrandMedia Clutter: First of its kind on mobile, focusing on YouthTarget : 350 mn Ad Impressions on competitor telecos( MTN/Zain) to push people to switch to EtisalatHandset: Nokia/Samsung/RIM/Apple/Motorola/SonyEricsson :Easy Cliq with MobileGoal : Get Nigerian youth to switch to Etisalat Easy CliqPosition: Etisalat as a ‘Hip’ brand using mobile web channel to reachtarget market; will be first operator in Nigeria to do thisCountry : NigeriaUnique Consumers : InMobi reaches 2.5 million (30% of all mobileInternet users in the country)Handsets : 11% Smart Phones (Black Berry, iPhones, high end Nokia,Samsung) and 89% basic phones with Internet accessAd Formats : Text and Banner (static & animated)Mobile Sites: reach youth where they are includingsports/community sites supersport.mobi, goal.com ,myspace,ebuddy
    • Multilinks on Mobile
    • MTN Banners on Google Display Network
    • MTN Banners on Google Display Network
    • MTN Ads across all internet platforms including Bellanaija
    • MOBILE 39 http://www.wildfusions.com
    • Nigeria Stats #Mobile Subscribers ( March 90,655,000 2011) % Data Users in Nigeria 10-12% # Ad Impressions/month 617 Million (April 2011) Targeting Handsets, Telecom Operators, Country, demographic CTR 1-1.5% (campaign dependent)
    • Mobile Stats June 2011 Snapshot: NigeriaNigeria passed Ukraine Page-view growth since Juneto take the #4 spot on 2010: 464.5 %the top 20 countries Unique-user growth since Junelist. South Africa, China 2010: 436.5 %and Turkey all went up Data transfer growth since Junein the ranking of top 20 2010: 424.9 %countries. Page views per user: 338Top handsets for June 2011 Data transferred per user (MB): 4 Top 10 sites in Nigeria (unique1. Nokia 2700c Data transferred per page view users)2. Nokia 5130 XpressMusic (KB): 13 1. facebook.com3. Nokia X2.01 2. google.com4. Nokia 2690 3. yahoo.com5. Nokia 3110c 4. vanguardngr.com (5)6. Nokia C1 5. bbc.co.uk (4)7. Nokia N72 6. goal.com (7)8. Nokia 2330c 7. wikipedia.org (6)9. Nokia C3 8. my.opera.com (9)10.Nokia 2600c 9. jamb.org.ng (new) 10.youtube.com http://www.opera.com
    • Ad ImpressionsHandset Break-UP Monthly Ad Impressions Handset Break up Nokia Samsung SonyEricsson RIM Apple LG Others 37% 52% 2% 0% 0% 4% 5% • Nokia dominates with 52% of Ad Impressions approx. 370 Mn Ad Impressions / Month • Others primarily include Huawei , ZTE & Chinese handsets etc. very popular in Nigeria • Smart Phones are growing in China esp. Blackberry.
    • MEDIA DETAILSWith billions of impressions reaching millions of consumers in almost every region aroundthe globe, we provide unprecedented reach at significant scale. The technology platformenables sophisticated targeting with a multitude of options including demographictargeting, targeting at the handset level, targeting by country, and targeting by category.Nigeria:Globacom Limited can reach millions of mobile phone users in Nigeria486m impressions generated from Nigeria alone11 percent of all smartphones in NigeriaAverage CTR is between 0.4-1%Our Mobile Clients include Multilinks, Samsung and Fela in Lagos event. http://www.wildfusions.com 43
    • CONSUMERTARGETING OPTIONShttp://www.wildfusions.com 44
    • Benefits•Advertising opportunities onvarious mobile sites•Drive traffic to GlobacomLimited mobile site•Targeting Options includes:Countries, Carriers, Handsets,Categories, Demographics etc•Reach the Widest possibleaudience•Track the progress of theCampaign with real time, onlinereporting
    • MEASUREMENT AND EVALUATION 46http://www.wildfusions.com
    • Analytics allows you to:Evaluate traffic sources byNigerian cities to your landingpage.Measure activities on site byusersMeasure time spent on site byusersMeasure and monitor yourcampaign performanceIt helps make informeddecisions for offline activities CAMPAIGN MEASUREMENT WITH GOOGLE ANALYTICS http://www.wildfusions.com 47
    • Peshwa.expert@gmail.com