1. Creating exclusive properties – while playing “city hosts ”.
Mumbai takes pride in top-end theatre, restoring heritage buildings. Orange plays partner in these [ non-bandwagon but very visible] “causes”. If Mumbai is host to a high profile international event tomorrow, Orange will participate.
Kolkata takes pride in reviving / championing Bengali theatre. Hutch supports her.
Question : What event or activity makes / would make the opinion leaders in your local market proud citizens ?
3. Opening doors / building relationships with customers, corporates, partners.
We would as a company sponsor a CEO golf tournament, a sporting meet for corporates etc …. If it helped enhance our contacts in the city – who tomorrow could convert into alliance partners or corporate clientele.
The objective quite simply is to do PR, meet, mix – and thereby improve business prospects.