11horses - the viral issue
by Per Zennström, Fashion Photographer & Filmmaker / Creative Director at Per Zennström Photography / 10horses on May 07, 2012
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Hello and welcome to 11HORSES - “the viral issue”. ...
Hello and welcome to 11HORSES - “the viral issue”.
I have long had an interest in how ideas, gestures and “memes” get transmitted throughout our societies, changing, evolving and sometimes mutating into something new, getting passed on from generation to generation. Why is it that You will see soft, cuddly animals strapped to the front of big heavy trucks, driven by big, heavy men all over (at least) the western world ? Or what does the sight of a pair of sneakers, laces tied together, thrown over a phone wire mean, and why is it that kids all over will continue throwing them? We recently celebrated the 200 year anniversary of scientific giant Charles Darwin. His brilliant theory of natural selection continues to amaze and inspire us with it’s simplicity and elegance. In this issue we’re trying to illustrate and reflect on all of these phenomena with the help of some extraordinary talent.
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