1. The Olympic Games "The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well."
13. 1896 - 1900 - Paris, France 1904 - St. Louis 1908 - 1912 - Stockholm 1920 - Antwerp 1924 - Paris 1928 - Amsterdam 1932 - Los Angeles 1936 - 1940 - 1948 - 1952 - Helsinki 1956 - Melbourne 1960 - Rome 1964 - Tokyo 1968 - Mexico City 1972 - 1976 - Montreal 1980 - Moscow 1984 - 1988 - Seoul 1992 - 1996 - Atlanta 2000 - 2004 - Athens 2008 - 2012 - London, United Kingdom 2016 - SUMMER OLYMPIC HOST CITIES
14. 1896 - ATHENS 1900 - Paris, France 1904 - St. Louis 1908 - LONDON 1912 - Stockholm 1920 - Antwerp 1924 - Paris 1928 - Amsterdam 1932 - Los Angeles 1936 - BERLIN 1940 - NONE! 1948 - LONDON 1952 - Helsinki 1956 - Melbourne 1960 - Rome 1964 - Tokyo 1968 - Mexico City 1972 - MUNICH 1976 - Montreal 1980 - Moscow 1984 - LOS ANGELES 1988 - Seoul 1992 - BARCELONA 1996 - Atlanta 2000 - SYDNEY 2004 - Athens 2008 - BEIJING 2012 - London, United Kingdom 2016 - RIO DE JANEIRO SUMMER OLYMPIC HOST CITIES
15. Commercialisation and the Olympics From it’s humble beginnings the Olympic Games has now become a major business enterprise as well as a world renowned sporting competition.
16. Original founding “Amateur “ philosophy “ Amateur” is a Latin word meaning “to love”, so the phrase “For the love of sport” is often associated with the principles of amateurism. Time and money is needed in order to train and compete at the highest level, so athletes found financial assistance appealing. US introduced the scholarship system in universities, which overcame such pressures, and Soviet Union and Russia, former communist bloc countries, provided state funding of sport. Countries like GB were being left behind and needed ways to get money to compete Marketing people were excluded from 1980 Moscow Games due to it being funded by the state, but by the 1994 Games in Los Angeles marketing had become a huge issue in hosting the Olympic Games.
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19. TOPS TOP stands for The Olympic Partner Programme. Created in 1985, the TOP programme, managed by the IOC, is the only sponsorship with the exclusive worldwide marketing rights to both Winter and Summer Games. TOP PARTNERS In return for investment, TOP companies can use Olympic logo on products and get exclusive worldwide marketing opportunities Also get first choice of advertising slots on TV