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HOW YOU CREATE RETAIL MARKETING COMMUNICATION

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reliance digital

  1. 1. Campaign for January 2009  Digital Bonanza  Coolest Republic Day Bonanza
  2. 2. Campaign logo
  3. 3. Half Page Ad Qtr Page Ad
  4. 4. Digital Bonanza Campaign - Flyer
  5. 5. Campaign Logo
  6. 6. Coolest Republic Bonanza Campaign - Half Page Ad
  7. 7. Coolest Republic Bonanza Campaign - Strip Ad Coolest Republic Bonanza Campaign - Scratch Card
  8. 8. Campaign for February 2009 Valentine’s Day
  9. 9. Valentine’s Day Campaign - Flyer
  10. 10. Valentine’s Day Campaign - Scratch Card
  11. 11. Campaign for March 2009  Rs. 999 Digital Dreams Offer  Women’s Day & AC Chill Bill
  12. 12. Campaign Logo
  13. 13. Rs. 999 Digital Dreams Offer Campaign - Half page Ad
  14. 14. Rs. 999 Digital Dreams Offer Campaign (Gudipadwa) - Half page Ad
  15. 15. Rs. 999 Digital Dreams Offer Campaign - Flyer
  16. 16. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  17. 17. VM Elements – Internal Rs. 999 Digital Dreams Offer Campaign Standee Rs. 999 Digital Dreams Offer Campaign Wobbler
  18. 18. Women’s Day Campaign - Flyer
  19. 19. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  20. 20. VM Elements – Internal Women’s Day Campaign - Standee
  21. 21. Women’s Day Campaign - EDM
  22. 22. Campaign Logo
  23. 23. AC Chill Bill Super Star Carnival Campaign - Half page ad
  24. 24. AC Chill Bill Super Star Carnival Campaign - Qtr page ad
  25. 25. AC Chill Bill Super Star Carnival Campaign - Flyer
  26. 26. AC Chill Bill Super Star Carnival Campaign - Scratch Card AC Chill Bill Super Star Carnival Campaign - Contest Coupon
  27. 27. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  28. 28. VM Elements – Internal AC Chill Bill Super Star Carnival Campaign Standee AC Chill Bill Super Star Carnival Campaign - Wobbler
  29. 29. VM Elements – Internal AC Chill Bill Super Star Carnival Campaign - Floor Graphics
  30. 30. Campaign for May 2009 2nd Anniversary
  31. 31. Campaign Logo
  32. 32. 2nd Anniversary Campaign - Full Page Ad
  33. 33. 2nd Anniversary Campaign - Half Page Ads
  34. 34. 2nd Anniversary Campaign - Flyer
  35. 35. 2nd Anniversary Campaign - Contest Coupon
  36. 36. Back Side 2nd Anniversary Campaign - Scratch Cards
  37. 37. 2nd Anniversary Campaign - Quarter Page Ad
  38. 38. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  39. 39. VM Elements – External Gate Podium Backdrop
  40. 40. VM Elements – Internal 4D Cake Structure
  41. 41. VM Elements – Internal Standees
  42. 42. VM Elements – Internal Drop Box
  43. 43. VM Elements – Internal Floor Graphics
  44. 44. Campaign for July 2009  Rain Gain  Rakhi Festival
  45. 45. Campaign Logo
  46. 46. Rain Gain Campaign - Folder
  47. 47. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  48. 48. VM Elements – Internal Floor Graphics
  49. 49. VM Elements – Internal Standees
  50. 50. Bluetooth Slides
  51. 51. Folder for Chennai during Rain Gain Campaign
  52. 52. Campaign Logo
  53. 53. Rakhi Festival Campaign - Flyer
  54. 54. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  55. 55. VM Elements – Internal Standee
  56. 56. Bluetooth Slides
  57. 57. EDM
  58. 58. Miss Kerala 2009 - Ad
  59. 59. Standee EDM for the month
  60. 60. Free Service Camp - Flyer
  61. 61. Free Service Camp - Banner
  62. 62. Standee EDM for the month
  63. 63. EDMs for the month
  64. 64. Endcap
  65. 65. Campaign for August 2009  Independence Day  Ganeshotsav Festival
  66. 66. Campaign Logo
  67. 67. Half Page Ad
  68. 68. Qtr Page Ad
  69. 69. Flyer
  70. 70. EDM’s
  71. 71. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  72. 72. VM Elements – External Theme Gate Glazing
  73. 73. VM Elements – Internal Standee Endcap
  74. 74. VM Elements – Internal Dangler Floor Graphic with Promo Floor Graphic with Theme
  75. 75. Freedom Choice Campaign - Bluetooth Slides
  76. 76. Campaign Logo
  77. 77. Half page Ad
  78. 78. Qtr page ad
  79. 79. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  80. 80. VM Elements – Internal Standee Glazzing
  81. 81. Ganesh Ustav Campaign - Bluetooth Slides
  82. 82. Flyer during Ganesh Ustav Campaign
  83. 83. Gamer Club - Folder with Form Gamer Club - Membership card
  84. 84. VM Elements – Internal Floor Graphics for Sound Bar
  85. 85. VM Elements – Internal Floor Graphics for Sound Bar
  86. 86. Campaign for October 2009  Durga Puja  Dussehra  Diwali Festivals  Laptop Loot
  87. 87. Campaign Logo Category Logo Category Logo Category Logo
  88. 88. Durga Puja - Other promotional units
  89. 89. Durga Puja Campaign - - Half page ad
  90. 90. Visual Merchandising & In-Store Promotions (Durga Puja, Dussehra & Diwali Festival) To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  91. 91. VM Elements – External Gate Durga Puja Campaign - Glazing
  92. 92. VM Elements – Internal Standee
  93. 93. Diwali Campaign Logo Category Logo Category Logo Category Logo
  94. 94. Sparkling Celebrations Campaign - Other promotional units
  95. 95. Full page AD
  96. 96. Half page ad
  97. 97. Qtr page ad
  98. 98. Flyer
  99. 99. Magazine Ad
  100. 100. Sparkling Celebrations - Slogan Contest Coupon Pocket Card
  101. 101. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  102. 102. VM Elements – External Glazing Branding – on all Glass panels at the entrance. Gate Eco solvent printed Vinyl directly pasted on glass with cut to shape
  103. 103. VM Elements – Internal Dangler – Suspended in entire store Offset printed Danglers in entire with Front & Back printing (Size : 17” x 21”) 3 X 6 Standee
  104. 104. VM Elements – External Podium
  105. 105. VM Elements – Internal Floor graphics – Category Promotion Eco solvent printed vinyl pasted on Floor with Matt lamination along with cut to shape Size : 18” x 48”
  106. 106. VM Elements – Internal Focal Point Highlighter – To highlight focal point and gifting a new shape crowner has been created. Eco solvent printed Vinyl directly pasted sunboard with cut to shape along with back support Size in proportion Focal Point Highlighter A4 Standee 3 x6 Standee
  107. 107. VM Elements – Internal Drop Box
  108. 108. EDM for the Campaign
  109. 109. EDM for the Campaign
  110. 110. Bluetooth Slides
  111. 111. E - Greeting
  112. 112. VM Elements – Internal Sparkling Celebrations Campaign - LCD TV Screen Display at other Reliance Stores
  113. 113. Campaign Logo
  114. 114. Laptop Loot Campaign - Strip Ads
  115. 115. Campaign for December 2009  New Year  Pongal  Sankranti
  116. 116. Campaign logo Category Logo Category Logo
  117. 117. Full page ad
  118. 118. Half page ad
  119. 119. Half page ad
  120. 120. Qtr page ad 100% Win Win (Sankranti) Campaign - Qtr page ad
  121. 121. 100% Win Win Campaign - Flyer
  122. 122. 100% Win Win Campaign - Flyer
  123. 123. 100% Win Win Campaign - Flyer
  124. 124. Scratch Card for IT & Telecomm Scratch Card for CE & HA
  125. 125. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  126. 126. VM Elements – External Gate Thematic Glazing
  127. 127. VM Elements – Internal A4 Posters Standee
  128. 128. VM Elements – Internal A4 Posters Standee
  129. 129. VM Elements – Internal Floor graphic / Category Promotion
  130. 130. Bluetooth Slides
  131. 131. LCD TV Screen Display at other Reliance Stores
  132. 132. EDM for the month
  133. 133. EDM for the month
  134. 134. Campaign for January 2010  Republic Day
  135. 135. Full Page Ad
  136. 136. Half Page Ad
  137. 137. Strip Ads
  138. 138. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  139. 139. VM Elements – Internal Republic Day Campaign - Standee Republic Day Campaign - Glazing
  140. 140. VM Elements – Internal Wobbler
  141. 141. VM Elements – Internal Republic Day Campaign - Standee
  142. 142. Campaign for March 2010 Summer Bonanza
  143. 143. Campaign Logo
  144. 144. Half Page AD
  145. 145. Visual Merchandising & In-Store Promotions Summer Bonanza: April’ 2010 To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  146. 146. 3x6 Standee A4 Promo Standee
  147. 147. Campaign for May 2010 3rd Anniversary
  148. 148. Campaign Logo
  149. 149. Half Page AD
  150. 150. Quarter Page AD
  151. 151. Flyer
  152. 152. Slogan Contest Coupon Pocket Card
  153. 153. Standee for iStore Standee for Reliance Digital Standee for Reliance Digital
  154. 154. EDM Rconnect
  155. 155. Bluetooth Screens
  156. 156. Visual Merchandising & In-Store Promotions 08th May to 20Th June’ 2010 To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  157. 157. 2D Gate Objective : Draw attention • • The very first point of visual contact for the walk in customers. This will make the customers aware of the 3rd Anniversary and the various offers running Highlighting : - The Completion of 3 years of Reliance Digital - The 3 amazing benefits that will be offered to the customers - The opportunity to win lots of Gifts during the course of the Anniversary season
  158. 158. Glazing (Front Glass) Objective : Generate Interest and curiosity • Another strong communication after the Gate to draw customers attention & footfalls • Posted on the Front Glass of the Store • This will give detailed information about the 3 benefits that we have for our customers : -Saat Baje Ka Sikandar (Slogan Contest) -Best Value (Best product deals) -Smart Finance (Zero processing fee + down payment)
  159. 159. Floor Graphic (6x6) Objective : Reinforce the theme and hold the interest • Located in the free zone after entry to the store • Inducing the customers to go through the communication and be a part of range of activities that we will be running in store – in a very provocative manner
  160. 160. Thematic Standee 5’ x 2.5’ Objective : Reminder tool • • Same as the Glazing Draw customers attention IN-STORE
  161. 161. A3 Dangler Spread across the entire store, to create a celebration ambience
  162. 162. Floor Graphics (4x4) Objective : Reinforce the theme and hold the interest • Located in the free zone after entry to the store • Build recall and Interest the customers by communicating the 3 benefits
  163. 163. Drop Box For Daily ‘Saat baje ka Sikandar’ - Slogan contest coupon
  164. 164. Podium Backdrop ‘Saat Baje ka Sikandar’ (event) branding Podium Award Chart Displaying the daily winners of ‘Saat Baje ka Sikandar’ – Slogan contest
  165. 165. EDM for Koramangala store launch
  166. 166. Campaign for June 2010  FIFA  Rain Gain VM  EDM’s
  167. 167. FIFA Flyer
  168. 168. Visual Merchandising & In-Store Promotions Rain Gain: 08 th May to 20Th June’ 2010 To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  169. 169. Thematic Standee 3x6 & Glazing A4 Promo Standee
  170. 170. A3 Danglers
  171. 171. Drop Box
  172. 172. FIFA Store Glazing
  173. 173. EDM & Poster – Lenovo Laptop
  174. 174. EDM & Poster – IT Accessories
  175. 175. EDM & Poster – Samsung Mobiles
  176. 176. Protection Plan Booklet
  177. 177. Samsung Mobile Flyer
  178. 178. Campaign for July 2010     Back 2 College Rain Gain 15 Aug EDM’s
  179. 179. Back 2 College Flyer
  180. 180. Rain Gain Flyer
  181. 181. EDM’s
  182. 182. 15 Aug’2010 Campaign Campaign Logo
  183. 183. 15 Aug Flyer
  184. 184. EDM Rconnect A3 Poster
  185. 185. Visual Merchandising & In-Store Promotions 15 Aug: 28 th July to 16Th Aug’ 2010 To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  186. 186. 2x4 Standee A4 Promo Standee
  187. 187. Wobbler Vertical & Horizontal Glazing 8x4
  188. 188. A3 Dangler
  189. 189. EDM’s for the month
  190. 190. A4 Mobile creative SBI Gift Voucher Standee for Mangalore

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