Using Social Media to Reach Your Tribe - RoanokeOutside.com

1,394 views

Published on

What's your story? Who's telling your story? Who is your tribe? What is a tribe? How are you connecting your tribe?

Using simple social medial tools (blog, Twitter, and Facebook) to connect your community of users.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,394
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
35
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Throughout this I make references to “businesses” but it applies whether you are a government agency, a non-profit, or a business.
  • OK – who, after looking at these logos heard the duck in your mind saying "Ah Flack.“ Simply looking at these logos elicits an emotional response. You had thoughts and feelings about each company. Brand is the emotional an psychological relationship you have with your customers. Strong brands elicit thoughts, emotions, and sometimes physiological responses from customers. Examine the following logos:
  • Logos are not brands, they are merely representations of brands. They are the entry point and the shortcut to the brand for your mind. Brands are not concrete; they are the thoughts, feelings, and psychological relationships between a business and a customer. And your brand is the foundation of all your marketing activities. Benefits of a Brand Branding your organization yields both internal and external benefits. Externally, you create an identity that resonates with the community. You form emotional relationships with them. That's important because people don't support groups or buy products logically, they do so with their emotions. Within the business, your brand serves as an internal compass of focus. If you clearly brand yourself, you have an understanding of what you are about. You have a self awareness that dictates your actions. All decisions, not just marketing, are made in alignment with the brand. Over time, you build a stronger identity.
  • You can have an incredible story – but if you don’t tell it then no one will know it!
  • Today, more than ever it is critical to engage your community Today, Social Medial is he new form of Public Relations
  • Word-of-mouth-marketing is very important when building a brand. You can leverage word-of-mouth marketing by using social media tools – there are 100s but a Blog, Twitter, and FB will do just fine I put in place the tools, a simple Facebook group page, that has allows almost 900 people to connect with each other – to learn what’s going on, to find climbing partners, to sell used gear – and to help promote things that I present to them. This has resulted in an opt-in email database of about 2000 people – all of whom have an active interest in the outdoors.
  • This is why you need to know who you are talking to. Figure out who your primary users are and focus your efforts to reach and engage them – in the process you will reach other fringe users too. I call this hitting them with the shrapnel. I focused on active outdoor users: multiple times per month/week, they’re passionate about their sport, they care, they participate, and they engage. For the most part they are ages 34-45. Who gets hit with my shrapnel? Occasional users who run in my primary target circles, those who have an interest in the outdoors but don’t quite know how to get out there and experience it, friends of all of these people. By targeting my key users I leverage my efforts and let them spread the word to the fringe groups – hence the shrapnel.
  • For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think Deadheads or Parrotheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they’re enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming. Social medial tools are allowing people to connect with other people who share similar interests. The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals— people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at his/her fingertips. And so the key question: Who is your tribe? Who is going to lead them? How are you going to give them a voice? What is your tribe? For me – it is active outdoor users who place extreme importance on outdoor recreation, integrate it into their daily lives, and are strong proponents of getting people outside and active!
  • Leaders are not the same as bosses and manager – anyone can be a leader. No one gives you permission or approval to lead. You just do it. The only one who can say no is you. In other words, you can make a difference if you have something to say, and want to Leaders understand that change is the key to success. And it turns out that employees who are committed to change and engaged in making things happen are happier and more productive.
  • Anyone can now find or assemble a tribe and lead it. The tools are there to lead the tribes that are forming from Facebook to Twitter to Blogs. - "All that's missing is you, and your vision and your passion," With so many businesses, groups, and organizations competing for the attention of your community, who are becoming busier and more involved, it is a difficult process to break through all the noise and static. So how do you break through and succeed? You let go - and let your staff and tribe followers do the talking. The “conversation” is what is important. Cut that out, and you have a static website or conversation. Have you ever met someone who only likes to talk about themselves and never asks about you – do you ever seek them out in the future? As participation increases, so does content and engagement. And as those increase, so does your community involvement. How can you not give your Tribe a voice and let them speak? If you ignore this opportunity, you risk turning into a “sheepwalker”—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don’t do very well these days.
  • People form tribes with or without us. The challenge is to work for the tribe and make it something even better. It starts with permission, the understanding that the real asset most organizations can build isn't an amorphous brand but is in fact the privilege of delivering anticipated, personal and relevant messages to people who want to get them. It adds to that the fact that what people really want is the ability to connect to each other, not to companies. So the permission is used to build a tribe, to build people who want to hear from the company because it helps them connect, it helps them find each other, it gives them a story to tell and something to talk about. Instead of looking for customers or users for your products or services , you seek out products (and services) for the tribe. Find what they want – and if you can’t provide it find someone who can.
  • This is just a fun visual to demonstrate the power of word-of-mouth-marketing and leverage. This isn’t always me at the top – it could be the leader of the bike tribe, the fishing tribe, or the hiking tribe. There are always tribes within tribes. Connecting these leaders, educating them, and giving them a forum to speak leverages my efforts.
  • The top portion of this represents traditional media as a one-way street – pushing information on the population The bottom half represents social media as two-way street – the population is contributing to the content. With social media more control is given to the community
  • Having a website is crucial in promoting your business - having online community tools and features are also critical - but they alone cannot create a community out of thin air. Communication – whether in person or online – must be a two way street, otherwise it becomes static.
  • How much do you think it costs to have a video created by an ESPN affiliate that will air to an audience of 56 million people and, you get a copy of the video to use as you wish? Any idea? ZERO You can reach local and regional media, clubs, citizens, and more
  • Using Social Media to Reach Your Tribe - RoanokeOutside.com

    1. 1. Using Social Media to Brand the Outdoors
    2. 2. Agenda <ul><li>What’s a brand </li></ul><ul><li>What’s a tribe </li></ul><ul><li>Using Social Media to connect people </li></ul><ul><li>Overview of Blogs, Twitter, and Facebook </li></ul><ul><li>If time permits we can actually create an account step-by-step </li></ul>
    3. 3. What is a Brand? Brand is the emotional an psychological relationship you have with your customers. Strong brands elicit thoughts, emotions, and sometimes physiological responses from customers. Examine the following logos: &quot;A brand isn’t a brand to you until it develops an emotional connection with you.&quot;
    4. 4. What is a Brand? Logos are not brands, they are merely representations of brands. &quot;...brands speak to the mind and heart&quot; Benefits of a Brand Branding your organization yields both internal and external benefits. Externally, you create an identity that resonates with the community. Within the business, your brand serves as an internal compass of focus. If you clearly brand yourself, you have an understanding of what you are about.
    5. 5. <ul><li>The most visited National Park in the U.S. </li></ul><ul><li>The longest footpath in the U.S. </li></ul><ul><li>The 2nd largest municipal park in the U.S. </li></ul><ul><li>Mountain Bike trails ranked in Top 5 according to Resort Sports Network TV </li></ul><ul><li>Over 100 miles of trails exist within the city limits alone </li></ul><ul><li>Four State Parks </li></ul><ul><li>Four large lakes ideal for boating, fishing, and water sports </li></ul><ul><li>Two major rivers, the James and the New </li></ul><ul><li>World-class fishing can be found on the region’s numerous stocked streams and lakes </li></ul>Whether it is mountain or road biking, hiking or camping, bass or fly fishing, wakeboarding or water skiing, greenways or blueways, climbing or caving, or whitewater or flat water, Roanoke has your outdoor desires covered - Pick your passion and GET OUTSIDE!
    6. 6. Who’s Telling Your Story? <ul><li>Social Media is new form of Public Relations </li></ul>Engage your community…using Social Media <ul><li>Quicker and easier adoption of new services, policies, etc. </li></ul><ul><li>Community support (advocacy) for new initiatives </li></ul><ul><li>Immediate feedback on issues </li></ul><ul><li>Direction on what issues are most important to general population </li></ul><ul><li>Direction on how to promote community, and attract future residents and businesses </li></ul>
    7. 7. Who’s Telling Your Story? Engage your community…using Social Media Leverage word-of-mouth-marketing by using social media
    8. 8. Who Are You Talking To?
    9. 9. What is a “Tribe”?
    10. 10. What is a “Tribe”? <ul><li>A tribe is a group of people connected to one another, connected to a leader, and connected to an idea that inspires their passion. Human beings have a need to belong, &quot;to be part of a tribe, to contribute to (and take from) a group of like-minded people. People are drawn to leaders and to their ideas, and we can't resist the rush of belonging and the thrill of the new. </li></ul>
    11. 11. <ul><li>The marketplace is rewarding organizations and individuals who change things and create remarkable products and services </li></ul>For the first time ever, everyone in an organization – not just the boss – is expected to lead! Create a culture around your goal and involve others in that culture
    12. 12. <ul><li>It only takes two things to turn a group of people into a tribe: </li></ul>1. A shared interest and 2. A way to communicate
    13. 13. Connecting Your Outdoor Tribe
    14. 14. Leverage Your Outdoor Tribe
    15. 16. What is Social Media? “ The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video.” Source: Wikipedia
    16. 17. Reasons to Use Social Media <ul><li>Evolution of traditional PR </li></ul><ul><li>Multiple lines of communication </li></ul><ul><li>Inexpensive </li></ul><ul><li>Reach various demographics </li></ul><ul><li>Increase search engine rankings </li></ul><ul><li>Real time interaction </li></ul><ul><li>Drive citizens to website </li></ul><ul><li>Communicate your message </li></ul><ul><li>Establish representative voice for community </li></ul><ul><ul><li>If you don’t establish a voice, someone else will! </li></ul></ul><ul><li>Crisis Management tool </li></ul>Facebook 200+ Million Active Users (fastest growing Demo 30+) Twitter 32.1 million people
    17. 18. The Social Media Opportunity <ul><li>The following groups spend 10+ hours weekly on social networking sites: </li></ul><ul><ul><li>30-39 years = 45% 20-29 years = 40% 50-59 years = 39% </li></ul></ul><ul><li>The potential benefit according to surveys of U.S. businesses: </li></ul><ul><ul><li>81% of users reported that social media generated greater exposure </li></ul></ul><ul><ul><li>78% reported increased search engine rankings </li></ul></ul><ul><ul><li>62% reported that they had gained new partnerships </li></ul></ul><ul><ul><li>50% reported that they had generated qualified leads </li></ul></ul><ul><li>A successful social media campaign must start by creating a plan of attack: </li></ul><ul><ul><li>Engage in regular participation & consistent use. Encourage staff to participate </li></ul></ul><ul><ul><li>Commit to open networking by sharing information and contacts </li></ul></ul><ul><ul><li>Direct, honest communication is name of game </li></ul></ul><ul><ul><li>Turn conversations into relationships </li></ul></ul>
    18. 19. The Basic Plan <ul><li>Create a Blog </li></ul><ul><li>Create a Twitter Account </li></ul><ul><li>Create a Facebook Page or Group </li></ul><ul><li>Use all 3 to engage your Outdoor Tribe </li></ul><ul><li>Create open lines of communication </li></ul><ul><li>Leverage efforts by allowing Outdoor Tribe to disseminate your message </li></ul><ul><li>Cost: Just your time and effort </li></ul>
    19. 20. The Tools <ul><li>Website - It all starts here! </li></ul><ul><ul><li>Don’t have a good website? Don’t worry – use a blog! </li></ul></ul><ul><ul><li>The basis for all PR, branding, social media </li></ul></ul><ul><ul><li>Dynamic, functional, user friendly </li></ul></ul><ul><ul><li>The face…and often first impression…of your community </li></ul></ul><ul><ul><li>Content rich—to drive search engine results </li></ul></ul><ul><li>Social Media Policy </li></ul><ul><ul><li>Establishes best practices and procedures </li></ul></ul><ul><ul><li>Ensures that entire staff is on message </li></ul></ul><ul><ul><li>Empowers staff to be proactive </li></ul></ul><ul><ul><li>Positions social media as “means to engage” rather than “distraction” </li></ul></ul><ul><ul><li>Encourages community participation </li></ul></ul><ul><li>Blog </li></ul><ul><ul><li>Enable direct communication with and feedback from community </li></ul></ul><ul><ul><li>Can be monitored and managed by community staff </li></ul></ul><ul><ul><li>More personal and dynamic than typical website </li></ul></ul><ul><ul><li>Can be separate from or part of community website </li></ul></ul><ul><ul><li>Typically ties into overall marketing/PR strategy </li></ul></ul><ul><ul><li>Can allow comments from visitors; can monitor comments </li></ul></ul><ul><ul><li>Best used for sharing information of interest to or that specifically benefits targeted users </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Real time updates and communication </li></ul></ul><ul><ul><li>Reports news faster than traditional news outlets </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>With over 200 million users it is the fastest and easiest way to communicate with the outdoor community </li></ul></ul>
    20. 21. Blogs <ul><li>Wordpress.com offers free, easy to use blog templates </li></ul><ul><li>Tumblr.com is another popular free blogging service </li></ul><ul><li>http://www.youtube.com/watch?v=MWYi4_COZMU is a step-by-step tutorial on how to set up, add posts (content), add features, edit, and promote your blog </li></ul>A blog is a type of website, usually maintained with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries, or posts, are commonly displayed in newest to oldest order. Many blogs provide commentary or news on a particular subject. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Application: If you have an event and don’t have a dynamic website or the ability to add/edit content, you can post the details to your blog. This will give you a webpage specific to this event that you can then share via social media outlets. It also allows users to leave comments.
    21. 23. What is Twitter? <ul><li>Think blogging, but on a micro level </li></ul><ul><ul><ul><li>Twitter is a social networking and micro-blogging service that enables its users to send and read other user’s updates. </li></ul></ul></ul><ul><ul><ul><li>You have 140 characters to say whatever it is you want to say </li></ul></ul></ul><ul><ul><ul><li>Happens in real-time </li></ul></ul></ul><ul><ul><ul><li>Send/Receive messages (tweets) from anywhere – via cell phone or computer </li></ul></ul></ul><ul><ul><ul><li>You can include links, pictures, and videos </li></ul></ul></ul><ul><ul><ul><li>Messages are leveraged </li></ul></ul></ul>
    22. 24. Power of Twitter <ul><li>ESPN Affiliate </li></ul><ul><li>Provides content to 125 Resort TV channels </li></ul><ul><li>56 million viewers </li></ul><ul><li>Airs summer 2010 </li></ul><ul><li>Rights to Video </li></ul><ul><li>Area Trails in Top 5 </li></ul>
    23. 26. Key Twitter Terms <ul><li>Following </li></ul><ul><li>To receive messages on Twitter, you follow other people and companies you’re interested in—which means you get their messages as they post (put another way, their messages show up in your incoming timeline on your Twitter home page). Conversely, people get your messages by following you. </li></ul><ul><li>Tweet </li></ul><ul><li>Users refer to an individual message as a tweet, as in, “Check out this tweet about our CEO dancing on the sidelines of the Phoenix Suns game.” People sometimes use it as a verb, too, as in, “I tweeted about the stimulus package this morning.” If “tweet” is hard for you to use with a straight face in a business context, try “twittering” as a verb instead. Alternatives include “post,” “message” and “update.” </li></ul>
    24. 27. Key Twitter Terms <ul><li>@username </li></ul><ul><li>For companies, one of the most useful things about Twitter is that it lets you exchange public messages with individual users. Simply start a message with @username of the person you want to reach, like this: </li></ul><ul><li>“ @Bemerson good time mountain biking with you, let’s do Carvins next” </li></ul><ul><li>If Bemerson is following your account, your message will appear directly on his Twitter home page. (If he’s not following your account, your message will appear in his folder of @username mentions.) People who are following both you and Bemerson will also see the message on their Twitter home page. Finally, the message will appear in search results, and people who come to your Twitter home page will see it among the messages in your outgoing timeline. </li></ul><ul><li>Tip: On Twitter, @username automatically becomes a link to that person’s account—helping people discover each other on the system. Put another way: when you see an @username, you can always click through to that person’s Twitter page and learn whether you want to follow them. </li></ul><ul><li>To find the public messages that are directed to you (i.e., those that start with your @YourName) or that mention you (i.e., those that include your @YourName elsewhere in the tweet), head to your Twitter home page, and then on the right side of the screen, click the tab labeled your @YourName. For businesses, it’s a good idea to keep a close eye on incoming @mentions, because they’re often sent by customers or potential customers expecting a reply. </li></ul><ul><li>Tip: To reply easily from the Twitter website, mouse over a message, and then look on the right end for the “Reply arrow”. Click the arrow to start a new message addressed to the original user . </li></ul>
    25. 28. Key Twitter Terms <ul><li>DM, or direct message </li></ul><ul><li>Direct messages—or DMs—are Twitter’s private messaging channel. These tweets appear on your home page under the Direct Messages tab, and if you’ve got email notifications turned on, you’ll also get an email message when somebody DMs you. DMs don’t appear in either person’s public timeline or in search results. No one but you can see your DMs. </li></ul><ul><li>The one tricky concept with DMs is that you can send them only to people who are following you. Conversely, you can receive them only from people you’re following. </li></ul><ul><li>You can easily send DMs from the Direct Messages tab by using the pull-down menu to choose a recipient and then typing in your note. To send a DM from your home page, start your message with “d username,” like this: </li></ul><ul><li>“ d Bemerson How about next Monday? </li></ul><ul><li>Tip: If you’re communicating with a customer about something potentially sensitive—including personal information, account numbers, email addresses, phone numbers, street addresses, etc.—be sure to encourage them to DM or email you. As we mentioned earlier, @mentions are public, so anyone can see them. </li></ul>
    26. 29. Key Twitter Terms <ul><li>RT, or retweet </li></ul><ul><li>To help share cool ideas via Twitter and to give a shout-out to people you respect, you can repost their messages and give them credit. People call that retweeting (or RT), and it usually looks something like this: “RT @Username: Original message, often with a link.” Retweeting is common, and it’s a form of conversation on Twitter. It’s also a powerful way to spread messages and ideas across Twitter quickly. So when you do it, you’re engaging in a way people recognize and usually like—making it a good way to connect. </li></ul><ul><li>Hashtag (#) </li></ul><ul><li>Twitter messages don’t have a field where you can categorize them. So people have created the hashtag—which is just the # symbol followed by a term describing or naming the topic—that you add to a post as a way of saying, “This message is about the same thing as other messages from other people who include the same hashtag.” Then, when somebody searches for that hashtag, they’ll get all of the related messages. </li></ul><ul><li>For instance, let’s say you post, “Voted sixty times in tonight’s showdown. #AmericanIdol.” Your message would then be part of Twitter search results for “#AmericanIdol,” and if enough people use the same hashtag at once, the term will appear in Twitter’s Trending Topics. </li></ul><ul><li>Companies often use hashtags as part of a product launch (like #FordFiesta), and conferences and events frequently have hashtags associated with them (like #VRPS). </li></ul><ul><li>Shortened URLs </li></ul><ul><li>With just 140 characters at your disposal, Twitter doesn’t give you much room to include URL links—some of which are longer than 140 characters themselves. If you post a link on Twitter via the website, sometimes we automatically shorten the URL for you. There are also a number of services—URL shorteners—that take regular links and shrink them down to a manageable length for tweets, and some even let you track clicks. </li></ul>
    27. 30. Create A Twitter Account <ul><li>Go to Twitter.com and “Sign up now” </li></ul><ul><li>In Full Name – enter official name </li></ul><ul><li>In Username – enter short “screen name”. This will be what you are know as: ex. @Roanoke_Outside </li></ul><ul><li>Email - If you have a Yahoo, Gmail, or AOL email address use that for registration purpose – you can change it later. The registration process will give you an option to access your address book to see which of your friends are already using Twitter </li></ul><ul><li>The next window had boxes checked for you to automatically follow – uncheck if you don’t want to follow these people </li></ul><ul><li>You are now set up with a Twitter Account </li></ul>
    28. 31. Customize Your Twitter <ul><li>Click on “settings” </li></ul><ul><ul><li>You can always change your username here </li></ul></ul><ul><ul><li>Add a website </li></ul></ul><ul><ul><li>Make sure you put your city, state, zip in the location </li></ul></ul><ul><ul><li>Do not check the box “protect my tweets” </li></ul></ul><ul><li>Click on “devices” if you plan to use your mobile phone </li></ul><ul><li>Click on “pictures” and upload an image. </li></ul>
    29. 32. Find People to Follow <ul><li>Go to www.search.twitter.com </li></ul><ul><ul><li>In the search field enter: near:24011 within:25mi </li></ul></ul><ul><ul><li>Replace with your zip code and extend radius if desired </li></ul></ul><ul><ul><li>The search results will include all Tweeters that are based within your area </li></ul></ul><ul><ul><li>Click on each user name and their Twitter page will open </li></ul></ul><ul><ul><li>Click “Follow” </li></ul></ul><ul><ul><li>Repeat steps many times over </li></ul></ul><ul><li>If you find a local Twitter who has lots of followers go to their page and repeat the above process by clicking on the pictures on their page of their followers </li></ul><ul><li>Go to www.tweetva.com and find a list of Tweeters in your area </li></ul><ul><li>Go to www.mrtweet.com , register and you will receive recommendations on people to follow </li></ul><ul><li>Go to www.wefollow.com and at the top you will see “Enter a Tag”. Enter relevant key words and follow the results </li></ul><ul><li>Keep adding people to follow otherwise it will be boring </li></ul><ul><li>For the most part – always follow back </li></ul><ul><li>Visit pages of people who follow you and check out their followers to see if you want to follow them – remember you are trying to leverage your messages </li></ul>
    30. 33. Send Your First Tweet <ul><li>For the most part, try to include a link in your tweet (hence the usefulness of a blog) </li></ul><ul><li>Copy the URL from the desired website </li></ul><ul><li>Visit www.bit.ly (bookmark this page) </li></ul>
    31. 34. Send Your First Tweet <ul><li>Copy the shortened bit.ly URL </li></ul><ul><li>Return to Twitter Home Page and paste shortened URL into message box and add your message </li></ul>
    32. 35. Send Your First Tweet <ul><li>Before you send (update) your Tweet make sure you have some key words in your message. This is how other people will find your message. </li></ul><ul><ul><ul><li>If your message doesn’t allow you to incorporate all the key words you’d like to include you can still add them by including a Hashtag </li></ul></ul></ul><ul><ul><ul><li>Hashtags are denoted with a # before the key word (ex. #roanoke). Learn more at www.hashtags.org </li></ul></ul></ul><ul><ul><ul><li>My tweets always include the city and if I want to reach people outside of my area I include other popular hashtags (ex. #marathon) </li></ul></ul></ul><ul><ul><ul><li>People can set up RSS feeds for and/or search for key words and by including key words and hashtags you are more likely to be found </li></ul></ul></ul>
    33. 36. Facebook <ul><li>There are many schools of thought on how to best utilize Facebook all of which center around openly sharing information, whether it is yours or not. </li></ul><ul><ul><li>Empower staff to share information on personal Facebook pages, but do ensure they understand that everything on Facebook is public and they should always represent themselves in a professional manner </li></ul></ul><ul><ul><li>Create a Facebook profile for your organization to create brand identity </li></ul></ul><ul><ul><li>Group page vs. Fan Page: </li></ul></ul><ul><ul><ul><li>If you have the resources and manpower to dedicate a lot of time to social media then a Fan Page offers more tools such as RSS feeds, customization, and more </li></ul></ul></ul><ul><ul><ul><li>However, people are more likely to join Group pages </li></ul></ul></ul>
    34. 37. Group Page vs. Fan Page
    35. 38. Posting to Facebook <ul><li>Post events to Facebook in two simple ways (there are plenty more): </li></ul><ul><ul><li>In your Group or Fan page create an event </li></ul></ul><ul><ul><ul><li>Invite Fans or Facebook friends to attend the event - this engages your community </li></ul></ul></ul><ul><ul><ul><li>Share the event specific URL via Twitter too (use bit.ly) </li></ul></ul></ul><ul><ul><li>Take your Twitter/Blog bit.ly URL and share it on Facebook via the “what’s on your mind” status update. Paste the link in and it will look something like this: </li></ul></ul>
    36. 39. Like, Comment, & Share <ul><li>The “Like”, “Comment” and “Share” features on Facebook are three good ways to monitor your posts, but more importantly to help spread the word of your events as well as other events that your Tribe would find interesting and relevant. </li></ul><ul><ul><li>If you don’t want to leave a comment just click on the “like” button </li></ul></ul><ul><ul><li>If you feel inclined leave a comment. By doing one of these options you are essentially subscribing to any future comments other people may make about this particular posting </li></ul></ul><ul><ul><li>If you really like the posting and what all of your friends/fans to know about it click on the “share” button. </li></ul></ul>
    37. 40. Golden Rules <ul><li>Don’t be self-centered </li></ul><ul><li>Reciprocate </li></ul><ul><li>When in doubt don’t RT on Twitter – don’t contribute to overload. Don’t tweet to much and don’t tweet too little </li></ul><ul><li>If someone follows you, and they aren’t a spammer, follow them back </li></ul><ul><li>If someone mentions you, thank them </li></ul><ul><li>Promote all things relevant to your tribe – not just your stuff </li></ul>
    38. 41. Action Steps <ul><li>Step 1: Create blog post of event </li></ul><ul><li>Step 2: Copy blog post url into bit.ly and name </li></ul><ul><li>Step 3: Use bit.ly url to tweet - use hashtags </li></ul><ul><li>Step 4: Use bit.ly url to “share” in FB </li></ul><ul><li>Step 5: Ask staff to post too </li></ul><ul><li>Step 6: Engage your tribe – ask questions, ask for feedback, provide contests, ask them to help spread the word, etc. </li></ul><ul><li>Step 7: Repeat often </li></ul><ul><li>* Consider including a weekly or bi-weekly email newsletter </li></ul>
    39. 42. The Outcome is a 2-way Street <ul><li>Transforming the shared interest into a passionate goal and desire for improvement; </li></ul><ul><li>Providing tools to allow tribe members to effectively communicate; and </li></ul><ul><li>Leveraging the tribe to allow it to grow and gain new members </li></ul>
    40. 43. Tools for When you’re Ready! <ul><li>www.tweetdeck.com makes Twitter userfriendly </li></ul><ul><li>www.cotweet.com offers many great tools but also allows multiple people to share one Twiiter account – allows you to leverage your efforts and efficiency. Does not allow you to create groups. But does allow you to integrate bit.ly for tracking purposes </li></ul><ul><li>www.hootsuite.com is very similar o Cotweet but it does allow you to form groups, however it does not integrate bit.ly. </li></ul><ul><li>Tweetdeck.com or Twitterberry for your cell phone </li></ul><ul><li>www.twitpic.com allows you to add pictures to your tweets. Tweetdeck has this built in. You can also take pictures on your cell phone and upload directly into Twitter </li></ul><ul><li>www.twilerts.com and www.tweetbeep.com allow you set up notifications for when anyone mentions your key words – you’ll receive an email </li></ul><ul><li>http://beta.twiddeo.com/ allows you to add videos to your tweets </li></ul><ul><li>http://twitter.polldaddy.com/ allows you to make a poll and send to your followers </li></ul><ul><li>http://mashable.com/ is a great resource for all social media </li></ul><ul><li>http://www.facebook.com/share_options.php is a neat feature you add to your web browser – surf to the page you want to share on Facebook and simply click this button </li></ul><ul><li>Learn all about RSS Feeds - http://www.whatisrss.com/ </li></ul><ul><li>Customize your Twitter background image - http://twittergallery.com/. Or learn how to make your own truly customized background image - http://www.sitepoint.com/blogs/2009/04/29/how-to-create-your-own-twitter-background/ </li></ul>

    ×