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reliance digital

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HOW YOU CREATE RETAIL MARKETING COMMUNICATION

HOW YOU CREATE RETAIL MARKETING COMMUNICATION

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  • 1. Campaign for January 2009  Digital Bonanza  Coolest Republic Day Bonanza
  • 2. Campaign logo
  • 3. Half Page Ad Qtr Page Ad
  • 4. Digital Bonanza Campaign - Flyer
  • 5. Campaign Logo
  • 6. Coolest Republic Bonanza Campaign - Half Page Ad
  • 7. Coolest Republic Bonanza Campaign - Strip Ad Coolest Republic Bonanza Campaign - Scratch Card
  • 8. Campaign for February 2009 Valentine’s Day
  • 9. Valentine’s Day Campaign - Flyer
  • 10. Valentine’s Day Campaign - Scratch Card
  • 11. Campaign for March 2009  Rs. 999 Digital Dreams Offer  Women’s Day & AC Chill Bill
  • 12. Campaign Logo
  • 13. Rs. 999 Digital Dreams Offer Campaign - Half page Ad
  • 14. Rs. 999 Digital Dreams Offer Campaign (Gudipadwa) - Half page Ad
  • 15. Rs. 999 Digital Dreams Offer Campaign - Flyer
  • 16. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 17. VM Elements – Internal Rs. 999 Digital Dreams Offer Campaign Standee Rs. 999 Digital Dreams Offer Campaign Wobbler
  • 18. Women’s Day Campaign - Flyer
  • 19. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 20. VM Elements – Internal Women’s Day Campaign - Standee
  • 21. Women’s Day Campaign - EDM
  • 22. Campaign Logo
  • 23. AC Chill Bill Super Star Carnival Campaign - Half page ad
  • 24. AC Chill Bill Super Star Carnival Campaign - Qtr page ad
  • 25. AC Chill Bill Super Star Carnival Campaign - Flyer
  • 26. AC Chill Bill Super Star Carnival Campaign - Scratch Card AC Chill Bill Super Star Carnival Campaign - Contest Coupon
  • 27. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 28. VM Elements – Internal AC Chill Bill Super Star Carnival Campaign Standee AC Chill Bill Super Star Carnival Campaign - Wobbler
  • 29. VM Elements – Internal AC Chill Bill Super Star Carnival Campaign - Floor Graphics
  • 30. Campaign for May 2009 2nd Anniversary
  • 31. Campaign Logo
  • 32. 2nd Anniversary Campaign - Full Page Ad
  • 33. 2nd Anniversary Campaign - Half Page Ads
  • 34. 2nd Anniversary Campaign - Flyer
  • 35. 2nd Anniversary Campaign - Contest Coupon
  • 36. Back Side 2nd Anniversary Campaign - Scratch Cards
  • 37. 2nd Anniversary Campaign - Quarter Page Ad
  • 38. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 39. VM Elements – External Gate Podium Backdrop
  • 40. VM Elements – Internal 4D Cake Structure
  • 41. VM Elements – Internal Standees
  • 42. VM Elements – Internal Drop Box
  • 43. VM Elements – Internal Floor Graphics
  • 44. Campaign for July 2009  Rain Gain  Rakhi Festival
  • 45. Campaign Logo
  • 46. Rain Gain Campaign - Folder
  • 47. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 48. VM Elements – Internal Floor Graphics
  • 49. VM Elements – Internal Standees
  • 50. Bluetooth Slides
  • 51. Folder for Chennai during Rain Gain Campaign
  • 52. Campaign Logo
  • 53. Rakhi Festival Campaign - Flyer
  • 54. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 55. VM Elements – Internal Standee
  • 56. Bluetooth Slides
  • 57. EDM
  • 58. Miss Kerala 2009 - Ad
  • 59. Standee EDM for the month
  • 60. Free Service Camp - Flyer
  • 61. Free Service Camp - Banner
  • 62. Standee EDM for the month
  • 63. EDMs for the month
  • 64. Endcap
  • 65. Campaign for August 2009  Independence Day  Ganeshotsav Festival
  • 66. Campaign Logo
  • 67. Half Page Ad
  • 68. Qtr Page Ad
  • 69. Flyer
  • 70. EDM’s
  • 71. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 72. VM Elements – External Theme Gate Glazing
  • 73. VM Elements – Internal Standee Endcap
  • 74. VM Elements – Internal Dangler Floor Graphic with Promo Floor Graphic with Theme
  • 75. Freedom Choice Campaign - Bluetooth Slides
  • 76. Campaign Logo
  • 77. Half page Ad
  • 78. Qtr page ad
  • 79. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 80. VM Elements – Internal Standee Glazzing
  • 81. Ganesh Ustav Campaign - Bluetooth Slides
  • 82. Flyer during Ganesh Ustav Campaign
  • 83. Gamer Club - Folder with Form Gamer Club - Membership card
  • 84. VM Elements – Internal Floor Graphics for Sound Bar
  • 85. VM Elements – Internal Floor Graphics for Sound Bar
  • 86. Campaign for October 2009  Durga Puja  Dussehra  Diwali Festivals  Laptop Loot
  • 87. Campaign Logo Category Logo Category Logo Category Logo
  • 88. Durga Puja - Other promotional units
  • 89. Durga Puja Campaign - - Half page ad
  • 90. Visual Merchandising & In-Store Promotions (Durga Puja, Dussehra & Diwali Festival) To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 91. VM Elements – External Gate Durga Puja Campaign - Glazing
  • 92. VM Elements – Internal Standee
  • 93. Diwali Campaign Logo Category Logo Category Logo Category Logo
  • 94. Sparkling Celebrations Campaign - Other promotional units
  • 95. Full page AD
  • 96. Half page ad
  • 97. Qtr page ad
  • 98. Flyer
  • 99. Magazine Ad
  • 100. Sparkling Celebrations - Slogan Contest Coupon Pocket Card
  • 101. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 102. VM Elements – External Glazing Branding – on all Glass panels at the entrance. Gate Eco solvent printed Vinyl directly pasted on glass with cut to shape
  • 103. VM Elements – Internal Dangler – Suspended in entire store Offset printed Danglers in entire with Front & Back printing (Size : 17” x 21”) 3 X 6 Standee
  • 104. VM Elements – External Podium
  • 105. VM Elements – Internal Floor graphics – Category Promotion Eco solvent printed vinyl pasted on Floor with Matt lamination along with cut to shape Size : 18” x 48”
  • 106. VM Elements – Internal Focal Point Highlighter – To highlight focal point and gifting a new shape crowner has been created. Eco solvent printed Vinyl directly pasted sunboard with cut to shape along with back support Size in proportion Focal Point Highlighter A4 Standee 3 x6 Standee
  • 107. VM Elements – Internal Drop Box
  • 108. EDM for the Campaign
  • 109. EDM for the Campaign
  • 110. Bluetooth Slides
  • 111. E - Greeting
  • 112. VM Elements – Internal Sparkling Celebrations Campaign - LCD TV Screen Display at other Reliance Stores
  • 113. Campaign Logo
  • 114. Laptop Loot Campaign - Strip Ads
  • 115. Campaign for December 2009  New Year  Pongal  Sankranti
  • 116. Campaign logo Category Logo Category Logo
  • 117. Full page ad
  • 118. Half page ad
  • 119. Half page ad
  • 120. Qtr page ad 100% Win Win (Sankranti) Campaign - Qtr page ad
  • 121. 100% Win Win Campaign - Flyer
  • 122. 100% Win Win Campaign - Flyer
  • 123. 100% Win Win Campaign - Flyer
  • 124. Scratch Card for IT & Telecomm Scratch Card for CE & HA
  • 125. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 126. VM Elements – External Gate Thematic Glazing
  • 127. VM Elements – Internal A4 Posters Standee
  • 128. VM Elements – Internal A4 Posters Standee
  • 129. VM Elements – Internal Floor graphic / Category Promotion
  • 130. Bluetooth Slides
  • 131. LCD TV Screen Display at other Reliance Stores
  • 132. EDM for the month
  • 133. EDM for the month
  • 134. Campaign for January 2010  Republic Day
  • 135. Full Page Ad
  • 136. Half Page Ad
  • 137. Strip Ads
  • 138. Visual Merchandising & In-Store Promotions To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 139. VM Elements – Internal Republic Day Campaign - Standee Republic Day Campaign - Glazing
  • 140. VM Elements – Internal Wobbler
  • 141. VM Elements – Internal Republic Day Campaign - Standee
  • 142. Campaign for March 2010 Summer Bonanza
  • 143. Campaign Logo
  • 144. Half Page AD
  • 145. Visual Merchandising & In-Store Promotions Summer Bonanza: April’ 2010 To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 146. 3x6 Standee A4 Promo Standee
  • 147. Campaign for May 2010 3rd Anniversary
  • 148. Campaign Logo
  • 149. Half Page AD
  • 150. Quarter Page AD
  • 151. Flyer
  • 152. Slogan Contest Coupon Pocket Card
  • 153. Standee for iStore Standee for Reliance Digital Standee for Reliance Digital
  • 154. EDM Rconnect
  • 155. Bluetooth Screens
  • 156. Visual Merchandising & In-Store Promotions 08th May to 20Th June’ 2010 To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 157. 2D Gate Objective : Draw attention • • The very first point of visual contact for the walk in customers. This will make the customers aware of the 3rd Anniversary and the various offers running Highlighting : - The Completion of 3 years of Reliance Digital - The 3 amazing benefits that will be offered to the customers - The opportunity to win lots of Gifts during the course of the Anniversary season
  • 158. Glazing (Front Glass) Objective : Generate Interest and curiosity • Another strong communication after the Gate to draw customers attention & footfalls • Posted on the Front Glass of the Store • This will give detailed information about the 3 benefits that we have for our customers : -Saat Baje Ka Sikandar (Slogan Contest) -Best Value (Best product deals) -Smart Finance (Zero processing fee + down payment)
  • 159. Floor Graphic (6x6) Objective : Reinforce the theme and hold the interest • Located in the free zone after entry to the store • Inducing the customers to go through the communication and be a part of range of activities that we will be running in store – in a very provocative manner
  • 160. Thematic Standee 5’ x 2.5’ Objective : Reminder tool • • Same as the Glazing Draw customers attention IN-STORE
  • 161. A3 Dangler Spread across the entire store, to create a celebration ambience
  • 162. Floor Graphics (4x4) Objective : Reinforce the theme and hold the interest • Located in the free zone after entry to the store • Build recall and Interest the customers by communicating the 3 benefits
  • 163. Drop Box For Daily ‘Saat baje ka Sikandar’ - Slogan contest coupon
  • 164. Podium Backdrop ‘Saat Baje ka Sikandar’ (event) branding Podium Award Chart Displaying the daily winners of ‘Saat Baje ka Sikandar’ – Slogan contest
  • 165. EDM for Koramangala store launch
  • 166. Campaign for June 2010  FIFA  Rain Gain VM  EDM’s
  • 167. FIFA Flyer
  • 168. Visual Merchandising & In-Store Promotions Rain Gain: 08 th May to 20Th June’ 2010 To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 169. Thematic Standee 3x6 & Glazing A4 Promo Standee
  • 170. A3 Danglers
  • 171. Drop Box
  • 172. FIFA Store Glazing
  • 173. EDM & Poster – Lenovo Laptop
  • 174. EDM & Poster – IT Accessories
  • 175. EDM & Poster – Samsung Mobiles
  • 176. Protection Plan Booklet
  • 177. Samsung Mobile Flyer
  • 178. Campaign for July 2010     Back 2 College Rain Gain 15 Aug EDM’s
  • 179. Back 2 College Flyer
  • 180. Rain Gain Flyer
  • 181. EDM’s
  • 182. 15 Aug’2010 Campaign Campaign Logo
  • 183. 15 Aug Flyer
  • 184. EDM Rconnect A3 Poster
  • 185. Visual Merchandising & In-Store Promotions 15 Aug: 28 th July to 16Th Aug’ 2010 To highlight the best of offerings, VM elements were planned which brought the flavor of festivities and also helped the customers to understand promotions well.
  • 186. 2x4 Standee A4 Promo Standee
  • 187. Wobbler Vertical & Horizontal Glazing 8x4
  • 188. A3 Dangler
  • 189. EDM’s for the month
  • 190. A4 Mobile creative SBI Gift Voucher Standee for Mangalore

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