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VISUAL   MERCHANDIZING
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VISUAL MERCHANDIZING

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  • 1. RR CDIT Speciality Visual Merchandising Reliance Retail Reliance Industries Ltd.
  • 2. two examples from bangalore e zone levis square Reliance Retail 2
  • 3. example one from bangalore e zone Reliance Retail 3
  • 4. e zone : layout …consumer flow & adjacencies reception Sony Shop-in-Shop TV plasma Hi-End TV TV Exp Zone 2 accessories TV Audio Speakers Exp Zone 1 Audio Reliance Retail TV gaming 4
  • 5. primarily orange, facia, fixtures & uniform building image on the “experience” platform Reliance Retail 5
  • 6. color tones, orange, yellow , lime green to imbibe youthful energy Reliance Retail 6
  • 7. swanky fixtures : wood & steel interspersed but a bit empty Reliance Retail 7
  • 8. gaming peripherals poor merchandising, lots of boxes, lots of empty space, pricing not clearly mentioned at all points and visual merchandising Reliance Retail 8
  • 9. MP3, ipods, accessories not clearly indicated what’s in store Reliance Retail 9
  • 10. steel fixture looks fair, wires mess it up Reliance Retail 10
  • 11. fairly elegant, lots of branding , product cards well placed and aligned, vendor brand “onida” alone visible Reliance Retail 11
  • 12. fairly elegant, wooden paneled fixture looks good, philips branding visible, stand alone satellite radio demo Reliance Retail 12
  • 13. fairly elegant Reliance Retail 13
  • 14. fairly elegant Reliance Retail 14
  • 15. home theatre experience zone current best standards Reliance Retail 15
  • 16. home theatre experience zone current best standards Reliance Retail 16
  • 17. home theatre experience zone current best standards Reliance Retail 17
  • 18. home theatre experience zone current best standards Reliance Retail 18
  • 19. home theatre experience zone current best standards Reliance Retail 19
  • 20. home theatre experience zone : room 2 The tv is small , probably deliberate Reliance Retail 20
  • 21. home theatre experience zone : room 2 The tv is small , probably deliberate Reliance Retail 21
  • 22. signage on wall : accentuating experience depicting young male aged 22-26 orange primary color Reliance Retail 22
  • 23. examples two from bangalore levis a concept store : youthful, rugged, bold and rebellious truly best-in-class store concept and design Key Take-Out can we have an attitude within our store & can we build the unexpected Reliance Retail 23
  • 24. truly eye catching, thru lighting, colors, personality and style (using mannequins) Reliance Retail 24
  • 25. my hypothesis : in bangalore , levis square would have strengthened its cult preference amongst youth already Reliance Retail 25
  • 26. mannequins all the way depicting style & attitude Reliance Retail 26
  • 27. creating the unexpected…normal is boring Reliance Retail 27
  • 28. vintage building the heritage perceptions, the legend of levis ….the classic levis (ala classic coke) Reliance Retail 28
  • 29. unexpected even the carpet Reliance Retail 29
  • 30. showcase value, modern and rich styling ….and bold Reliance Retail 30
  • 31. the 501 tab iron engraved Reliance Retail 31
  • 32. bold spirit of the brand Reliance Retail 32
  • 33. joint promo with zoom….conveying lifestyle Diva Quest ….zoom larger brand space within the levis domain Reliance Retail 33
  • 34. wooden staircase, classy design …modernity Reliance Retail 34
  • 35. grafitti “graphics” picture speaks louder than words don’t miss the broken wall with steel mesh/angles ….rugged it is Reliance Retail 35
  • 36. cant miss the branding Reliance Retail 36
  • 37. color tones synergy Reliance Retail 37
  • 38. distinctive thru props…hanging red- threads jeans @ Rs10k to 40k Reliance Retail 38
  • 39. - concept area’s ? should we have them…creating unexpected - colors synergy - colors “bold” - colors and lighting mix - props… - mannequin clothing conveying modernity - mannequin actions accentuating engagement ( nike does it too, cdit stores breaking from the pack…) - even the wall …broken and undone…yet conveying an attitude - floor signage - lift signage - joint branding where joint-brand more prominent conveying an attitude / image - window with colors & lighting, props (mannequins) ; unexpected & not the regular Reliance Retail 39

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