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VISUAL   MERCHANDIZING
 

VISUAL MERCHANDIZING

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    VISUAL   MERCHANDIZING VISUAL MERCHANDIZING Presentation Transcript

    • RR CDIT Speciality Visual Merchandising Reliance Retail Reliance Industries Ltd.
    • two examples from bangalore e zone levis square Reliance Retail 2
    • example one from bangalore e zone Reliance Retail 3
    • e zone : layout …consumer flow & adjacencies reception Sony Shop-in-Shop TV plasma Hi-End TV TV Exp Zone 2 accessories TV Audio Speakers Exp Zone 1 Audio Reliance Retail TV gaming 4
    • primarily orange, facia, fixtures & uniform building image on the “experience” platform Reliance Retail 5
    • color tones, orange, yellow , lime green to imbibe youthful energy Reliance Retail 6
    • swanky fixtures : wood & steel interspersed but a bit empty Reliance Retail 7
    • gaming peripherals poor merchandising, lots of boxes, lots of empty space, pricing not clearly mentioned at all points and visual merchandising Reliance Retail 8
    • MP3, ipods, accessories not clearly indicated what’s in store Reliance Retail 9
    • steel fixture looks fair, wires mess it up Reliance Retail 10
    • fairly elegant, lots of branding , product cards well placed and aligned, vendor brand “onida” alone visible Reliance Retail 11
    • fairly elegant, wooden paneled fixture looks good, philips branding visible, stand alone satellite radio demo Reliance Retail 12
    • fairly elegant Reliance Retail 13
    • fairly elegant Reliance Retail 14
    • home theatre experience zone current best standards Reliance Retail 15
    • home theatre experience zone current best standards Reliance Retail 16
    • home theatre experience zone current best standards Reliance Retail 17
    • home theatre experience zone current best standards Reliance Retail 18
    • home theatre experience zone current best standards Reliance Retail 19
    • home theatre experience zone : room 2 The tv is small , probably deliberate Reliance Retail 20
    • home theatre experience zone : room 2 The tv is small , probably deliberate Reliance Retail 21
    • signage on wall : accentuating experience depicting young male aged 22-26 orange primary color Reliance Retail 22
    • examples two from bangalore levis a concept store : youthful, rugged, bold and rebellious truly best-in-class store concept and design Key Take-Out can we have an attitude within our store & can we build the unexpected Reliance Retail 23
    • truly eye catching, thru lighting, colors, personality and style (using mannequins) Reliance Retail 24
    • my hypothesis : in bangalore , levis square would have strengthened its cult preference amongst youth already Reliance Retail 25
    • mannequins all the way depicting style & attitude Reliance Retail 26
    • creating the unexpected…normal is boring Reliance Retail 27
    • vintage building the heritage perceptions, the legend of levis ….the classic levis (ala classic coke) Reliance Retail 28
    • unexpected even the carpet Reliance Retail 29
    • showcase value, modern and rich styling ….and bold Reliance Retail 30
    • the 501 tab iron engraved Reliance Retail 31
    • bold spirit of the brand Reliance Retail 32
    • joint promo with zoom….conveying lifestyle Diva Quest ….zoom larger brand space within the levis domain Reliance Retail 33
    • wooden staircase, classy design …modernity Reliance Retail 34
    • grafitti “graphics” picture speaks louder than words don’t miss the broken wall with steel mesh/angles ….rugged it is Reliance Retail 35
    • cant miss the branding Reliance Retail 36
    • color tones synergy Reliance Retail 37
    • distinctive thru props…hanging red- threads jeans @ Rs10k to 40k Reliance Retail 38
    • - concept area’s ? should we have them…creating unexpected - colors synergy - colors “bold” - colors and lighting mix - props… - mannequin clothing conveying modernity - mannequin actions accentuating engagement ( nike does it too, cdit stores breaking from the pack…) - even the wall …broken and undone…yet conveying an attitude - floor signage - lift signage - joint branding where joint-brand more prominent conveying an attitude / image - window with colors & lighting, props (mannequins) ; unexpected & not the regular Reliance Retail 39